JULY AUGUST. Newsletter n. 4

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1 JULY AUGUST Newsletter n. 4 The section First of All in the B&B Italia Newsletter No. 4 offers a preview of the September event which is centred on the latest Outdoor products. Focus On reveals the details of the Bend Sofa by Patricia Urquiola. The most recent projects are outlined in the Contract segment and B&B Italia events around the world are the topics of In the World. Finally, a choice of the best articles published on Italian and international press are proposed in On Air. Enjoy your reading! P. 1/12

2 Outdoor News 2010 Antonio Citterio s designs for the B&B Italia Outdoor collection debut in Paris. This autumn, B&B Italia Outdoor presents its new products for 2010 at the Parisian trade show Maison&Object. Antonio Citterio, the designer par excellence for both the B&B Italia and Maxalto brands, will join rank with other illustrious names including Patricia Urquiola, Jean-Marie Massaud, Naoto Fukasawa, Atelier Oï and Richard Schultz. Three years after its debut, the Outdoor collection has grown to become a major player in the outdoor furnishings market and enjoys a wealth of consistent introductions that define its precise identity. Maison&Objet Paris Hall: 8A Stand:D1-E2 P. 2/12

3 The Bend Sofa, which launched at the Salone Del Mobile in 2010, is B&B Italia s 1000th project. Designed by Patricia Urquiola, who recalls its creation as a seat with a primary, monolithic shape which gives the impression of having been manually moulded. The Bend Sofa, was initially meant to be a bench, a highly simplified sofa, partly handmade and partly 3D. The well-priced sofa has been designed for both domestic and contract use. It is born of an internal polyurethane frame that has done away with matter and is also energy saving. P. 3/12

4 In practice, it issues from a study of 3D models and digital research, and effectively expresses the idea of motion by alternating full and empty spaces. Contrasting stitching creates an additional motif on the surface, characterised by the irregular back and curved seat elements. Like much of the Spanish designer s work, the Bend Sofa offers an emotional, reassuring, tactile experience. A variety of modular elements, including seats, ottomans and corner components, allow the Bend sofa to be customised to suit individual needs and the size of the space. Additional sketches, photos and renderings are available. P. 4/12

5 Maxalto Store Tokyo MAXALTO STORE TOKYO The first Maxalto flagship store opened in Minato-ku Tokyo on April 29, The new space, which stretches over 140 m2, is situated on the ground floor of the same building in which the B&B Italia store has been based since The new space is entirely dedicated to Maxalto, the company s modern classic furnishings. Maxalto Store 6-4-6, Minami Aoyama, Minato-ku, Tokyo Tel P. 5/12

6 DESIGNER S DAYS - Paris, June 9-14, 2010 The Parisian stores of B&B Italia and Maxalto creatively interpreted the theme of the event Dis moi dix for the 10th anniversary of the Designer s Days. The B&B Italia Store, which opened last April, was carefully fitted out by architect and designer Philippe Boisselier. The theme of Number 10 has been interpreted through ten highly suggestive scenes that evoke five days and five nights in an ephemeral B&B Italia hotel. The suggestive settings draw out the remarkable versatility of B&B Italia furnishings that ideally merge into both domestic and contract frameworks. The Maxalto Store setting, which was created by the designer Marie Christine Dorner, offered a retrospective of the past ten years of Maxalto creations. A highly suggestive track organised around ten scenes - one per year from 2001 to focused on ten interiors from the Maxalto collection chosen to represent a significant event of the same year. B&B Italia Store Paris SILVERA - 35 Rue du Bac Paris T bebitalia@silvera.fr P. 6/12 Maxalto Store Paris 43, Rue du Bac Paris T +33 (0) maxalto@maxalto.fr

7 B&B Italia Contract Division B&B Italia s Contract Division knows no limits, in both the geographical sense, given the international scope of its projects, and in terms of operating areas ranging from residential complexes to cruise ships, from head offices to hotels and resorts. The Romanos - The Westin Costa Navarino One of the latest projects, implemented with the Starwood Hotels & Resorts Group, was the construction of 800 units ready for use, including rooms, suites and presidential villas for two exclusive resorts in Costa Navarino, Greece: The Romanos Resort and The Westin Resort. Besides the custom-made interiors designed by the London-based firm MKV Design, we find products from the B&B Italia and B&B Italia Outdoor collections. The Romanos The Romanos The Westin The Westin P. 7/12

8 Nieuw Amsterdam The vast experience of the B&B Italia Contract Division in the nautical sector and the historical cooperation with Fincantieri have led to the construction of 1,564 ready for use cabins on the ultimate luxurious cruise liner Nieuw Amsterdam, which is run by the company Holland America Line, a five star American cruise company and premium segment leader. It was launched in Venice on July 4th with Princess Maxima of Holland as its godmother. P. 8/12

9 Eigenhuis&Interieur_Olanda_giugno 2010 P. 9/12

10 Elle Decor_Italia_maggio 2010 P. 10/12

11 MF Living_Italia_giugno 2010 P. 11/12

12 The Times Luxx_UK_8 maggio 2010 P. 12/12