KENDU2017 KENDU CASE STUDIES

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Norma Boone
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1 KENDU2017 KENDU CASE STUDIES

Everything was mounted in a structure that could be adapted to the different stores across Germany and the UK.

2 O2: INSPIRE ZONE O2, the telecommunications company, worked together with Kendu on their new store concept. Kendu, in charge of the Inspire Zone, proposed a store solution that integrated digital screens, Smartlight LED lightboxes with textile visuals and different accessories for product display. Everything was mounted in a structure that could be adapted to the different stores across Germany and the UK. Kendu worked with the client and their architect team on both the creative and technical solution. They created specific plans and installed 2 prototypes within record timing. Kendu has also been in charge of manufacturing and installing the Inspire Zone in 50 stores in Germany to date. There is a larger roll out planned for another 150 stores in the near future. In terms of branding and image recognition, there has been an increased visibility of O2 s latest products, along with an improved customer experience within their stores. The ROI for sales is yet to be determined although initial feedback is positive. 50 Stores 360º Project: Design to Installation Complete Integration: Digital screens, Lightboxes & Accessories Specific assembly lines & storage space in our warehouse

KENDU2015 MARKS & SPENCER Marks & Spencer needed a company who could provide them lightboxes and Smartframe graphic frames in record time,

Kendu produced 110 light boxes and 600 graphic frames for the first distribution to cover 14 of their stores, all completed in a record time

Following that, another set of 300 light boxes and 1,200 graphic frames were distributed to install in 55 of their stores, within a 6 week

Besides facing the production and deadline challenge successfully, Kendu demonstrated their project management and logistics capabilities,

4 KENDU2015 MARKS & SPENCER Marks & Spencer needed a company who could provide them lightboxes and Smartframe graphic frames in record time, with the aim of renewing the image of their points of sale. Kendu produced 110 light boxes and 600 graphic frames for the first distribution to cover 14 of their stores, all completed in a record time of 3 weeks. Following that, another set of 300 light boxes and 1,200 graphic frames were distributed to install in 55 of their stores, within a 6 week deadline. Besides facing the production and deadline challenge successfully, Kendu demonstrated their project management and logistics capabilities, solving the transportation and packing, as well as a technical mastery, by drawing detailed plans and instructions for each of the produced products. Marks & Spencer could install on time, and with no incidences, the renewed communication displays for all of their stores, solidifying a great working partnership between both companies since lightboxes 1800 Graphic frames 6 weeks Packing & Logistics Assembly Instructions Multi-store roll out Technical Assessment & Development

Kendu produced and installed bespoke grand format light boxes based on the Smartwindow system, which entailed a total adaptation of the frames to fit the existing windows.

6 TOP SHOP The British brand has always been well-known for their stunning shop windows, however, this time the communication brief entailed a different challenge: their 2nd floor windows needed to be renewed, which involved scaling great heights. Also, the company was seeking to maximise the use of their communication surface with one condition: the space inside the store could not be altered. Kendu produced and installed bespoke grand format light boxes based on the Smartwindow system, which entailed a total adaptation of the frames to fit the existing windows. Kendu overcame health and safety issues by working closely and meticulously with our skilled shop fitters. The symbolic Topshop flagship store on Oxford Street shines with its own light now more than ever, grabbing the attention of every passerby. The available communication surface of the windows is maximised, while the space inside of the store remains untouched. 5 smartwindow light boxes Health & Safety protocol Total adaptation High Street

ARCADIA GROUP The British group Arcadia, in particular Dorothy Perkins and Miss Selfridge, was looking to install window lightboxes in a multi-store roll out as effectively as possible, ensuring

Kendu produced and distributed 70 lightboxes, primarily in standardised sizes, which were delivered flat packed thanks to the Smartclip system.

Additionally, for the flagship stores, Kendu added customised features such as a plinths made with the same materials as existing fixtures.

7 ARCADIA GROUP The British group Arcadia, in particular Dorothy Perkins and Miss Selfridge, was looking to install window lightboxes in a multi-store roll out as effectively as possible, ensuring each solution adapted to different store s structural differences. Kendu produced and distributed 70 lightboxes, primarily in standardised sizes, which were delivered flat packed thanks to the Smartclip system. This allowed a quick and easy assembly of the frames without needing any specialised tradesmen instore. Additionally, for the flagship stores, Kendu added customised features such as a plinths made with the same materials as existing fixtures. Both brands obtained afresh and clean eye-catching shop window displays and above all, a solution that was installed by their own Visual Merchandising team thanks to the Smartclip system and the detailed installation instructions included with the light boxes. Due to the delivery in the flat-packed Smartframe Kit, the company also took advantage of the additional savings in transportation. Standardized sizes & solutions Customized Plinth Smartclip easy assembly Installed by their own VMs MISS SELFRIDGE DOROTHY PERKINS

SUCHEF The Aroma Food Group launched their new food chain called Suchef, which under a fast good motto, offers both a convenient and healthy option for consumers.

Design, production and installation of a composition based on light boxes with different forms and at different heights, creating a powerful aesthetic whole.

8 SUCHEF The Aroma Food Group launched their new food chain called Suchef, which under a fast good motto, offers both a convenient and healthy option for consumers. They sought to equip their restaurants with a sophisticated and organic image, without losing physical space in the restaurant. Design, production and installation of a composition based on light boxes with different forms and at different heights, creating a powerful aesthetic whole. The copper coating profiles create a premium effect, while the minimalist organic food visuals reinforce the communication of the desired positioning. Maximizing the use of the ceiling in order to turn it into a brand s sign of identity, giving the restaurant the desired organic and quality personality without compromising the valuable square meters of the consumption area. Creative assessment and proposal Regulable lighting solution: Different environments at different times Graphic design Installation

HOUSE OF FRASER House of Fraser wanted to make their store windows stand out during the festive season.

Kendu designed a personalised creative concept which included complementary colourful motion effects aimed at grabbing the customer s attention.

The Oxford Street store also featured 7 customised large-format lightboxes promoting the Christmas campaign.

9 HOUSE OF FRASER House of Fraser wanted to make their store windows stand out during the festive season. A key focus was their Oxford Street store as it needed to stop shoppers in their tracks along London s busiest shopping street. Equipped with a nostalgic Christmas campaign, the brand aimed to bring the merry back into their Christmas windows in both the UK and Ireland. Kendu proposed installing Flowbox to bring their store windows to life with a bold display. Kendu designed a personalised creative concept which included complementary colourful motion effects aimed at grabbing the customer s attention. The printed visual used Kendu s award-winning double-sided printing. The Oxford Street store also featured 7 customised large-format lightboxes promoting the Christmas campaign. Kendu printed over 300 visuals to be featured in more than 50 House of Fraser stores. House of Fraser's flagship Christmas windows were unveiled on November 7th, alongside the Oxford Street Christmas Lights switch on. The windows were a show-stopping addition to the street s decorations, creating a Christmas grotto unlike anything shoppers could experience online. Throughout the holiday season, House of Fraser put the merry back into Christmas with its festive flow(box) and joyful lightboxes. Oxford Street+ 50 stores Flowbox installation Double-sided printing Large format light boxes Flat-pack delivery

Octink is an award-winning display specialist with vast experience gained over 50 years.

octink.com Octink is an award-winning display specialist with vast experience gained over 50 years. We are at the forefront of our industry, using skills backed by cutting edge technology to create innovative