FROM TRANSACTION TO SOLUTION

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1 FROM TRANSACTION TO SOLUTION Olaf Koch Commerzbank Kolloquium Frankfurt, 12 May 2016 Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

2 THE GROUP IN NUMBERS Sales 60bn EBIT 1.5bn Stores >2,000 Countries >30 Employees ~230,000 Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

3 HISTORIC SUCCESS FACTORS FOR RETAIL Purchasing competence Advertising Scaling / Synergies Standardisation / Optimisation Internationalisation Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

4 THE TYPICAL BUSINESS MODEL LIFECYCLE Initial phase Scaling phase Maturation phase Reinitiation Realignment Divestment Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

5 THE CONNECTED CUSTOMER 47% Use their smartphones for purchasing products online, compared to 2013 this is a rise by 17% (Source: PWC, 2015) 2 in 3 Shoppers consider available in-store information insufficient (Source: think with Google, 2014) 60% Think it s important to find out if a product is available before going to the store (Source: IBM Institute for Business Value, 2015) 71% Believe their mobile devices have become more important for their in-store experience (Source: think with Google, 2015) 42% Of in-store consumers conduct research online while in stores (Source: think with Google, 2014) 82% Of smartphone users turn to their devices to help them make a product buying decision (Source: think with Google, 2015) 34% Follow their preferred brands or retailers on social media platforms (Source: PWC, 2015) Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

6 WHERE WE NEED TO GO! We have the products let s find some customers, to whom we can sell them. We have a customerbase! What can we do for them? Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

7 OUR GOAL IS TO CONTRIBUTE TO THE SUCCESS OF OUR CUSTOMERS! page 6 Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

8 Purposeful. PURPOSE Champion for Independent Business Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

9 THE CORE OF OUR BRAND: CHAMPION FOR INDEPENDENT BUSINESS We help independent entrepreneurs to grow and win. Focus on target groups localized strategy Engage in communities Increase relevance Strengthening of solution mind set Improve Employee Engagement Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

10 AN INTERNATIONAL WHOLESALE & FOOD SPECIALIST GROUP Champion for independent business" Clear focus on target groups localized strategy per country Strengthening of solution mind set Accelerating presence in Foodservice Distribution Our people are the most important success factor Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

11 DIGITALISATION IS OPENING UP NEW OPPORTUNITIES FOR OUR CUSTOMERS Online Digital Reservations Communication New Services Increase in Efficiency Social Media Product Innovation Sustainability Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

12 IS IT A SIZABLE OPPORTUNITY? Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

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27 TECHSTARS METRO ACCELERATOR Combining great ideas with strong business building, marketing and sector expertise Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

28 WHAT WE BRING TO THE TABLE Strong HoReCa Expertise Customer Access Powerful Sales Team International Network of Experts Access to Industry Partners PARTNERSHIP Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

29 HOW WE WANT TO CONTRIBUTE Next HoReCa focused Accelerator with Techstars applications opened April 12 Direct Investments in advanced concepts & others Establish platforms with focus on Food Innovation & HoReCa Coming Up: METRO Digital Club Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

30 ATTENTION TO THE SECTOR IS GROWING Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

31 AN EXAMPLE CULINARY AGENTS (I) The Vision: the networking platform enabling talent and supporting businesses in the hospitality industry The mission: is to connect, develop and educate the world s existing and aspiring hospitality professionals. Focusing on the problem of talent sourcing first. Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

32 AN EXAMPLE CULINARY AGENTS (II) Become the leading professional network for the Hospitality Community Support of European roll-out by METRO Italy & France to launched in November 2015 Partnership agreement with Guide Michelin (USA, France, Italy) Pre-launch piloting with key hospitality schools and opinion leaders Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

33 IMPRESSIONS FROM THE FRENCH LAUNCH Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

34 BENEFITS & REQUIREMENTS FOR DIGITAL HORECA Consumer Experience Relationship More Visits Intuitiveness Better Profitability Simplicity Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

35 #1 EUROPEAN CONSUMER ELECTRONICS PLATFORM Leading consumer electronics brands and formats Distribution partner-of-choice Ongoing transformation into a fully integrated multi-channel proposition 7 consecutive quarters LfL sales growth with fast online growth Full control through effective governance Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

36 THE STRATEGIC OBJECTIVES OF THE MEDIA-SATURN GROUP Mission The partner, day-to-day companion and navigator for consumers in the fascinating yet sometimes confusing digital world Vision The leading provider of consumer electronics and corresponding services in Europe with a sustainable and profitable market position in selected countries Strategy Transition from pure high-volume, transactional and undifferentiated retail business into a target group and country-specific portfolio of brands, channels and formats based on a data-based understanding of our customers Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

37 WHAT DOES THAT MEAN? Service Business Omnichannel Innovation New Formats Higher Efficiency New Business Units Modern Marketing Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

38 INNOVATION SPOTLIGHT: TECH ACCELERATOR Access to innovation, talent & entrepreneurs - low risk investments for Media-Saturn Superb feedback from press and startup-community; Media-Saturn recognized as relevant digital investor Start-ups invest in Media-Saturn ecosystem, four companies with strong service focus First pilot cooperations in selected Media-Saturn stores initiated, registration phase for second accelerator kicked off The IT helpdesk for home users: Remote support service for PC / laptop users (via hotline / shared screen) The family doctor for technology: Certified technicians provide IT services at home for all sorts of devices and IT problems First aid for smartphones: Online platform offering tutorials, spare-parts & local repair services for defective mobile phones All electronic products on one platform: Supports users to keep an overview of their CE products and fixedterm contracts; also offers access to product information and operating manuals and notifies about expiry of warranties/contracts Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

39 Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

40 INGREDIENTS REQUIRED FOR FUTURE SUCCESS FOCUS ENTREPRENEURSHIP FLEXIBILITY AND AGILITY SPEED GROWTH Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

41 THE LOGICAL NEXT STEP IN THE TRANSFORMATION OF METRO GROUP: THE CREATION OF TWO DISTINCT, PURE-PLAY SECTOR LEADERS Independent, dedicated management teams and governance Improved focus, flexibility, operational efficiency and transparency Greater optionality for each company to pursue independent partnerships and M&A Creating value for our shareholders, customers, employees and business partners Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

42 FROM TRANSACTION TO SOLUTION Olaf Koch Commerzbank Kolloquium Frankfurt, 12 May 2016 Commerzbank Kolloquium Frankfurt - 12 May 2016 METRO AG

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