Schatz, das WLAN ist weg!

Transcription

1 Schatz, das WLAN ist weg! Wie mache ich nochmal ein grilled Cheese Sandwich? Thomas Holfelder BSH Hausgeräte GmbH 14. November 2018 Page 1

2 Agenda 1. About BSH 2. Changing markets 3. Changing user experience: Hardware+ i. Consumer relationships ii. Product as a platform: Home Connect iii. Digital services 4. What the future holds: Digital business models Page 2

3 Home appliances under the brands of BSH Home Appliances GmbH Global brands Local Hero brands The BSH Hausgeräte Group is a trademark licensee of Siemens AG and Robert Bosch GmbH for the Siemens and Bosch brands. Page 3

4 BSH 2017 in figures 4.5 % Research and Development At 4.5 percent of revenue, spending on research and development is at a record high in ,800 Employees At the end of 2017, BSH employs more than 61,800 people worldwide (including apprentices). 42 Factories BSH has 43 factories around the globe.* 13.8 bn Euros in Revenue With revenues of 13.8 billion, BSH succeeds in surpassing the excellent growth figures of the previous year. Nr.1 in Europe BSH remains the leading home appliance manufacturer in Europe in * As of March 2018 Page 4

5 BSH Hardware+ Page 5

6 Maslow's hierarchy of needs Selfactualization Esteem Social Needs Safety and Security Physiological Needs Wi-Fi Page 6

7 User experience around home appliances is changing due to connectivity and digitalization. Old world New world Integrate to Smart Home Automatic Replenishment Appliance getting connected Service Integration (e.g. food delivery) Consumer Relationships Product as Platform Connected Devices (e.g. voice control) Digital Services Digital Content Change in home appliances Change in consumer behavior and needs Multi-channel support 24/7 Page 7

8 I m always washing with the same three programs Easy Start Always find the ideal wash program Page 8

9 I have never time to vacuum my apartment Cleaning Schedule Schedule the cleaning of individual rooms Page 9

10 I d like my dishwasher to start when the sun is shining on my solar panels Energy Management Use the solar power that has been generated Page 10

11 Error code E17 I have no clue what that means. Remote Diagnostics One call and we ll analyse your appliance Page 11

12 Was there still butter and milk in my fridge? Camera in the fridge One glance at the app and you know what's missing. Page 12

13 BSH s Home Connect platform works with different product categories, brands and functionalities. Oven Washer & Dryer Dishwasher Hob & Hoods Fridgefreezers Coffeemachines Vacuumrobot Page 13

14 Today the Home Connect rollout covers all BSH s major markets. Countries launched since Nov. 2014: DE, 34 AT, FR, NL, LU, CN, CH, BE, GB, IE, IT, ES, SE, DK, FI, NO, IL, US, CA, GR, CY, PT, PL, TR, CZ, NE, RU, MT, HU, SK 5/5 regions REU, RGC, RNA, RTC, RAP translated 17languages Status: October 2018 Page 14

15 Home Connect Co-Branding with home appliance brands Siemens Bosch Neff Thermador Page 15

16 Home Connect an ingredient brand with its own brand identity Page 16

17 Home Connect starts to raise brand awareness: We will intensify B2C and partner communication. Page 17

18 Home Connect Brand Clip Page 18

19 BSH s Home Connect platform works with different product categories, brands, functionalities and services. Oven Washer & Dryer Dishwasher Hob & Hoods Fridgefreezers Coffeemachines Vacuumrobot Page 19

20 Control your home using your voice with Amazon Alexa. Page 20

21 Connected cooking experience with inspirational recipes from Kitchen Stories and Home Connect. Page 21

22 Automatic or one-step reordering of dishwasher tabs, salt and rinse aid. Page 22

23 For controlled access to our ecosystem we leverage Home Connect for Developers to scale the ecosystem through an open API. Platform launched in December 2015 Major relaunch in developer.home-connect.com Global access Easy testing possibilities Home appliance simulators & testing mode for physical 5 home appliances. Available in all regions where 2 Home Connect products are sold. All main categories supported Well-documented REST API 4 API The Application Programming Interface (API) enables an easy and fast integration. 3 Oven, cooktop, hood, coffee machine, fridge, dishwasher, washer, dryer, cleaning robot Page 23

24 Home Connect data analytics are core for consumer centricity and a successful digital transformation. approx. 100Mio. messages every day Data Analytics help to better meet consumer needs by understanding which appliance features are used. Fact-based engineering decisions by providing realistic numbers on appliance lifetime stress. Usage-based services and business models, such as pay-per-use and personalized advice. Page 24

25 Oven usage statistics show cross selling potential of appliances accessories, e.g. pizza stone Oven 20 min Duration: Top- Bottom-Heating 20 min Duration: Hot Air Temperature 200 C 60 sec Duration: Microwave Page 25

26 Revenue streams from data are the target for the future BSH is on the journey to validate, develop and scale Digital business models Today $ Consumer value proposition lies within the quality and the features of the hardware Connectivity creates a value proposition beyond that of the hardware, allowing BSH to keep its premium value-based pricing Usage data Digital business models from data insights provide a novel value proposition to consumers; Connectivity is a mere enabler New revenue streams Revenue from hardware sale Revenue from hardware sale Revenue from hardware sale Page 26

27 Grilled Cheese Sandwich The name is the recipe. Page 27

28 Thank you Page 28