F O U R T H Q UA R T E R

Transcription

1 FOURTH QUARTER 2010

2 Table Of Contents CEO Letter...4 Purpose...5 National Summary...6 National Service Requests...7 National Demographic Summary...8 Remodeling Highlights...9 Project Spending - Additions & Remodeling...10 Regional Data Northeast Boston, MS-NH...12 Buffalo-Niagara Falls, NY...12 New York, NY...13 Rochester, NY...13 Hartford, CT...14 Pittsburgh, PA...14 Philadelphia, PA-NJ...15 Providence-Fall River-Warwick, RI-MA...15 Upper South Baltimore, MD...17 Charlotte-Gastonia-Rock Hill, NC-SC...17 Louisville, KY-IN...18 Memphis, TN-AR-MS...18 Nashville, TN...19 Norfolk-Virginia Beach-Newport News, VA-NC...19 Richmond-Petersburg, VA...20 Washington, DC-MD-VA-WV...20 Deep South Atlanta, GA...22 Birmingham, AL...22 Jacksonville, FL...23 Miami, FL...23 Orlando, FL...24 Tampa-St. Petersburg-Clearwater, FL...24 New Orleans, LA...25 Midwest Chicago, IL...27 Cincinnati, OH-KY-IN...27 Cleveland-Lorain-Elyria, OH...28 Columbus, OH...28 Detroit, MI...29 Indianapolis, IN...29 Milwaukee-Waukesha, WI...30 Minneapolis-St. Paul, MN-WI

3 Great Plains Kansas City, MO-KS...32 St. Louis, MO-IL...32 Mountain Denver, CO...34 Las Vegas, NV-AZ...34 Salt Lake City-Ogden, UT...35 Southwest Austin-San Marco, TX...37 Dallas, TX...37 Houston, TX...38 San Antonio, TX...38 Oklahoma City, OK...39 Phoenix-Mesa, AZ...39 Pacific Los Angeles-Long Beach, CA...41 Riverside-San Bernardino, CA...41 Sacramento, CA...42 San Diego, CA...42 San Francisco, CA...43 San Jose, CA...43 Portland-Vancouver, OR-WA...44 Seattle-Bellevue-Everett, WA...44 ServiceMagic Consumer Sentiment Survey ServiceMagic Service Professional Sentiment Survey Appendix: Service Request Group Detail

4 Letter From Craig Smith CEO, ServiceMagic.com February 8, 2010 Generally speaking, we don t like waiting for the things we want. Whether it s the latest tech gadget, flat screen TV, or a newly remodeled kitchen, we don t enjoy having to delay making purchases. That s the clear trend we saw in There was incredible pent-up demand from homeowners who had put off big home remodeling projects for several months or years. The first two quarters of the year saw big increases in requests for remodeling professionals, mainly for kitchen and bath upgrades. It would have been easy early on in 2010 to hope for the ultimate recovery; perhaps back to 2007 spending levels. But we also observed that, while active, consumers behave differently now. It s a mixed-bag recovery, some strong signs that homeowners plan to stay put for a while and want to increase their home s live-in value. At the same time, today s consumer is more discerning and price conscious. Remodeling requests declined in the last half of the year, and for the first time we saw consistent results nationally and in each region of the country (see page 6). And, while a majority of homeowners plan to take on more projects in 2011, they are going to wait at least 12 weeks to get started. Where there were remodeling increases, we mapped out those specific projects and areas of the country (see page 9). Continuing with increasing trends, homeowners are still willing to part with discretionary income for home services. With the same consistency of results we saw in remodeling, convenience and maintenance service requests increased nationally and regionally (see page 6). Homeowners are paying for cleaning, lawn care and handyman services in growing numbers. As we rush in 2011, it s already apparent we re in for another year of ups and downs. If our early indications hold, it may prove out to be the reverse of 2010 with a slower start and bigger finish in the second half of the year. The constants are promising in the meantime. Homeowners see their homes as an investment and service professionals are learning to adapt and remain resilient in this recovering market. Craig Smith 4

5 Purpose ServiceMagic.com is the nation s leading website connecting homeowners to prescreened, customer-rated contractors. With more than six million requests from homeowners in 2010, ServiceMagic.com is providing valuable data to the public in terms of how home project spending trends have changed in both overall size and scope, as well as specific categories of projects that have seen increases and decreases as compared to the same quarter in the year prior. NOTES ON DATA 1 ServiceMagic.com experienced.44 percent overall growth in service requests from homeowners in Q4 10 over Q4 09. All regional- and category-specific data contained in this report were normalized to account for this growth, unless otherwise stated. 2 Due to point-in-time variations such as seasonality, all data presented here presents a Q4 10 to Q4 09 comparison unless otherwise indicated. 3 ServiceMagic.com data reflects homeowners requesting a professional to hire for home improvement projects. In other words, this data reflects do-it-for-me projects and not do-it-yourself projects. 4 This report is separated into two parts: A The index (data) from ServiceMagic.com, which reflects the more than 1.2 million service requests received in Q4 10. B Results from a survey of 1,050 homeowners and 331 service professionals conducted in January We have included in the report: A Index data from the Top 50 markets as ranked by the U.S. Census B Demographic data for households and housing stock 1 Household demographics: household income, age of head of household, marital status. 2 Housing stock demographics: age of home, value of home, length of residence, square footage of home. 6 Service requests are grouped together for regional demographic analysis. A An aggregated view of each region is presented to help provide more relevant or better insights and comparisons for top 50 cities. B Service request group detail is located in the appendix on page 53. 5

6 National SummarY With more than 1.2 million requests for household services in, ServiceMagic is uniquely qualified to offer the industry extremely relevant and timely data pertaining to home improvement activity. Key Insights 1 Consistency is the name of the game for home improvement trends. The pent up demand we reported in the first half of 2010 has resulted in declining requests for remodeling projects nationally and in every region of the country in the second half of This trend began in the third quarter and continued into the fourth quarter. Add a Sunroom or Patio Enclosure National Northeast Upper South Remodeling Declines Deep South Midwest Great Plains Mountain Southwest Pacific -36% -28% -32% -36% -33% -21% -42% -34% -37% Build an Addition -28% -23% -24% -21% -23% -17% -32% -39% -32% Remodel a Basement -20% -10% -8% -32% -12% -22% -20% -22% -25% Remodel a Bathroom -37% -22% -36% -44% -33% -48% -28% -45% -32% Remodel a Garage -42% -33% -34% -53% -34% -27% N/A -50% -28% Remodel a Kitchen -35% -25% -30% -39% -29% -41% -37% -43% -31% Remodel or Renovate One or More Rooms -14% -9% -13% -6% -10% -27% -17% -26% -11% 2 Discretionary spending on Convenience & Maintenance Services was also consistent nationally and regionally. Significant increases in these categories show a growing trend that homeowners are willing to pay for home services that in the recent past, with tighter economic conditions, they were choosing to do on their own. National & Regional Increases in Convenience & Maintenance Requests Cleaning & Maid Services Lawn & Garden Care Handyman Services National Northeast Upper South Deep South Midwest Great Plains Mountain Southwest Pacific +26% +26% +24% +31% +32% +22% +31% +33% +28% +22% +38% +27% +14% +12% +12% +42% +8% +24% +16% +14% +21% +8% +34% +15% +26% +28% +18% 6

7 National SummarY Continued 3 Homeowners have longer timelines for 2011 home projects. A vast majority of the 1,050 homeowners we surveyed plan to complete a home project in 2011, but are holding off for 12 or more weeks before beginning their project. Do you anticipate completing a home project in 2011? When do you anticipate completing your next home project? In more than 12 weeks 29% Yes No in 8-12 weeks 71% In 6-7 weeks In less than 6 weeks 0% 10% 20% 30% 40% 50% 60% 70% National Service RequestS ServiceMagic.com received over 1.2 million service requests from homeowners in the fourth quarter of 2010, an increase of.44% from Q The following list shows the changes in requests from Q4 09 to Q4 10. Top Increases in Service Requests Pest Control +30.5% Cleaning & Maid Services +25.7% Lawn & Garden Care +21.5% Snow Removal Service +20.0% Sheds & Enclosures +18.6% Appraiser +18.4% Heating & Furnace Systems +17.2% Handyman Services +16.0% Doors +13.6% Electrical +9.8% Locksmith +9.5% Tree Service +8.7% Mold & Asbestos Services +8.1% Audio/Visual & Computers +6.9% Top Decreases in Service Requests Remodel a Garage -42% Remodel a Bathroom -37% Add a Sunroom or Patio Enclosure -36% Remodel a Kitchen -35% Organizers -32.5% Appliances -31.9% Designers & Decorators -31.1% Additions & Remodeling -29.9% Countertops -29.8% New Home Builders -26.8% Paving -24.8% Cabinets -23.5% Foundations -22.2% Siding -15.3% Flooring & Carpet -14.2% 7

8 National Demographic Profile of Consumers Submitting Home Improvement Requests Age of Head of Household Percentage of Total Household Income Percentage of Total years 4% years 28% years 53% 65+ years 16% $0-$49,999 14% $50,000-$99,999 32% $100,000-$249,999 48% $250,000+ 6% Home Value Percentage of Total Home Age Percentage of Total $0-$99,999 9% $100,000-$199,999 35% $200,000-$299,999 25% $300,000-$449,999 18% $450, % Length of Residence Percentage of Total 1-5 years 31% 6-10 years 21% years 30% years 11% 30+ years 7% Marital Status Percentage of Total 1-5 years 4% 6-10 years 7% years 18% years 17% years 26% years 26% 100+ years 2% Home Size Percentage of Total 1,000-1,499 sq. ft. 22% 1,500-1,999 sq. ft. 23% 2,000-2,499 sq. ft. 19% 2,500-3,499 sq. ft. 22% 3,500-4,999 sq. ft. 11% 5,000+ sq. ft. 3% Married 65% Single 35% 8

9 Remodeling Highlights Bright Spots Despite a decline overall in remodeling service requests, there are specific markets that continue to show gains for larger projects. And, of the homeowners completing these projects, 81% say they are upgrading their homes to increase the live-in quality of their home versus other reasons such as resale value. Indianapolis, IN Remodel a Basement +12% Midwest Region Fences +19% Midwest Region Architects & Engineers +20% Northeast Region Architects & Engineers +12% Pacific Region Roofing +22% Pacific Region Windows +11% Phoenix-Mesa, AZ Build an Addition +10% Southwest Region Fences +12% Tampa-St. Petersburg- Clearwater, FL Remodel or Renovate One or More Rooms +24% Northeast Region Fences +10% New York, NY Remodel a Basement +44% Hartford, CT Remodel a Kitchen +14% Philadelphia, PA-NJ Remodel or Renovate One or More Rooms +16% Green Improvements: Still a Mixed Bag Windows were relatively flat in the fourth quarter after big gains in the first three quarters of In surveying consumers earlier this year, it was clear that a majority of consumers perceived a direct connection and value around the energy tax credits for windows. Otherwise, consumers do not report being motivated by energy tax credits and 56% of remodelers tell us that consumers request green or energy efficient alternatives less than 10% of the time. Energy Efficiency Increases and Declines Heating & Furnace Systems National Northeast Upper South Deep South Midwest Great Plains Mountain Southwest Pacific +17% +34% +37% +18% +17% -3% -7% +5% +11% Air Conditioning +6% +4% +19% -4% -3% -3% -11% +31% +4% Insulation +1% -2% +19% +22% +3% +9% 15% -1% -10% 9

10 project spending additions & remodeling We survey remodelers each quarter to collect data on what homeowners are spending on Kitchen, Bathroom and Basement Remodeling as well as Home Additions. This quarter, 331 professionals responded to our quarterly survey, which was conducted in January On average, how much are consumers spending on additions? On average, how much are consumers spending on kitchen remodels? 30% 25% 20% 15% 10% 5% 0% Less than $10K $10K - $20K $20K - $40K $40K - $75K $75K - $100K Over $100K 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Less than $5K $5K - $10K $10K - $20K $20K - $40K Over $40K On average, how much are consumers spending on bathroom remodels? On average, how much are consumers spending on basement remodels? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Less than $5K $5K - $10K $10K - $20K Over $20K 60% 50% 40% 30% 20% 10% 0% Up to $10K $10K - $20K $20K - $40K $40K - $75K Over $75K 10

11 REGIONAL DATA NORTHEAST New York, NY +12% Rochester, NY +3% Northeast Region Overall Service Request Activity over Q4 2009: +7% (Q3 number: +2%) Buffalo- Niagara Falls, NY Philadelphia, PA-NJ Pittsburgh, PA -1% +4% +12% In following with the national trend, homeowners in the Northeast submitted service requests for convenience and maintenance services. Homeowners using discretionary spending for Lawn & Garden care indexed higher than the national trend, up 38% (21.5% nationally), and was consistent with national trends for Cleaning & Maid Services, up 26% (25.7% nationally) and Handyman services, up 14% (16% nationally). Boston, MA-NH +6% Providence-Fall River-Warwick, RI-MA +1% Hartford, CT +5% Bucking the national trend, increases in remodeling activity were seen in a few Northeast cities: New York, NY Basement Remodeling was up 44%, Philadelphia, PA Remodel or Renovate One or More Rooms was up 16% and Hartford, CT Kitchen Remodeling was up 14%. Demographic Profile: Additions & Remodeling Requests Ages 45-64: 53% HHI $100,000-$249,999: 48% Home Value $100,000-$199,999: 30% Homes : 50% Length of Residence, years: 33% Homes 1,000-1,499 square feet: 38% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 11

12 Boston, MA-NH 41% of Air Conditioning requests came from homes between years old 67% of Lawn & Garden Care requests came from homeowners with incomes of $100,000-$249,999 53% of Heating & Furnace Systems requests came from homeowners aged years Air Conditioning +70% Landscaping +46% Lawn & Garden Care +44% Pest Control +42% Heating & Furnace Systems +32% Architects & Engineers +19% Decks +18% Hot Tubs, Spas & Saunas +18% Drywall & Plaster +17% Handyman Services +14% 5% Moving & Real Estate, 2% 25% Exterior Projects, 17% Interior Projects, 20% 32% Home Inspection -28% Countertops -26% Gutters -22% Insulation -22% Cabinets -18% Roofing -18% Tile -16% Designers & Decorators -16% Garage & Garage Doors -13% Remodel a Basement -12% Buffalo-Niagara Falls, NY 43% of Snow Removal requests came from homeowners with incomes of $0-$49,999 47% of homes requesting Flooring & Carpet had an estimated value of $100,000-$199,999 69% of homeowners requesting Cleaning & Maid Services were married 7% Moving & Real Estate, 2% 20% 35% Top 5 Increases Snow Removal Service +77% Cleaning & Maid Services +52% Flooring & Carpet +10% Heating & Furnace Systems +8% Remodel a Basement +7% Top 7 Decreases Remodel a Kitchen -45% Remodel a Bathroom -35% Roofing -31% Build an Addition -29% Windows -22% Fireplace & Wood Stoves -21% Plumbing -11% Exterior Projects, 18% Interior Projects, 17% 12

13 New York, NY 56% of homes requesting Lawn & Garden Care had an estimated value of $450, % of homeowners with Heating & Furnace Systems requests lived in their homes years 52% of Siding requests came from homeowners aged years 7% Moving & Real Estate, 2% 23% Exterior Projects, 16% Interior Projects, 21% 31% Lawn & Garden Care +44% Remodel a Basement +44% Heating & Furnace Systems +43% Cleaning & Maid Services +38% Tree Service +35% Pest Control +24% Fences +20% Siding +16% Fireplace & Wood Stoves +16% Concrete +13% Countertops -25% Remodel a Bathroom -25% Appliances -24% Foundations -24% Build an Addition -23% Add a Sunroom or Patio Enclosure -19% Remodel a Kitchen -19% Designers & Decorators -18% Window Coverings -14% Home Security Services -12% Rochester, NY 56% of homes requesting Cleaning & Maid Services had an estimated value of $100,000-$199,999 41% of homeowners with Roofing requests were single 59% of Flooring and Carpet requests came from homeowners aged years 17% Top 2 Increases Cleaning & Maid Services +42% Heating & Furnace Systems +1% Top 6 Decreases Remodel a Kitchen -36% Remodel a Bathroom -33% Build an Addition -26% Roofing -24% Flooring & Carpet -22% Remodel a Basement -8% 7% 35% Moving & Real Estate, 2% Exterior Projects, 21% Interior Projects, 17% 13

14 Hartford, CT 45% of homeowners with Lawn & Garden Care requests lived in their homes 1-5 years 71% of homeowners requesting Electrical were married 59% of Siding requests came from homeowners with incomes of $100,000-$249,999 Top 8 Increases Lawn & Garden Care +40% Heating & Furnace Systems +33% Cleaning & Maid Services +26% Snow Removal Service +20% Remodel a Kitchen +14% Electrical +12% Handyman Services +5% Siding +5% 6% Moving & Real Estate, 2% 24% Exterior Projects, 18% 30% Interior Projects, 20% Remodel a Basement -44% Insulation -24% Fireplace & Wood Stoves -23% Painting -16% Roofing -14% Build an Addition -11% Appliances -11% Fences -11% Flooring & Carpet -9% Mold & Asbestos Services -2% Pittsburgh, PA 39% of Gutter requests came from homes between 1,000 and 1,499 square feet 57% of Roofing requests came from homeowners aged years 47% of homes Tile requests had an estimated value of $100,000-$199,999 7% Moving & Real Estate, 2% 21% Exterior Projects, 24% 26% Interior Projects, 20% Gutters +121% Pest Control +107% Roofing +100% Heating & Furnace Systems +48% Drywall & Plaster +45% Tile +42% Electrical +36% Architects & Engineers +32% Fences +30% Insulation +29% Appliances -37% Remodel a Kitchen -32% Remodel a Basement -25% Remodel a Bathroom -23% Build an Addition -16% Flooring & Carpet -13% Concrete -9% Landscaping -8% Windows -6% Audio/Visual & Computers -4% 14

15 Philadelphia, PA-NJ 50% of Cabinet requests came from homeowners with incomes of $100,000-$249,999 37% of homeowners with Heating & Furnace Systems requests lived in their homes years 47% of Window requests came from homes between years old 6% Moving & Real Estate, 2% 22% Exterior Projects, 20% 29% Interior Projects, 21% Air Conditioning +47% Lawn & Garden Care +46% Heating & Furnace Systems +31% Appraiser +28% Insulation +22% Cleaning & Maid Services +19% Handyman Services +17% Doors +16% Electrical +14% Windows +13% Add a Sunroom or Patio Enclosure -51% Appliances -36% Build an Addition -35% Designers & Decorators -31% Paving -31% Countertops -28% Snow Removal Service -21% Remodel a Kitchen -20% Audio/Visual & Computers -19% Remodel a Bathroom -18% Providence-Fall River-Warwick, RI-MA 74% of homeowners requesting Garage & Garage Doors were married 39% of Cleaning & Maid Services requests came from homes between 1,000 and 1,499 square feet 47% of Electrical requests came from homeowners with incomes of $100,000-$249,999 5% Moving & Real Estate, 3% 26% 30% Top 6 Increases Lawn & Garden Care +20% Cleaning & Maid Services +17% Garage & Garage Doors +15% Snow Removal Service +14% Heating & Furnace Systems +12% Electrical +11% Top 8 Decreases Remodel a Kitchen -52% Remodel a Bathroom -32% Appliances -25% Remodel a Basement -13% Roofing -10% Fireplace & Wood Stoves -4% Flooring & Carpet -3% Windows -1% Exterior Projects, 18% Interior Projects, 18% 15

16 REGIONAL DATA UPPER SOUTH Upper South Region Overall Service Request Activity over Q4 2009: +3% (Q3 number: +10%) Memphis, TN-AR-MS -5% Louisville, KY-IN -10% Richmond, VA +2% The Upper South followed national trends with gains in convenience and maintenance services and declines in remodeling activity. Lawn & Garden Care requests were up 27%, Cleaning & Maid Service requests were up 24%, and Handyman Services were up 21%. Norfolk-Virginia Beach-Newport News, VA-NC -8% Homeowners in this region of the country also focused on energy efficiency with larger gains in Heating & Furnace Systems, up 37%, Air Conditioning up 19%, and Insulation up 19%. Nashville, TN +4% Demographic Profile: Insulation Requests Ages 45-64: 53% Household Incomes of $100,000-$249,999: 57% Homes valued $300,000-$449,999: 27% Homes years old: 31% Length of residence, 1-5 years: 40% Homes 1,000-1,499: 23% Washington, DC-MD- VA-WV +14% Charlotte-Gastonia- Rock Hill, NC-SC -1% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 16

17 Baltimore, MD 41% of Audio/Visual & Computers requests came from homeowners aged years 54% of homes requesting Air Conditioning were single 42% of Windows requests came from homeowners with incomes of $100,000-$249,999 5% Moving & Real Estate, 2% 23% Exterior Projects, 21% 26% Interior Projects, 22% Gutters +78% Heating & Furnace Systems +60% Audio/Visual & Computers +44% Siding +42% Air Conditioning +41% Mold & Asbestos Services +36% Windows +35% Brick & Stone +32% Fireplace & Wood Stoves +26% Drywall & Plaster +20% Remodel a Bathroom -25% Build an Addition -18% Tile -18% Foundations -17% Fences -16% Cabinets -14% Countertops -11% Appliances -11% Decks -10% Painting -6% Charlotte-Gastonia-Rock Hill, NC-SC 47% of homeowners with Lawn & Garden Care requests lived in their homes 1-5 years 38% of Pest Control requests came from homes between years old 61% of homes requesting Handyman Services were married Lawn & Garden Care +62% Heating & Furnace Systems +33% Pest Control +31% Windows +17% Handyman Services +15% Fireplace & Wood Stoves +9% Siding +7% Carpenters +5% Electrical +3% Concrete +1% 4% Moving & Real Estate, 3% 20% Exterior Projects, 20% 29% Interior Projects, 23% Roofing -48% Remodel a Kitchen -47% Build an Addition -45% Remodel a Bathroom -40% Flooring & Carpet -17% Tile -12% Landscaping -11% Plumbing -8% Architects & Engineers -6% Cleaning & Maid Services -5% 17

18 Louisville, KY-IN 48% of Cleaning & Maid Services requests came from homes between years old 49% of homeowners with Insulation requests lived in their homes 1-5 years 57% of homes requesting Heating & Furnace Systems had an estimated value of $100,000-$199,999 17% Top 3 Increases Cleaning & Maid Services +24% Insulation +12% Heating & Furnace Systems +2% Top 7 Decreases Remodel a Kitchen -52% Remodel a Basement -47% Remodel a Bathroom -35% Windows -25% Flooring & Carpet -21% Plumbing -18% Fireplace & Wood Stoves -4% 7% 29% Moving & Real Estate, 2% Exterior Projects, 23% Interior Projects, 21% Memphis, TN-AR-MS 57% of Painting requests came from homeowners with incomes of $100,000-$249,999 61% of homes requesting Plumbing were married 60% of Heating & Furnace Systems requests came from homeowners aged years Top 6 Increases Electrical +26% Painting +16% Garage & Garage Doors +15% Cleaning & Maid Services +14% Plumbing +8% Heating & Furnace Systems +1% Top 8 Decreases Remodel a Kitchen -58% Remodel a Bathroom -51% 7% Moving & Real Estate, 3% 17% 28% Roofing -39% Windows -24% Fireplace & Wood Stoves -22% Flooring & Carpet -19% Build an Addition -13% Carpet & Upholstery Cleaning -12% Exterior Projects, 23% Interior Projects, 22% 18

19 Nashville, TN 51% of homes requesting Handyman Services had an estimated value of $100,000-$199,999 73% of homes requesting Landscaping were married 51% of homeowners with Electrical requests lived in their homes 1-5 years 7% Moving & Real Estate, 3% 20% Exterior Projects, 22% 26% Interior Projects, 22% Handyman Services +40% Landscaping +34% Audio/Visual & Computers +32% Heating & Furnace Systems +29% Architects & Engineers +21% Garage & Garage Doors +20% Fireplace & Wood Stoves +19% Windows +15% Painting +11% Electrical +5% Top 9 Decreases Roofing -46% Remodel a Bathroom -28% Remodel a Kitchen -21% Appliances -21% Build an Addition -20% Mold & Asbestos Services -15% Concrete -14% Flooring & Carpet -10% Carpet & Upholstery Cleaning -8% Norfolk-Virginia Beach-Newport News, VA-NC 77% of homes requesting Fireplace & Wood Stoves were married 50% of Cabinets requests came from homeowners aged years 44% of homeowners with Electrical requests lived in their homes 1-5 years 5% Moving & Real Estate, 3% 22% Exterior Projects, 21% 27% Interior Projects, 21% Heating & Furnace Systems +33% Lawn & Garden Care +29% Handyman Services +21% Pest Control +15% Fireplace & Wood Stoves +11% Insulation +8% Cabinets +3% Garage & Garage Doors +2% Doors +2% Concrete +1% Siding -46% Roofing -41% Flooring & Carpet -31% Remodel a Bathroom -28% Remodel a Kitchen -28% Build an Addition -28% Appliances -26% Fences -23% Drywall & Plaster -15% Painting -15% 19

20 Richmond-Petersburg, VA 45% of homes requesting Heating & Furnace Systems had an estimated value of $100,000-$199,999 37% of homeowners with Painting requests lived in their homes years 46% of Electrical requests came from homeowners with incomes of $100,000-$249,999 5% Moving & Real Estate, 3% 20% Exterior Projects, 21% 30% Interior Projects, 21% Top 6 Increases Heating & Furnace Systems +62% Painting +35% Lawn & Garden Care +31% Electrical +17% Siding +6% Cleaning & Maid Services +5% Remodel a Bathroom -47% Build an Addition -41% Appliances -28% Carpet & Upholstery Cleaning -24% Roofing -18% Remodel a Kitchen -18% Flooring & Carpet -12% Plumbing -9% Fireplace & Wood Stoves -4% Fences -2% Washington, DC-MD-VA-WV 62% of Siding requests came from homeowners with incomes of $100,000-$249,999 43% of homeowners with Door requests lived in their homes 1-5 years 34% of Insulation requests came from homes between years old 5% Moving & Real Estate, 2% 23% Exterior Projects, 20% 27% Interior Projects, 22% Windows +69% Siding +61% Heating & Furnace Systems +52% Fireplace & Wood Stoves +48% Gutters +48% Doors +44% Drywall & Plaster +43% Air Conditioning +43% Insulation +36% Landscaping +33% Countertops -28% Remodel a Bathroom -25% Swimming Pools -13% Foundations -10% Remodel a Kitchen -8% Cabinets -5% Remodel a Basement -3% Build an Addition -2% Flooring & Carpet -2% Add a Sunroom or Patio Enclosure -2% 20

21 REGIONAL DATA DEEP SOUTH Deep South Region Overall Service Request Activity over Q4 2009: -7% (Q3 number: +1%) Birmingham, AL -14% Atlanta, GA -20% Jacksonville, FL +15% Tampa - St. Petersburg- Clearwater, FL +9% Orlando, FL +4% Miami, FL -3% The Deep South saw much larger declines in Roofing (-51%) compared to nationally (-13.3%) and Siding (-35%) compared to nationally (-15.3%). In line with national trends, convenience services showed gains in Cleaning & Maid Services, up 31%, Lawn & Garden Care up 14% and Handyman Services up 8%. Energy efficiency also showed significant increases, with Insulation up 22% and Heating & Furnace Systems up 18%. Demographic Profile: Insulation Requests Age 45-64: 53% HHI $100,000-$249,999: 46% Homes valued $100,000-$199,999: 48% Homes years old: 28% Length of residence, 1-5 years: 32% Homes 2,500-3,499 square feet: 28% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST New Orleans, LA -10% 21

22 Atlanta, GA 42% of homeowners with Insulation requests lived in their homes 1-5 years 65% of homes requesting Septic Tanks & Wells had an estimated value of $100,000-$199,999 43% of Appraiser requests came from homeowners with incomes of $100,000-$249,999 Insulation +42% Heating & Furnace Systems +33% Hot Tubs, Spas & Saunas +26% Air Conditioning +22% Rental Services +16% Septic Tanks & Wells +10% Audio/Visual & Computers +9% Window Coverings +6% Cleaning & Maid Services +3% Appraiser +3% 5% Moving & Real Estate, 3% 22% Exterior Projects, 20% 27% Interior Projects, 23% Foundations -87% Roofing -78% Gutters -59% Remodel a Basement -47% Add a Sunroom or Patio Enclosure -46% Drywall & Plaster -45% Siding -42% Remodel a Kitchen -37% Flooring & Carpet -36% Concrete -36% Birmingham, AL 72% of homeowners requesting Cleaning & Maid Services were married 48% of Plumbing requests came from homeowners aged years 47% of homes requesting Roofing had an estimated value of $100,000-$199,999 8% 20% 25% Top 2 Increases Cleaning & Maid Services +25% Plumbing +9% Top 8 Decreases Roofing -56% Remodel a Bathroom -49% Build an Addition -40% Remodel a Kitchen -40% Fences -16% Flooring & Carpet -13% Windows -10% Heating & Furnace Systems -1% Moving & Real Estate, 2% Exterior Projects, 26% Interior Projects, 19% 22

23 Jacksonville, FL 40% of homeowners with Heating & Furnace Systems requests lived in their homes years 50% of Windows requests came from homeowners with incomes of $50,000-$99,999 70% of homeowners requesting Lawn & Garden Services were married Top 9 Increases Heating & Furnace Systems +54% Windows +46% Cleaning & Maid Services +45% Lawn & Garden Care +39% Electrical +38% Fireplace & Wood Stoves +17% Air Conditioning +7% Handyman Services +5% Audio/Visual & Computers +3% 6% Moving & Real Estate, 3% 18% Exterior Projects, 24% 25% Interior Projects, 24% Remodel a Bathroom -51% Appliances -45% Roofing -38% Remodel a Kitchen -30% Fences -28% Plumbing -15% Painting -13% Concrete -12% Build an Addition -9% Carpet & Upholstery Cleaning -3% Miami, FL 49% of homeowners with Pest Control requests lived in their homes years 53% of Landscaping requests came from homeowners aged years 57% of homeowners requesting Cabinets were single Top 7 Increases Cleaning & Maid Services +47% Pest Control +30% Lawn & Garden Care +21% Doors +15% Landscaping +12% Handyman Services +4% Cabinets +3% 7% Moving & Real Estate, 3% 18% Exterior Projects, 22% 29% Interior Projects, 21% Remodel a Bathroom -37% Swimming Pools -26% Build an Addition -26% Remodel a Kitchen -25% Air Conditioning -23% Tile -22% Concrete -21% Flooring & Carpet -15% Fences -14% Plumbing -12% 23

24 Orlando, FL 43% of homeowners with Fireplace & Wood Stoves requests lived in their homes years 67% of homes requesting Windows had an estimated value of $100,000-$199,999 54% of Architects & Engineers requests came from homeowners aged years Heating & Furnace Systems +44% Fireplace & Wood Stoves +40% Doors +39% Windows +39% Insulation +35% Septic Tanks & Wells +29% Tree Service +20% Electrical +17% Architects & Engineers +13% Fences +13% 5% Moving & Real Estate, 3% 20% Exterior Projects, 23% 27% Interior Projects, 22% Add a Sunroom or Patio Enclosure -42% Remodel a Kitchen -34% Remodel a Bathroom -30% Tile -30% Roofing -22% Plumbing -15% Cabinets -10% Build an Addition -9% Swimming Pools -6% Flooring & Carpet -4% Tampa-St. Petersburg-Clearwater, FL 74% of homeowners requesting Insulation were married 44% of homes requesting Carpenters had an estimated value of $100,000-$199,999 38% of homeowners with Fireplace & Wood Stoves requests lived in their homes 6-10 years 6% Moving & Real Estate, 3% 17% Exterior Projects, 25% 28% Interior Projects, 20% Insulation +45% Windows +35% Carpenters +32% Heating & Furnace Systems +29% Fences +28% Doors +27% Handyman Services +22% Fireplace & Wood Stoves +20% Landscaping +13% Electrical +9% Add a Sunroom or Patio Enclosure -30% Build an Addition -28% Remodel a Kitchen -28% Siding -21% Roofing -20% Air Conditioning -19% Additions & Remodeling -18% Flooring & Carpet -11% Tile -10% Countertops -8% 24

25 New Orleans, LA 51% of Fences requests came from homeowners with incomes of $0-$49,999 40% of Cleaning & Maid Services requests came from homes between 2,000 and 2,499 square feet 58% of Additions & Remodel requests came from homeowners aged years 8% 18% 28% Top 4 Increases Fences +18% Cleaning & Maid Services +14% Remodel a Bathroom +9% Carpet & Upholstery Cleaning +1% Top 6 Decreases Remodel a Kitchen -46% Windows -43% Build an Addition -31% Flooring & Carpet -22% Concrete -17% Plumbing -2% Moving & Real Estate, 2% Exterior Projects, 25% Interior Projects, 19% 25

26 REGIONAL DATA MIDWEST Midwest Region Overall Service Request Activity over Q4 2009: +7% (Q3 number: -+7%) Detroit, MI +7% Indianapolis, IN Cleveland-Lorain- Elyria, OH % The Midwest demonstrated a few different trends than national and other regional data showed. Architects & Engineer requests showed the strongest gains in the Midwest, 20%, as did Fences, up 19% and Landscaping, up 17%. Indianapolis showed gains in Basement Remodeling, up 12%. In line with national trends, convenience services showed gains in Handyman Services up 34%, Cleaning & Maid Services, up 32%, and Lawn & Garden Care up 12%. Minneapolis-St. Paul, MN-WI Milwaukee- Waukesha, WI +22% +5% Chicago, IL +5% Demographic Profile: Architect & Engineer requests Ages 45-64: 48% HHI $100,000-$249,999: 46% Homes valued $100,000-$199,999: 41% Homes years old: 34% Length of residence, years: 29% Homes 1,000-1,499: 22% Cincinnati, OH- KY-IN -2% Columbus, OH +11% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 26

27 Chicago, IL 40% of Air Conditioning requests came from homeowners with incomes of $100,000-$249,999 61% of Appraiser requests came from homeowners aged years 45% of Mold & Asbestos Services requests came from homes between years old 5% Moving & Real Estate, 2% 22% Exterior Projects, 22% 30% Interior Projects, 20% Air Conditioning +73% Appraiser +55% Fences +45% Handyman Services +41% Landscaping +35% Hot Tubs, Spas & Saunas +32% Pest Control +27% Cleaning & Maid Services +24% Heating & Furnace Systems +22% Mold & Asbestos Services +18% Add a Sunroom or Patio Enclosure -34% Remodel a Bathroom -32% Remodel a Kitchen -29% Appliances -27% Foundations -25% Build an Addition -23% Countertops -22% Brick & Stone -20% Designers & Decorators -20% Tile -17% Cincinnati, OH-KY-IN 56% of homes requesting Insulation had an estimated value of $100,000-$199,999 81% of homeowners requesting Garage & Garage Doors were married 41% of Concrete requests came from homes between 2,500 and 3,499 square feet 6% Moving & Real Estate, 3% 22% Exterior Projects, 21% 27% Interior Projects, 21% Insulation +24% Heating & Furnace Systems +22% Garage & Garage Doors +15% Cleaning & Maid Services +11% Concrete +10% Lawn & Garden Care +8% Fences +6% Audio/Visual & Computers +4% Windows +4% Handyman Services +1% Appliances -56% Remodel a Kitchen -41% Build an Addition -40% Remodel a Bathroom -26% Roofing -16% Painting -14% Fireplace & Wood Stoves -14% Remodel a Basement -14% Plumbing -8% Flooring & Carpet -8% 27

28 Cleveland-Lorain-Elyria, OH 56% of Mold & Asbestos Services requests came from homeowners aged years 63% of Lawn & Garden Care requests came from homeowners with incomes of $100,000-$249,999 54% of homes requesting Cleaning & Maid Services had an estimated value of $100,000-$199,999 Mold & Asbestos Services +89% Handyman Services +34% Cleaning & Maid Services +33% Heating & Furnace Systems +24% Lawn & Garden Care +22% Fireplace & Wood Stoves +18% Audio/Visual & Computers +16% Insulation +13% Windows +9% Roofing +8% 5% Moving & Real Estate, 3% 20% Exterior Projects, 20% 32% Interior Projects, 19% Remodel a Bathroom -27% Appliances -25% Build an Addition -23% Carpet & Upholstery Cleaning -22% Garage & Garage Doors -19% Siding -13% Remodel a Kitchen -12% Flooring & Carpet -10% Remodel a Basement -8% Landscaping -7% Columbus, OH 56% of homes requesting Handyman Services had an estimated value of $100,000-$199,999 55% of Lawn & Garden Care requests came from homeowners with incomes of $100,000-$249,999 40% of homeowners with Painting requests lived in their homes 6-10 years 5% Moving & Real Estate, 3% 24% Exterior Projects, 19% 29% Interior Projects, 20% Handyman Services +56% Heating & Furnace Systems +48% Mold & Asbestos Services +33% Electrical +32% Plumbing +31% Lawn & Garden Care +24% Landscaping +24% Insulation +23% Painting +10% Drywall & Plaster +10% Appliances -52% Audio/Visual & Computers -32% Build an Addition -31% Remodel a Kitchen -29% Remodel a Basement -28% Roofing -27% Remodel a Bathroom -24% Flooring & Carpet -14% Siding -10% Fireplace & Wood Stoves -8% 28

29 Detroit, MI 59% of Architects & Engineers requests came from homeowners with incomes of $100,000-$249,999 74% of homeowners requesting Lawn & Garden Care were married 45% of homeowners with Audio/Visual & Computers requests lived in their homes 6-10 years 5% Moving & Real Estate, 2% 23% Exterior Projects, 18% 32% Interior Projects, 20% Architects & Engineers +45% Doors +42% Lawn & Garden Care +39% Handyman Services +38% Landscaping +28% Audio/Visual & Computers +26% Electrical +23% Cleaning & Maid Services +22% Tile +17% Plumbing +15% Remodel a Kitchen -27% Remodel a Bathroom -26% Hot Tubs, Spas & Saunas -19% Roofing -19% Remodel a Basement -17% Countertops -16% Siding -15% Gutters -15% Add a Sunroom or Patio Enclosure -15% Cabinets -13% Indianapolis, IN 57% of homes requesting Handyman Services had an estimated value of $100,000-$199,999 77% of homeowners requesting Landscaping were married 61% of Audio/Visual & Computers requests came from homeowners with incomes of $100,000-$249,999 5% Moving & Real Estate, 3% 23% Exterior Projects, 19% 28% Interior Projects, 22% Handyman Services +32% Landscaping +29% Insulation +27% Heating & Furnace Systems +27% Concrete +22% Audio/Visual & Computers +19% Lawn & Garden Care +13% Remodel a Basement +12% Fireplace & Wood Stoves +9% Electrical +6% Remodel a Kitchen -40% Roofing -36% Remodel a Bathroom -32% Appliances -29% Carpet & Upholstery Cleaning -24% Windows -16% Siding -13% Painting -12% Build an Addition -11% Garage & Garage Doors -7% 29

30 Milwaukee-Waukesha, WI 47% of Windows requests came from homes between 1,000 and 1,499 square feet 44% of Roofing requests came from homes between years old 61% of homeowners requesting Heating & Furnace Systems were married 5% Moving & Real Estate, 2% 23% Exterior Projects, 21% 31% Top 6 Increases Cleaning & Maid Services +48% Windows +47% Roofing +39% Handyman Services +19% Electrical +16% Heating & Furnace Systems +14% Remodel a Kitchen -43% Remodel a Bathroom -31% Flooring & Carpet -20% Remodel a Basement -17% Snow Removal Service -15% Fireplace & Wood Stoves -12% Painting -8% Insulation -5% Garage & Garage Doors -3% Build an Addition -3% Interior Projects, 18% Minneapolis-St. Paul, MN-WI 47% of Fences requests came from homeowners aged years 56% of Insulation requests came from homeowners with incomes of $100,000-$249,999 40% of Roofing requests came from homes between 1,000 and 1,499 square feet Fences +101% Roofing +58% Insulation +36% Garage & Garage Doors +36% Drywall & Plaster +29% Mold & Asbestos Services +27% Handyman Services +23% Heating & Furnace Systems +23% Fireplace & Wood Stoves +20% Countertops +13% 3% Moving & Real Estate, 2% 22% Exterior Projects, 15% Interior Projects, 18% 40% Appliances -26% Remodel a Bathroom -23% Cabinets -20% Remodel a Basement -19% Remodel a Kitchen -18% Hot Tubs, Spas & Saunas -16% Windows -15% Lawn & Garden Care -11% Concrete -9% Painting -6% 30

31 REGIONAL DATA Great Plains Great Plains Region Overall Service Request Activity over Q4 2009: -6% (Q3 number: +2%) Similar to the Midwest, Landscaping requests increased by 14% and Architect & Engineer requests were up 8%. Maintenance requests for Pest Control were up dramatically, 77% compared to 30.5% nationally. Kansas City, MO-KS +4% In line with national trends, convenience services showed gains in Cleaning & Maid Services, up 22%, Handyman Services up 15%, and Lawn & Garden Care up 12%. Demographic Profile: Landscaping Requests Age 45-64: 54% HHI $100,000-$249,999: 60% Home valued $100,000-$199,999: 36% Homes years old: 29% Length of residence, 1-5 years: 42% Homes 2,500-3,499 square feet: 28% St. Louis, MO-IL -8% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 31

32 Kansas City, MO-KS 53% of homes requesting Windows had an estimated value of $100,000-$199,999 45% of homeowners with Doors requests lived in their homes 1-5 years 55% of Concrete requests came from homeowners with incomes of $100,000-$249,999 Windows +46% Handyman Services +37% Doors +33% Heating & Furnace Systems +32% Insulation +29% Lawn & Garden Care +26% Concrete +26% Landscaping +25% Audio/Visual & Computers +17% Gutters +15% 4% Moving & Real Estate, 2% 20% Exterior Projects, 25% 28% Interior Projects, 21% Build an Addition -45% Remodel a Kitchen -40% Appliances -33% Remodel a Bathroom -29% Cabinets -17% Siding -15% Carpet & Upholstery Cleaning -14% Remodel a Basement -11% Garage & Garage Doors -9% Tile -6% St. Louis, MO-IL 48% of homes requesting Tree Service had an estimated value of $100,000-$199,999 41% of Windows requests came from homeowners with incomes of $100,000-$249,999 78% of homeowners requesting Landscaping were married 6% Moving & Real Estate, 3% 22% Exterior Projects, 24% 28% Interior Projects, 18% Pest Control +64% Tree Service +34% Windows +23% Heating & Furnace Systems +19% Landscaping +17% Lawn & Garden Care +13% Electrical +12% Cleaning & Maid Services +10% Mold & Asbestos Services +6% Air Conditioning +2% Remodel a Kitchen -44% Appliances -40% Roofing -37% Fireplace & Wood Stoves -36% Remodel a Bathroom -35% Build an Addition -32% Remodel a Basement -31% Cabinets -23% Plumbing -19% Drywall & Plaster -15% 32

33 REGIONAL DATA MOUNTAIN Mountain Region Overall Service Request Activity over Q4 2009: +3% (Q3 number: -4%) Las Vegas, NV-AZ Denver, CO -3% +5% Fences showed stronger gains in the Mountain region, up 11% compared with a national increase of just 2.9%. Brick & Stone requests were up 18% compared to a decline nationally of 8.6%. Landscaping also showed a double digit increase of 10%, compared to just a 1.7% increase nationally. Energy efficiency requests for insulation were up 15% compared to a flat 0.3% nationally. Homeowners were also looking to stay warm with Hot Tub, Spas & Saunas requests up 10% compared to 1.8% nationally. Salt Lake City-Ogden, UT 0% Demographic Profile: Fence Services Ages 45-64: 50% HHI $100,000-$249,999: 44% Homes valued $200,000-$299,999: 38% Homes years old: 33% Length of residence, 1-5 years: 37% Homes 2,500-3,499 square feet: 27% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 33

34 Denver, CO 51% of Landscaping requests came from homeowners with incomes of $100,000-$249,999 73% of homeowners requesting Hot Tubs, Spas & Saunas were married 52% of Air Conditioning requests came from homeowners aged years Landscaping +63% Fences +59% Lawn & Garden Care +49% Brick & Stone +44% Hot Tubs, Spas & Saunas +36% Insulation +26% Air Conditioning +24% Handyman Services +16% Windows +12% Concrete +12% 3% Moving & Real Estate, 2% 22% Exterior Projects, 18% 32% Interior Projects, 22% Roofing -53% Gutters -37% Window Coverings -32% Drywall & Plaster -15% Painting -14% Countertops -14% Siding -14% Appliances -14% Remodel a Kitchen -9% Remodel a Basement -9% Las Vegas, NV-AZ 52% of Electrical requests came from homeowners with incomes of $100,000-$249,999 59% of homes requesting Handyman Services had an estimated value of $100,000-$199,999 52% of Plumbing requests came from homeowners aged years Top 8 Increases Electrical +47% Pest Control +34% Handyman Services +26% Cleaning & Maid Services +25% Rental Services +16% Plumbing +1% Audio/Visual & Computers +1% Doors +1% Remodel a Kitchen -54% 4% Moving & Real Estate, 3% 18% Exterior Projects, 23% 29% Interior Projects, 22% Build an Addition -36% Landscaping -33% Painting -32% Fireplace & Wood Stoves -32% Remodel a Bathroom -32% Cabinets -28% Heating & Furnace Systems -23% Swimming Pools -22% Tile -21% 34

35 Salt Lake City-Ogden, UT 53% of homeowners with Lawn & Garden Care requests lived in their homes 1-5 years 80% of homeowners requesting Carpet & Upholstery Cleaning were married 55% of Roofing requests came from homeowners with incomes of $50,000-$99,999 Lawn & Garden Care +33% Concrete +26% Carpet & Upholstery Cleaning +25% Landscaping +25% Audio/Visual & Computers +17% Cleaning & Maid Services +16% Gutters +15% Fireplace & Wood Stoves +6% Roofing +5% Flooring & Carpet +5% 5% Moving & Real Estate, 3% 18% Exterior Projects, 23% 31% Interior Projects, 21% Top 9 Decreases Remodel a Basement -43% Appliances -28% Remodel a Bathroom -22% Insulation -18% Plumbing -15% Windows -13% Heating & Furnace Systems -8% Concrete -6% Landscaping -2% Tile -6% 35

36 REGIONAL DATA SOUTHWEST Southwest Region Overall Service Request Activity over Q4 2009: +1% (Q3 number: -1%) Oklahoma City, OK -8% San Antonio, TX -4% The top increase in requests for the Southwest region was for Skylights up a whopping 60% compared to a national decline of 3.2%. Hot Tubs, Spas & Saunas were up 18% compared to 1.8% nationally. Fence requests also showed gains similar to the Mountain region, up 12% compared with a national increase of just 2.9% Phoenix is one of the few cities with increases in remodeling activity. Build an Addition requests were up 10%, compared to a national decline of -28%. Phoenix-Mesa, AZ +22% Dallas, TX -1% Austin-San Marcos, TX -8% Demographic Profile: Build an Addition Requests Ages 45-64: 47% HHI $100,000-$249,999: 38% Homes valued $100,000-$199,999: 47% Homes years old: 30% Length of residence, 1-5 years: 50% Homes 2,500-3,499: 29% Houston, TX -1% MORE DETAILS AVAILABLE ON NATIONAL, REGIONAL, AND MARKET DEMOGRAPHIC AND SERVICE REQUEST DATA BY REQUEST 36

37 Austin-San Marcos, TX 42% of homeowners with Pest Control requests lived in their homes 1-5 years 47% of Air Conditioning requests came from homes between years old 51% of Electrical requests came from homeowners with incomes of $100,000-$249,999 Pest Control +50% Air Conditioning +30% Cleaning & Maid Services +21% Handyman Services +14% Electrical +14% Windows +13% Painting +11% Doors +9% Tile +8% Fences +5% Additions Additions & Remodeling, Remodeling, 3% 5% Moving Real Estate, 2% Moving & Real Estate, 3% 22% 21% Exterior Projects, 18% Exterior Projects, 23% 25% 32% Interior Projects, 24% Interior Projects, 22% Roofing -57% Appliances -36% Remodel a Kitchen -34% Remodel a Bathroom -30% Concrete -27% Fireplace & Wood Stoves -16% Landscaping -12% Heating & Furnace Systems -10% Drywall & Plaster -5% Plumbing -5% Dallas, TX 78% of homeowners requesting Hot Tubs, Spas & Saunas were married 48% of homes requesting Air Conditioning had an estimated value of $100,000-$199,999 43% of Tree Service requests came from homes between years old Hot Tubs, Spas & Saunas +50% Air Conditioning +40% Handyman Services +35% Doors +27% Cleaning & Maid Services +20% Tree Service +19% Tile +18% Lawn & Garden Care +17% Glass & Mirrors +16% Septic Tanks & Wells +16% Additions & 5% Remodeling, 4% Moving & Real Estate, 3% Moving Real Estate, 3% Systems & 19% Equipment, 18% Exterior Projects, 22% Exterior Projects, 23% 29% 28% Interior Interior Projects, Projects, 24% 22% Build an Addition -51% Roofing -42% Remodel a Bathroom -35% Remodel a Kitchen -33% Add a Sunroom or Patio Enclosure -31% Gutters -28% Designers & Decorators -27% Siding -25% Cabinets -19% Appliances -18% 37

38 Houston, TX 50% of homeowners with Moving requests lived in their homes 1-5 years 45% of homes requesting Heating & Furnace Systems had an estimated value of $100,000-$199,999 85% of homeowners requesting Audio/Visual & Computers were married 6% Moving & Real Estate, 2% 20% Exterior Projects, 23% 27% Interior Projects, 22% Air Conditioning +42% Moving +36% Heating & Furnace Systems +35% Doors +27% Electrical +18% Audio/Visual & Computers +14% Architects & Engineers +13% Handyman Services +8% Windows +4% Landscaping +4% Build an Addition -48% Gutters -47% Decks -38% Roofing -37% Remodel a Bathroom -36% Countertops -29% Fireplace & Wood Stoves -28% Add a Sunroom or Patio Enclosure -27% Remodel a Kitchen -26% Cabinets -19% San Antonio, TX 48% of homes requesting Heating & Furnace Systems had an estimated value of $100,000-$199,999 70% of homeowners requesting Cleaning & Maid Services were married 50% of homeowners with Fences requests lived in their homes 1-5 years Heating & Furnace Systems +34% Cleaning & Maid Services +34% Windows +28% Fences +24% Electrical +23% Audio/Visual & Computers +20% Pest Control +18% Handyman Services +17% Air Conditioning +12% Glass & Mirrors +1% 6% Moving & Real Estate, 3% 19% Exterior Projects, 25% 27% Interior Projects, 20% Remodel a Bathroom -45% Build an Addition -39% Remodel a Kitchen -36% Flooring & Carpet -27% Roofing -27% Plumbing -26% Fireplace & Wood Stoves -21% Appliances -20% Tile -20% Concrete -16% 38

39 Oklahoma City, OK 49% of homeowners with Plumbing requests lived in their homes 1-5 years 44% of Garage & Garage Doors requests came from homeowners with incomes of $100,000-$249,999 62% of homes requesting Cleaning & Maid Services had an estimated value of $100,000-$199,999 7% 22% 27% Top 4 Increases Electrical +41% Plumbing +31% Garage & Garage Doors +28% Cleaning & Maid Services +25% Top 7 Decreases Remodel a Bathroom -58% Build an Addition -42% Remodel a Kitchen -24% Appliances -23% Flooring & Carpet -18% Carpet & Upholstery Cleaning -14% Heating & Furnace Systems -7% Moving & Real Estate, 2% Exterior Projects, 24% Interior Projects, 18% Phoenix-Mesa, AZ 61% of homes requesting Windows had an estimated value of $100,000-$199,999 47% of Fireplace & Wood Stoves requests came from homes between years old 55% of homeowners with Plumbing requests lived in their homes 1-5 years 3% Moving & Real Estate, 3% 16% Exterior Projects, 34% 24% Interior Projects, 21% Windows +101% Fireplace & Wood Stoves +44% Handyman Services +42% Drywall & Plaster +42% Fences +34% Hot Tubs, Spas & Saunas +33% Lawn & Garden Care +26% Septic Tanks & Wells +24% Carpenters +23% Electrical +19% Remodel a Bathroom -46% Remodel a Kitchen -36% Appliances -28% Landscaping -18% Garage & Garage Doors -17% Add a Sunroom or Patio Enclosure -15% Countertops -15% Flooring & Carpet -7% Cabinets -5% Tile -4% 39