BRANDING REFRIGERATORS AND FREEZERS. Professional quality
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1 BRANDING REFRIGERATORS AND FREEZERS Professional quality
2 INCREASE AWARENESS OF YOUR BRAND Either with your individually designed brand-image or with specialised features: Liebherr appliances off er the perfect solution whatever your requirements. The wide range of models and the many versatile accessories make it easy to promote awareness of your brand all the time.
3 OVERVIEW 1 Ten good reasons to choose Liebherr 2 Our clients, our references 3 Decoration fi nishes print technologies 4 Decoration fi nishes comparison 5 Glass door design/display printing 6 Additional features 7 Drinks refrigerators 8 Chest refrigerators for drinks 9 Impulse sales chest freezers ILLUMINATED DISPLAY An eff ective eye-catcher attracting even more attention to the brand being advertised. CUSTOMISED DESIGN Liebherr gives you the opportunity to individually design the appearance of appliances in line with your own preferences. TAILOR-MADE ACCESSORIES Adding practical accessories to appliances enables you to tailor their function to best suit your needs.
4 1 TEN GOOD REASONS TO CHOOSE LIEBHERR: 1. EXPERIENCE COUNTS Liebherr is a specialist in refrigerators and freezers, and has been developing and producing cutting-edge refrigeration solutions for more than 50 years. 2. OPTIMAL PRODUCT QUALITY To ensure consistent reliability, Liebherr uses only the very highest-quality materials in the manufacture of its appliances. 3. ACTIVEGREEN Liebherr takes environmental responsibility seriously. Sustainability is a priority concern right from the outset of refrigeration design. 4. AWARD-WINNING ENERGY EFFICIENCY Energy effi ciency has always been and remains a core concern at Liebherr, and is a major consideration infl uencing everything we do from the appliance design stage onwards. 5. LED ULTIMATE ILLUMINATION Using LED illumination reduces total energy consumption by up to 30%, depending on the model, and provides eff ective, high-quality illumination within the appliance interior. 6. RELIABILITY When selecting quality materials and developing refrigeration components, Liebherr s focus is on appliances that function trouble-free and reliably over years of use in the commercial sector. 7. ROBUSTNESS Appliances used in the commercial sector have to endure intensive use. Liebherr appliances are therefore extremely robustly designed. 8. HYGIENE Hygiene is of great importance in the commercial sector. At Liebherr fi rst-class hygiene is a crucial criterion, e.g. the moulded inner liners have large rounded corners for easy cleaning. 9. MAXIMUM CAPACITY AND COMPACT DESIGN Because available fl oor space is often restricted, optimal use of available space is extremely important. Inventive initial design ensures that the usable volume of Liebherr appliances is maximised. When looking at available volume versus fl oor space needed, Liebherr appliances off er signifi cant added value. 10. LOW COSTS OVER ENTIRE SERVICE LIFE Durability, low energy costs, high functionality, simple hygiene, optimum reliability and low service costs: whether from a purely economic perspective or with a view to achieving real sustainability, the benefi ts reaped by choosing Liebherr appliances are convincing more and more users.
5 OUR CLIENTS, OUR REFERENCES 2 The brands above are just a selection from the 125+ leading brands that Liebherr currently designs customised refrigeration and freezer appliances for.
6 DECORATION FINISHES PRINT TECHNOLOGIES The following branding options are currently available for decorating Liebherr refrigerators. These diff er both technically and in terms of cost depending on the specifi c requirements and on the quantity of appliances. 1. PVC STICKER This popular and, to date, most commonly employed technique requires the supplier to print the desired design onto a suitable sticker (usually made from PVC foil), using either silk-screen or digital printing - depending on the quantity and the image. This is then manually stuck to the foamed housing (chest or cabinet) at Liebherr DIRECT SILK-SCREEN PRINTING The artwork (simple, monochrome image) is silk-screen printed onto the coated, pre-formed base material, e.g. door panels or side walls, at Liebherr. Essentially, the only diff erence between this printing technique and printing on PVC stickers is the laborious handling of the moulded parts that is necessarily involved and the problems that arise as a result. 3. DYE SUBLIMATION INKJET PRINTER PAPER Similar to printing PVC stickers, decoration involves two steps and is performed by our suppliers. In the fi rst step, the sublimation paper is manufactured using the inkjet procedure, also in digital printing. The design is then transferred to a base material (even, unshaped, specially coated sheet). (See diagram). Printer paper Dye/coloring Top film (transparent/clear) Basecoat (white) Primer Steel plate
7 DECORATION FINISHES COMPARISON PVC sticker Silk-screen printing PVC sticker Digital printing Direct silk screen printing Dye sublimation inkjet printer paper Decorable components Cabinet sides Chest walls Hardline doors Cabinet sides Chest walls Hardline doors Cabinet sides Chest walls Hardline doors Cabinet sides Softline doors Repair Painting repairs Sticker replacement possible Painting repairs Sticker replacement possible Spot repair possible with limitations Spot repair possible with limitations 4 Resolution Approx. 30 points/cm Approx. 280 points/cm Approx. 30 points/cm (externally) Approx. 20 points/cm (at Liebherr) Approx. 280 points/cm Colour matching Possible Possible Possible Possible with limitations Colour gradients Possible with limitations Easily done Not possible Easily done Grid lines Visible Barely visible Clearly visible Barely visible Moiré effects* Possible Possible Possible Not possible Sample production Possible with limitations Easily done Possible with limitations Easily done Reproducibility Good Good Good Good Effect colours (gold, silver) Possible Not possible Possible Not possible Scratch-resistance Very good Good Fair Good Disposal Dispose of separately Dispose of separately No constraints No constraints Advantages: Design renewable No peeling Design renewable No dirty edges No peeling Design over the edge No dirty edges * Moiré effect: additional, seemingly rough grids created by overlapping fi ne, regular grids at an angle.
8 GLASS DOOR DESIGN/ DISPLAY PRINTING 1. GLASS DOOR PRINTING Stickers with customised images can be stuck to the glass door. The stickers are also available as non-permanent stickers, which can be easily removed at any time without leaving visible traces. 2. LED ILLUMINATION INTEGRATED INTO GLASS DOOR An individual image can be engraved into the glass door and then illuminated. Only the image lights up, so as to stand out impressively. The engraving is positioned between the two panes of insulating glass (possible with FKv 50 and FKv 30). 3. DISPLAY PRINTING A printed sticker can be stuck onto backlit displays to tailor them to individual requirements. 5 FKv 502 with illumination integrated into the glass door
9 ADDITIONAL ACCESSORIES GRAVITY FEED SHELF FOR CANS / BOTTLES The practical gravity feed shelf always positions 0.5 l bottles at the front where they are easy to access. On the FKDv 43 model, the gravity feed shelf can be pulled out on telescopic rails to be refi lled. SCANNER RAIL Price labels and bar codes are easy to read from a practical scanner rail attached to the front of the grates, giving the customer a quick, clear view of prices at all times. SAFETY BRACKET During transportation the robust safety bracket optimally protects both the condenser at the back of the appliance and the underside of the appliance against any impact damage. This is ideal for appliance transportation by lorry, for example. 6 SAFETY BRACKET WITH DISPLAY PROTECTION The safety bracket also protects the optionally illuminated advertising display. Depending on the appliance position, the display protection can be folded backwards slightly so that it is not necessary to detach the safety bracket during frequent transportation.
10 7 FKDv 37 DRINKS REFRIGERATORS
11 7 FKDv 43 DRINKS REFRIGERATORS
12 7 BCDv 43 DRINKS REFRIGERATORS
13 7 BCDv 10 DRINKS REFRIGERATORS
14 7 FKv 50 FKv 30 DRINKS REFRIGERATORS
15 7 FKv(sl) 26 FKv(sl) 36 FKv(sl) 41 FKv(sl) 54 DRINKS REFRIGERATORS
16 FT 29 8 CHEST REFRIGERATORS FOR DRINKS
17 GTE 15 GTE 24 GTE 30 GTE 37 GTE 43 GTE 50 IMPULSE SALES AND ICE CREAM CHEST FREEZERS 9
18 GTI 18 GTI 24 GTI 30 GTI 37 GTI 43 GTI 50 IMPULSE SALES AND ICE CREAM CHEST FREEZERS 9
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