2007 MEDIA KIT. Canada s #1 magazine reaching home improvement retailers and their buyers

Transcription

1 2007 MEDIA KIT Canada s #1 magazine reaching home improvement retailers and their buyers

2 ADVERTISING THAT WORKS A $37-billion market and 8,923 retail locations In 2007, Canada s home improvement retailers will move almost $37 billion in hardware, building materials, paint and decor, and other home products. Most of these transactions will occur at the more than 8,923 retail outlets reached by Hardware Merchandising.These outlets vary in size from 1,000-square-foot hardware stores to 130,000-square-foot big boxes. How can you get your new products into these stores? How can you make sales calls to the owners, buyers and managers at almost 2,000 hardware stores, over 5,000 building supply outlets and 1,800 specialty and mass merchant locations? Sending a message to hard-to-reach buyers How can you send your message and show your products to the influential but hard-to-reach buyers at the head offices of the buying groups and chains? How can you educate the front-line staff at these 8,923 stores to pass on the right message about your products to their customers? How can you tell every retailer in this industry why they should be doing business with you, not your competitor? Advertising in Hardware Merchandising is the answer. 11,869 retailer recipients reached Advertising in Hardware Merchandising is a sales call in print to an audited 11,869 retailer recipients across Canada (see chart at right). For increasing retail distribution of your products, nothing beats the marketing power of Hardware Merchandising. Advertising in Hardware Merchandising works! WHAT S NEW? TOP 20 REASONS TO ADVERTISE TO 8,923 RETAIL OUTLETS SERVED BY HARDWARE MERCHANDISING New product launches Rebranding New packaging New merchandising Cross promotions New facilities New personnel New distributor(s) New agent(s) New to Canadian market New technology New solution to old problem Relaunch of existing brand Company anniversary Company wins award Major customer anniversary Major customer wins award Open letter from the president Promote competitive advantage Position company as market leader

3 THE BEST REACH NUMBER ONE IN CCAB CIRCULATION REQUESTS! The best audited circulation Hardware Merchandising s circulation is fully audited by the Canadian Circulations Audit Board (CCAB), a division of BPA International. This is the highest-quality circulation audit available and advertisers should accept no less. High request rate More than two thirds (70.8%) of the entire circulation of Hardware Merchandising is mailed to recipients and companies that have specifically requested we send them this publication. This is a request rate more than seven times higher than our competing national standard-size trade magazine for home improvement retailers. Up-to-date retailer listings Four out of five mailing addresses (80.6%) in Hardware Merchandising s database have been verified for accuracy ( qualified ) within the past 12 months.this diligent, ongoing refreshing of our circulation ensures that even the newest retail locations have a chance to receive our advertisers messages. REACHING RETAILERS COAST TO COAST CANADIAN CIRCULATION BY RETAILER TYPE Retailer Group # of stores Home Hardware (all banners) 1,016 Pro, Ace, Do-it 789 TruServ (incl. True Value) 694 Hudson s Bay Co. (Bay, Zellers, other) 562 RONA 565 Canadian Tire 464 TIM-BR-Marts (Western, Ontario, Atlantic) 435 Federated Co-ops (Saskatoon) 372 Sears Canada 327 Sexton Group 280 Castle Building Centres 240 Wal-Mart (incl. Sam s Club) 231 Co-op Fédérée de Québec 165 I.L.D.C. members 153 BMR 158 Co-op Atlantic 135 Home Depot 132 Delroc Industries 116 Allroc Building Products 73 Windsor Plywood 60 IRLY 52 TORBSA 46 United Farmers of Alberta 35 Kent 29 Peavey Mart 26 TSC Stores 25 Alpa Lumber 18 Bargain Building Materials 17 Note: The store counts shown above were compiled using data submitted by these retail groups to Hardware Merchandising s July 2006 Top 100 Report. The magazine s audited circulation includes each of these banners, but the individual store counts are not audited by the BPA/CCAB. 11,869 RETAILER COPIES 14,784 TOTAL CIRCULATION (Source: June 2006 BPA/CCAB statement, section 3a.)

4 OUR READERS WRITE There is no better industry publication in Canada for information on retail strategies, branding and new products. Hardware Merchandising is a vital source of information for everyone at TruServ and our dealers. Tony DiEmanuele, Vice President Business Development, TruServ Canada Cooperative Inc. With its in-depth reporting and dynamic columnists, Hardware Merchandising is an indispensable source of information for RONA dealer-owners and our employees. Robert Dutton, President and CEO, RONA Inc. Hardware Merchandising offers superb coverage of lumber and building materials retailing. It s a must read for our dealers in Western Canada. Bill Waters, Director of Marketing, Sexton Group A terrific source of new products, competitive intelligence and industry news. Ray Gabel, Vice-President Merchandising, Home Hardware Stores Ltd.

5 EDITORIAL SCHEDULE 2007 JANUARY / FEBRUARY RESERVATIONS: November 29 MATERIAL DUE: December 6 MAILS: January 11 The Lumber & Building Materials Issue. Business tips from Canada s most successful building supply dealers and a look at their buying groups strategies. LBMAO & ABSDA show previews. The Year in Review. Industry professionals look back on the past year and set the stage for the year to come. Lawn & garden Retail technology Decking Cleaning supplies MARCH / APRIL RESERVATIONS: January 24 MATERIAL DUE: January 31 MAILS: March 1 Retailer Focus. A close look at one of the major players on the Canadian hardware/home improvement retailing scene. Tax Time. Tax tips for the small business operator. Power tools Hand tools Roofing Windows & doors MAY / JUNE RESERVATIONS: March 27 MATERIAL DUE: April 3 MAILS: May 3 The Hardware Co-op Issue. In-depth coverage of a member-owned hardlines distributor and updates on all the hardware groups. Financing Growth. Ways to fund your bigger, better store from financial institutions and private investors to evaluating offers from buying groups and co-ops. Paint & decor Plumbing Building materials Flooring JULY / AUGUST RESERVATIONS: May 29 MATERIAL DUE: June 5 MAILS: July 5 The Top 100 Report. Exclusive sales figures, store counts and DIY/contractor mixes for the biggest retailers, buying groups and distributors in Canada. Includes market share data, trends and analysis. Home improvement retail group map of Canada. A simple guide that shows every major player s strength in each province. Cleaning supplies Housewares Electronic measuring tools Appliances SEPTEMBER / OCTOBER RESERVATIONS: July 31 MATERIAL DUE: August 7 MAILS: September 6 Store Services & Equipment. Tips for the home improvement retailer on making the most of resources in the marketplace that can help you make the most of your business Topics covered include merchandising, fixtures, signage, lighting, inventory services, consultants, personnel services, retail technology and more. Customer Seminars. How to run a successful, and profitable, customer DIY seminar program. Building materials Power tools Electrical & lighting Hand tools NOVEMBER / DECEMBER *PLUS 2007 RETAILER CALENDAR RESERVATIONS: September 27 MATERIAL DUE: October 4 MAILS: November 1 The Eastern Canada Issue. A special look at the state of the industry in the Atlantic Provinces. WRLA Preview. A sneak peak at the upcoming early January showcase in Saskatoon, including trade show specials, speakers and events. Retailer Liability. Legal issues in the retail environment. Kitchen & bath Flooring Paint & decor Safety equipment IN EVERY ISSUE Retro Hardware A snapshot of hardware retailing from another era, selected from the 119-year-old archives of Hardware Merchandising. New Products Absolutely the best print showcase in Canada for vendors launching new SKUs to both building supply dealers and hardware stores. Retailer News A roundup of the most important developments affecting the businesses of Canadian home improvement retailers. Contractor Sales Fundamentals of growing a successful lumberyard or building supply dealership serving professional builders and renovators. Q&A Short, right-to-the-point interviews with Canadian retail entrepreneurs and executives. In the Aisles Tips and tactics for running a better home improvement retail store, with a focus on day-to-day store operations, marketing and merchandising. Retail Reading An author Q&A or book review of an important new publication covering a retail or general business topic. One Minute Read A humorous and/or offbeat look at a person, product or recent event in our industry.

6 RATE CARD DISPLAY ADVERTISING RATES: 2007 FOUR COLOUR RATES - Canadian Dollars, Gross (Frequencies may be combined with our sister publication, Canadian Contractor) 1x 3x 6x Full page $5,845 $5,580 $5,255 2/3 page $5,025 $4,830 $4,635 1/2 page $4,075 $3,910 $3,745 1/3 page $2,775 $2,670 $2,575 1/4 page $2,120 $2,060 $1,985 Dbl. pg. spread $10,440 $10,130 $9,795 Covers Sold out for the 2007 publishing year INSERTS, OUTSERTS Quoted upon request. DISPLAY AD SIZES - Inches - Unit Width Depth Full page 7-7/8 10-3/4 2/3 page 4-1/2 10 1/2 page island 4-1/2 7-1/2 1/2 page horizontal 7 4-7/8 1/2 page vertical 3-3/8 10 1/3 page horizontal 7 3-1/8 1/3 page vertical 2-1/8 10 1/3 page square 4-1/2 4-5/8 1/4 page horizontal 7 2-3/8 1/4 page square 3-3/8 4-7/8 Trim (Document) size: 7-7/8 10-3/4 Single bleed image area: 8-3/8 11-1/4 D.P.S. bleed image area: 16-1/4 11-1/4 D.P.S. trim (Document) size: 15-3/4 10-3/4 DIGITAL AD SPECS We accept PDF/X-1a or generic PDF files on a Macintosh formatted CD-ROM. For further information check or contact Production Manager Karen Richards at (416) Full page trim 7 7/8 x 10 3/4 (Please extend bleed images 1/4 past the trim edge.) Full Page Live Area 7 x 10 (Please have type no closer then 1/4 to the trim edge.) Full Page with 1/4 bleed image area is 8-3/8 x 11-1/4 Full page trim edge 7 7/8 x 10 3/4 ADVERTISING RESERVATIONS David Chestnut, Associate Publisher Tel: Fax: david.chestnut@rci.rogers.com HARDWARE MERCHANDISING Rogers Media One Mount Pleasant Road, 7th Floor Toronto, Ontario, M4Y 2Y5 General inquiries