MEDIA KIT

Transcription

1 MEDIA KIT 2016

2 Presentation Concept Casa și grădina is the magazine that inspires you, giving you all the suggestions you need in home and garden design, decoration and home improvements. It is always updated with the latest home & deco and gardening information, so that you know the trends and find out about what suits you best. We publish a magazine for Romanian people, consisting of ideas, answers, Romanian interiors and products that you can easily find on the Romanian market! We are helping our readers with complete information and with creative ideas. Why? So that we can make them happier! So that they may feel good at home and have the courage to design the home they had dreamt of.

3 Presentation Uniqueness The entire editorial content of the magazine is local, made by the Casa și grădina editorial team. Our features match perfectly with our readers. Casa și grădina addresses to you, to your needs, always adjusting to local conditions in order to be truly practical. We dare to believe that this publication will revive the Romanian home & deco industry. It will help the readers, but also the businessmen, manufacturers, importers, small entrepreneurs, designers! We dare to consider ourselves one of the most important home and deco magazines in Romania. We are the magazine that certifies and features ideas, answers, products, information! We dare to believe that Casa și grădina is the standard in the home & deco area.

4 Audience Audience leader readers / issue 58,7% women 41,3% men Circulation Aged 20 50: ie 54% Medium / high education: ie 76% Medium / high income: ie 63% Medium / high social status: ie 76% Living in big cities: ie 60% Shopping responsible: ie 82% Source: SNA FOCUS January August 2015

5 Audience Readers interest in home decoration Always reaching for new ideas to improve home living Interested in interior decorations Every few years I change something in the house I take my inspiration from magazines for home improvements I always try to do the repairs in the house myself Beauty and personal hygiene in home decoration AFFINITY INDEX I don t leave the house without dressing up I take care of my silhouette / my weight I am interested in bio cosmetics I usually have an elegant outfit I buy expensive products I buy care products with natural ingredients Source: SNA FOCUS September May 2015

6 Audience Banking and insurances Debit card Credit for buying a land Credit for home improvements Credit for personal loans Life / health insurance House and goods insurance Source: SNA FOCUS September May AFFINITY INDEX 163 Shopping card

7 Editorial plan Special projects ISSUE ISSUE S THEMES February 2016 trends in home and garden improvements March April Rearrangements: refreshing ideas for your home Easter: prepare your home for the holiday April May June July August Sept./Oct. May Long-term investments - when and how we invest in a house June Month of children and their comfort July The holiday season, your inspiration source in home improvement August Furniture and accessories at reduced prices September Back to work! Organizing your work space October Casa și grădina 10th anniversary November Spending more time at home. Home comfort. December Winter holiday preparations

8 Website It s a fresh website, daily updated with news and creative ideas for home and garden. Trough its structure but also trough its approach to topics, the site invites its users to discover original interiors, surprisingly solutions for every house to become a home. The target audience consists of young families who have just bought a home and people who already have a home or live in a rented one. The site's articles are promoted on all social media communities of Casa și Grădina: Facebook, Twitter, Instagram, Pinterest, newsletter. Media Format for banners:.jpg,.gif,.png,.swf. WE CAN CREATE Size: 728 x 90 px 300 x 250 px 300 x 600 px 160 x 600 px Video content Custom native content Advertorial type content 300 x x AVERAGE TRAFFIC (Source: Google Analytics January October 2015) 300 x x unique visitors per month views per month newsletters subscribers likes on Facebook

9 Info Key data EDITOR: FREQUENCY: DISTRIBUTION: BOOK SIZE: FORMAT: PAPER: COVER PRICE: WEBSITE: FACEBOOK: Burda România monthly national x 275 mm 150 gxm cover, 70 gsm interior paper 8,99 lei revistacasasigradina Issue Reservations deadline Ad deadline On market February March April May June July August September October November December

10 Info Rate card print 2/1 pag , x 275 mm (spread) 1/1 pag , x 275 mm 1/2 pag , x 130mm (landscape) 100 x 275 mm (portrait) 1/3 pag , x 85 mm (landscape) 65 x 275 mm (portrait) Cover ,200 Cover ,700 Cover ,800 Insert costs without wrapping in the magazine (for 1000 copies) Format costs, added to the insert costs (for 1000 copies) Random insert 46 max. 4 pages 38 Exact page 49 max. 8 pages 62 Glued 51 max. 16 pages 124 Glued in the spine 63 > 16 pages 185 Rate card online Advertorial monthly Facebook post Newsletter insert Banner Opening spread ,900 Right positioning % Special positioning % Advertorial % Bleeds minimum 5 mm. Minimum distance of the elements from the edge: 5 mm. Net format Files Total Ink Limit (TIL) 210 x 275 mm PDF (format recommended) Photoshop: TIFF, EPS, 300 dpi, CMYK Illustrator: EPS, CMYK Covers: max 300% Inside pages: max 270%

11 FLORENTINA PĂUNA-LAUDA STELUȚA CIURUMELEA Group Advertising Director Senior Sales Manager Bd. Decebal nr , Olympia Tower, sector 3, cod poștal , București Tel: Fax: