Pure Editions. imm cologne Exhibitor: Vitra

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1 Pure Editions imm cologne 2019 Vitra

14.01. - 20.01.2019 Discover interior ideas imm cologne Ligne Roset Where are tomorrow s interior design trends shown first? Where can you meet star designers without setting up a photo session?

2 Discover interior ideas imm cologne Ligne Roset Where are tomorrow s interior design trends shown first? Where can you meet star designers without setting up a photo session? Where can you get a chance for close encounters with new furniture and visions, and meet face-to-face with people in the industry? And also find the networks to order the furniture that will boost your business? More than 1,200 key players, trendsetters and creative newcomers from 50 countries will present the trends for the coming year at imm cologne, the international interiors show in Cologne from 14 to 20 January No other trade fair provides such a comprehensive, concise and clearly structured overview of the international world of interior design. For one week, the trade fair halls in the urban heart of Cologne are transformed into the largest display of furniture in the world. They also become the biggest showroom for the latest in interior design, for experimental living concepts and trend-setting technologies, for major brand concepts and ideas by young designers. imm cologne is both a reflection of our living environments and a source of inspiration for the design scene. The showcases staged at imm cologne and the content behind them are seen as a market trend barometer in the media and among furniture makers, and not without reason. This is where business meets business, designers meet manufacturers and the profession finds inspiration. Home lifestyles and product ranges will be on show in all their diversity across eleven halls: from elegant lifestyle brands and on-trend design labels in the classic design segments Pure and Pure Editions, to intelligent interiors solutions for young, trend-aware homes in the Smart segment. The highlights for new perspectives on living and refreshing product concepts include Das Haus Interiors on Stage, an installation simulating a residential house, and Pure Talents, the platform for young design. A real source of inspiration for holistic furnishing concepts. imm cologne brings the world of interior design together.

3 Current status: Subject to alterations

4 Pure Hall 11, 10.1, 3.1, 3.2, 2.2 Every stand is another world Pure Pure is the format for design quality. Whether as a complete brand concept with atmospheric and compact lifestyle displays in the classic Hall 11 and from 2019 known as Pure Atmospheres, in neighbouring Hall 10.1 or as a select presentation of brand highlights in the Pure Editions Halls 2.2, 3.1 and 3.2 with their gallery-like design: in the Pure segment, the world of interiors shows its most fascinating side. Pure imm cologne s longest-established design format Companies exhibiting in the Pure segment are continuously inventing and reinventing themselves changing their direction, creating an original feel and presenting new products, designers, fabrics and living concepts. New product developments usually follow a path laid out by design principles. These exhibitors are united by their dedication to style and the will to innovate. Unusual yet practical Pure is characterised by the variety and diversity of its range of products and styles. The exhibitors in this segment are known for unusual yet practical ideas, for products inspired by design but produced in high-end quality, and above all for their authentic design because behind every new product there is not only a designer, but also the philosophy of the manufacturer. Pure is the format for design quality. In this segment the brands stand on their own merit their own design, their own philosophy, their own production quality, their own individual style. And because Pure is as international as the world of design itself, these elements extend far beyond national preferences and styles. Every stand is another world. Gazzda

5 Pure Hall 11, 10.1, 3,1, 3.2, 2.2 Accessing the Target Group: Targeting Decision-Makers Interior Designer Pure Blogger Architects Journalists + Consumers Buyers Creatives

6 Hall 3.1, 3.2, 2.2 The trade fair innovation for interior design Pure Editions Design House Stockholm Pure Editions is the dynamic, compact format at imm cologne featuring all the most exciting ideas from providers of visionary furniture and interiors concepts. The open, individually designed trade fair architecture is set against the dark backdrop of the hall, lending the segment and its product concepts and interior designs by international exhibitors a theatrical ambiance: a venue for staging designs that make a statement. The visionary living space installation Das Haus Interiors on Stage, which is styled by a newly nominated, up-and-coming designer every year, is a highlight for visitors to Pure Editions. With two lounge areas designed to be as casual as they are sophisticated, Pure Editions also provides meeting places that are quite literally well catered for. Design trends are reported on and discussed in the lecture forum The Stage. The showcase of prototypes, product ideas and unusual design concepts presented by young designers in Pure Talents can also be found just steps away from the gallery-like fair architecture of Pure Editions. The exhibition of the work by winners of the internationally highly regarded Pure Talents Contest has been an absolute must for design connoisseurs for many years. Pure Platforms coordinated trade fair architecture for young brands Pure Editions also includes the highly diverse format Pure Platforms, which brings together the widest variety of product ranges in interior design. Here in Hall 3.1, the interested trade audience will find not only progressive manufacturers of furniture, but also professionals in the fields of colour systems, lighting, home accessories, carpets and rugs, and sustainable product systems all in a compact yet open, coordinated layout. With its preconstructed presentation areas, Pure Platforms also offers young companies and first-time exhibitors in particular the right setting for a premium appearance in a compact space.

7 Hall 3.1, 3.2, 2.2 Visionary furniture and interiors concepts Softline

8 Hall 3.1, 3.2, 2.2 Open-plan stand architecture muuto

9 Hall 3.1, 3.2, 2.2 Walk-in Living Environments Norr 11

10 Hall 3.1, 3.2, 2.2 On-trend premium brands Thonet

11 Hall 3.1, 3.2, 2.2 Inspiring diversity of range Please Wait to be Seated

12 Hall 3.1, 3.2, 2.2 Creative scope for high-end brands Design House Stockholm

13 Dick Spierenburg Pure Editions has revolutionised the presentation of brands in the interiors sector. We are grateful that so many home furnishings brands have responded to our call for greater innovation in trade fair design. Visitors are inspired and able to immerse themselves in new worlds of interiors. Exhibitors can tell a story and enjoy commercial success. Dick Spierenburg Creative Director Photo: Dick Spierenburg; Everbay, Koelnmesse GmbH

growing number of exhibitors at imm cologne, is becoming increasingly

14 Hall 3.1, 3.2, 2.2 Outdoor living spaces The outdoor domain, which is represented by a growing number of exhibitors at imm cologne, is becoming increasingly important for the furnishings industry including brands such as Fermob, Emu, Gloster, Volker Weiss, Kettal, Gandía Blasco and Vondom in Kettal

reach is not only increasing among exhibitors; the interiors show is also attracting growing numbers of international

15 Hall 3.1, 3.2, 2.2 Design: An international language Strong increase in the proportion of international visitors imm cologne s international reach is not only increasing among exhibitors; the interiors show is also attracting growing numbers of international visitors. The proportion of foreign visitors in 2018 rose to around 50 per cent (2016: 46 per cent) on the trade visitor days. e-salesfolder Facts and figures on imm cologne Petite Friture, möbelfabrik horgenglarus

16 Hall 3.2 Pure Editions Lounge Ausstellungskonzept: Dick Spierenburg (Creative Director); Koelnmesse GmbH

17 Hall 2.2 Pure Editions Club Ausstellungskonzept: Dick Spierenburg (Creative Director); Koelnmesse GmbH

in the world of interior design this coming January.

18 Pure Hall 3.1 Schedule The Stage The imm cologne trends forum The Stage will again be the home for discussions and responses to current issues in the world of interior design this coming January. Here, experts talk about trends in home living, designers shed light on their concepts and industry insiders discuss future developments. In 2019, the established lecture forum in Hall 3.1 of Koelnmesse will once again offer an overview of current trends in interior design. The Stage: Karl Johann Bertilsson (NCS Colour Academy)

Hall 3.1 Das Haus Interiors on Stage is a special kind of installation.

designer to use architecture, interior design and furniture in a simulated house in order to make a

At the next imm cologne, the approximately 180-square-metre installation located for the first time in Hall

Guests of honour for Das Haus at imm cologne 2019 will be the Australian designer duo Truly Truly.

19 Hall 3.1 Das Haus Interiors on Stage is a special kind of installation. For the eighth year running, the international interiors show imm cologne has invited an international designer to use architecture, interior design and furniture in a simulated house in order to make a personal statement about contemporary living. At the next imm cologne, the approximately 180-square-metre installation located for the first time in Hall 3.1 of the Pure segment in 2019 will once again be styled by a new designer or new design team. Guests of honour for Das Haus at imm cologne 2019 will be the Australian designer duo Truly Truly. With their experimental approach to design, Kate and Joel Booy aim to explore alternatives to the established functions of our living spaces. Event: Das Haus Studio Truly Truly Das Haus 2018: Studio Truly Truly; Koelnmesse GmbH

Here is a brief summary of the most important output and measures: Over 5,600 online posts 3 billion page impressions 120,000 views of videos on Facebook 100,000

20 Hall 2.2 Successful Communication Exhibitors are also sought after as contacts by the media outside of the imm cologne trade fair. imm cologne s communications department also initiates numerous measures before and after the international event. Here is a brief summary of the most important output and measures: Over 5,600 online posts 3 billion page impressions 120,000 views of videos on Facebook 100,000 Facebook followers 40,000 Instagram followers 2,000 Twitter followers 2,000 LinkedIn contacts Facebook events for trade and private visitors: a means of addressing participants and interested parties in a targeted way (push notification).

Send us your (product) stories and/or add us to your press distribution

21 Hall 3.1, 3.2, 2.2 News-Blog news.imm-cologne.de Social Media-Activities: Content wanted! Send us your (product) stories and/or add us to your press distribution list: Newsletter (for clients, visitors and journalists) Facebook Twitter YouTube Instagram LinkedIn

22 Hall 3.1, 3.2, 2.2 Benefits Pure Editions Premiere: high awareness factor. Platform: discourse on progressive design. Core theme: presentation of visionary collections with creative products, innovative materials and new applications. Synergy: the joint idea and equal footing of the exhibitors presentation create a prestigious community effect. Innovative trade fair format: unique in the world Add-on: Pure Platforms offers a simple entry-level format with pre-designed stand architecture and service package. Richard Lampert

23 Hall 3.1, 3.2, 2.2 Features Pure Editions Open booth design Premium setting in Hall 3.2, 3.1 und 2.2 Innovative hall layout Top-Event: Das Haus Pure Platforms High-quality facilities: lounge & bar Pure Editions Lounge (Hall 3.2) Pure Editions Park (Hall 3.1) Pure Editions Club (Hall 2.2) Schedule: The Stage Piet Hein Eek

Hall 3.1, 3.2, 2.2 Booth design Pure Editions Booths should be individually designed and look open and accessible Booth size between 50 150 m² Maximal height of walls: 4.

24 Hall 3.1, 3.2, 2.2 Booth design Pure Editions Booths should be individually designed and look open and accessible Booth size between m² Maximal height of walls: 4.50 metres In principle, partition walls between neighbouring exhibitors are permitted; if an aisle-side wall is required, a maximum of 25% of its area may be solid. Construction plans must be submitted in advance (until ). &Tradition

Hall 3.2, 2.2 Beteiligungspreise Pure Editions for bookings after 01.05.

25 Hall 3.2, 2.2 Beteiligungspreise Pure Editions for bookings after plus pro-rated energy costs plus AUMA fee plus deposit for service charges plus Marketing-Package plus VAT 205,00 EUR/qm 11,50 EUR/qm 0,60 EUR/qm 1.100,00 Euro Koelnmesse s General Conditions of Participation and Special Conditions of Participaon apply. Subject to alteation, Updated: eno studio

26 Subject to alteation. Updated: Pure Editions Hall 2.2 Hall imm cologne 2019 Pure Editions

27 Subject to alteation. Updated: Pure Editions Hall 3.1 Hall imm cologne 2019 Pure Platforms Pure Editions Das Haus Pure Talents The Stage

28 Subject to alteation. Updated: Pure Editions Hall 3.2 Hall imm cologne 2019 Pure Editions

Hall 3.1 Where new brands and high-end meet Pure Platforms Pure Platforms also offers young companies and first-time exhibitors the right setting for a premium appearance in a compact space.

29 Hall 3.1 Where new brands and high-end meet Pure Platforms Pure Platforms also offers young companies and first-time exhibitors the right setting for a premium appearance in a compact space. The variety of products on show in the top-class Pure context is inspiring for visitors and attractive for exhibitors in equal measure. Pure Platforms brings together the widest variety of product ranges in interior design. Here in Hall 3.1, the interested trade audience will find not only progressive manufacturers of furniture, but also professionals in the fields of colour systems, lighting, home accessories, carpets and rugs, and sustainable product systems all in a compact yet open, coordinated layout. With its preconstructed presentation areas, Pure Platforms also offers young companies and first-time exhibitors in particular the right setting for a premium appearance in a compact space. Di Classe

30 Hall 3.1 Coordinated Exhibition Architecture Pure Platforms Pure Platforms are ready-made, 20,25 sqm presentation spaces, arranged on islands with a maximum of four units Open spaces, demarcated by black filigree metal dividers with one or two walled partitions with a depth of 0.6 m between neighbouring exhibitors Each combined unit is equipped with lighting, electrical connections, storage space integrated into the walls, flooring Business- and Marketing-Package EMKO

Hall 3.1 Prices (per 20,25 sqm unit) Pure Platforms The participation fee is (per 20,25 sqm unit)*: 10.000.00 plus VAT *incl.

featuring a 8 kw mains electrical supply with sub-distribution and 2 electric sockets Lighting: Bus bars with 5 lamps Stand cleaning Business Package 4 exhibitor passes, 2 work passes,

31 Hall 3.1 Prices (per 20,25 sqm unit) Pure Platforms The participation fee is (per 20,25 sqm unit)*: plus VAT *incl. the following services for: The space module 4,5 m x 4,5 m = 20,25 sqm floor space (gross), extendable in 20,25 sqm steps Podium floor covering Ceiling construction Lockable closet featuring a 8 kw mains electrical supply with sub-distribution and 2 electric sockets Lighting: Bus bars with 5 lamps Stand cleaning Business Package 4 exhibitor passes, 2 work passes, 60 admission ticket vouchers 1 parking permit Wireless LAN Platforms sample: Three units (60,75 sqm, gross) The Koelnmesse General Terms and Conditions and the Special Conditions for Participation apply. Subject to change Current version:

: +49 (0) 2 21-8 21-26 16 Fax: +49 (0) 2 21-8 21-32 80 E-Mail: y.

32 Hall 3.1, 3.2, 2.2 Contact Pure Yvonne Mueller Sales Manager Pure Atmospheres, Pure Editions Tel.: +49 (0) Fax: +49 (0) y.mueller@koelnmesse.de Patricia Bergmann Sales Manager Pure Platforms Tel.: +49 (0) Fax: +49 (0) p.bergmann@koelnmesse.de

33 Hall 3.1, 3.2, 2.2 Welcome at the imm cologne

Imprint/Credits Koelnmesse GmbH Messeplatz 1 50679 Cologne Postfach 21 07 60 50532 Cologne Germany Tel.: +49 221 821-0 Fax: +49 221 821-2574 Email: info@koelnmesse.

34 Imprint/Credits Koelnmesse GmbH Messeplatz Cologne Postfach Cologne Germany Tel.: Fax: info@koelnmesse.de Management: Gerald Böse (Chief Executive Officer) Katharina C. Hamma Herbert Marner Chairman of the Supervisory Board: Henriette Reker, Lord Mayor of the City of Cologne Place of business and (legal) domicile: Cologne - Amtsgericht Köln, HRB 952 Photos: Koelnmesse GmbH e-salesfolder Facts and figures on imm cologne

OUT LOOK KÜCHENWOHNTRENDS ON 6 AND 7 MAY Project Living Space an integrated showcase

OUT LOOK KÜCHENWOHNTRENDS ON 6 AND 7 MAY 2018 2018 the entire spectrum of interiors in breathtaking displays See. Hear. Feel. The venue that offers a premium experience for all the senses. Project Living