Retailing in Romania. Customer Service Hotline: Page 1 of 23

Transcription

1 Retailing in Romania Customer Service Hotline: Page 1 of 23

2 一 调研说明中商情报网全新发布的 Retailing in Romania 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Retailing in Romania 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Retailing channel in Rom ania. With this market report, you ll be able to explore in detail the changing shape and potential of th e channel. You will now be able to plan and build strategy on real industry data and projections. The Retailing in Romania market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic number of stores, selling space and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Customer Service Hotline: Page 2 of 23

3 Our market research reports answer questions such as: How big is the grocery/non-grocery/non-store channel in Romania? Who are the leading retailers in Romania? How is retailing performing in Romania? What is the retailing environment like in Romania? Which channels are winning or losing in the fight for consumers money? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY The recession continues in 2010, despite optimistic forecasts in 2009 Although 2010 was supposed to be the year of recovery for an economy rather heavily affected by the global economic crisis, the reality proved to be rather different, at least during the second half of the y ear. The first half of 2010 was relatively positive for the Romanian economy as stability a growth pote ntial returned. However, after 1 July, the positive forecasts proved to have been rather optimistic and t he Romanian economy returned to decline. Against the background of severe governmental inability t o support economic growth, the Romanian economy entered a heavy crisis. A new agreement with the IMF translated into a 5% VAT increase, wage cuts of between 25% and 40% and a new period of rec ession. Consumption decreases as companies face difficulties In 2010, the Romanian economy slackened at best and at staggered to a halt at worst. Figures provided by various different governmental agencies vary from and sometimes contradict those of international financial and rating agencies. But one thing is certain: the economic slowdown in Romania is evident in its effects on the majority of commercial sectors. Cutting Romania s bloated public sector wage bill by more than 25% and eliminating the positions of around one-inseven civil servants at a time of severe economic hardship is not a measure intended to encourage cons umption, particularly given that these severe measures have not been accompanied by policies designe Customer Service Hotline: Page 3 of 23

4 d to encourage the private sector. On the contrary, income tax remains high and the budgetary deficit i s not likely to allow for any decrease in taxes and fees for wage earners. In terms of economic growth and stability, the situation looks bad for both retail companies and consumers and the outlook for 2011 is by no means positive for retailing in Romania. Non-grocery retail takes the worst of the crisis Consumer credit has been hard to come by in Romania during the economic recession and this is not a t all favourable for retail development. The growth of retailing is now being obstructed by the stagnant consumer credit market and personal consumption is also being hampered by the absence of favourab le credit lines, with nongrocery retailers the worst affected. In grocery retailing, on the other hand, supermarkets and hyperma rkets are managing to thrive, although VAT rises represent a threat to growth in grocery retail. The de cision of the majority of Romanian grocery retailers to absorb the VAT rise rather than put it on the sh oulders of consumers was maintained for some time, but this situation could not be maintained for too long and became untenable after producers raised prices. However, the financial possibilities of moder n retailers are much higher than those of traditional retailers, which have been severely hit by the effec ts of the economic crisis, with many traditional retailers becoming insolvent and closing down. Split apparent in the domination of retailing in Romania Although the majority of retail channels in Romania are dominated by multinational players, including hypermarkets, supermarkets, discounters and DIY, home improvement and gardening centres, there a re still retailing categories dominated by local companies, particularly channels which deal in consum er durables as well as chemists/pharmacies and leisure and personal goods specialist retailers. In many of these channels, multinational players are not present. In those channels where multinational players are present, they have either been present for a relatively short period of time and have not yet consoli dated their positions. However, it is only very fragmented categories such as leisure and personal good s specialist retailers which do not currently have a clear leader. A hard 2011 followed by recovery expected during the forecast period In a country where around 50% of average household income is spent on food and other grocery items, the economic crisis was always likely to have a negative effect on all retailing categories as the gener al population bears the burden of price increases. The economic crisis, which was predicted to end in 2 010, was extended by the reduction in wages and the deterioration of the economic climate does not look like being a very happy year for the Romanian economy. The first half of 2011 will be more severely affected than the second half of 2010 as the effects of the Government s new austerity measu res will be more apparent. Moreover, amidst worsening economic conditions, foreign direct investmen t is likely to be restricted as financiers will be more reluctant to invest in Romania, particularly given t Customer Service Hotline: Page 4 of 23

5 hat government policies are anything but encouraging for positive developments in this area. Dependi ng on how the economic situation pans out in 2011, the stabilisation of the economy and growth in co nsumption will not be felt until the second half of 2011 at the earliest, with 2012 is a more realistic tim eframe. Table of Contents : Retailing in Romania - Industry Overview EXECUTIVE SUMMARY The recession continues in 2010, despite optimistic forecasts in 2009 Consumption decreases as companies face difficulties Non-grocery retail takes the worst of the crisis Split apparent in the domination of retailing in Romania A hard 2011 followed by recovery expected during the forecast period KEY AND DEVELOPMENTS Economic conditions deteriorate, compromising retailing performance Internet retailing increases but growth is limited by lack of trust in online payment methods Government regulation of retailing remains largely ineffective Private label becomes a key aspect of retailing amidst economic decline Increasing preference for modern retail outlets Changes in lifestyles influence consumption patterns and habits MARKET INDICATORS Table 1 Employment in Retailing MARKET DATA Table 2 Sales in Retailing by Category: Value Table 3 Sales in Retailing by Category: % Value Growth Table 4 Sales in Store-Based Retailing by Category: Value Table 5 Sales in Store-Based Retailing by Category: % Value Growth Table 6 Sales in Non-Grocery Retailing by Category: Value Table 7 Sales in Non-Grocery Retailing by Category: % Value Growth Table 8 Sales in Non-store Retailing by Category: Value Table 9 Sales in Non-store Retailing by Category: % Value Growth Customer Service Hotline: Page 5 of 23

6 Table 10 Retailing Company Shares: % Value Table 11 Retailing Brand Shares: % Value Table 12 Store-Based Retailing Company Shares: % Value Table 13 Store-Based Retailing Brand Shares: % Value Table 14 Non-Grocery Retailers Company Shares: % Value Table 15 Non-Grocery Retailers Brand Shares: % Value Table 16 Non-store Retailing Company Shares: % Value Table 17 Non-store Retailing Brand Shares: % Value Table 18 Forecast Sales in Retailing by Category: Value Table 19 Forecast Sales in Retailing by Category: % Value Growth Table 20 Forecast Sales in Store-Based Retailing by Category: Value Table 21 Forecast Sales in Store-Based Retailing by Category: % Value Growth Table 22 Forecast Sales in Non-Grocery Retailing by Category: Value Table 23 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth Table 24 Forecast Sales in Non-store Retailing by Category: Value Table 25 Forecast Sales in Non-store Retailing by Category: % Value Growth APPENDIX Operating environment Cash and Carry Table 26 Cash and Carry: Sales Value Table 27 Cash and Carry: Sales by National Brand Owner: Sales Value Table 28 Cash and Carry: Number of Outlets by National Brand Owner: DEFINITIONS Summary 1 Research Sources Retailing in Romania - Company Profiles A&D Pharma Group in Retailing (Romania) Summary 4 A&D Pharma: Competitive Position 2010 Altex Impex SRL in Retailing (Romania) Customer Service Hotline: Page 6 of 23

7 Summary 7 Altex Impex SRL: Private Label Summary 8 Altex Impex SRL: Competitive Position 2010 Billa Romania SRL in Retailing (Romania) Summary 11 Billa Romania SRL: Private Label Summary 12 Billa Romania SRL: Competitive Position 2010 Bricostore Romania SA in Retailing (Romania) Summary 15 Bricostore: Competitive Position 2010 Domo Retail SA in Retailing (Romania) Summary 18 Domo Retail SA: Competitive Position 2010 Flamingo International SA in Retailing (Romania) Customer Service Hotline: Page 7 of 23

8 Summary 21 Flamingo International SA: Private Label Summary 22 Flamingo International SA: Competitive Position 2010 Help Net Romania SA in Retailing (Romania) Summary 25 Help Net Romania SA: Competitive Position 2010 Kaufland Romania SCS in Retailing (Romania) Summary 28 Kaufland Romania SCS: Private Label Summary 29 Kaufland Romania SCS: Competitive Position 2010 Leonardo SRL in Retailing (Romania) Summary 32 Leonardo SRL: Private Label Summary 33 Leonardo SRL: Competitive Position 2010 Customer Service Hotline: Page 8 of 23

9 Mega Image SA in Retailing (Romania) Summary 36 Mega Image SA: Private Label Summary 37 Mega Image SA: Competitive Position 2010 Mobexpert Group Srl in Retailing (Romania) Summary 40 Mobexpert Group SRL: Private Labels Summary 41 Mobexpert Group Srl: Competitive Position 2010 Praktiker Romania Srl in Retailing (Romania) Summary 44 Praktiker Romania Srl: Competitive Position 2010 Clothing and Footwear Specialist Retailers in Romania - Category Analysis Clothing and footwear specialist retailers in Romania remained static in 2010 in current value sales t erms due to the generally adverse economic situation. Romanians are becoming increasingly orientate d towards saving money and spending on clothing and footwear was one of the first areas of the house hold budget to be cut as personal finances came under pressure in 2009/2010. Therefore, many clothin g and footwear specialist retailers that were not able to draw on financial resources or obtain credit we Customer Service Hotline: Page 9 of 23

10 re forced to close down. CHANNEL FORMATS Chart 1 Clothing and Footwear Specialist Retailers: Scandinavian Outlet in Bucharest Chart 2 Clothing and Footwear Specialist RetailersKiabi in Bucharest Table 29 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space Table 30 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth Table 31 Clothing and Footwear Retailers Company Shares by Value Table 32 Clothing and Footwear Retailers Brand Shares by Value Table 33 Clothing and Footwear Retailers Brand Shares by Outlets Table 34 Clothing and Footwear Retailers Brand Shares by Selling Space Table 35 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space Table 36 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Gro wth Direct Selling in Romania - Category Analysis With RON1.1 billion in value sales, beauty and personal care direct selling accounted for 88% of tot al direct selling value sales in 2010, making it the trendsetting category in this environment. Cosmetic s and toiletries makes up the vast majority of beauty and personal care items retailed through direct sel ling in Romania. The direct selling of these products is rather more popular in Romania s smaller citie s and rural areas than in the country s large urban areas. This is mainly due to the low prevalence of he alth and beauty specialist retailers in the former. COMPETITIVE LANDSCAPE Direct selling in Romania is largely the preserve of multinational cosmetics and toiletries players whi ch maintain popular brand names in many countries. The leader is Avon Romania Marketing SRL, wh ich held a value share of 25% in Following in second place in 2010 was Amway Romania SRL, with a value share of 13% while Oriflame Cosmetics Romania SRL held third position with a value sh are of 10%. Forever living occupied fourth position in direct selling in Romania in 2010 with a value s hare of 8%. Another direct selling cosmetics and toiletries company which entered Romania in 2009 is Federico Mahora, although its value share remained negligible at the end of PROSPECTS Customer Service Hotline: Page 10 of 23

11 Health and beauty specialist retailers is expected to achieve levels of growth 50% higher than direct s elling over the forecast period because a higher number of Romanians are expected to prefer shopping in larger store-based cosmetic retail outlets which offer a wider range of products. Table 37 Direct Selling by Category: Value Table 38 Direct Selling by Category: % Value Growth Table 39 Direct Selling Company Shares by Value Table 40 Direct Selling Brand Shares by Value Table 41 Direct Selling Forecasts by Category: Value Table 42 Direct Selling Forecasts by Category: % Value Growth DIY, Home Improvement and Garden Centres in Romania - Category Analysis In 2010, sales through DIY, home improvement and garden centres in Romania increased by 8%. Alt hough positive, this growth was slower than in previous years. However, the popularity of DIY contin ued to grow in 2010 and still represents considerable novelty for Romanian consumers, many of who m are attracted by the fact that DIY, home improvement and garden centres sell products which allow them to develop their lifestyles on one hand and achieve cost savings in the renovation of their homes on the other. CHANNEL FORMATS Chart 3 DIY, Home Improvement and Garden Centres: Bricostore in Bucharest Chart 4 DIY, Home Improvement and Garden Centres: Hornbach in Bucharest Table 43 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space Table 44 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth Table 45 DIY, Home Improvement and Garden Centres Company Shares by Value Table 46 DIY, Home Improvement and Garden Centres Brand Shares by Value Table 47 DIY, Home Improvement and Garden Centres Brand Shares by Outlets Table 48 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space Table 49 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space Table 50 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Customer Service Hotline: Page 11 of 23

12 Space: % Growth Electronics and Appliance Specialist Retailers in Romania - Category Analysis Until the onset of the global economic crisis, electronics and appliance specialist retailers was one of the most successful and lucrative of all retailing channels in Romania, registering solid year-onyear increases in terms of both number of outlets and value sales. However, since 2009 the channel ha s been severely affected by the economic crisis and has lost ground, mainly due to the fall in the availa bility of consumer credit. In 2010, electronics and appliance specialist retailers declined in value by 16 % to RON5.0 billion. During the first half of 2010, 114 companies engaged in the retailing of IT equip ment in Romania field initiated insolvency proceedings. The most important of these are Flamingo an d K- Tech, which trades under the brand UltraPRO Computers. During the same period, overall value sales of electronics and appliance specialist retailers dropped by 25% comparing to the same interval from CHANNEL FORMATS Chart 5 Electronics and Appliance Specialist Retailers: Domo in Bucharest Chart 6 Electronics and Appliance Specialist Retailers: Altex in Bucharest Table 51 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space Table 52 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 53 Electronics and Appliance Specialist Retailers Company Shares by Value Table 54 Electronics and Appliance Specialist Retailers Brand Shares by Value Table 55 Electronics and Appliance Specialist Retailers Brand Shares by Outlets Table 56 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space Table 57 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling S pace Table 58 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling S pace: % Growth Furniture and Furnishings Stores in Romania - Category Analysis Customer Service Hotline: Page 12 of 23

13 Prior to 2008, furniture and furnishing stores enjoyed high growth in Romania due to the effects of th e real estate boom, rising disposable incomes among Romanian consumers, the migration of the popul ation from rural to urban areas, the ready availability of credit and the increasing number of young peo ple getting married. From 2008 onward, this situation changed, with far fewer dwellings being built as credit became increasingly difficult to obtain and fewer marriages took place. The effects of this beca me more visible in furniture and furnishings stores in 2009 as sales decreased. CHANNEL FORMATS Chart 7 Furniture and Furnishings Stores: Mobexpert in Bucharest Chart 8 Furniture and Furnishings Stores: Sortem in Bucharest Table 59 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space Table 60 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth Table 61 Furniture and Furnishings Stores Company Shares by Value Table 62 Furniture and Furnishings Stores Brand Shares by Value Table 63 Furniture and Furnishings Stores Brand Shares by Outlets Table 64 Furniture and Furnishings Stores Brand Shares by Selling Space Table 65 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space Table 66 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Gro wth Grocery Retailers in Romania - Category Analysis The economic crisis was the main influencing factor over grocery retailing in Romania during The outlook at the start of the year was beginning was rather optimistic, but this did not last as the sec ond half of the year brought a deterioration of the situation and a deepening of Romania s economic cr isis. Consumers reduced their grocery budgets and preferred to purchase their groceries from the chea pest outlets. TRADITIONAL VS MODERN CHANNEL FORMATS Chart 9 Modern Grocery Retailing: Plus Discount in Bucharest Chart 10 Modern Grocery Retailing: Carrefour in Bucharest Chart 11 Modern Grocery Retailing: Cora in Bucharest Customer Service Hotline: Page 13 of 23

14 Chart 12 Modern Grocery Retailing: Gemini in Bucharest COMPETITIVE LANDSCAPE Supermarkets is the largest modern retail channel in grocery retailing in Romania and the top players in 2010 were Billa Romania SRL, which maintained its clear lead in value terms with a 33% value sh are whilst Mega Image SA leads in terms of the number of outlets. During 2010, Mega Image continu ed its policy of opening new outlets in highly populated central areas of Romania s big cities. This led to it holding a value share of 16% in supermarkets during PROSPECTS Hypermarkets do not represent the main channel for Romanian consumers when purchasing fresh fo od, coffee, cigarettes or dairy products. Independent small grocers, food/drink/tobacco specialists, oth er grocery retailers and traditional outdoor markets are preferred for these products. However, Romani an consumers choose hypermarkets when they wish to purchase home care and personal care and basi c grocery products. Hypermarkets also offer the widest range of nongrocery products of all grocery retail channels, including sporting goods and toys and games, which ar e otherwise poorly represented through specialist outlets in Romania. Table 67 Sales in Grocery Retailing by Category: Value Table 68 Sales in Grocery Retailing by Category: % Value Growth Table 69 Grocery Retailers Company Shares: % Value Table 70 Grocery Retailers Brand Shares: % Value Table 71 Forecast Sales in Grocery Retailing by Category: Value Table 72 Forecast Sales in Grocery Retailing by Category: % Value Growth Health and Beauty Specialist Retailers in Romania - Category Analysis Key players in health and beauty specialist retailers focused on consolidating their existing outlets in Costcutting strategies were the order of the day rather than developing through expansion as retailing bran ds were developed and product ranges were extended to appeal to as many consumers as possible. The majority of health and beauty specialist retailers did not open any new outlets in 2010; some of them even closed some of their existing outlets. Such an example is Yves Rocher, which ceased expanding i n 2010 and instead focused on maintaining its current outlets in order to achieve maximum turnover. COMPETITIVE LANDSCAPE The leader in health and beauty specialist retailers in Romania is A&D Pharma Group, one most dyn Customer Service Hotline: Page 14 of 23

15 amic chemists/pharmacies companies in Central and Eastern Europe. A&D Pharma operates 233 phar macies in Romania under the Sensiblu retailing brand. in 2010, the chain had a presence in every Rom anian city with a population over 50,000. A&D Pharma is followed in terms of outlets by Siepcofar S A, which operates under the Dona retailing brand. Siepcofar operates 144 outlets in Romania. Third in 2010 was Help Net, which operates 118 outlets. PROSPECTS Health and beauty specialist retailers is expected to increase in constant value at a CAGR of 9% duri ng the forecast period, rising to RON10.3 billion in CHANNEL FORMATS Chart 13 Health and Beauty Specialist Retailers: Farmacia Ana Maria in Bucharest Chart 14 Health and Beauty Specialist Retailers: Ina in Bucharest Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space Table 74 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth Table 75 Health and Beauty Retailers Company Shares by Value Table 76 Health and Beauty Retailers Brand Shares by Value Table 77 Health and Beauty Retailers Brand Shares by Outlets Table 78 Health and Beauty Retailers Brand Shares by Selling Space Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space Table 80 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Homeshopping in Romania - Category Analysis Homeshopping constitutes only a very small proportion of retailing value sales in Romania, accounti ng for value sales of only RON264 million in Due to the lack of warranties or only limited warr anties offered by homeshopping retailers, as well as products carrying higher prices in homeshopping t han products in storebased retailing, Romanians have traditionally had a very bad perception of TV homeshopping and ho meshopping in general. Homeshopping increased only marginally in 2010, mainly due to the lack of tr ust of Romanian consumers in such products and development of other modern retail chains. COMPETITIVE LANDSCAPE Quelle Srl is the leading homeshopping player in Romania with an 18% value share in The co Customer Service Hotline: Page 15 of 23

16 mpany sells a wide range of nongrocery items such as clothing, household furnishings and leisure goods through its catalogue and enjo yed in 2010 a good reputation amongst consumers in Bucharest and in major cities of Romania. PROSPECTS The best opportunities for development in homeshopping in Romania lie in catalogue homeshopping, which offers more opportunity to reach Romanian consumers than TV homeshopping. Increasing the number of catalogues distributed to Romania s sizeable population would be likely to lead to a certain increase in sales for catalogue homeshopping players, as the catalogues themselves are a form of adve rtising. Quelle, for example, has not covered all possible niches as it is not yet a familiar brand for the majority of Romanian consumers. Table 81 Homeshopping by Category: Value Table 82 Homeshopping by Category: % Value Growth Table 83 Homeshopping Company Shares by Value Table 84 Homeshopping Brand Shares by Value Table 85 Homeshopping Forecasts by Category: Value Table 86 Homeshopping Forecasts by Category: % Value Growth Internet Retailing in Romania - Category Analysis Internet retailing is still highly underdeveloped in Romania. Whilst government declarations suggest that continuous increases are set to occur in internet retailing throughout the forecast period, the truth i s that the majority of current internet retailing value sales are accounted for in homeshopping. This is occurring due to the discrepancy between local definitions of internet retailing and Euromonitor Intern ational s definitions. According to Romanian analyses, internet retailing includes all shopping conduct ed via the internet, regardless of the method of payment. According to the analysis of Euromonitor Int ernational, however, internet sales are only those where the actual payment is made via the internet; pr oducts ordered online but paid for by other methods are classified as homeshopping. COMPETITIVE LANDSCAPE Internet retailing is very fragmented with a number of websites offering similar ranges of consumer e lectronics and household appliances. The leaders in internet retailing are all Romanian companies. PROSPECTS Over the forecast period, internet retailing is set to increase in constant value sales at a CAGR of 12 %. More consumers will gain access to the internet and internet retailing value sales will increase due Customer Service Hotline: Page 16 of 23

17 to its convenience. Internet retailing will become increasingly popular, especially among younger cons umers. The internet penetration rate is one of the most important variables determining the size and th e share of internet retailing, and this is currently rather low in Romania, although growth in internet pe netration is expected in Romania during the forecast period. Table 87 Internet Retailing by Category: Value Table 88 Internet Retailing by Category: % Value Growth Table 89 Internet Retailing Company Shares by Value Table 90 Internet Retailing Brand Shares by Value Table 91 Internet Retailing Forecasts by Category: Value Table 92 Internet Retailing Forecasts by Category: % Value Growth Leisure and Personal Goods Specialist Retailers in Romania - Category Analysis Leisure and personal goods specialist retailers decreased in value by 13% in 2010, whilst the number of outlets decreased by 3%. This was caused by Romanians being less interested in purchasing leisure goods during 2010 as well as the increasing trend of purchasing these types of goods from hypermark ets and department stores. This trend is developing as it is generally easier, more convenient, less time consuming and cheaper to purchase a wide variety of leisure and personal goods from a single hyper market or department store rather than visiting several different specialist retailers. CHANNEL FORMATS Chart 15 Leisure and Personal Goods Specialist Retailers: CLB Librarie in Bucharest Chart 16 Leisure and Personal Goods Specialist Retailers: Diverta in Bucharest Table 93 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 95 Leisure and Personal Goods Specialist Retailers Company Shares by Value Table 96 Leisure and Personal Goods Specialist Retailers Brand Shares by Value Table 97 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets Table 98 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space Table 99 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space Customer Service Hotline: Page 17 of 23

18 Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Sellin g Space: % Growth Mixed Retailers in Romania - Category Analysis Mixed retailing in Romania consists entirely of department stores. This channel is growing at a very slow pace compared with other retail channels as department stores are becoming less fashionable. A great majority of Romanians now prefer to shop in supermarkets and hypermarkets, at malls and throu gh other specialist retail channels. Mixed retailers offer brands of varying quality, from economy prod ucts to midpriced and premium products. Mixed retailers also represent the unfashionable face of the current tran sformation of retailing in Romania as the country moves away from the department stores of the com munist era towards hypermarkets and modern specialist retail outlets located within malls. COMPETITIVE LANDSCAPE In Bucharest, the main mixed retailers are Bucur Obor, Marks & Spencer and Unirea Shopping Cent er. UKbased Marks & Spencer is a multinational player selling products which are generally quite expensive by Romanian standards. It has five outlets in Romania, all of them located within shopping malls. Bef ore 2008, the chain was operated in Romania by M&S Marinopoulos BV Greece. However, Marks & Spencer s operations in southeastern Europe have been taken over by the UKbased Marks & Spencer Group. PROSPECTS Mixed retailing in Romania is controlled for the most part by domestic players, with the one signific ant exception to this being Marks & Spencer Plc. Mixed retailers such as Unirea Shopping Centre and Bucur Obor have been present in mixed retailing in Romania for many years and occupy central locati ons in many of Romani s major cities. For these reasons, they are attractive propositions for investors. Having said that, however, many Romanian department stores are dated and unfashionable and presen t a feeble challenge to more modern retailing channels such as the hypermarkets and shopping malls w hich are appearing across Romania with alarming regularity. The trend away from mixed retailers tow ards hypermarkets on one hand and specialist retailers within shopping malls on the other is expected t o continue over the forecast period as department stores become even less fashionable than currently. The current trend in mixed retailing in Romania is to transform existing department stores into more modern retail formats. Customer Service Hotline: Page 18 of 23

19 Table 101 Mixed Retailers: Value Sales, Outlets and Selling Space Table 102 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth Table 103 Mixed Retailers Company Shares by Value Table 104 Mixed Retailers Brand Shares by Value Table 105 Mixed Retailers Brand Shares by Outlets Table 106 Mixed Retailers Brand Shares by Selling Space Table 107 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space Table 108 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Vending in Romania - Category Analysis The number of coffee and hot drinks vending machines is continuously expanding in Romania, espec ially vending machines positioned within public institutions and office buildings. However, only pack aged drinks, unpackaged drinks and packaged food are currently sold via vending machines in Romani a. Other products such as tobacco, for example, are not sold through this channel. COMPETITIVE LANDSCAPE As vending is such a limited channel in Romania, there is a relatively low level of competition. The majority of packaged drinks vending machines are branded by Coca- Cola, with Pepsi and Red Bull also popular, but in much lower shares. Since 2007, sandwiches, snacks and chocolate bars can also be found in vending machines in Romania, but have not yet gained a high degree of popularity. PROSPECTS Vending in Romania remains rather underdeveloped and maintains solid growth potential both in ter ms of accommodating more vending machines and in terms of diversifying the range of products offer ed through vending. Vending is expected to increase in constant value at a CAGR of 7% over the fore cast period to reach RON35 million in 2015 CHANNEL FORMATS Chart 17 Vending: Bucharest Table 109 Vending by Category: Value Table 110 Vending by Category: % Value Growth Table 111 Vending Forecasts by Category: Value Table 112 Vending Forecasts by Category: % Value Growth Customer Service Hotline: Page 19 of 23

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22 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Retailing in Romania 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 指定账号 开户行 : 中国工商银行深圳黄贝支行 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行 开户名 : 中商智汇 ( 北京 ) 咨询有限公司 Customer Service Hotline: Page 22 of 23

23 帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 23 of 23