Why GfK moved early (to CEE)?. Prof. Dr. Rudolf Bretschneider

Transcription

1 . Prof. Dr. Rudolf Bretschneider Why GfK moved early (to CEE)? Prof. Dr. Rudolf Bretschneider FESSEL-GfK Austria 9 th Slovenian Marketing Conference Portorož, June -, 004

2 Topics A GfK Group: A Short Overview B FESSEL-GfK Austria C GfK in Central and Eastern Europe

3 . Prof. Dr. Rudolf Bretschneider A GfK Group: A Short Overview

4 Growth from Knowledge 3 Knowledge is at the core of our culture, tools, investments b e c a u s e Knowledge is the basis for effective decision making Knowledge is essential for business growth Knowledge is delivered by actionable, insightful research

5 GfK Group: At A Glance Revenue EUR million in 003 previous year: EUR million Increase on the previous year: +6.4% 4 Employees 5,066 full-time staff 70% of which abroad Core Business Network USP Market research with.000 clients worldwide based on integration of information sources with panels, ad hoc, media More than 0 affiliates, in 5 countries on five continents Synergies across our business divisions: out of the top 50 clients, 39 are consulting GfK in more than one business division

6 A Strong Heritage In Marketing Research 5 934: Founded 967: Start of internationalization 999: GfK shares start trading on the Frankfurt stock echange (symbol: GfK)

7 mgfk Group: Our Corporate Values. Our clients' needs drive our business Long-term partnerships, superior service and fleibility 3. International epertise-local knowledge International teams, tools and products to share local and international eperiences GfK Group Corporate Values 5. Profitable growth to ensure constant investment benefiting our clients. People are our main asset Freedom and creativity, sharing ideas, and knowledge. Developing talent is key to our success 4. Continuous innovation in processes and products Offering new methodologies and epertise throughout the world 6

8 . Prof. Dr. Rudolf Bretschneider B FESSEL-GfK Austria

9 Our Assets more than 50 years of eperience 8 full-service institute etended field-organisation connected with up-to-date high-tech-research methods and european data-pools as a part of GfK Consultants specialized in Consumer Goods, trade, B-to-B, Finance & Insurance, Mobility & Energy, Telecommunication & IT, Health and Medical Research, Social Research, Panel Surveys, etc. Eperts in up-to-date creative techniques and workshops for psychological surveys. Specialists for East-European-Markets (own subsidiaries)

10 . Prof. Dr. Rudolf Bretschneider C GfK in Central and Eastern Europe

11 GfK-Group Central and Eastern Europe presents 0

12 GfK-Group in CEE Full-Service Institute, Specialists for Central Eastern Markets with Subsidiaries in Company employees Founded in FESSEL-GfK 55 October 950 MMO Media Market Observer 5 October 995 GfK-Belgrade 3 January 00 GfK-BH (Bosnia) 7 January 004 GfK-Bulgaria 8 June 994 GfK-Croatia 4 August 999 GfK-Hungaria 65 August 989 GfK-Polonia June 990 GfK-Praha 93 February 99 Incoma Research (CZ) 5 April 000 Incoma Consult (CZ) April 000 GfK-Romania 38 January 996 GfK-Rus 88 October 99 GfK-Slovakia 46 October 99 GfK-USM (Ukraine) 6 July 998 Gral Iteo (Slowenien) 30 January Status: Jan. 004

13 Ranking Country GfK-Company Ranking Austria FESSEL-GfK Romania GfK-Romania Slovakia GfK-Slovakia Slovenia GfK Gral-Iteo Ukraine GfK-USM Bulgaria GfK-Bulgaria Croatia GfK-Croatia Czech Republic GfK-Praha Russia GfK-Rus Hungary GfK-Hungaria 3 Poland GfK-Polonia 3 Serbia + Montenegro GfK-Belgrade 4

14 SBU s 004 In Percentage country=00 Ad Hoc Media CT NFT HealthCare 3 Austria X Bosnia Bulgaria Croatia Czech Republic X Hungary X Poland X Romania Russia X Serbia Slovakia Slovenia Ukraine

15 Consumer Tracking - Panel Size in CEE 4 Country Hungary Czech Republic Slovakia Poland Bulgaria Russia Romania Ukraine Serbia+Montenegro Croatia Bosnia+Herzegovina Slovenia Panel Size

16 Operating Result GfK Group versus CEE 5 350% 300% 50% 00% 50% 00% 50% 0% Group CEE

17 Internet-Users users in Europe 004 Adult population in % USA: Desk research FESSEL-GfK, Austria, February

18 Share of banked population Slovenia Austria Croatia Czech Rep. Slovakia Ukraine* Hungary Bosnia Herzegovina Poland Serbia Montenegro Russia Romania Bulgaria Percentages; Source: FMDS 003 Figures from 00: BHI * Base: years 8+

19 Share of insured population Austria Slovenia Czech Rep. Slovakia Hungary Croatia Poland Romania Bulgaria Russia Household Personal Percentages; Source: IMDS 003 Figures from 00: AUT

20 Share of Distribution Channels 998 vs. 003 % Poland Czech Republic Slovakia Hungary Hypermarkets Supermarkets Discount Small food retailers Drugstores Street vendors/open markets Others like C&C, Kiosks, Home delivery etc

21 Grocery Trade in CEE Value shares* of store formats (%) 0 HR H PL Hypermarket Supermarket Discount Cash & Carry Small grocery shops Street vendors + open markets others *Base: basket of measured categories incl. Tescodep. store Source: GfK ConsumerScan / Household Panel

22 Grocery Trade in CEE Value shares* of store formats (%) CZ SK SCG Hypermarket Supermarket Discount Cash & Carry Small grocery shops Street vendors + open markets others *Base: basket of measured categories incl. Tescodep. store Source: GfK ConsumerScan / Household Panel

23 Grocery Trade in CEE Value shares* of store formats (%) BG RO Hypermarket Supermarket Discount Cash & Carry Small grocery shops Street vendors + open markets others *Base: basket of measured categories incl. Agro + Food; Boutiques 40/4 Source: GfK ConsumerScan / Household Panel

24 Grocery Trade in CEE Value shares* of store formats (%) 3 RUS UA Hypermarket Supermarket Discount Cash & Carry Small grocery shops Street vendors + open markets others *Base: basket of measured categories incl. Agro + Food; Boutiques 40/4 Source: GfK ConsumerScan / Household Panel

25 Contact 4 Prof. Dr. Rudolf Bretschneider Managing Director FESSEL-GfK Austria Phone: rudolf.bretschneider@gfk.at