EXPO MAXIMUM RESULTS MINIMUM INVESTMENT HOGAR JANUARY 2016 EXHIBITION HALL 1, MONTJUÏC VENUE DECORATION GIFTS FASHION JEWELLERY

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Lydia Newton
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1 DECORATION GIFTS FASHION JEWELLERY JANUARY 2016 EXHIBITION HALL 1, MONTJUÏC VENUE MAXIMUM RESULTS MINIMUM INVESTMENT

2 STILL GROWING Exhibitors and visitors alike have all responded very positively to the changes made in the autumn edition of the show. This spring we intend to build on this success and consolidate the general growth trend that we have achieved so far. The spring show will be held in Exhibition Hall 1, as in previous years. Please bear in mind that the jewellery sector will only be present once a year, in the autumn edition. We hope you will join us in this new phase of growth SPR AUT SPR AUT SPR AUT SPR AUT SPR AUT SPR AUT Prediction Prediction Increase in exhibitors Increase in exhibitors 2

3 Visitor profile: Retailers... 68% Wholesalers...7% Chain stores...8% Interior designers/ Architects...4% Import / Export...5% Department stores...5% Sales representatives...5% Restaurants/ Hotels...4% Florists and Garden Centres...4% Visitors origin: Catalonia...69% Aragon...6% Balearic Islands...6% Valencia...6% Rest os Spain...9% France...2% Other countries...2% Sectors: Gifts Interior design and decoration Jewellery and fashion accessories Arts & crafts Stationery Leather goods and travel Terrace & garden floral decoration Home textiles & decoration Personal care Kitchenware Lighting Toys and childcare items Souvenirs New dates: JANUARY 2016 Opening times: January: 10 am - 7:30 pm 26 January: 10 am 5.30 pm Place: Exhibition Hall 1, Montjuïc venue (Barcelona) 3

4 A LEADING EVENT FOR THE NORTHEAST OF SPAIN Catalonia leads the way in Spain in terms of the number of shops, with 16,718 establishments and a turnover of more than 37 million euros. 70% of commercial activity is concentrated in the province of Barcelona but the area of influence of Expohogar extends to Valencia, the Balearic Islands, Aragón, the Basque Country, Andorra and Southern France. Expohogar will be the benchmark show for the gift, decoration, fashion accessory, and jewellery sectors in the north east of Spain. Don t miss it! Commerce in Catalonia: million euros of turnover establishments employees 12,7% Catalan GDP 4

OTHER ACTIVITIES AND A NEW CONFERENCE SPACE EXPO SEE SPACE (SPECIAL EXPERT EVENT) To fire up the exhibition content, we have organised an extensive programme of complementary activities and

5 OTHER ACTIVITIES AND A NEW CONFERENCE SPACE EXPO SEE SPACE (SPECIAL EXPERT EVENT) To fire up the exhibition content, we have organised an extensive programme of complementary activities and conferences for our visitors. We have designed a new space where visitors will have the opportunity to pick up tips from renowned specialists. A variety of key commercial aspects will be covered, including window dressing, interior design, retail marketing and social networking. Online trading Social media Window dressing Interior design Retail marketing Floral decoration Gift packaging 5

MINIMUM INVESTMENT, MAXIMUM BENEFITS In order to make the offer more attractive room and expand the number of direct and indirect exhibitors, we have launched an ambitious strategic plan marketing

6 MINIMUM INVESTMENT, MAXIMUM BENEFITS In order to make the offer more attractive room and expand the number of direct and indirect exhibitors, we have launched an ambitious strategic plan marketing activities and a new pricing policy. Among the new advantages for exhibitors include the reduction of costs by faithfulness in all exhibition sections, 5% discount for prompt payment, financing without additional costs, promotional activities aimed at specific customers, etc. * Consultation sharing options on page 10. Reduced cost of participation (space and stand). Special discounts for prompt payment for loyal exhibitors Financing charge. Assembly facilities. Promotional activities for clients specific exhibitor. 6

7 MORE SPACE, MAXIMUM CONVENIENCE Transport and accommodation provisions for all Expohogar participants. Free parking for all exhibitors. Discounts on trains, Iberia Airlines and Transmediterránea ferries. Underground and train stations and bus stops at the Montjuïc venue in Plaza España. We are conscious that some exhibitors attend other trade shows on dates at a similar time to Expohogar. With this factor in mind, and to help ease the mounting and dismounting of the stands, we have extended the hall opening hours prior to the event and now include a free forklifting service. Special parking rates for visitors to the event. 7

8 THE BEST COMMUNICATION CAMPAIGN In this edition we have doubled our resources and drawn up a communication strategy designed to position the show as a must and attract as many professional visitors as possible. This campaign includes radio adverts, a sector-specific campaign, telephone marketing to 10,000 contacts and the support of the most influential bloggers and prescribers in the sector contacts telephone marketing radio adverts PRESS Daily + technical sector-specific s to database... AND THE BEST PROMOTION We will launch a series of direct marketing and public relations actions aimed at the exhibitors prospective customers. Major discounts and provisions for travel and hotels will help encourage the presence of these purchasing decision makers at the event. Media coverage Audiences We provide free invitations: printed and PDF. 8

9 PARTICIPATION OPTIONS A Option Global Space + assembly fee + free invitations + banner in fair web page + logo in the visitors guide + logo in the visitors ings + 5 EXPO exhibitors parking space + telemarketing to 800 clients Price Early bird price from 250 m ,95 /m ,80 /m 2 B Option Growing Pack Space + stand + electrical connection, switchboard and socket base + assembly fee + free invitations + telemarketing to clients (50 clients per 16 sq.m.) + area for packaging with no commercial value + collection of plastic waste + 1 parking space MODULAR: Price Early bird price from 9 to 32 m ,07 /m ,37 /m 2 from 33 m ,06 /m ,56 /m 2 CARPENTRY: Price Early bird price from 6 to 8 m 2 * ,07 /m ,47 /m 2 from 9 o 32 m ,07 /m ,42 /m 2 from 33 m ,26 /m ,70 /m 2 * Exclusive for exhibitors with craftsman license C Option Only Space Space + assembly fee + free invitations + telemarketing to clients (50 clients per 16 sq.m.) + area for packaging with no commercial value + collection of plastic waste + parking space (1 space up to 100 sq.m. - 3 spaces from 101 sq.m.). Price Early bird price from 24 to 32m ,07 /m ,72 /m 2 from 33 to 99 m ,26 /m ,01 /m 2 from 100 to199 m ,99 /m ,14 /m 2 from 200 to 249 m ,52 /m ,04 /m 2 Participation options does not include: Registration fee (100 ), Insurance (62 ), Electrical fee (22.90 ) and electrical consumption. 9

Todo incluido al mejor precio B Stand features Growing Pack option all included Growing Pack: Carpentry 3m high painted chipboard panels 19mm thick.

Painted wooden frieze frame, 50 cm high. Signage plate, letter size: 16 cm. Carpet laid directly on the floor of the palace, color to choose (Protective plastic onto the carpet).

Mains and lighting switchboard installed in a corner or on one side, with one 230 V socket providing 200 W for exhibitor use. Assembly charges included. Growing Pack: Modular Frontal signage plate.

Aluminium structure with white lacquer finish. 3m high white melamine panels. (Panels will be placed on the sides that sit against neighbouring stands).

10 Todo incluido al mejor precio B Stand features Growing Pack option all included Growing Pack: Carpentry 3m high painted chipboard panels 19mm thick. (Panels will be placed on the sides that sit against neighbouring stands). Painted chipboard columns, 20 cm per side (placed every 6 linear metres) and frame beams, 5 x 45 cm high. Painted wooden frieze frame, 50 cm high. Signage plate, letter size: 16 cm. Carpet laid directly on the floor of the palace, color to choose (Protective plastic onto the carpet). Lighting consisting of 300 W track mounted spotlights fitted onto the wall frieze or ceiling grid. (100 W per m2). Mains and lighting switchboard installed in a corner or on one side, with one 230 V socket providing 200 W for exhibitor use. Assembly charges included. Growing Pack: Modular Frontal signage plate. Fitted carpeting fitted directly to the hall floor (plastic carpeting protector). Carpeting (default) colour anthracite grey (if you wish another color, indicate it in the box below). Aluminium structure with white lacquer finish. 3m high white melamine panels. (Panels will be placed on the sides that sit against neighbouring stands). Front structure in silver-grey anodized aluminium with a cellular polycarbonate panel in the upper part and a motif in burgundy red. Choose between 100W or 300W spotlights, at a rate of 100W per m2, fitted either to a ceiling track or to the inside of the header panel. If your preference is not stated, 100W bulbs will be assigned by default. Junction box and electrical panel with socket base incorporated. 250W free for exhibitors use. Assembly charges included. 10

11 DECORATION GIFTS FASHION JEWELLERY JANUARY 2016 EXHIBITION HALL 1, MONTJUÏC VENUE C/ Lleida Av. Rius i Taulet Av. Paral lel Av. Reina Maria Cristina C/ Mèxic ENTRADA Pl. Espanya expohogar.ventas@firabarcelona.com Tel

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