PRESS INSPIRATION COLLECTION

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1 PRESS INSPIRATION COLLECTION 2019

2 downloads & presskit on elho.com/press2019

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5 2019 COLLECTION Discover NOW In our 2019 inspiration guide you ll discover our colourful & innovative collection, green stories and all new elho brand & sustainable initiatives to inspire our shoppers. Let s bring more nature into people s daily lives together. Enjoy! Hello from elho 5 Join us on our green journey 9 New trends & colours 10 Nice things to know 12 Collection Outdoor 19 Green basics 35 Indoor 43 Exclusives 54 Press information 63 3

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7 2019 COLLECTION Hello ELHO Our family company is proud to be the leading innovator in the synthetic FROM pottery market. For more than 54 years elho has dedicated itself successfully to product development, gaining extensive experience in sustainable production in the Netherlands, a strong marketing focus, and our supportive team. elho continues to transform its approach in response to our customer s evolving needs. Our purpose is bringing more nature into people s daily lives. We love sharing what s new at elho with you. Give Room to Nature. Together with elho. Two entrepreneurial generations of family Elderenbosch 5

8 6 WE LOVE TO INNOVATE ELHO INSPIRES YOU TO BRING NATURE INTO YOUR DAILY LIFE WITH BEAUTIFUL, SUSTAINABLE POTS AND SMART SOLUTIONS THAT MAKE YOU AND NATURE HAPPY

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2019 COLLECTION JOIN US ON OUR JOURNEY Today we live in a transforming world. Due to new technologies and urbanisation our lives are changing rapidly.

11 2019 COLLECTION JOIN US ON OUR JOURNEY Today we live in a transforming world. Due to new technologies and urbanisation our lives are changing rapidly. At elho we see the opportunities, amazing initiatives, and countless possibilities that can benefit this world, our lives, our homes and answer our growing urge to give room to nature. Join us on our green journey to inspire people with the many ways they can connect with nature in their daily lives. 9

12 NEW TRENDS & COLOURS 2019 Every year, we define together with trend experts the most inspiring colours for our collection. These beautiful & innovative colour themes will boost your sales. 10

2019 COLLECTION HARVESTING ELEMENTS Concerns about the environment are causing a pure & simple lifestyle. To keep the future green and healthy, we have to take some responsibility.

NEW COLOURS NEW FRONTIERS A tsunami of technology will totally change our world. This technology is aimed to make our life easier. In this accelerated world our analog homes become smart.

From light pastels to bright powerful colours and metallic in the end of the range.

13 2019 COLLECTION HARVESTING ELEMENTS Concerns about the environment are causing a pure & simple lifestyle. To keep the future green and healthy, we have to take some responsibility. Combinations made with plants will be essential in this trend. This trend features a colour scheme where white and grey dominate and are combined with darker tones as black or brique. NEW COLOURS NEW FRONTIERS A tsunami of technology will totally change our world. This technology is aimed to make our life easier. In this accelerated world our analog homes become smart. More and more smart solutions will also be translated into our gardens. Technology driven colours are rich and varied. From light pastels to bright powerful colours and metallic in the end of the range. NEW COLOURS SOFT LANDING We are living in a transforming world where the consumer is looking for a more friendly, beautiful and safe surrounding. More & more we are looking for a comfortable living environment in which we create our own oasis of peace. Colour tones vary from soft pastel to creamy white, freshened with bright yellows or friendly orange. Green and soft tints become very important. NEW COLOURS 11

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 elho facilitates every employee to spend

14 NICE THINGS TO KNOW about elho 75 countries Our products travel to more than 75 countries in the world # ELHO EMPLOYEES: MORE THAN elho facilitates every employee to spend 1 day as a volunteer to bring nature into people's daily lives. INNOVATIONS 8 new colours 12

2019 COLLECTION DELIVERIES PER SEASON Since 1964 elderenbosch horstmeier + During the high season in April, we deliver four times the amount compared to November to keep you supplied ELHO IS THE MOST

15 2019 COLLECTION DELIVERIES PER SEASON Since 1964 elderenbosch horstmeier + During the high season in April, we deliver four times the amount compared to November to keep you supplied ELHO IS THE MOST SUSTAINABLE COMPANY IN THE MARKET Bees DID YOU KNOW WE HAVE TO SUPPORT THE ENVIRONMENT spring autumn winter summer 100% WIND ENERGY PRODUCTION SINCE 2016 We generate our own energy with our wind turbine S O N D J F M A M J J A 95% DELIVERY RATE STOCK AVAILABILITY OF AT LEAST 99% BEST WARRANTY 13

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17 2019 COLLECTION COLLECTION 2019 PRESS lookbook After a one time registration you have 24/7 access to all the high res images and packshots of the 2019 collection of elho. Downloads & presskit on elho.com/press

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21 2019 COLLECTION THE STORY OF GREENVILLE The greenville collection gives room to nature by making plant care easy. Made with recycled materials, the seamless, sophisticated pots are designed with an integrated water reservoir. A green solution for conscious consumers. Innovative solution for everyday plant care Available in various natural colours 3-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE OUTDOOR GREENVILLE 19

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23 2019 COLLECTION OUTDOOR GREENVILLE 21

THE STORY OF LOFT URBAN GREEN WALL RACK Inspired by the energy of city

24 THE STORY OF LOFT URBAN GREEN WALL RACK Inspired by the energy of city balconies and roof terraces, the loft collection was designed to reflect a new urban way of life. Trendy, bright colours meet a matt, robust finish, and easy built-in water reservoirs cater to busy urban lives. Large variety of modern, urban shapes, colours and sizes Useful solutions for even the smallest outdoor spaces 3-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE

25 2019 COLLECTION OUTDOOR LOFT URBAN 23

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27 2019 COLLECTION OUTDOOR LOFT URBAN 25

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The collection consists of the minimal vibia straight and rounded vibia campana.

29 2019 COLLECTION THE STORY OF VIBIA CAMPANA ROUND The vibia collection was created to bring the classic garden vibe into a modern world. Elegant and romantic shapes made from rough, high-quality materials in natural, soothing tones. The collection consists of the minimal vibia straight and rounded vibia campana. Pots come with matching saucers Natural, high-quality texture 3-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE OUTDOOR VIBIA 27

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31 2019 COLLECTION OUTDOOR VIBIA 29

32 THE STORY OF VIBIA STRAIGHT ROUND The vibia collection was created to bring the classic garden vibe into a modern world. Elegant and romantic shapes made from rough, high-quality materials in natural, soothing tones. The collection consists of the minimal vibia straight and rounded vibia campana. Pots come with matching saucers Natural, high-quality texture 3-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE

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35 2019 COLLECTION OUTDOOR VIBIA 33

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2019 COLLECTION THE STORY OF LIGHT GARDEN Designed as a special grow light, the light garden helps your plants stay healthy, grow and thrive 365 days a

Let your plants enjoy sunlight all day long, thanks to a special coloured light bar made by bulbo.

37 2019 COLLECTION THE STORY OF LIGHT GARDEN Designed as a special grow light, the light garden helps your plants stay healthy, grow and thrive 365 days a year. Create your own mini-nursery for small to medium-sized plants by choosing your own container, substrate and seeds. Let your plants enjoy sunlight all day long, thanks to a special coloured light bar made by bulbo. Mix and match pots, saucers, and grow houses Made from sustainable materials Functional design 12hr 15hr 18hr COLOURED LIGHT TECHNOLOGY BY BULBO downloads & presskit on elho.com/press2019 NL-UK-FR-DE GREEN BASICS GROW YOUR OWN 35

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39 2019 COLLECTION GREEN BASICS GROW YOUR OWN 37

From a grow table to an innovative tomato pot, all the grow your own products are sustainably made to encourage

40 THE STORY OF GREEN BASICS TOMATO POT Everyone should be able to grow their own food, and the grow your own collection makes it easy to do so. From a grow table to an innovative tomato pot, all the grow your own products are sustainably made to encourage easy home farming all year round. Mix and match pots, saucers, and grow houses Made from sustainable materials Functional design 433 3X 38 downloads & presskit on elho.com/press2019 NL-UK-FR-DE

41 2019 COLLECTION GREEN BASICS GROW YOUR OWN 39

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43 2019 COLLECTION GREEN BASICS GROW YOUR OWN 41

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Easy to use, fits most elho indoor pots and many other pots, including ceramic ones. Takes away all watering worries.

45 2019 COLLECTION THE STORY OF SELF-WATERING INSERT Not everyone is blessed with a natural green thumb. The elho self-watering insert provides peace of mind for conscious consumers looking to green up their home. Easy to use, fits most elho indoor pots and many other pots, including ceramic ones. Takes away all watering worries. Unique designed water meter indicates when watering is needed Green solution to everyday plant problems 3-Year warranty 433 downloads & presskit on elho.com/press2019 NL-UK-FR-DE INDOOR SELF-WATERING INSERT 43

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47 2019 COLLECTION INDOOR SELF-WATERING INSERT 45

48 THE STORY OF PLANT LIGHT CARE The plant light care ensures healthy and vital plants. Designed with a coloured light, custom-made by bulbo, The light is made of selected and thoroughly researched frequencies to best serve the needs of your green friends. Besides being functional, the plant light care is also a subtle and decorative accessory for your interior. Innovative solution for everyday plant care Available in various natural colours 3-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE

49 2019 COLLECTION INDOOR PLANT LIGHT CARE 47

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51 2019 COLLECTION INDOOR PLANT LIGHT CARE 49

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Sleek design with a glossy rim, warm matt finish or geometric shapes; there s a pot for every plant and

53 2019 COLLECTION THE STORY OF B.FOR ORIGINAL ROUND The b.for collection has a vast range of popular, must-have indoor pots in all shapes and sizes. Sleek design with a glossy rim, warm matt finish or geometric shapes; there s a pot for every plant and every interior. Easy inner pot fit 100% waterproof 3-Year warranty COLOUR YOUR COLLECTION downloads & presskit on elho.com/press2019 NL-UK-FR-DE 35 INDOOR B.FOR 51

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55 2019 COLLECTION INDOOR B.FOR 53

56 THE STORY OF PURE SOFT BRICK DEVIDER WHEELS LARGE Dutch design meets sustainability in this stylish, high-quality pure collection. Every pot is made from sustainable, strong polyethylene plastic and carefully finished by hand. Modern design for conscious green living. Perfect for both indoor and outdoor use Lightweight 10-Year warranty downloads & presskit on elho.com/press2019 NL-UK-FR-DE

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2019 COLLECTION THE STORY OF PURE HIGH SMART LED LIGHT The elho pure smart LED light lets you light up your garden and your interior easily, directly from your smart phone.

61 2019 COLLECTION THE STORY OF PURE HIGH SMART LED LIGHT The elho pure smart LED light lets you light up your garden and your interior easily, directly from your smart phone. The sleek, contemporary look adds a little bit of modern world comfort to your green oasis. Create the perfect ambiance for every moment by changing the colour or picking certain themes. Perfect for both indoor and outdoor use Lightweight 10-Year warranty 100 downloads & presskit on elho.com/press2019 NL-UK-FR-DE EXCLUSIVES PURE 59

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63 2019 COLLECTION EXCLUSIVES PURE 61

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65 2019 COLLECTION press INFORMATION For information about the elho collection, digital picture material or for requesting product samples please contact: Patty Willems, pr & cr manager E patty.willems@elho.com T

66 miboso.lifestyle Hier nog een kiekje van mijn nieuwe baby pilea s. Wat zijn ze toch leuk!! esthervanpuymbroeck Het lijkt erop dat we dan toch groene vingers hebben. Of zou het weer er voor iets tussen zitten? kawbrouwer The corner in the kitchen #plants #greenlover #natureinside #pilea #plant #hangingplants jardinerosltda Te cuesta trabajo mantener y cuidar tus plantas? _floorkorte #moestuintips #zaailingen #seeds #elho linspirationnl Jeej morgen komt er weer een nieuwe plant binnen bakpoki L heure de la récolte Nous avons planté fin avril des plants de Ratte du Touquet dans nos 2 pots #elho spécial patate home.of.aloha huisje.plantje.beestje #aspergeplant

67 karinvanhaasteren #hangingplants #elho #green #plantsofinstagram #greeninthehouse #kitchenview thuisbijgina homebysoph mijn favoriete groentjes in huis INSPIRATION from our fans pimpelwit pot van #elho was al in huis, maar nu ook de standaard. Wauw wat gaaf! huisje_35 Have a lovely saturday evening! flora_filipina Two for me, one for Leah. Yeah. I think I m failing at this plants in moderation thing #PhilodendronFriday

68 elho.com Atlasstraat 11 NL-5047 RG Tilburg T info@elho.com

Designer Secrets. How to Define Your Style and Create the Nursery of Your Dreams

Designer Secrets. How to Define Your Style and Create the Nursery of Your Dreams Designer Secrets How to Define Your Style and Create the Nursery of Your Dreams By Mary Bauer When we design a space, we put some part of our self out into the world. It s an opportunity to allow our outside