Anna Altic Village Real Estate Nashville, TN. Branding Yourself As the Go To Green Expert in your Market

Transcription

1 Anna Altic Village Real Estate Nashville, TN Branding Yourself As the Go To Green Expert in your Market

2 Topics A Few of my Ah-ha! lessons Local Resources you should know Partnering with Local Green Businesses Leveraging the WWW Ideas for Networking The why/how to advocate for sustainability within your local REALTOR Chapter

3 Why Practice what you Preach I Believe Climate change is a reality already affecting housing. Buildings are responsible for at least 40% of carbon emissions. Realtors have a tremendous opportunity to be a key part of the solution. Your activities make wonderful and relevant blog content. Your Audience Is educated, computer savvy, and leery of American marketing. Socially Conscious and looking to connect to your core values. Want to live in a green home but assume they can t afford it. Watching you don t let them catch you at the grocery using a plastic bag, they will call you on your mess.

4 Ah-ha! Moment - It s More than Just Building Science

5 Some Local Resources you Should Know Incentives through local utilities for energy efficiency Public transportation Walk friendly neighborhoods City parks and educational programs Electric Car Charging Stations Certified Mold, Lead, and Radon mitigators Farmers Markets and CSA s Composting Recycling Rain Barrels Community Gardens Local bike/walking paths Hazardous Waste and electronic disposal

6 A FEW EXAMPLES FOR SHARING LOCAL RESOURCES

7 Local Resources Link Page

8 Blog Posts

9 Types of Green Businesses to Know Builders Green Building Supplies Cleaning Companies Bike Shops Architects/designers Landscapers Lenders (EEM s and 203k) Eco-Friendly stores Recycling pick up Hybrid/electric vehicles Energy Auditors Eco-friendly Clothing Organic gardening supply stores Solar Geothermal Insulation Health food stores Restaurants that support local farmers and artisans

10 Ideas for Promoting Them Create a Green Businesses Page on your Website. ( I often get requests these days to be listed on mine) Write seasonal blog posts about local businesses or services. I have done spring blogs on local gardening stores or fall blogs on insulation companies. Have their business cards on you at all times to pass along to your market.

11 Ah-ha! Moment Be a Matchmaker Do you find there is some fracture between green businesses and organizations? Do your green builders struggle to find qualified subs? Try This Invite your lenders to lunch with your energy auditors Pass along a LEED landscaper to a green builder. Arrange for a green business speak at your company sales meeting or training.

12 My Web Presence Social Media Facebook Twitter Linkedin Yelp Neighborhood Listservs Blog Platforms Business WP site Agent Genius Trulia Greentowns

13 My FaceBook Page

14 Other Social Media Uses use for quick blurbs, and local news updates. Also, link to my blog posts. Follow neighborhood councilmen. Linkedin: Some of my local green affiliations have linked in pages for communication. Yelp: I write reviews of local non-profits, parks, and even green businesses that I frequent. (Ah-Ha! I always send I nice congratulating them on the review) Neighborhood Google Groups: Often you can find info about neighborhood green projects, or homeowners looking for advice on issues like mold or energy efficiency.

15 WEBSITE/BLOG

16 Basic Elements Pages Local Green Links Local Green Businesses Current Green MLS searchable features Green Homes Sales Statistics My media coverage and mentions MLS - IDX Blog Posts Local Events, initiatives and issues pertaining to sustainability Any issues national or local that affect real estate Any local programs that promote energy efficiency Any green projects I m undertaking at home

17 Trulia Success

18 Face to Face Opportunities US Green Building Council Local government s office of sustainability Local NAHB Chapter s Green Committee Urban Land Institute Local watershed preservation or storm water groups. Crop Swaps Friends of Outdoor parks or green spaces Civic Design Centers Green Drinks State environmental councils

19 How to Engage Be a part of the Conversation Know your Green Sales Stats Make Introductions Attend public forums and plenary sessions Serve on Boards or committees Connect them to your local REALTOR Assoc. Why Volunteer You get all kinds of great information ahead of the media to blog or tweet out Showcases your abilities to your professional sphere Demonstrates your commitment to your passion It s a fundamental of a socially conscious business model

20 Successes Provided the following Power Point for USGBC Chapter breakfast (excerpt) Twice served as a panelists at the local NAHB green lunch and learn programs. Interviewed on local news about land use Numerous print media interviews and quotes Currently handling the marketing for the regions first green homes tour

21 Green Residential Market Stats for Davidson County GREEN CERT REPORT

22 2009 Closed New Construction Key Points Green Certified Homes comprised roughly 21% of the new construction closings in Green Certified Homes sold at slightly over list price while non certified homes sold at about 95% of list. Green Certified # Homes Sold Non Certified Med. List Price $213,795 $211,990 Med. Sold Price $219,305 $209,728 Med. Days on MKT Med. Sq Ft

23 First Half 2010 Closed New Const. Key Points Green Certified Homes comprised roughly 30% of the new construction closings in the first half of 2010 Green Certified Homes sold 33 days faster than non certified homes # of Homes Sold Certified Non Certified Med. List Price $193, ,407 Med. Sold Price $197, ,328 Med. Day on Mkt Med. Sq Footage

24 Current Inventory Key Concepts Green listings continue to comprise roughly 30% of market share Med. Days On market continues to be over 50% less than non certified Green Certified # of Listings Med List Price Med Days on Mkt Non Certified 193, , Med sq ft Pricing remains consistent with the first half of the year

25 Consumer Polls - NAR

26 Consumer Polls Shelton Group

27 Credits This report was created by Anna Altic Village Real Estate Services Sources contributing to or referenced in this report: All data in the GreenCert report is from a GreenerLiving study of Middle TN MLS data of new homes that sold from January 2009 through June 2010 comparing homes built 2008 and later with an environmental certification ( Energy Star, LEED for Home, EarthCraft, NAHB Built Green) to those sold without an environmental certification. While every caution has been taken to publish accurate information and honest analysis, please use your discretion before taking any decisions based on the information in this report. Author will not compensate you in any way whatsoever if you ever happen to suffer a loss/inconvenience/damage because of/while making use of information contained within this report.

28 Engaging Your Local REALTOR Assoc. Why? Green MLS s need to be maintained or created locally. Green Housing has been a successful grassroots movement. It all starts locally. Local REALTOR Assoc. often receive calls from local media for quotes. If you are the green expert, those calls will be forwarded to you. They WANT your input and involvement.

29 Nashville s Environmental Committee Achievements Successfully got over 25 green features included in the MLS search criteria Hosted two panel discussions for local Realtors comprised of local Utility director, creator of documentary Kilowatt Ours Mayor s director of sustainability, director of civic design, HERS rater, etc Created the green aisle of green vendors for our annual tradeshow and meeting Donated 25 native fruiting trees used to help create a community garden Consulted with TVA at a round table discussion on how energy scorecards can impact our industry and ideas for implementation Petitioned our Realtor Board to have sustainability be included in our chapters strategic plan.

30 Me with Mayor at ground breaking of community garden. Panel Discussion Promotional Piece

31 Future Plans Conducting open house tours on bike Creating a Green Homes of the Week or month blog and tweet Incorporating a green certified homes custom idx search in my website National Advocacy for the return of the 30% energy tax credits enacted under Bush Administration or proposed cash for caulkers program Advocate for Realtor/Lender right to request appraiser who has completed Appraisal Institute s Green Valuation Courses in transactions involving green certified homes or EEM s.

32 Submit your questions in the chat box or the Q&A feature QUESTIONS?

33 Thank you! Anna Altic Village Real Estate Nashville, TN