Delaware s Green Industry

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1 Delaware s Green Industry October 17, 2018 Tracy Wootten & Valann Budischak PLSC 167 Delaware s Green Industry 2014 Horticultural Product Sales $21,774,000 USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties 1

2 What/Who is the Green Industry? Producers Retailers Landscapers Land Managers Golf Courses Suppliers Equipment & Other Nursery Production Includes: Containerized 62.4% B & B 28.7% Bare root 13.3% Field grow bag 4.4% Balled and potted 4.9% In-ground containers 5.4% Other 14.0% 2

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5 What are they producing? Description of Crop Groups Floriculture crops bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material. Nursery crops broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock 5

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7 Delaware Florists Cut flowers grown in greenhouse for sale to local florist 7

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9 Floriculture and Nursery Crops Description of Crop Groups Floriculture crops bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material. Nursery crops broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock 9

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12 Delaware Christmas Tree Growers Association 12

13 Sod or Turf Production Grower Sales Nursery Crops Floriculture Crops $ 8.0 billion $ 4.8 billion Total $13.8 billion USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties 13

14 Grower Cash Receipts Nursery Stock Bedding/Garden Plants Sod Harvested Potted Flowering Plants Mushrooms Total other Total $6.1 billion $3.3 billion $1.2 billion $1.3 billion $798 million $840 million $13.8 billion USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties Delaware Cash Receipts of Greenhouse/Nursery 2008 = $16,615, = $18,200, = $19,480, = $21,774,000 14

15 What/Who is the Green Industry? Retailers 15

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22 Sales by Marketing Channels Vendor Consumer (direct sales) % 15% Garden centers/nurseries 17% Mass merchandiser 21% Florists (retail & wholesale) 5% Supermarket 8% Landscape Contractors 14% Other 20% USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties U.S. Retail Sales Item Millions Cut flowers and greens 48 Perennials 150 Indoor Plants 111 Annual Bedding Plants 523 Nursery Stock 432 Sod 280 Other 385 Total 1,929 Source: USDA 2012 Census of Agriculture, Census of Horticulture Specialties (2014) 22

23 Landscapers What do they do? Landscape, Design, Build, & Maintain Mowing Invasive Control Fertilization Hardscaping (outdoor living spaces, patios, kitchen) Stormwater Management (bioswales, ponds, rain gardens) Lighting Irrigation Water Features Tree Health 23

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28 Tree Removal, Pruning and Health Land Managers 28

29 STATE PARKS & FOREST The bald cypress is a wetland tree adapted to areas of calm, shallow standing water. Trap Pond is the northernmost extensive natural stand of bald cypress on the Eastern seaboard of the United States. 29

30 DelDOT = Largest Landholder in the State Doing something 30

31 Doing minimal invasive management Doing nothing 31

32 Invasive Weeds Japanese Knotweed Maintenance along railroad tracks 32

33 Rain Gardens and Bioswales Improve water quality by filtering runoff Sports Fields Schools, Cities, Little League, Sport Complexes more? Cool Season vs Warm Season Grasses Synthetic Turf 33

34 Green Industry and Agriculture in Schools Windbreaks and Privacy Screens for Poultry Houses Plants to use, spacing, installation and maintenance 34

35 City and Towns Parks & Recreation Golf Courses 35

36 Baywood Greens 36

37 What/Who is the Green Industry? Suppliers 37

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39 Greenhouses Greenhouse Supplies Pots, plants, fans, irrigation, plastic to cover greenhouse, shade cloth, benches, thermostats, hoses, fertilizer, heaters, weed, insect & disease control, employees, advertising, labels, delivery trucks, insurance, sticky cards for monitoring insect pest, more? 39

40 Irrigation - Installation & Maintenance Top Soil, Compost, Mulch, etc. 40

41 Recap Licensed DE Nursery Industry Businesses Licensed Nursery Businesses 375 # of Licensed Outlets 704 Broker/Distribution Center 6 Chain Store 243 Florist 33 Container/Field Grower 87 Fundraiser Sales 7 Garden Center 112 Greenhouse 82 Holiday Temporary 51 Landscaper 24 Mail Order 2 Retail Christmas Trees 9 Roadside Market 48 The Nursery and Nursery Stock Law requires that any place where nursery stock is produced or any person who acquires plant material to resell or distribute, must hold a valid Nursery Industry License for each sales location prior to initiating business operations. 41

42 The DNLA is a non-profit trade organization serving Delaware's horticultural related businesses and the companies that supply them. The DNLA's missions is to advance the common interest of its members and to promote the use, and enhance the quality, of the products and skills of the green industry. Other Jobs Related to Horticultural Businesses Accounting Transportation GPS tracking, vehicle maintenance Payroll Communications with customers and vendors Advertising traditional, social media Employees hiring, firing, part-time, full-time Inventory - current and future projections Estimating Sub-contractors Legal Risk Management 42

43 Small State Working Together Small size is an advantage - many educational and regulatory agencies work well together to enhance the Delaware Landscape 43

44 Healthy Lawns, Healthy Waters Certifies homeowners & lawn care companies that follow environmentallyfriendly best practices in fertilizer application while educating homeowners on these best practices. Not a regulatory program Healthy Lawns, Healthy Waters VOLUNTARY CERTIFICATION PROGRAM 44

45 Livable Lawns goal: Protect our environment by educating others: Right product Right quantity Right time 45

46 Livable Lawns Healthy Lawn Statement Test my soil once every three years to determine the specific needs of the lawn. More Info Apply nitrogen based on the guidelines given in the table, if needed. Fertilizer Chart If soil test results show phosphorus levels above optimum, I will not apply phosphorus. If phosphorus is recommended by a soil test, I will apply no more than 1 lb/1000 sq ft per application per year. Do not apply fertilizer between June 16 August 14 or December 7 and February 15. Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. Do not apply fertilizer within 15 feet of waterways. Record the pounds of nutrients applied to my lawn and dates applied. Watch Livable Lawns video The ABC s of Purchasing Fertilizer and How to Apply it 46

47 Questions? 47

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