2 MAGAZINES ART DE VIVRE
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1 2 MAGAZINES ART DE VIVRE FROM GARDEN TO PLATE, THE ART OF REGIONAL LIVING Mediaobs
2 2 publications of the group Editions Hubert Burda, A publisher specialized in Art of Living magazines : Editor of, Saveurs the magazine of gourmand art of living The collection is directed by the same team as SAVEURS. Sylvie Gendron, Editor-in-Chief, has been leading the success of distribution and esteem of SAVEURS for several years. Advertising sales is managed by Mediaobs
3 Mediaobs le magazine de l art de vivre en régions
4 The word of the editorial board Sylvie Gendron Chief Editor Nathalie Desanti News Editor A unique magazine which approaches themes as varied as the nature that surrounded us, its fauna, its flora; its garden, the one in which we invest ourselves, boots in our feet; creative hobbies to indulge ourselves; the cuisine of seasonal products; the richness of our French soils Vast content which answers to all of those desires of simplicity and natural in which we find ourselves more and more. Far from fashion trends, Esprit d ici advises a new art of living, ingrained and modern at the same time. An authentic and sustainable magazine
5 TRADITION AND NATURE ARE SEDUCTIVE 1. A NEED TO CHANGE RHYTHM Slow food and others (75% of Europeans dream of slowing down) 2. GASTRONOMY OF SEASONAL AND REGIONAL PRODUCTS Pleasurable cuisine, very much in vogue 3. PASSION FOR GARDENING 1 in 3 French people dream to have a fruit or vegetable garden (Ipsos) 4. ORGANIC IS NOT JUST A PASSING TREND A necessity, a form of protection 5. ECOLOGICAL AWARENESS CONTINUES TO GROW Concern over the state of the planet 2016 SUCCESS +6% ACPM 2015 vs STRONG GROWTH IN GREEN TOURISM AND HIKING 35% of summer trips 7. EXCEPTIONAL SALES KIOSK The biggest start for a magazine in 2012/2015 TRADITION AND NATURE ARE SEDUCTIVE
6 cultivates the essential values of today: natural and authentic increases the value of nature and our heritage : tradition, savoir-faire, recipes, regional products approaches themes such as garden, cuisine, home, well-being, nature, tourism conveys values of conviviality for readers looking for a new art of living, authentic and natural A TRANSVERSAL AND INNOVATIVE CONCEPT
7 GENERAL ART OF LIVING Garden, home, cooking, regional products APPEARANCE Idealized nature Dream Ideas AUTHENTIC Nature experiences, integrated ideas for projects SPECIALIZED KNOWLEDGE Mono-thematic: home, garden or cuisine POSITION IN THE MAGAZINE MARKET
8 EDITORIAL POSITION
9 The strongest issue of the new generation of slow media A tested and validated concept in several European countries A clear reading commitment Exceptional numbers of diffusion The biggest start for a magazine in 2012/2015 A selective target years Upper class High income 2016 SUCCESS +6% ACPM 2015 vs 2014 Straight to the point in reality Need to change rhythm Passion for home-made (cooking, decoration, garden ) Increase in power of the bio, of made in France, of local and proximity MEDIA ASSETS
10 LAUNCH March 2012 PERIODICITY Bimestrial FORMAT 230 x 297 mm DIFFUSION 62,268 copies (ACPM ) The biggest start for a magazine in 2012/ SUCCESS +6% OJD 2015 vs 2014 SALES PRICE 4.80 RATE PER QUARTER PAGE 7,300 euros IDENTITY
11 Mediaobs le magazine des nouveaux jardiniers
12 The word of the editorial board Sylvie Gendron Chef Editor In the garden, the nature set out again and the desire to do some gardening takes us. Jardin d ici, we created it at your image: curious, generous, proliferated ideas, supportive and respectful. In ours and yours, children are welcomed in the garden, we are gardening together, we share its benefits, we experiment, we inform each other about the latest finds, we skim the plants, we recycle With Jardin d ici, gardening is a pleasure and the garden is a place to live in any season. And because the garden would be nothing without the gardeners, come and do the honors!
13 CONCEPT Authentic and close to its readers, in line with Esprit d ici and Cuisine d ici, Jardin d ici offers to its readers a moment of break around the garden. We visit marvelous gardens, we discover indispensable tools, we glean advices of seasonal work, we peck professional tips and tricks. POSITIONING Place of life and expression, the way to live the garden has changed, Jardin d ici substantiated for the neogardeners, passionate as amateurs. It gives the desire to enjoy better our gardens, our terraces and our balconies. CONCEPT POSITIONING
14 AUTHENTIC, NATURAL, GOURMAND, RESPONSIBLE I am inspired for my garden I learn new gestures to make it more productive, more respectful for the environment and make it beautiful I learn about nature and its benefits I develop my creativity with quality achievements I draw upon new ideas to cook and keep to preserve my harvests I discover gardens which have a soul I identify local green initiatives by which I can be inspired I strengthen my well-being thanks to the plants I share values and knowledge with those that are like me CONTENT
15 LAUNCH February 2015 PERIODICITY Quarterly FORMAT 230 x 297 mm DIFFUSION 55,000 copies SALES PRICE 5.90 FULL-COLOUR PAGE 7,300 IDENTITY
16 TO RECAP 2 innovative concepts - 1 new generation of magazine Responsibility, authenticity, regions, local soils LE MAGAZINE DES NOUVEAUX JARDINIERS LE MAGAZINE DE L ART DE VIVRE EN RÉGION 2016 SUCCESS +6% ACPM 2015 vs ,000 COPIES
17 STANDARD Page Double page 1/2 page h 1/2 page w 1/3 page w 1/3 page w 1/4 page 230 mm x 297 mm P.P. 460 mm x 297 mm P.P. 105 mm x 257 mm P.P. 190 mm x 123 mm F.U. 190 mm x 80 mm P.P. 190 mm x 60 mm P.P. 105 mm x 123 mm F.U. > DEADLINE : D-30 > PRINTING : offset, trame 150 > BINDING : perfect bound > TECHNICALS : CYMK PDF color proof. We needed 5mm of bleed and crop marks. For the double pages, please send us 2 simple pages. SPECIAL Gatefold Encart FORMATS
18 LE MAGAZINE DES NOUVEAUX JARDINIERS LE MAGAZINE DE L ART DE VIVRE EN RÉGION Direction Corinne Rougé crouge@mediaobs.com Team Commercial Armelle Luton aluton@mediaobs.com Marketing Direct Xavier Personnaz xpersonnaz@mediaobs.com Studio Cédric Aubry caubry@mediaobs.com Marie-Noëlle Maggi mnmaggi@mediaobs.com Raymond Marcadet rmarcadet@mediaobs.com Brune Provost bprovost@mediaobs.com CONTACTS
3 MAGAZINES ART DE VIVRE
3 MAGAZINES ART DE VIVRE DU JARDIN À L ASSIETTE, L ART DE VIVRE DANS NOS RÉGIONS 20 16 Mediaobs 3 publications of the group Editions Hubert Burda, A publisher specialized in Art of Living magazines : Editor
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