1. Company Organization

Transcription

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2 1. Company Organization Clean Microfiber Bio & Nanofiber President & Developer : Choi, Sung Hun Manufacturing Management Team Design Team Management Team Export Team Manage Delivery Schedule Manage Production Line Web Design Item Design Internal Managing Accounting Finance Export Marketing Manufacturing Team Warehouse Purchasing Team Customer Service Team Team Item Development Stock Management Packing & Dispatch Quality Assurance Procurement Subsidiary Materials After Service Customer Service Domestics Factory Manufacturing 2

3 2. Road Map 2005~2008 Target Business Nano-Microfiber and Microfiber Home Textile Development of Cleaning Tools for Next Generation (Patents, Utility Model Registration) Market Research 2009~2010 Target Business Item Development & Marketing Prepare for the Catch-Mop sales (Quality Certificate, Packing, Logo Registration) Plan Marketing Strategy 2010~2011 Target Business Diversify Catch-Mop Items Expand Item Range (Double sided Catch-Mop, Catch-Mop Kitchen Ware) Contract with Major Distributors 2012~2013 Target Business Catch-Mop in Domestics Market Aim for World Premium Brand Focus on sales in Western Countries Expand Home-Textile Business Focus on Catch-Mop in Overseas Market Focus the sales on South Korea and Asia Countries Strengthen Brand Power Expand Item Range to Catch-Mop SPA 3

4 3. Target Market CLEMBON s Target Market Target Market Needs? Increase Market Needs of Eco-Friendly Living Items Eco-Friendly Upstream Industry Growth in Nano-Technology And Cleaning tool market Strength in Eco-Friendly Cleaning-Tools 4

5 4. Market Analysis (1/4) Quality HIGH Diversify SPA Items Catch-Mop Eco-Friendly Cleaning Tools LOW SPA Items Industrial Cleaning Tools Price HIGH Cleaning Tools LOW Increase in Market needs of high quality microfiber items Increase in Market needs of highest Absorptiveness and cleaning performance cleaning items Functional Microfiber items / Microfiber Home-Textile / Microfiber Industrial Items 5

6 5. Introduction of Catch-Mop Duo-Fact? Catch Yarn which was processed in the form of yarn so as to take advantage of tread functions because it is hardly possible to maintain functions in case of weaving N/P split yarn and yarn separately. Special Mother yarn structure CATCHMOP STRUCTURE: countless textile structure just like mesh After cleaning : space between textiles filled up with dust, stain, pollutants CATCH-MOP Material POLY ESTER 89% TEXTILE PROPORTION NYLON 11% 6

7 6. Catch-Mop Salient Features(1/4) EXCEPTIONAL CAPABILITY TO DUST In order to catch dust, CATCHMOP was designed to sweep crevice, draw and catch dust with motivated elastic force during using Mother Yarn. CATCHMOP penetrates through crevices such as uneven, rugged, micro bubble-void thereby catches fine dust. Firstly catch the dust(1), do not push away dust by using bend in the middle then powerfully scrape and catch(2). In spite of several wiping, cleaning, mopping, dust residue cause serious inconvenience to grab dust. 7

8 7. Catch-Mop Salient Features(2/4) EXCELLENT CAPABILITY TO CLEAN STAIN AND CREVICE With mother yarn utilizing strong elastic force, CATCHMOP easily cleans dust as well as leaves no scratches. Also Elastic force of sponge makes CATCHMOP possible to enter into part of crevice and CATCHMOP s rugged four-side surface made by manual labor clean minor crevice effectively. Catchmop is able to catch fine dust placed in minor crevice similar to skin texture. Just push dust, not catch dust so need to clean with other tools. 8

9 8. Catch-Mop Salient Features(3/4) STRONG CAPABILITY TO WIPE CATCHMOP was proved by experiment about wiping marker on skin texture that CATCHMOP has stronger capability to wipe every nook and corner than normal microfiber. Also CATCHMOP leaves no scratches, marks, blemishes. After wash the oily dirt After wash the oily dirt 9

10 9. Catch-Mop Salient Features(4/4) ECO-FRIENDLY With comparison to normal microfiber, detergent-free CATCHMOP can be washable with only water and cleaning power of CATCHMOP is 3 times stronger than normal microfiber. <- microscope enlargement picture after cleaning Detergent-free CATCHMOP is Eco-friendly microfiber products which can cut volume of water and detergent down. 10

11 10. Comparison products Item Catch-mop Microfiber Cotton Magic Block Dust removability Catch and wipes hard-to-remove fine dust and crevice dust Wipe the dust only on the smooth surface Wipe only surface Wipe only surface Residual Dust No residual Dust Grab with hand Grab with hand Clean with cotton or tissue Use Detergent X O O Chemical included Damage surfaces X X X O (Scratch the surface) Eco-friendly No detergent and need a little water, Eco-Friendly Use detergent and need much water to wash, non eco-friendly. Use detergent and need much water to wash, non eco-friendly. It s Not good for healthy and environment, because disposal the item after using once Economical efficiency Wash and reusable without use detergent Wash and reusable But non economical Cause of using detergent Wash and reusable But non economical Cause of using detergent Disposable product Clean Crevice Excellent Inconvenience [ need additional tool] Inconvenience [ need additional tool] Inconvenience [Cut a piece and use] 11

12 11. Performance Performance Clean Microfiber Bio & Nanofiber 12

13 12. Business Plan Export Step 3:Expand Oversea market Enhancement 2014 year ~ 2015year market share Step2: Secure Marketing Base expansion 2012 year~2013 year Expand oversea market to Europe, Oceania, South America and Japan where prefer Eco-Friendly products. Expand market occupancy with relative company in cooperate as the strategic partnership Reinforce brand marketing to promote products as world class. Expand Market occupancy with reinforcement brand image of Catch-mop. Diversify Catch-mop products to expand market of SPA products Expand business to Europe, U.S, Asia markets where focused on Eco-friendly products. Diversify profit structure with provide strategy of quality and differentiation. Period of industrialize Diversification of Step 1 : Develop products Products 2010 year ~ 2011year Strengthen antibiosis and high level functionality for Catch-mop. Utilize N/P Microfiber to diverse products and diversify ecofriendly products. Secure Eco-friendly data and acquire certification from authority Develop production technique and quality enhancement 13

14 13. Project for market entering 1 st Step 2012~2014 Utilization of distribution Network - Reinforce sales and publicity through department store, price club - make use of current sales network and change targeting market with special offer products Recruitment experience of Using group and promotion of goods - go viral for quality of catch-mop by experienced target group Use of Home shopping Channels - Go viral for quality of catch-mop by Home shopping 2 nd Step expand regional retailer who is type of adherer - Expand distributors which is type of adherer - Built the sales network with Environmental professional shop Use of government purchase as like public procurement services - Military, police and more government dept. Acquire certification from public procurement services. Acquire certification for Ecofriendly. 2015~ rd Step Diversify products such as bath products. - bath products, Sports products, etc. market entry with diversify field of products Market entry with special purpose oriented products. - Pet supply. - special cleaning products. - Industrial cleaning products. 14

15 14. channel in South Korea (1/2) Distribution Network Business name LOGO Status Hyundai Shinsegae Department store Lotte AK Save Zone Lotte mart Price Club E-mart Home Plus Mega mart Considering 15

16 15. channel in South Korea (2/2) Distribution Network Business name LOGO Status GS Shop Hmall (Hyundai) TV Home shopping CJ-Oshopping Home & Shopping NS Home Shopping G market 11st On-Line Catch-Mop Mall Auction Lotte.com E-mart Mall Interpark AK Mall 16

17 16. Overseas Channel ECO-Friendly Cleaning Tool Catch-Mop Export to More than 25 Countries including Global shopping Channel Safety and Quality Certified by FDA, ISO, TUV and Etc 17

18 17. Patent & Utility Model Item Title of the invention Patent Number Registratio n Date Inventor Patentee Country Patent Utility Model Registration Cut Loop Fabric and its manufacturing process Microfiber Wrist Band which release negative ion rd May 2007 Choi, Sunghun Choi, Sunghun S.Korea th Jan 2006 Choi, Sunghun Choi, Sunghun S.Korea Utility Model Registration Microfiber cleaner with Metallic Yarns th Oct 2005 Choi, Sunghun Choi, Sunghun S.Korea Patent A Method for dyeing microfiber th May 2006 Choi, Sunghun Choi, Sunghun S.Korea Patent A Method for dyeing microfiber and fab ric woven with microfibers dyed thereby WO2006/ th Feb 2006 Choi, Sunghun Choi, Sunghun PCT (International) 18

19 18. Certificate Item Certificated Products Approval Number Approval Organization Date of Approval ISO 9001 KS Q ISO 9001 ISO KS Q ISO Invention of Nano-Microfiber items by innovational dyeing method and its manufacturing process. (Catch-Mop) Invention of Nano-Microfiber items by innovational dyeing method and its manufacturing process. (Catch-Mop) JK JAS-ANZ 31 st July 2012 JEK JAS-ANZ 31 st July 2012 LOHAS Catch-Mop [Cleaning Tools] KLC KSA 18 th Dec 2012 TUV Rheinland Catch-Mop Textile TUV Rheinland Korea 24 th Apr 2009 GD Catch-Mop 08FAG007 KIDP 29 th May 2008 FDA Catch-Mop Cloth A FDA Catch-Mop Sponge B FDA Double Tricot (Catch-Mop Window) E Food and Drug Administration(USA) Food and Drug Administration(USA) Food and Drug Administration(USA) 22 nd May nd May st Dec

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