SHOW REPORT. 8,141 quality visitors attended in Canterbury s No.1 Renovation & Building Expo

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Madison Preston
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1 2018 Canterbury s No.1 Renovation & Building Expo SHOW REPORT 8,141 quality visitors attended in 2018 * Statistics in this report are taken directly from the 2018 Canterbury Home Show Visitor and Exhibitor Surveys

2 SOUTH ISLAND S LONGEST RUNNING HOME SHOW! The Canterbury Home Show is strategically positioned in October each year to attract homeowners looking to renovate or build over the popular Spring and Summer period. Attracting 160+ quality, local and national home improvement businesses, the Canterbury Home Show is the premier destination for homeowners looking for ideas, quotes, the latest products on the market and reputable expert advice in person, in one location. Where else can you put your brand and product directly in front of a highly targeted audience and get immediate customer interaction? The Canterbury Home Show is one of the most beneficial marketing and sales mediums for home building, renovating, decorating and furnishing businesses, attracting over 8,000 targeted homeowners to the 3-day event. Returning again in 2019, don t miss your opportunity to be part of this successful event! 95% of 2018 exhibitors were very satisfied to satisfied with the brand and product awareness they achieved as a result of the Home Show.

3 EXHIBITORS GET RESULTS! The Canterbury Home Show was great and the organisers made the whole process easy - which resulted in a great success for introducing our business into the market - Veridian Glass 90% of exhibitors generated up to 6-months additional work from the Home Show 77% of exhibitors launching a new product were very satisfied to satisfied with the results 76% of exhibitors were very satisfied to satisfied with the quality of visitors that attended 95% of exhibitors were very satisfied to satisfied with achieving their brand and product awareness objective

QUALITY VISITORS ATTEND Really useful for us in the early planning stages of our build Such a helpful event where we got to see so much at one time - great ideas, great stalls, now to put our new

4 QUALITY VISITORS ATTEND Really useful for us in the early planning stages of our build Such a helpful event where we got to see so much at one time - great ideas, great stalls, now to put our new plans into action! The Home Show was great and we were there for 4 hours! Great event. We came up from Timaru for it. Good range of exhibitors and left us with plenty of ideas I was very impressed with this year s show, I go every year! Always very interesting to see the latest home improvement ideas The Home Show was very well organised. Great to see new trends and products, always interesting 93% of visitors have commenced, are about to commence or are currently planning a home build, renovation or home improvement project 85% of visitors were very happy to happy with the Home Show and would recommend attending to a friend or family member 65% of visitors made a purchase or placed an order with Show exhibitors, or plan to, directly after the Home Show 23% of visitors are looking to spend over $200k on their home renovations or new home build

Home Security Roofing Pool / Spa Home Entertainment 54 % 52 % 48 % 39 % 36 % 32 % 31 % 30 % 28 % 28 % 26 % 24 % 18 % 18 % 16 % 15 % 11 % 9 % Planning for a future project 40%

5 VISITOR PROFILE: PROJECTS & PRODUCTS OF INTEREST PLANNED PROJECTS PROJECT STATUS PROJECT COMPLETION TIMEFRAME Landscaping, Decking, Patio Bathroom Kitchen Flooring Furniture / Furnishings Heating / Cooling Windows & Doors New Home Build Living Area Bedrooms Energy Efficient Products Smart Home Automation Window Treatments House Exterior Cladding Home Security Roofing Pool / Spa Home Entertainment 54 % 52 % 48 % 39 % 36 % 32 % 31 % 30 % 28 % 28 % 26 % 24 % 18 % 18 % 16 % 15 % 11 % 9 % Planning for a future project 40% Want to upgrade household items (e.g. furniture, whiteware etc) I am about to start a home renovation project 11% 8% 6% 14% 15% I have commenced my new home build I am about to start building my new home I have commenced my home renovation project Within 3 months 3-6 months 6-12 months months months More than 24 months 10% 16% 28% 23% 13% 10% 51% of visitors are planning on spending over $25k on home improvement projects 23% of visitors are looking to spend over $200k on their home renovations or new home build

6 KEY REASONS TO EXHIBIT HOW DO EXHIBITORS BENEFIT? The Canterbury Home Show is an excellent platform to increase awareness of your product and brand. Thousands of people come through serious about learning more of what is out there. #1 BRAND & PRODUCT AWARENESS #2 GENERATING POST SHOW WORK #3 GENERATING SALES AT THE SHOW #4 GENERATING LEADS AT THE SHOW #5 LAUNCH NEW PRODUCTS Whether you re looking to increase awareness of your product range or brand, launch a new product, sell direct to a targeted audience or source new customers, the Canterbury Home Show can help your business achieve your objectives. Our extensive, targeted marketing campaign comprises of a combination of print, radio, outdoor, database marketing (to 30,000 local homeowners), digital, social media and online tactics 3-days of retail sales & branding 8,000+ target consumers Unlimited opportunities

STRATEGIC MARKETING CAMPAIGN INCLUDES: Prime time positioning on targeted radio stations with high ratings ad campaign, live radio crosses and on-air

papers Engaging paid and organic social media and online exposure via Facebook, Google re-marketing tactics, interest profiling and display ads Focused

articles, attracting 23,000+ visits in the lead up to the Show SECURE YOUR SPACE FOR 2019 NOW! BOOK NOW! Canterbury s No.

7 STRATEGIC MARKETING CAMPAIGN INCLUDES: Prime time positioning on targeted radio stations with high ratings ad campaign, live radio crosses and on-air giveaways Outdoor campaign comprising of both mobile billboards and targeted Phantom signs Vibrant ad campaign within The Press and associated support papers Engaging paid and organic social media and online exposure via Facebook, Google re-marketing tactics, interest profiling and display ads Focused electronic, direct mail marketing to 30,000 Canterbury based home owners Comprehensive website with show content, exhibitor profiles, targeted blog articles, attracting 23,000+ visits in the lead up to the Show SECURE YOUR SPACE FOR 2019 NOW! BOOK NOW! Canterbury s No.1 Renovation & Building Expo Fri 18 - Sun 20 October 2019 Horncastle Arena 10am - 5pm canterburyhomeshow.co.nz Sharon Spyve EXHIBITION SALES MANAGER p: or e: sharonspyve@eenz.net.nz

SHOW REPORT. Delivering you a quality audience ready to spend

SHOW REPORT. Delivering you a quality audience ready to spend SHOW REPORT Delivering you a quality audience ready to spend THE MELBOURNE HOME SHOW With a 4% increase in visitor attendance in 2015, the iconic Melbourne Home Show proves once again its importance for