UNITE THE (RADON) CLANS!

Transcription

1 Roshini Kassie National Coordinator, Take Action on Radon Network and Radon Action Month Campaign Coordinatrice nationale, Réseau Occupe-toi du radon et Campagne Mois d action contre le radon Community Outreach Manager, New Brunswick Lung Association Gestionnaire des relations avec la collectivité, l Association pulmonaire du Nouveau-Brunswick

2 UNITE THE (RADON) CLANS! Bringing together a variety of radon stakeholders from across Canada (Take Action on Radon Network) Provide nationally-branded educational and marketing materials for stakeholder use in local/regional radon education and awareness campaigns Organize Radon Action Month (November)

3 THE TAKE ACTION ON RADON TEAM Tristan McIntosh (ON Lung), Roshini Kassie (NB Lung), Shelby Kerbel (Scout Environmental), Barb MacKinnon (NB Lung) and Kelley Bush (Health Canada).

4 THE WEBSITE National radon information for Canadians

5 THE WEBSITE One-stop shop for Campaign Partners

6 BUILDING THE MOMENTUM

7 RADON ACTION MONTH 2015

8 NATIONAL MEDIA LAUNCH EVENT This November Many Voices Will Join Together To Encourage Canadians to Take Action on Radon Launched on October 27, 2015 at Hagerman House Early Learning and Family Centre, Toronto. This year, we will be celebrating and promoting the many partnerships of the Take Action on Radon network. The strength of the network is the number and variety of stakeholders from all different sectors NGOs, charities, health and public health, radon professionals, government, builders, academics, retailers all standing and speaking together with one voice encouraging Canadians to take action on radon. Some of the Take Action on Radon network stakeholders celebrating our launch at Hagerman House - Health Canada, Pinchin, Radiation Safety Institute of Canada, The Lung Association, Canadian National Radon Proficiency Program, Canadian Partnership for Children's Health and the Environment, Summerhill Impact, and Canadian Cancer Society

9 NATIONAL ADVERTISING CAMPAIGN CBC News Network and ICI RDI TV Ads (November 2015 and January 2016) Channel Number of spots Audience CBC News Network ICI RDI TOTAL

10 NATIONAL ADVERTISING CAMPAIGN CBC.ca and Radio-Canada.ca Online Ads (November 2015 and January 2016) Site Number of Impressions Number of Clicks cbc.ca radio-canada.ca TOTAL

11 NATIONAL ADVERTISING CAMPAIGN Social Media Ads (November 2015, December 2015 and January 2016) Channel Views Number of clicks Facebook Twitter YouTube TOTAL

12 CAMPAIGN STAKEHOLDERS (41) Non-governmental and Community organizations Health Professionals, Public Health Officials and Government Health Agencies Radon Professionals and Industry Associations Retailers

13 IN THE NEWS (113 TIMES!)

14 OUTREACH ACTIVITIES (138)

15 Increase in use of website: OUR PROGRESS SO FAR More coordinated media and outreach activities in 2015 Province/Territory or Number of Unique Number of Pageviews Page Pageviews Average Time on Page AB :03 BC :53 MB :15 NB :14 NL :39 NS ;48 ON :27 PE :49 QC :55 SK :21 YK :56 Homepage :19 Join/Participer :5 Learn/Apprendre :19 Reduce/Réduire :14 Test/Mesurer :24

16 OUR PROGRESS SO FAR Google searches for radon related to radon mitigation Keyword # of Google.ca Page visits Google.ca URL Found Searches Rank (calculated) radon radon testing ake-action/pdf/where-to-buy-radontest-kits_english.pdf radon gas radon test kit ake-action/pdf/where-to-buy-radon- 59 test-kits_english.pdf Not in top 50 N/A N/A

17 OUR PROGRESS SO FAR* Lots of social media followers: Social Media Network 2013/ / /2016 Facebook Twitter Other ( newsletter, Tumblr, Instagram, etc) TOTAL Lots of radon test kits sold nationally: 2013/ / /

18 WHITE PAPER ON OPTIONS TO REDUCE THE COST OF RADON MITIGATION FOR CANADIANS Led by Scout Environmental 2015: Options to reduce radon mitigation costs: 1. Integrating radon testing into residential energyefficiency audits and retrofits 2. New-home building code adjustments 3. Adapting property tax loan and financing programs that are currently used for energy-efficiency retrofits 4. Rebate inclusion with Income Tax Act. 2016: Strategies for mobilizing most feasible opportunities outlined in initial white paper

19 RADON ACTION MONTH 2016 Provincial Lead Organizations to coordinate local stakeholders for provincial media event National advertising and marketing campaign More engagement of health professionals (via Canadian Medical Association), CARST/C-NRPP members Moving forward with White Paper Mitigation Rebate Options (encourage Canadians to mitigate) Supporting Radon Policy Challenge and provincial Take Action on Radon policy efforts

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