Floor Coverings Industry Distribution Channels

Transcription

1 TABLE OF CONTENTS U.S. FLOOR COVERINGS SPENDING TRENDS AND DISTRIBUTION CHANNEL ANALYSIS... 1 Summary Of Major Findings... 1 Installed Value Of Floor Coverings Spending... 2 Hard Surface Versus Soft Surface Floor Coverings Spending... 3 Floor Coverings Spending By End-Use Markets... 4 Floor Coverings Retail Channels... 5 Distributor Trends... 7 Contractor Business Trends... 8 Outlook... 8 Table 1-1 Value Of U.S. Installed Flooring Spending, (dollars) Figure 1-1 Value Of U.S. Installed Flooring Spending, (dollars) Table 1-2 Value Of U.S. Floor Coverings End-User Purchases And Flooring Installation Revenues, (dollars) Table 1-3 Comparison Of Manufacturer Flooring Product Sales To Final Sales, (dollars) Table 1-4 U.S. Average Value Per Square Foot Of Floor Coverings Sold To End Users And With Installation, (square feet and dollars) Table 1-5 Value Of U.S. Installed Flooring Spending For Soft And Hard Surface Flooring, (dollars) Table 1-6 U.S. Average Value Per Square Foot Of Floor Coverings Installed For Soft And Hard Surface Flooring, (dollars) Table 1-7 Value Of U.S. Floor Coverings End-User Purchases For Soft And Hard Surface Flooring, (dollars) Table 1-8 U.S. Average Value Per Square Foot Of Floor Coverings Sold To End Users For Soft And Hard Surface Flooring, (square feet and dollars) SECTION 1 Table 1-9 Value Of U.S. Installed Flooring Spending By Market, (dollars): Residential Replacement, Builders, Commercial, And Transportation Equipment i

2 Table 1-10 Percent Distribution Of U.S. Installed Flooring Spending By Market, (percent): Residential Replacement, Builders, Commercial, And Transportation Equipment Table 1-11 U.S. Installed Flooring Spending By Market For Product And Labor, (dollars): Residential Replacement, Builder, And Commercial Table 1-12 Value Of U.S. Floor Coverings End-User Purchases By Market And Type Of Flooring, (dollars): Residential Replacement, Builders, Commercial, And Transportation Equipment; Soft And Hard Surface Flooring Table 1-13 Value Of U.S. Floor Coverings Purchases By Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Other Building Material Dealers, Other Retail Stores, Shop-At-Home, Distributors, And Manufacturers Figure 1-2 Share Of U.S. Flooring Manufacturer, Distributor, And Retailer Sales To Final End Users, 2012 (percent) SCOPE AND METHODOLOGY U.S. CONSUMER FLOOR COVERINGS SPENDING AND PURCHASER DEMOGRAPHICS Summary Of Major Findings Consumer Floor Coverings Spending Soft Versus Hard Surface Flooring Purchases Homeowner Flooring Replacement Jobs Purchases By Income Purchases By Age Purchases By Family Size Purchases By Region Consumer Floor Coverings Purchases By Channel Table 2-1 U.S. Consumer Spending On Installed Floor Coverings, (dollars): Floor Coverings Purchases And Installation Service Spending Table 2-2 U.S. Consumer Spending On Soft Surface And Hard Surface Flooring, (dollars) SECTION 2 Table 2-3 U.S. Consumer Spending On Flooring Products And Installation By Type Of Flooring, (dollars): Wall-To-Wall Carpet, Carpet Cushion, Area Rugs And Scatter Rugs, And Hard Surface Flooring ii

3 Table 2-4 Table 2-5 Table 2-6 Table 2-7 Table 2-8 Table 2-9 Table 2-10 Table 2-11 Table 2-12 Table 2-13 U.S. Consumer Price Index For Soft Surface Floor Coverings, (index) Number Of U.S. Homeowner Flooring Replacement, Maintenance, And Repair Jobs And By Recent Movers And Region, (number): Wall-To-Wall Carpet And Hard Surfaces Number Of U.S. Homeowner Wall-To-Wall Carpet Replacement, Maintenance, And Repair Jobs And By Recent Movers And Region, (number): Do-It-Yourself And Contractor Jobs Number Of U.S. Homeowner Hard Surface Flooring Replacement, Maintenance, And Repair Jobs And By Recent Movers And Region, (number): Do-It-Yourself And Contractor Jobs U.S. Household Floor Coverings And Installation Spending By Demographic Characteristic, (dollars): Household Income, Age Of Household Head, Size Of Household, And Region Average U.S. Household Floor Coverings And Installation Spending By Demographic Characteristic, (dollars): Household Income, Age Of Household Head, Size Of Household, And Region U.S. Household Spending On Soft Surface Flooring And Installation By Demographic Characteristic, (dollars): Household Income, Age Of Household Head, Size Of Household, And Region U.S. Household Spending On Carpet Versus Area Rugs By Demographic Characteristic, 2010 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, (dollars): Household Income, Age Of Household Head, Size Of Household, And Region Average U.S. Household Spending On Hard Surface Flooring And Installation Through Contractors And D-I-Y And B-I-Y Purchases By Demographic Characteristic, 2010 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region iii

4 Table 2-14 Table 2-15 Percent Distribution Of U.S. Household Floor Coverings And Installation Spending For Soft And Hard Surface Flooring By Demographic Characteristic, (percent): Household Income, Age Of Household Head, Size Of Household, And Region Value Of U.S. Consumer Floor Coverings Purchases By Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Other Building Material Retailers, Other Retail Stores, Shop-At-Home, Distributors, And Manufacturers U.S. BUILDER AND COMMERCIAL MARKET FLOOR COVERINGS SPENDING Builder Floor Coverings Spending Trends Commercial Market Floor Coverings Spending Trends Builder, Contractor, And Commercial Market Floor Coverings Purchases By Channel Table 3-1 U.S. Builder Spending On Installed Floor Coverings, (dollars): Floor Covering Purchases And Installation Cost Table 3-2 Total U.S. Builder Square Feet Construction And Average Value Per Square Foot Of Flooring Installed, (number and dollars) Table 3-3 Number Of U.S. New Housing Units Completed And Square Feet Built, (number): Single-Family Homes, Multi- Family Housing Units, And Manufactured Homes Table 3-4 U.S. Builder Purchases Of Soft Surface And Hard Surface Flooring, (dollars) Table 3-5 U.S. Commercial Market Spending On Installed Floor Coverings, (dollars): Floor Coverings Purchases And Installation Cost Table 3-6 U.S. Commercial Market Purchases Of Soft Surface And Hard Surface Flooring, (dollars) Table 3-7 Value Of Builder And Contractor Floor Coverings Purchases By Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Other Building Material Retailers, Distributors, And Manufacturers SECTION 3 Table 3-8 Value Of Commercial And Government Floor Coverings Purchases By Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Other Building Material Retailers, Distributors, And Manufacturers iv

5 SECTION 4 U.S. FLOOR COVERINGS RETAIL DISTRIBUTION CHANNELS Summary Of Major Findings Retail Sales By Channel Retail Sales By Surface Material Specialty Floor Coverings Stores Trends Home Center Trends Hard Surface Floor Coverings Store Trends Mass Merchandiser Floor Coverings Sales Leading Floor Coverings Retailer Market Shares Table 4-1 U.S. Retail Floor Coverings Sales By Type Of Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores, Furniture Stores, Department Stores, Other Home Furnishings Stores, Warehouse Clubs And Super Centers, Direct Sellers, Electronic And Internet, And Others Table 4-2 Percent Distribution Of U.S. Retail Floor Coverings Sales By Type Of Channel, (percent): Specialty Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores, Furniture Stores, Department Stores, Other Home Furnishings Stores, Warehouse Clubs And Super Centers, Direct Sellers, Electronic And Internet, And Others Table 4-3 Number Of U.S. Retailers Carrying Floor Coverings By Type Of Channel And Average Sales, (number): Specialty Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores, Direct Sellers, Other Home Furnishings Stores, Furniture Stores, Warehouse Clubs And Super Centers, Department Stores, Electronic And Internet, And Others Table 4-4 Average Floor Coverings Sales Per Retail Outlet By Type Of Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores, Direct Sellers, Other Home Furnishings Stores, Furniture Stores, Warehouse Clubs And Super Centers, Department Stores, Electronic And Internet, And Others Table 4-5 U.S. Retail Floor Coverings Sales By Type Of Surface Material By Type Of Channel, (dollars): Specialty Floor Coverings Stores, Home Centers, Other Building Material Dealers, And Other Retailers; Soft Surface And Hard Surface Flooring v

6 Table 4-6 Percent Of Soft Surface And Hard Surface Flooring Retail Sales By Type Of Channel, (percent): Specialty Floor Coverings Stores, Home Centers, Other Building Material Dealers, And Other Retailers Table 4-7 Percent Distribution Of U.S. Retailer Sales By Type Of Customer And Outlet, (percent): Households, Builders And Contractors, Commercial And Government, And Other Retailers And Wholesalers; Specialty Floor Coverings Stores, Home Centers, And Other Building Material Retailers Table 4-8 U.S. Floor Covering Store Employment, Hourly Wages, And Weekly Hours, (number and dollars) Table 4-9 U.S. Specialty Floor Coverings Store Delivery And Installation Charges And Other Nonmerchandise Revenues, (dollars): Floor Coverings Sales, Other Merchandise Sales, Delivery And Installation Charges, Other Labor Charges, Carpet Repair And Cleaning Revenues, And Other Revenues Table 4-10 Number Of U.S. Specialty Floor Coverings Stores With Nonmerchandise Revenues And Percent Of Sales For Those Stores With Such Charges, (number and percent): Delivery And Installation Charges, Other Labor Charges, Carpet Repair And Cleaning Revenues, And Other Revenues Table 4-11 Percent Distribution Of U.S. Floor Coverings Stores And Sales By Employee Size, And Multi-Store Chains, (percent) Table 4-12 Share Of U.S. Retail Floor Coverings Sales For The Top Ten Retailers, (percent) Table 4-13 U.S. Sales And Locations Of Leading Floor Coverings Retailers By Type Of Chain, 2011 (number and dollars): Building Material Retailers, Mass Merchandisers, And Carpet And Other Floor Covering Retailers Table 4-14 Sales And Locations For The Top Twenty Floor Coverings Retail Chains, 2011 And 2012 (dollars and number) Table 4-15 Lowe's Companies Floor Coverings Sales, (dollars) Table 4-16 Sales And Profit Trends For Lumber Liquidators, (dollars and percent): Sales, Cost Of Sales, SGA, Operating Income, Number Of Stores, And Merchandise Inventories Table 4-17 Percent Distribution Of Lumber Liquidators Sales By Type Of Flooring, (percent): Solid Hardwood, Engineered Hardwood, Laminates, Moldings And Accessories, Bamboo And Cork, And Other vi

7 PROFILES OF THE TOP EIGHT U.S. FLOOR COVERINGS RETAILERS Empire Today LLC Floor & Decor Outlets Of America The Home Depot, Inc Lowe s Companies, Inc Lumber Liquidators, Inc The Sherwin-Williams Co Target Corp Walmart Stores Inc SECTION 5 RETAIL BUYING GROUPS Summary Of Major Findings Leading Buying Groups Table 5-1 Number Of Locations And System Sales For Five Retail Buying Groups, 2011 (number and dollars) Table 5-2 Abbey Carpet Revenue And Operating Income Trends, (dollars) Table 5-3 Number Of U.S. Abbey Franchised Outlets By Region And State, (number) Table 5-4 National Floorcoverings Alliance Members And Number Of Stores, September PROFILES OF LEADING BUYING GROUPS AND FRANCHISORS Abbey Carpet Co Alliance Flooring Inc American Home Surfaces Group, Inc CCA Global Partners National Floorcovering Alliance SECTION 6 U.S. DISTRIBUTOR (WHOLESALER) FLOOR COVERINGS CHANNEL Distributor (Wholesaler) Sales Trends Sales By End-Use Market Competitive Environment And Leading Distributors Distribution Strategies For Leading Manufacturers Table 6-1 U.S. Wholesale Floor Coverings Sales And Number Of Wholesalers Selling Flooring, (dollars and number) vii

8 Table 6-2 U.S. Wholesale Floor Coverings Sales Of Soft And Hard Surface Products, (dollars) Table 6-3 Number And Sales Of Merchant Wholesalers And Manufacturer Sales Offices And Sales By Type Of Customer, (number, dollars, and percent) Table 6-4 Sales Trends For The Top Twelve Floor Coverings Merchant Wholesalers (Distributors), (number) Table 6-5 Operating Ratios And Profit Margins Of U.S. Floor Coverings Merchant Wholesalers (Distributors), (dollars and percent): Sales, Flooring Material Purchases, Operating Expenses, And Profit Margins PROFILES OF THE TOP FIVE U.S. DISTRIBUTORS BPI CMH Space Flooring J.J. Haines & Co NRF Distributors William M. Bird & Co DISTRIBUTION STRATEGIES OF LEADING U.S. FLOOR COVERINGS MANUFACTURERS Armstrong World Industries, Inc Beaulieu Of America LLC The Dixie Group, Inc Interface, Inc Mannington Mills, Inc Mohawk Industries, Inc Shaw Industries Tarkett SECTION 7 U.S. FLOOR COVERINGS INSTALLATION BUSINESS Floor Coverings Contractor Revenues Revenues By Type Of Installation Work Installation Revenues Per Square Foot Revenues By Type Of Construction Project Material And Labor Costs Installation Product And Tool Marketer viii

9 Table 7-1 Table 7-2 Table 7-3 Table 7-4 Table 7-5 Table 7-6 Table 7-7 Table 7-8 Table 7-9 U.S. Floor Coverings Installation Contractor Revenues By Type Of Flooring, (dollars): Carpet, Ceramic Tile, Wood Flooring, Resilient And Laminate Flooring, Stone, And Computer Floors U.S. Contractor Revenues Per Square Foot Installed By Type Of Flooring, (dollars): Wall-To-Wall Carpet, Ceramic Tile, Wood Flooring, And Resilient And Laminate Flooring Flooring Material And Supply Purchases Of U.S. Builders And Flooring Contractors, (dollars) Number, Revenues, And Costs Of U.S. Floor Coverings Installation Contractors, (number, dollars, and costs) U.S. Flooring Contractor Employment, Hourly Wages, And Weekly Hours, (number and dollars): Ceramic Tile And Other Flooring Contractors Value Of U.S. Floor Contractor Revenues By Market And Type Of Construction, (dollars): Residential And Nonresidential; And New Construction; Additions And Remodeling, And Maintenance And Repair Value Of U.S. Floor Coverings Contractor Revenues By Type Of Nonresidential Building, 2007 And 2012 (dollars) U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, (dollars): Lodging, Office, Commercial, Healthcare, Educational, Religious, Public Safety, Amusement And Recreation, Manufacturing, And Other Public Buildings Sales And Profit Trends For Q.E.P., (dollars and percent) REGIONAL AND STATE REVENUES FOR RETAILERS, DISTRIBUTORS, AND CONTRACTORS Summary Of Major Findings Regional Retail Floor Coverings Markets Regional Distributor Sales Trends Revenues And Number Of Contractors By Region Table 8-1 Total U.S. Retail Floor Coverings Sales By Region And State, (dollars) Table 8-2 U.S. Per Capita Retail Floor Coverings Sales By Region And State, (dollars) SECTION 8 Table 8-3 Percent Distribution Of U.S. Retail Floor Coverings Sales For Soft And Hard Surface Flooring, 2002 And 2007 (percent) ix

10 Table 8-4 Number Of U.S. Retail Outlets Selling Floor Coverings By Region And State And Average Revenues Per Store, (number and dollars) Table 8-5 Percent Distribution Of U.S. Retail Floor Coverings Sales By Type Of Channel, 2007 (percent): Floor Coverings Stores, Home Centers, Other Building Material Dealers, And Other Retailers Table 8-6 U.S. Floor Coverings Store Sales By Region And State, (dollars) Table 8-7 Number Of U.S. Floor Coverings Stores By Region And State And Average Revenues Per Store, (numbers and dollars) Table 8-8 Number Of U.S. Home Depot And Lowe s Home Centers And Lumber Liquidators Stores By State, 2007 And 2011 (number) Table 8-9 U.S. Floor Coverings Wholesaler (Distributor) Sales By Region And State, (dollars) Table 8-10 Number Of U.S. Wholesaler (Distributor) Sales By Region And State And Average Revenues Per Store, (number and dollars) Table 8-11 Revenues Of U.S. Floor Coverings Contractors By Region And State, (dollars) Table 8-12 Number Of U.S. Floor Coverings Contractors By Region And State And Average Revenues Per Contractor, (number and dollars) Table 8-13 U.S. Per Capita Income By State, (dollars) Table 8-14 U.S. Existing Home Sales By Region, (number) Table 8-15 New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, (number) Report Number: FC079 Publication Date: September 2012 x