Ireland s Biggest & Best Home Show. Autumn RDS OCT Bringing Buyers and Sellers Together in Their Tens of Thousands

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1 Ireland s Biggest & Best Home Show RDS OCT 2017 Autumn Simmonscourt Spring DUBLIN APR Bringing Buyers and Sellers Together in Their Tens of Thousands

2 Since it was first held in the RDS in 1994 the Ideal Home Show has provided inspirational ideas to hundreds of thousands of home owners each year. Home Owners, Home Makers, Movers and Improvers attend The permanent tsb Ideal Home Show in search of ideas, information, products and services they need to help them achieve their Ideal Home. Some are looking for the interior design, décor and furnishings that they can be proud of, others are planning building projects, extensions, renovations and new builds while many are looking for appliances, technology, comfort, energy efficiency and lifestyle. No other event offers a complete home solution and the resultant marketing opportunity which an attendance of over 55,000 customers per annum and a demographic profile as high as 82% ABC1 can provide. 29k 26k Autumn 2016 / Spring 2017 visitors Autumn 2016 / Spring 2017 Exhibitors 82% ABC1 Visitor Demographic 45m spend & planned spend 77% 21% Home OWners 91% Visitor Satisfaction 94% Exhibitor Satisfaction First time buyers The Stats for the Last Two Events The Spring permanent tsb Ideal Home Show 2017 Visitor spend was the highest since % indicating project budgets in excess of 100k 16% project budgets between 50k and 100k 22% spend with exhibitors between 50k and 100k+ 82% ABC1 Visitor Demographic 55% Planning Home Improvements 22% Looking for Interior Design Advice 21% Planning a New Build 16% Looking for New Furniture / Décor 14% Will order Doors / Windows 21% First Time Buyers The Autumn permanent tsb Ideal Home Show % Planned to Build an Extension 24% Planned an Insulation, Door / Window Upgrade 23% Planned a Kitchen or Bathroom Upgrade 16% Planned to Decorate 15% Planned a Major Renovation (Over 5,000) 12% Planned to Buy New Furniture Research carried out by Business Information Group among 392 visitors at the Autumn 2016 and 378 visitors to the Spring 2017 permanent tsb Ideal Home Shows No other event can guarantee the attendance and consistent business results of the permanent tsb Ideal Home Show.

3 What s On Show? Distinct Zones / Product Groupings Includes a Series of Features One-to-One Advice Centres Three Theatres The Irish Times Home Interiors Fair Introduced in Spring and Autumn 2016, featured the very best suppliers of home interiors including bespoke kitchens and bathrooms, luxury furnishings, lighting, floor covering, art and accessories as well as professional interior design consultants and The Colourtrend Interior Design Forum with up to eight specially commissioned room-sets. Colourtrend Interior Design Forum The Colourtrend Interior Design Forum invites experienced interior designers to design and build a series of room-sets to showcase their ideas and creativity thereby providing home owners with the inspiration, advice and motivation they need to undertake their home improvement projects. Ideal Design & Build The Ideal Design and Build Pavilion includes RIAI Build, Extend & Remodel Theatre together with builders, architects, extension specialists and quality suppliers of the wide range of products necessary for every home improvement, renovation, extension and new build projects. Other exhibits include windows and doors, flooring, fireplaces, cladding and passive home suppliers.

4 Ideal Energy & Insulation The Energy & Insulation Pavilion brings energy efficiency to every home owner in Ireland. From Solar Panels, to Insulation, Heating Control Systems, Solid Fuel, Underfloor Heating, Hot Water Solutions, Heat Pumps, Heat Recovery Systems and Sustainable Energy solutions. permanent tsb Centre To help home owners finance their home improvement project, permanent tsb host the permanent tsb Mortgage & Home Improvement Loan Centre at the each event. From buying or building a new home to trading up and from financing that much needed extension to all types of home renovations, the permanent tsb help visitors find the finance they need to proceed with their projects. Health & Wellbeing New for Autumn 2017, Health & Wellbeing will provide home owners with the opportunity of exploring the many ways they can improve their health and lifestyle. Suppliers of healthy diets options, exercise plans, weight loss, style and beauty products will find many discerning and health conscious customers among the visitors to the event.

5 First Time Buyer Pavilion The Help To Buy Scheme and the easing of borrowing requirements has already resulted in an increased interest among first time buyers. To help both buyers and sellers of new homes achieve their objectives, the First Time Buyer Pavilion will provide developers, Estate Agents and professional advisors with the opportunity of showing thousands of first time buyers what is currently available and what new homes are under construction around the country. The RIAI Build, Extend & Remodel Theatre The Royal Institute of the Architects of Ireland host a comprehensive programme of presentations and panel discussions and are well attended by home owners planning major home improvement projects. Ideal Smart Home Technology Home appliances have advanced dramatically in recent years with companies like Dyson, Liebherr, Neff, Bosch and DID Electrical choosing the Spring permanent tsb Ideal Home Show to meet new customers and launch many of their new products onto the Irish Market.

6 The Showhouse The Showhouse is the most popular Feature in the event providing a myriad of inspirational ideas and design concepts for home owners. The Spring 2017 Showhouse was designed and built by Innovative Home Solutions. The Showhouse provides an opportunity for a limited number of suitable suppliers to showcase their products in their natural environment a stunning family home. Why Exhibit Any organisation involved in the home improvement industry will benefit from participation in Ireland s largest and best attended exhibition for home owners and improvers. No other form of advertising or promotion puts the supplier in direct person to person contact with such a large number of serious prospects over a 3 or 4 day period. Apart from promoting the exhibitor s product or service, participation provides an opportunity to build relationship with a large number of potential customers, build a database of interested prospects while providing management with first hand feedback about the products or services on offer. Satisfied Exhibitors 94% of exhibitors reporting indicated Worthwhile or Very Worthwhile 87% said the attendance was better than or as expected No other event can guarantee the attendance and consistent business results of the permanent tsb Ideal Home Show

7 GENERAL INFORMATION Venue RDS, Simmonscourt Pavilions, Ballsbridge, Dublin 4 Dates 27 th 30 th Oct 2017 (October Bank Holiday Weekend) 20 th 22 nd April 2018 Opening Hours Friday 12.00am pm Sat- Sun 10.00am 6.00pm Monday 10.00am 5.00pm (October Only) Space Rental Costs Per Sq. Metres Price Space up to Space 10 to Space 19 to Space over Stand Fitting Full Stand Fitting per Sq. Metre Hard Panel Painted Stand Fitting also available in certain areas. VAT is 23% The Full Stand Fitting Package includes dividing walls, lighting, carpet and company name sign. Stand fitting is mandatory on all stands up to 9 sq. metres and on all perimeter stand. Payment Terms 25% deposit on early bookings. 100% on late bookings. Balance of payment due 2 months before each event. When both spring and autumn events are booked together only one deposit is required. Stands may be applied for by completing and returning the Application for Space Form or online via the link supplied together with the appropriate booking deposit. For stand space enquiries contact: Caitriona O Connor Tel caitriona@sdlexpo.com For Colourtrend Interior Design Forum & Showhouse enquiries contact: Ruth Lemass Tel ruth@sdlexpo.com For Sponsorship & Branding Opportunities contact: Sean Lemass Tel sean@sdlexpo.com SDL Exhibitions Ltd 18 Main Street Rathfarnham Dublin 14 Tel Fax info@sdlexpo.com The Organisers SDL Exhibitions Ltd have over 30 year s experience in running successful exhibitions in Ireland and have been organising the Ideal Homes Exhibition since SDL also organise the Irish Motorbike and Scooter Show, Hospitality Expo The Hospitality Industries Exhibition, The AXA National Classic Car Show. Bringing Buyers and Sellers Together in Their Tens of Thousands

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