Custom Build. Developing the equitable way B E A U T I F U L L Y T A I L O R E D

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1 Custom Build Developing the equitable way B E A U T I F U L L Y T A I L O R E D

2 A bit about Potton Architecturally led self build package company. Over 50 years old. Built nearly 7000 self build homes. The original Custom Builder.

3 How did we develop our Custom Build Model? What can be learnt from what we do?

4 How did we developed the Potton custom build model? We started by asking; 1) What s the market? 2) What do customers want? 3) How can we engineer opportunities -We don t have land or want to buy land! 4) Can we Custom Build differently to the dominant DEVELOPER housing model which is RISKY, CASH CONSUMING and PROFIT hungry. 5) Can we convert existing land or stalled permissions into Custom Build projects?

5 What is Custom Build? NaCSBA says: Custom build homes tend to be those where you work with a specialistdeveloper to help deliver your own home. Definition of a DEVELOPER -A firm that improves raw land with labour and capital, in order to sell subdivided parcels of land or finished homes for profit. Potton decided to be a Custom Build ENABLER we help people develop land and build their own home but don t buy land, make profit from land or selling the completed home.

6 How does Potton s custom build ENABLER model work?

7 The Potton Custom Build Focus We ve been self building for 40 years so People are at the centre of what we do. Our homes are therefore. Designed for THEM Tailored to THEIR budget Constructed to THEIR specification Built for THEM or by THEM B E A U T I F U L L Y T A I L O R E D

8 Our Custom Build Model We work in Partnership with landowners to make individual plots available for people to build a customised home whatever shape, size, style or budget is involved. B E A U T I F U L L Y T A I L O R E D

9 Our Custom Build Model We build homes to suit every size, budget and design We build homes to suit everyone! B E A U T I F U L L Y T A I L O R E D

10 Custom Build by Potton Off the shelf housing CUSTOM BUILD..the middle ground Self build 10 B E A U T I F U L L Y T A I L O R E D

11 What Potton Offer We provide our development and design assets and expertise FREEto unlock land. Landowners therefore have a choice to custom build rather than sell at a lower value for others to develop. By doing so, we all benefit.. Landowners sell land at better prices directly to plot purchasers. No developer risk or need for profit - more money for landowners and more equity for plot purchasers. Potton get the opportunity to help people custom build and provide the building kit. (where we make our profit) B E A U T I F U L L Y T A I L O R E D

12 Our Custom Build Pillars Equitable Partnership Localism Flexibility Choice Security B E A U T I F U L L Y T A I L O R E D

13 Our Custom Build Pipeline 30 projects potentially providing 290 plots across the UK. Working with four developers to establish custom build as part of their development model B E A U T I F U L L Y T A I L O R E D

14 Our First Project French Fields, St Helens Development of 18 self build plots Developed in PARTNERSHIP with the landowner and BuildStore

15 Our emerging projects Woodlawns, Bracknell Development of 12 self build plots Developed in PARTNERSHIP with the land owner, developer Collaboration between Potton and Border Oak

16 One that didn t work so well Faversham, Kent Development of 14 Passivhaus self build plots Working in PARTNERSHIP with the developer

17 Our latest opportunity Development of circa 40 self build plots Range of plot sizes from small to large offering a custom build opportunity for everyone

18 How the process works Potton agree a design guide and layout outline planning permission secured Potton arrange the installation of roads and services 1. Customers Select a plot & reserve it 2. Potton design & obtain detailed permission for the custom home 3. Plot purchaser completes plot purchase from landowner 4. Home Built using Potton, local trades and suppliers B E A U T I F U L L Y T A I L O R E D

19 How did the Task Force help Potton? 1. Introduced us to specialist Custom Build experts. 2. Provided expertise to review and improve our model. 3. Helped us to avoid pitfalls that we hadn t recognised. 4. Investigated specific difficulties and proposed solutions. 5. Provided specific guidance for the provision of affordable housing on custom build sites 1. First time buyer custom build 2. Custom Build Co Housing model Most importantly, the Task Force provided Potton invaluable help to refine and accelerate our Custom Build model.

20 How can our ENABLER model help deliver more custom build homes?

21 How can we build more custom build homes? 1 There are many small sites that are permissioned but seem to be stuck, not being developed! find out why? Too small for large developers to be interested in buying Too large for self builders to consider Not enough small builders with money to move them forward 2. There maybe land that would suit an equity based enabler approach. Larger sites that support a % to be custom and self build. Sites that don t suit the profit based developer model. 3 There are lots of local resources that don t recognise they have a role to play in Custom Build How can you help local builders and local professionals enter the custom build market?

22 How can we build more custom build homes? 4 Identify the land with potential to Custom Build Talk to landowners - specifically stalled sites Consider L.A. land for Custom Build Larger development sites 5 Identify the demand for Custom Build Grow the Right to Build Registers We need a consumer campaign to build awareness of CB 6 Join the dots. Match demand with opportunities (land suitable for CB) Build your LOCALteams: Engage with local professionals, Builders and suppliers needed to manage the development of the land 7 Solve the project finance problem its not as difficult as you think! 8 Enable Custom Build by forming partnerships and working together to enable custom build and bring individual plots to market. 9 Engage with the Task Force to work out your method of custom building

23 What can local authorities do to help? 1 Promote Custom and Self Build moreas an alternative form of providing a home Don t hide it.be proud of it! 2 Support and guide local SME s to understand Custom Build and make their skills and services available to build more homes 3 Facilitate the process by: Engaging! Making more land available Being innovative - don t just cannibalise a % of developer sites Believe that small numbers matter! Use policy as a tool to guide and help rather than a barrier to cross. Engage with the localprivate sector and professionals Diversify the delivery of housing Make Custom Build self sustaining by being equitable. B E A U T I F U L L Y T A I L O R E D

24 My Contact Details Paul Newman Director Potton E: T: B E A U T I F U L L Y T A I L O R E D

25 Custom Build with Potton Developing the equitable way Potton Light Grey Potton Dark Grey Potton Orange Potton Red B E A U T I F U L L Y T A I L O R E D