Wheelock Square's Star-Studded 'Going Green' Initiative - Wheelock Square's Green Monday Event
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1 For immediate release Wheelock Square's Star-Studded 'Going Green' Initiative - Wheelock Square's Green Monday Event 1. Wheelock Square is the first stop for advocating the concept of Green Monday meat-free day in Shanghai. Meanwhile, a make-up exhibition called Enlighten our Green Senses kick-starting its tour in China. 2. city' super s superlife culture club's executive chef from Hongkong attended this event and introduc ed some exquisite vegetarian dishes, showing guests and audience how to make them at home. 3. Wheelock Square has also teamed up with Green Monday and the famous Hong Kong make-up artist, Annie G. Chan to encourage office workers in the building to lead greener lives. 4. Liu Xuan and some celebrities were specially invited to attend the opening ceremony and show their support. 5. Green Monday event struck a chord with many Shanghai office workers, who also showed their strong support for this good case. Social progress has seen green, low-carbon and environmental concepts become a common part of the China's cities, and these concepts have gradually altered urban residents' attitudes towards life and consumption. Green Monday encourages people to have one meat-free day a week. It takes a greener diet as the starting point for lowering carbon emissions, protecting the environment and leading healthier lives. 1
2 30 June: Iconic Shanghai landmark Wheelock Square is a super-prime office building with an international outlook and strong environmental awareness. Green Monday is a social enterprise that strives to promote green and healthy lifestyle, with a particular emphasis on advocating meatless diet once a week. The two have teamed up with famous Hong Kong make-up artist to the stars Annie G. Chan to launch an environmentally-friendly make-up exhibition called 'Enlighten Our Green Senses'. More importantly, this is the first time that Green Monday has brought the idea of one meatfree day a week to Shanghai and the city's office workers. The make-up exhibition was held in the first-floor lobby of Wheelock Square, and showcased 15 celebrity ad campaigns featuring various colors and styles of make-up. The aim of this unique, highly artistic exhibition was to present different stylish green lifestyles. The many celebrities participating in the event used their artistic creations to draw attention to the issues affecting our planet today. The 15 stars that took part in the styling and shooting for the event were: Annie Liu, Fala Chen, Cherry Ngan, C Allstar, Him Law, Karena Ng, Liu Xuan, Cher, Kandy, Evelyn Choi, Derek Li, SimC, Super Girls, Xu Zhaoping and EJ. By creating a new style for each of the celebrities based on their look and what type of performer they are, make-up artist Annie G. aimed to reinterpret and bring greater depth to what it means to protect the environment. Furthermore, rolling highlights footage showed viewers the creative ideas and stories behind the event. Without doubt, the way the make-up artists and celebrities were taking action to show their support for the case, and the earnestness and close proximity of the Green Monday team struck a chord with many Shanghai office workers. The subject of Earth s Destiny by Annie Liu was the overexploitation of resources, today's ecological imbalance, and the emergence of extreme weather phenomena such as acid rain and hail. Cherry Ngan's The Eco-Karma, meanwhile, was about the blind pursuit of economic growth and the toll that industrial pollution has taken on soil, the o- zone layer, rivers and oceans. Green Monday and Wheelock Square had specially invited Liu Xuan, Cher, Cherry Ngan, and make-up artist Annie G. to attend the opening ceremony and show their support for this case. Former Olympic champion Liu Xuan said that everyone had a little 'green' in their hearts, and that she hoped to make more people aware of Green Monday. She also revealed that 90% of the crew of this exhibition decided to give up meat on Mondays. Of course, she was one of them. The Shanghai exhibition of the Enlighten Our Green Senses Asia tour is due to stay until July 27. What's more, as part of its 8 Hours of Positive Energy scheme, Wheelock Square has also teamed up with Green Monday to encourage office workers in the 2
3 building to lead greener lives. The initiative is divided into three sections: Live Green, Work Green, Eat Green. Each section informs people of the positive impact that leading a greener lifestyle can have on the environment, and encourages office workers to take action and make their own commitment to protecting the environment. It also advocates the health benefits of vegetarianism. To maximize the response to this event and introduce Green Monday's Meatfree Monday initiative to more people beyond Shanghai's office workers, in the next six months DOZO izakaya in the building's South Annex and 10 Corso Como Shanghai Italian restaurant in the North Annex will unveil their unique Green Menu to the public. With this meticulously-prepared vegetarian menu, starting from this summer, not only will office workers be able to enjoy the visual delights of the Enlighten Our Green Senses exhibition, but can also enjoy the delicious taste and health benefits of vegetarian food. What's more, we will be encouraging staff from the building's Fortune 500 companies to begin introducing these concepts into every aspect of their work and home lives, as they easily take the first step in leading a greener lifestyle. Shanghai Wheelock Square Deputy General Manager (PR and Marketing) Regina Leung said: "Green Monday is only the first step towards a low-carbon lifestyle, but we believe it will bring tremendous changes. Having a meat-free Monday every week, eating more vegetables and less meat, not wasting food, turning off lights, and using low-carbon travel every Monday - these things might not sound like much, but when you add them together they make a huge difference. Not only are they good for the environment, but they also have health benefits. Starting from this Monday, Wheelock Square will be putting green concepts into practice to encourage more people to adopt green lifestyles. White collar professionals have hectic work schedules and face a lot of pressure every day. At a time when environmental and health problems are becoming increasingly acute, a healthy and sustainable lifestyle is even more important. We hope that, despite their hectic nine to five work lives, office workers at Wheelock Square can create their own lifestyles. In 2014, we'll be working hard to introduce events that would feature greater participation and interaction. We encourage everyone to put their ideas into action, and to go one step further in making physical and mental balance a reality. This is also a new direction for Wheelock Square's 8 Hours of Positive Energy initiative beyond the arts, culture, fashion and philanthropy. Owning by city' super, superlife culture club's executive chef from Hongkong attended t his event and introduced some exquisite vegetarian dishes and showed guests and the audience how to make them. In addition to eat in the canteen, office workers can choose to buy vegetarian ingredient and learn how to cook vegetarian at home, enjoying a healthy lifestyle with their family. In front of the event's display board and photo wall, 3
4 members of staff held up green promises such as 'Meatless Mondays', 'Precious Paper', Knight on a Bike' and 'Turn off the Light' as they smiled for a group photo, showing their commitment to protect the environment. News Materials About Wheelock Square Wheelock square is 270 meters tall and located at 1717 Nanjing West Road. It is the tallest building in Puxi. The building has a total floor area of 150,000 square meters. The main building has a total 61 floors, of which 50 are offices. There are also two annex buildings providing high-end retail and dining facilities. The building was developed by Wharf Group and designed by New York architectural firm Kohn Pederson Fox. It was awarded the LEED Gold Certification (LEED for Existing Buildings: Operations and Maintenance) by the U.S. Green Building Council. Thanks to its iconic architecture, sustainable building concepts, superb location, world-class property management services and leading support services, it has attracted a large number of top international tenants, setting the industry benchmark for high-class offices in Shanghai. The quality of this building has been well-recognized within the international architectural community. Between 2011 and 2012 it won the 2011 MIPIM Asia Awards Bronze Award for Best Commercial Center and the 2012 Quality Building Award. In 2013, thanks to its forwardplanning and significant investment in sustainable investment, the building won three prestigious financial platform awards. It has also received the unanimous approval of tenants, setting the standard in China's office market. Website: About Wharf (holdings) Limited Wharf Holdings Limited was founded in 1886 and is a listed subsidiary of Wheelock and Company Limited. The strategic focus of Wharf is real estate development, and its operations are centered around acquiring land, financing, project development, design construction and expanding the market. The group also possesses outstanding mall management skills. Harbour City and Time Square are two key real estate projects for the group in Shanghai. Wharf will continue to actively expand its domestic assets based on the objective of 'creating tomorrow'. Its medium-term aim is to increase the number of assets in mainland China to half the value of total assets, which also includes increasing land reserves to 18 million square meters. In the Asia Pacific, the group currently owns or manages 13 Marco Polo Hotels. Its hotel business is also set to double in 2016 with the 4
5 completion of a further 10 hotels that are currently under construction. At present, the group's domestic assets include a number of key ports on China's coast, in locations that are set to become part of the world's most vibrant shipping line over the next 10 years. Wharf Estates China Limited is a subsidiary of Wharf and responsible for managing the group's investment properties in China. Wharf currently possesses 18 million square meters of land reserves in China. These reserves are distributed across more than 10 cities and include over two million square meters of investment properties. It has successfully constructed of a number of landmark properties in China including Shanghai's Wheelock Square and the Times Squares of Chongqing, Dalian, Shanghai, Suzhou and Wuxi. In Changsha, Chengdu, Chongqing, Suzhou and Wuxi, the group is also currently constructing five IFC projects based on Hong Kong Harbour City. Website: About Green Monday Green Monday was established on April 22, It is a social enterprise that promotes and enables green, healthy and sustainable living. Through our vegetarian promotion and food rescue initiatives, we are a platform that enables corporations, restaurants, schools, and the general public to join efforts in reducing our carbon footprint and performing our social and environmental responsibilities. Website: 5
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