BRAND STANDARDS & GUIDELINES Addendum 1 to DACC Brand Identity Standards

Transcription

1 BRAND STANDARDS & GUIDELINES Addendum 1 to DACC Brand Identity Standards

2 TABLE OF CONTENTS 1.0 vision 1.1 mission 1.2 strategic priorities signature 2.1 colors 2.2 variations 2.3 guidelines 2.4 member approved use 2.5 written communications 3.0 typography & use 4.0 program identities 5.0 accreditation

3 1.0 vision A continuously improving regional business environment. 1.1 mission To be the advocate on behalf of our members, enabling each to do more and better business. 1.2 strategic priorities workforce development» growing talent - business advocacy - employer tools & resources - education & training link transportation» growing infrastructure - business champion - regional advocate - airport partner business support» growing value - ombudsman - networking link - economic data resource retention & expansion» growing relationships - resource for business needs - collaborative champion - promotor of business successes public policy» growing accountability - members voice in government - leader of the business agenda - grassroots facilitator

4 2.0 signature The Dayton Area Chamber of Commerce brand embraces the rich history of innovation that Dayton is so proud of. Illustrating the area s transition from the achievements of the past while aspiring to the technological developments of the future, the Dayton Area Chamber of Commerce identity embodies strength, perseverance and optimism. The Dayton Area Chamber of Commerce signature is the most visible and recognizable symbol of the Chamber brand. Its consistent use along these prescribed guidelines will ensure the preservation of our more than 100 year-old reputation of participation and support in the Dayton community.

5 primary PMS 7462 C M Y K R G B hex #005a8b workforce PMS 140 C M Y K R G B hex # transportation PMS 1235 C M Y K R G B hex #ffb colors The Dayton Area Chamber of Commerce brand colors are bold and evocative of the ever-changing business community in the Dayton region. Each color represents one of the Chamber of Commerce Strategic Priorities - the foundations of the Chamber s goals and service strategies. Proper application of the Dayton Area Chamber of Commerce colors focuses on the primary blue, with thematic Strategic Priorities colors used as accent. Colors may also be used as a pattern. business support PMS 7495 C M Y K R G B hex # retention & expansion PMS 179 C M Y K R G B hex #d2492a public policy PMS 542 C M Y K R G B hex # 4DA2D2 approved pattern usage

6 black and white on a dark background 2.2 variations Preserving the integrity of the Chamber brand is of upmost importance, and consistent use of the identity and colors throughout all collateral ensures its protection. The Dayton Area Chamber of Commerce signature must be used in only in Black or White. Primary Blue may be used in DACC Marketing Department produced or approved materials only. correct DACC marketing only 2.3 guidelines Application of the Dayton Area Chamber of Commerce identity requires taking care to present our signature in the very best light, and with maximum visual impact. CLEAR SPACE: To maximize the effectiveness of the chamber brand and to establish continuity, clear space should surround the entire logo. No other images or text should appear in this area. The correct amount of clear space is equal to the height of the Dayton Area Chamber of Commerce text at the bottom of the logo.

7 incorrect incorrect incorrect dayton! DO:» Always use electronic artwork provided.» Ensure the correct amount of clear space.» Prevent distortion by holding down the Shift key while resizing. DON T:» Do not alter the logo, modify colors, add animation, or introduce other graphic elements.» Do not remove logo elements or use separately, except when approved by the DACC Marketing Dept.» Do not rotate the logo. incorrect

8 2.4 member and co-sponsor approved use The Chamber identity is often used by member companies or other chambers of commerce for a variety of uses. Logos suitable for a wide range of member and sponsor uses have been made available on the Dayton Area Chamber of Commerce web site. The Dayton Area Chamber of Commerce member-use approved logos are available for download on For continuity, ease of use, and preservation of the brand, all members and sponsors requesting logos should be sent to the Chamber web site. 2.5 written communications A consistent, organization-wide signature further supports our brand identity by presenting a unified and consistent image. As represented in the example, signatures are treated as a sign-off and allow for more graphic, stylized treatment of the Dayton Area Chamber of Commerce name. Do not use graphic logos, icons, colors, scripted fonts, animation, backgrounds or phrases in your signature.

9 bell mt bold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz Bell MT Roman Bell MT Italic univers Univers Ultra Condensed ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers Thin Ultra Condensed Univers Light Ultra Condensed Univers Light Condensed Univers Condensed 3.0 typography & use The Dayton Area Chamber of Commerce brand utilizes the Bell MT and Univers Condensed font families for all printed and electronic collateral. Utilizing these fonts properly in headers, subheaders and body copy is an important part of proper organization-wide typography. examples of use: headline Bell MT Bold subhead Univers light ultra condensed body copy Univers light condensed save the date Vestibulum venenatis augue eget turpis Nullam elementum, metus nec posuere interdum, augue elit tempor est, eget varius mauris neque a leo. Cras molestie pretium odio, a venenatis orci aliquam at.

10 4.0 program identities The Dayton Area Chamber of Commerce brand also includes the identities of several member programs the Chamber offers to support business development. The signature of each organization is the only brand mark used to represent that program. The Generation Dayton and Leadership Dayton logos must contain the tagline, A Program of the Dayton Area Chamber of Commerce at all times. Education And Public Improvement Foundation

11 5.0 accreditation The Dayton Area Chamber of Commerce is accredited by the US Chamber of Commerce. Adding this accreditation signature to the Dayton Area Chamber of Commerce materials sends a message of good standing and credibility. Under this accreditation, we agree to comply with their signature usage guidelines. This signature version for the US Chamber of Commerce accreditation is to be used at all times.» The accreditation signature may not be used as a trademark to identify the source of goods and/or services offered by the Dayton Area Chamber of Commerce.» The accreditation signature may not be altered or recreated in any manner.» The signature must be used as-is and may not incorporate any other wording or designs. The Dayton Area Chamber of Commerce signature MAY appear in conjunction with the accreditation signature.» The accreditation signature may not be displayed in any way that disparages the US Chamber of Commerce or its products or services.» If the accreditation signature is posted on the Dayton Area Chamber of Commerce web site, it must have an active link to the US Chamber home page, The accreditation signature may appear on the Dayton Area Chamber of Commerce letterhead, business cards, web site and any other printed materials referencing accreditation status.