World Major Household Appliances

Transcription

1 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW Table of Contents 2 List of Tables & Charts 3 Study Overview 5 Sample Text, Table & Chart 6 photo courtesy of corporate press office Sample Profile, Table & Forecast 7 Order Form & Corporate Use License 8 About Freedonia, Custom Research, Related Studies, 9 World Major Household Appliances Study # pages The Freedonia Group 767 Beta Drive Cleveland, OH USA Toll Free US Tel: or Fax: info@freedoniagroup.com

2 Table of Contents Executive Summary Market EnvironmenT General... 4 World Economic Environment... 5 Recent Historical Trends... 6 World Economic Outlook... 8 Personal Income & Expenditure Trends...11 Residential Building Construction Expenditures 13 World Demographic Outlook...15 Urbanization Patterns...17 Household Formation Patterns...19 Household Appliance Pricing Patterns...21 Legal & Regulatory Issues...22 Technology & Product Innovations...23 Performance...24 Energy & Water Efficiency...24 Aesthetic Appeal & Noise Reduction...25 OVERVIEW General...26 World Major Household Appliance Demand Dynamics...27 Appliance Ownership Rates...27 Regional Sales Trends...29 Products...31 Refrigerators & Freezers...33 Clothes Washers & Dryers...34 Large Cooking Appliances...36 Dishwashers...38 World Major Household Appliance Supply Dynamics...40 International Trade Flows...42 NORTH AMERICA General...44 Supply & Demand...45 United States...52 Canada...61 Mexico...68 WESTERN EUROPE General...77 Supply & Demand...78 France...86 Germany...93 Italy Netherlands Spain United Kingdom Other Western Europe ASIA/PACIFIC General Supply & Demand Australia China India Indonesia Japan South Korea Taiwan Thailand Other Asia/Pacific OTHER REGIONS Central & South America Argentina Brazil Other Central & South America Eastern Europe Czech Republic Poland Russia Ukraine Other Eastern Europe Africa/Mideast South Africa Turkey Other Africa/Mideast INDUSTRY STRUCTURE General Industry Composition Market Share Mergers/Acquisitions/Industry Restructuring Product Development & Manufacturing Marketing & Distribution Cooperative Agreements Financial Requirements Company Profiles Amica Wronki BSH Bosch und Siemens Hausgeräte Candy Hoover Group Controladora Mabe De Longhi SpA Dongbu Daewoo Electronics Electrolux AB General Electric Godrej Industries Gorenje gospodinjski aparati Grupo Edson Queiroz Haier Group Indesit Company Koç Holding AŞ Konka Group LG Electronics Liebherr-International AG Middleby Corporation Midea Group Miele & Cie KG Mitsubishi Electric Mondragon Corporacion Cooperativa Panasonic Corporation Samsung Electronics Sharp Corporation Sub-Zero Incorporated Tatung Company Toshiba Corporation Videocon Industries Whirlpool Corporation List of Tables/Charts Executive Summary 1 Summary Table... 3 Market EnvironmenT 1 World Gross Domestic Product by Region World Per Capita GDP by Region World Residential Building Construction Expenditures by Region World Population by Region World Urban Population by Region Number of Households by Region...20 OVERVIEW 1 World Major Household Appliance Demand by Region...30 Cht World Major Household Appliance Demand by Region, World Major Household Appliance Demand by Product World Refrigerator & Freezer Demand by Region World Clothes Washer & Dryer Demand by Region World Large Cooking Appliance Demand by Region World Dishwasher Demand by Region World Major Household Appliance Shipments by Region...41 Cht World Major Household Appliance Shipments by Region, World Major Household Appliance Net Exports by Region...43 NORTH AMERICA 1 North America: Major Household Appliance Supply & Demand North America: Refrigerator & Freezer Supply & Demand North America: Clothes Washer & Dryer Supply & Demand...50 (continued on following page) Page 2

3 List of Tables/Charts (continued from previous page) 4 North America: Large Cooking Appliance Supply & Demand North America: Dishwasher Supply & Demand United States: Major Household Appliance Supply & Demand United States: Refrigerator & Freezer Supply & Demand United States: Clothes Washer & Dryer Supply & Demand United States: Large Cooking Appliance Supply & Demand United States: Dishwasher Supply & Demand Canada: Major Household Appliance Supply & Demand Canada: Refrigerator & Freezer Supply & Demand Canada: Clothes Washer & Dryer Supply & Demand Canada: Large Cooking Appliance Supply & Demand Canada: Dishwasher Supply & Demand Mexico: Major Household Appliance Supply & Demand Mexico: Refrigerator & Freezer Supply & Demand Mexico: Clothes Washer & Dryer Supply & Demand Mexico: Large Cooking Appliance Supply & Demand Mexico: Dishwasher Supply & Demand...76 WESTERN EUROPE 1 Western Europe: Major Household Appliance Supply & Demand Western Europe: Refrigerator & Freezer Supply & Demand Western Europe: Clothes Washer & Dryer Supply & Demand Western Europe: Large Cooking Appliance Supply & Demand Western Europe: Dishwasher Supply & Demand France: Major Household Appliance Supply & Demand France: Refrigerator & Freezer Supply & Demand France: Clothes Washer & Dryer Supply & Demand France: Large Cooking Appliance Supply & Demand France: Dishwasher Supply & Demand Germany: Major Household Appliance Supply & Demand Germany: Refrigerator & Freezer Supply & Demand Germany: Clothes Washer & Dryer Supply & Demand Germany: Large Cooking Appliance Supply & Demand Germany: Dishwasher Supply & Demand Italy: Major Household Appliance Supply & Demand Italy: Refrigerator & Freezer Supply & Demand Italy: Clothes Washer & Dryer Supply & Demand Italy: Large Cooking Appliance Supply & Demand Italy: Dishwasher Supply & Demand Netherlands: Major Household Appliance Supply & Demand Netherlands: Refrigerator & Freezer Supply & Demand Netherlands: Clothes Washer & Dryer Supply & Demand Netherlands: Large Cooking Appliance Supply & Demand Netherlands: Dishwasher Supply & Demand Spain: Major Household Appliance Supply & Demand Spain: Refrigerator & Freezer Supply & Demand Spain: Clothes Washer & Dryer Supply & Demand Spain: Large Cooking Appliance Supply & Demand Spain: Dishwasher Supply & Demand United Kingdom: Major Household Appliance Supply & Demand United Kingdom: Refrigerator & Freezer Supply & Demand United Kingdom: Clothes Washer & Dryer Supply & Demand United Kingdom: Large Cooking Appliance Supply & Demand United Kingdom: Dishwasher Supply & Demand Other Western Europe: Major Household Appliance Supply & Demand Other Western Europe: Refrigerator & Freezer Supply & Demand Other Western Europe: Clothes Washer & Dryer Supply & Demand Other Western Europe: Large Cooking Appliance Supply & Demand Other Western Europe: Dishwasher Supply & Demand ASIA/PACIFIC 1 Asia/Pacific: Major Household Appliance Supply & Demand Asia/Pacific: Refrigerator & Freezer Supply & Demand Asia/Pacific: Clothes Washer & Dryer Supply & Demand Asia/Pacific: Large Cooking Appliance Supply & Demand Asia/Pacific: Dishwasher Supply & Demand Australia: Major Household Appliance Supply & Demand Australia: Refrigerator & Freezer Supply & Demand Australia: Clothes Washer & Dryer Supply & Demand Australia: Large Cooking Appliance Supply & Demand Australia: Dishwasher Supply & Demand China: Major Household Appliance Supply & Demand China: Refrigerator & Freezer Supply & Demand China: Clothes Washer & Dryer Supply & Demand China: Large Cooking Appliance Supply & Demand China: Dishwasher Supply & Demand India: Major Household Appliance Supply & Demand India: Refrigerator & Freezer Supply & Demand India: Clothes Washer & Dryer Supply & Demand India: Large Cooking Appliance Supply & Demand India: Dishwasher Supply & Demand Indonesia: Major Household Appliance Supply & Demand Indonesia: Refrigerator & Freezer Supply & Demand Indonesia: Clothes Washer & Dryer Supply & Demand Indonesia: Large Cooking Appliance Supply & Demand Indonesia: Dishwasher Supply & Demand Japan: Major Household Appliance Supply & Demand Japan: Refrigerator & Freezer Supply & Demand Japan: Clothes Washer & Dryer Supply & Demand Japan: Large Cooking Appliance Supply & Demand Japan: Dishwasher Supply & Demand South Korea: Major Household Appliance Supply & Demand South Korea: Refrigerator & Freezer Supply & Demand South Korea: Clothes Washer & Dryer Supply & Demand South Korea: Large Cooking Appliance Supply & Demand Page 3

4 List of Tables/Charts (continued from previous page) 35 South Korea: Dishwasher Supply & Demand Taiwan: Major Household Appliance Supply & Demand Taiwan: Refrigerator & Freezer Supply & Demand Taiwan: Clothes Washer & Dryer Supply & Demand Taiwan: Large Cooking Appliance Supply & Demand Taiwan: Dishwasher Supply & Demand Thailand: Major Household Appliance Supply & Demand Thailand: Refrigerator & Freezer Supply & Demand Thailand: Clothes Washer & Dryer Supply & Demand Thailand: Large Cooking Appliances Supply & Demand Thailand: Dishwasher Supply & Demand Other Asia/Pacific: Major Household Appliance Supply & Demand Other Asia/Pacific: Refrigerator & Freezer Supply & Demand Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand Other Asia/Pacific: Large Cooking Appliance Supply & Demand Other Asia/Pacific: Dishwasher Supply & Demand OTHER REGIONS 1 Central & South America: Major Household Appliance Supply & Demand Central & South America: Refrigerator & Freezer Supply & Demand Central & South America: Clothes Washer & Dryer Supply & Demand Central & South America: Large Cooking Appliance Supply & Demand Central & South America: Dishwasher Supply & Demand Argentina: Major Household Appliance Supply & Demand Argentina: Refrigerator & Freezer Supply & Demand Argentina: Clothes Washer & Dryer Supply & Demand Argentina: Large Cooking Appliance Supply & Demand Argentina: Dishwasher Supply & Demand Brazil: Major Household Appliance Supply & Demand Brazil: Refrigerator & Freezer Supply & Demand Brazil: Clothes Washer & Dryer Supply & Demand Brazil: Large Cooking Appliance Supply & Demand Brazil: Dishwasher Supply & Demand Other Central & South America: Major Household Appliance Supply & Demand Other Central & South America: Refrigerator & Freezer Supply & Demand Other Central & South America: Clothes Washer & Dryer Supply & Demand Other Central & South America: Large Cooking Appliance Supply & Demand Other Central & South America: Dishwasher Supply & Demand Eastern Europe: Major Household Appliance Supply & Demand Eastern Europe: Refrigerator & Freezer Supply & Demand Eastern Europe: Clothes Washer & Dryer Supply & Demand Eastern Europe: Large Cooking Appliance Supply & Demand Eastern Europe: Dishwasher Supply & Demand Czech Republic: Major Household Appliance Supply & Demand Czech Republic: Refrigerator & Freezer Supply & Demand Czech Republic: Clothes Washer & Dryer Supply & Demand Czech Republic: Large Cooking Appliance Supply & Demand Czech Republic: Dishwasher Supply & Demand Poland: Major Household Appliance Supply & Demand Poland: Refrigerator & Freezer Supply & Demand Poland: Clothes Washer & Dryer Supply & Demand Poland: Large Cooking Appliance Supply & Demand Poland: Dishwasher Supply & Demand Russia: Major Household Appliance Supply & Demand Russia: Refrigerator & Freezer Supply & Demand Russia: Clothes Washer & Dryer Supply & Demand Russia: Large Cooking Appliance Supply & Demand Russia: Dishwasher Supply & Demand Ukraine: Major Household Appliance Supply & Demand Ukraine: Refrigerator & Freezer Supply & Demand Ukraine: Clothes Washer & Dryer Supply & Demand Ukraine: Large Cooking Appliance Supply & Demand Ukraine: Dishwasher Supply & Demand Other Eastern Europe: Major Household Appliance Supply & Demand Other Eastern Europe: Refrigerator & Freezer Supply & Demand Other Eastern Europe: Clothes Washer & Dryer Supply & Demand Other Eastern Europe: Large Cooking Appliance Supply & Demand Other Eastern Europe: Dishwasher Supply & Demand Africa/Mideast: Major Household Appliance Supply & Demand Africa/Mideast: Refrigerator & Freezer Supply & Demand Africa/Mideast: Clothes Washer & Dryer Supply & Demand Africa/Mideast: Large Cooking Appliance Supply & Demand Africa/Mideast: Dishwasher Supply & Demand South Africa: Major Household Appliance Supply & Demand South Africa: Refrigerator & Freezer Supply & Demand South Africa: Clothes Washer & Dryer Supply & Demand South Africa: Large Cooking Appliance Supply & Demand South Africa: Dishwasher Supply & Demand Turkey: Major Household Appliance Supply & Demand Turkey: Refrigerator & Freezer Supply & Demand Turkey: Clothes Washer & Dryer Supply & Demand Turkey: Large Cooking Appliance Supply & Demand Turkey: Dishwasher Supply & Demand Other Africa/Mideast: Major Household Appliance Supply & Demand Other Africa/Mideast: Refrigerator & Freezer Supply & Demand Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand Other Africa/Mideast: Large Cooking Appliance Supply & Demand Other Africa/Mideast: Dishwasher Supply & Demand INDUSTRY STRUCTURE 1 Major Household Appliance Sales by Company, Cht World Major Household Appliance Market Share, Selected Acquisitions & Divestitures Selected Cooperative Agreements Page

5 Growth will be be driven by rising living standards in developing countries, making white goods affordable to consumers. Housing recovery in developed countries will also bolster sales gains. World demand to rise 3.8% annually through 2017 Global demand for major household appliances is projected to grow 3.8 percent annually through 2017 to 430 million units. Growth will be predicated in large part on increasing standards of living in China, India, and other developing countries, making white goods affordable to consumers. A recovery in the housing markets in the US and Western Europe, along with rebounding consumer confidence levels, will also bolster sales gains. World Major Household Appliance Demand, 2017 (430 million units) China Other Asia/Pacific Western Europe North America Developing countries too offer most robust growth Developing countries will offer the most robust growth going forward. These nations generally have lower ownership levels of major appliances than do more advanced markets, which provides ample opportunities for first time purchases. Among the world s developing countries, India will record the fastest growth through India s rapid economic growth has vastly improved the standard of living in the country, spurring demand for capital goods such as major household appliances. China will continue to experience growth in major household appliance demand at rates above the global average, although advances will not be as robust as those during the past decade due to the recent expiration of government stimulus incentives. Still, China will account for over 30 percent of all additional global product demand through Sustained expansion in the country s housing industry and strong gains in personal income levels will boost demand, particularly for first time purchases. In addition, as China s installed base for white goods increases, opportunities for replacement sales will grow. Developed markets have been adversely affected in recent years by economic downturns. This caused many consumers to postpone appliance purchases -- either to replace an existing version or to add new equipment -- choosing to repair used equipment when possible. Because of this, sales growth will stem primarily from a release of this pent up demand through the forecast period. Rebounding Other Regions housing activity in most advanced nations, particularly the US, will also contribute to gains, as many major appliances are installed when a new house is built or an existing house is sold. Cooking appliances to record fastest advances Of all major household appliance segments, cooking appliances will record the fastest growth through the forecast period. Along with refrigerators, cooking appliances are among the first white goods purchased in developing countries and will benefit from improved standards of living in such countries. In addition, pent up demand in developed nations will contribute to growth. Copyright 2014 The Freedonia Group, Inc. Page

6 Sample Text, Table & Chart TABLE VI-16 INDIA: MAJOR HOUSEHOLD APPLIANCE SUPPLY & DEMAND (thousand units) Item asia/pacific Gross Domestic Product (bil 2011$) $ GDP/capita India: Supply & Demand Population (million persons) Demand for major household appliances in India reached 23.5 million units in Demand is actually quite low in per household urban % of total population terms and lags most other countries as a share of GDP and fixed investment. However, Indian white goods demand has been among the fastest persons per household growing in the region for at least the last decade, a result of the country s Urban Population (million persons) sample strong growth in personal incomes and overall quality of life. Additionally, strong gains in new housing units have also generated opportunities Households (million) table for growth. units/000 households Despite the expected increase in demand, household penetration Major of Appliance Demand appliances is extremely small. This is because there is still a high degree Refrigerators & Freezers of poverty characterizing vast segments of the population. In addition, Clothes Washers & Dryers although India is home to several large cities (e.g., New Delhi, Mumbai), over two-thirds of the population continued to live in rural areas Dishwashers Large Cooking Appliances in 2012, further limiting potential development of appliance markets in the country. Unreliable electricity distribution and fairly low standards net exports of living in many of these rural areas work to restrain demand. On Major the Appliance Shipments other hand, major household appliance demand in India is supported by the sheer size of the country as well as by ongoing efforts to develop its infrastructure. Demand for major household appliances in India is forecast to increase at a 6.3 percent yearly rate to 31.9 million units, above the forecast regional growth. Favorable macroeconomic conditions, such as growth in personal consumption sample spending, will spur demand. Ongoing industrialization efforts will also contribute to growth, as this will help to boost construction spending. In addition, government efforts to improve text housing conditions in rural areas through programs like the Golden Jubilee Rural Housing Finance Scheme and Pradhan Mantri Adarsh Gram CHART VIII-1 Yojana will benefit demand. WORLD MAJOR HOUSEHOLD APPLIANCE MARKET SHARE Copyright 2014 The Freedonia Group, Inc. ($128 billion, 2012) % O th e rs % sample chart M a rke t L e a d e rs % 8.8% 8.4% 5.8% 5.6% 5.0% Page

7 Sample Profile, Table & Forecast TABLE VI-18 INDIA: CLOTHES WASHER & DRYER SUPPLY & DEMAND (thousand units) Item COMPANY PROFILES Amica Wronki SA ul. Mickiewicza Wronki Poland sample Sales: $480 million (2012) Geographic Sales: (2012, as percent of total) Poland 35%, Russia 28%, Germany 19%, profile Scandinavian Countries 9%, Czech Republic and Slovakia 3%, United Kingdom 2%, and Other Countries 5% Employment: 2,190 (2012) Key Products: freestanding & built-in cookers, and dishwashers; builtin conventional ovens & hobs; washing machines; and refrigerators Amica Wronki is a producer of freestanding and built-in major appliances, and small appliances. In addition to selling products in Poland, the Company exports appliances to over 40 countries globally. The Company competes in the world appliance industry through the production and supply of freestanding and built-in cookers, and dishwashers; and built-in conventional ovens and hobs. Amica Wronki manufactures and markets appliances under such brand names as AMICA INTEGRA, AMICA, GRAM, and HANSA. For example, the Company produces AMICA INTEGRA built-in ovens, which are made from stainless steel and feature retractable, illuminated knobs. Amica Wronki conducts production activities in Poznan, Poland. The Company markets appliances primarily to customers in Europe. Amica Wronki maintains several sales subsidiaries, including Amica International GmbH (Germany), Gram Domestic A/S (Denmark), Households (million) washers in use/household dryers in use/household -- neg Clothes Washers & Dryers in Use (million) Washers Dryers sample table Clothes Washer & Dryer Demand Washers Dryers net exports Clothes Washer & Dryer Shipments Washers Dryers STUDY COVERAGE This Freedonia study, World Major Household Appliances, offers historical data (2002, 2007, 2012) plus forecasts for 2017 and 2022 by product, world region, and for 25 major countries. The study also details key market environment factors, evaluates company market share, and profiles 30 industry competitors worldwide. 346 Copyright 2014 The Freedonia Group, Inc. Page 7

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9 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS Other Studies Home Organization Products Demand for home organization products in the US is forecast to increase 3.5 percent per year through 2019 to $10.5 billion. Bins, baskets and totes will remain the largest product segment, while modular units will grow the fastest. Garages will be the fastest growing room in which organization products are used. This study analyzes the $8.8 billion US home organization product industry, with forecasts for 2019 and 2024 by material, product, room and market. The study also evaluates company market share, and profiles industry competitors. # April $5300 World Commercial Refrigeration Equipment Global demand for commercial refrigeration equipment will rise 4.7 percent annually through 2018 to $36.5 billion. The US will remain the largest national market, while China remains the fastest growing. 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The study also evaluates company market share and profiles industry participants. # August $5300 Commercial Refrigeration Equipment US demand for commercial refrigeration equipment is expected to rise 3.1 percent per year through 2018 to $10.7 billion. Transportation refrigeration equipment will remain the largest and fastest growing segment, spurred by more opportunities for US-based food producers in foreign markets and by ongoing warehouse consolidation. This study analyzes the $9.2 billion US commercial refrigeration equipment industry, with forecasts for 2018 and 2023 by market and product. The study also evaluates company market share and profiles industry players. # May $5100 World Consumer Water Treatment Systems World demand for consumer water treatment systems will jump 12.4% annually, led by the BRIC (Brazil, Russia, India, China) and other countries with poor public treatment infrastructure. Gains will be driven by rising incomes and increasing awareness of water contamination. This study analyzes the $7.5 billion world consumer water treatment system industry, with forecasts for 2017 and 2022 by type, aftermarket component, technology, world region, and for 21 countries. The study also evaluates company market share and profiles industry participants. # $6100 About The Freedonia Group The Freedonia Group, Inc., is a leading international industry market research company that provides its clients with information and analysis needed to make informed strategic decisions for their businesses. Studies help clients identify business opportunities, develop strategies, make investment decisions and evaluate opportunities and threats. Freedonia research is designed to deliver unbiased views and reliable outlooks to assist clients in making the right decisions. 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