IKEA news OCTOBER 2016

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1 PH IKEA PRESS KIT / OCTOBER 2016 / 1 Inter IKEA Systems B.V IKEA news OCTOBER 2016

2 IKEA PRESS KIT / OCTOBER 2016 / 2 PH WELCOME TO OCTOBER AT IKEA For October we re excited to bring you a range of new products to make the home a more beautiful, fun and comfortable place to be. This month, children can delight in two large and colourful collections that support unlimited play and storage. The rest of the home sees a range of textiles with strong colours and bold patterns ranging from rugs to metre fabrics. Another piece of news is a swivel chair that combines beauty with ergonomics. And for cooking and eating, there are timeless cooking utensils and a dinnerware series with old folkloric patterns. We re also launching a new range of organic coffees, and small packages of nut and fruit mixes for healthier snacking. Enjoy! HEMMAHOS serien. Tøjdyr, kaktus 59.-/stk. Tøjdyr, blyant 99.- Gulvtæppe 39.-/stk. B50 L75 cm. Turkis, pink, rød.

3 IKEA PRESS KIT / OCTOBER 2016 / 3 MEET OUR NEW PRODUCTS 23 DOMPEN basket 51 PÅTÅR coffees 09 TARVA day bed 26 SKATTEBY frames 57 MUNSBIT nut mixes & fruit snacks 11 ROSENRIPS quilt cover 29 RAVNSÖ rug 60 FLYTTBAR storage series 13 RÖMSKOG bed storage box 31 HALVED rug 65 HEMMAHOS collection 15 LÅDDAN storage board & bag 33 DAGGSKÅL, DVÄRGBJÖRK, NATTGLIM, ORANGELILJA & PIPDÅN metre fabrics 17 HEKTAR floor lamp 39 TOPPKLOCKA child apron & chef hat 19 IDEBO cable management bag 41 FINSTILT dinnerware 47 VARDAGEN kitchen utensils

4 IKEA PRESS KIT / OCTOBER 2016 / 4 PH TARVA DAY BED When living in a small space, it s great to have a day bed that can act as a sofa by day, and be folded out to a double bed by night. This clever functionality is just what TARVA day bed offers, making sure every square metre comes to use. Made in solid untreated pine, a material that s typical for Scandinavian furniture production, the day bed has a natural, genuine feel. The designers Knut Hagberg and Marianne Hagberg expand on this: With TARVA we wanted to show our roots and create a modern, airy design. We think it s nice to be able to feel the natural material just as it is. The wood is beautiful in its own right and it s also renewable. And because you can stain or paint it without further treatment, everyone can create their own TARVA. SOCIAL MEDIA A sofa by day and a bed by night, TARVA day bed in pine is great when living in a small space, it can even be made into a double bed. TAGS ikea, tarva, day bed PE TARVA sovesofa med 2 madrasser The backrest mounts on the right or the left side of the day-bed. 2 MOSHULT foam mattresses and slatted bed base included. Solid pine. B88/163 L207, H 94 cm. Mattress size cm. TARVA sovesofa med 2 madrasser

5 IKEA PRESS KIT / OCTOBER 2016 / 5 PH TARVA sovesofa med 2 madrasser

6 IKEA PRESS KIT / OCTOBER 2016 / 6 PH ROSENRIPS QUILT COVER Not only does ROSENRIPS quilt cover look beautiful with its traditional Swedish pattern, there s some real history to it too. The designer Eva Lundgren created the quilt cover with inspiration from a regional museum that houses a permanent collection of textiles dating all the way back to the 1600s from Sweden s southernmost region. Back then women started at a young age to make pieces for their dowry that would become part of their new home once they were married. These traditional wool embroideries sparked the designer to create ROSENRIPS quilt cover. The quilt cover is made with 100% cotton from more sustainable sources, meaning the cotton is grown with less water, chemical fertiliser and pesticide, while increasing profit margins for farmers. SOCIAL MEDIA Snuggle down in bedding inspired from a bygone era - ROSENRIPS quilt cover features a traditional Swedish pattern based on old embroidery. TAGS ikea, rosenrips, quilt cover PE ROSENRIPS sengesæt 349.-/3 dele Extra soft and durable quality since the bedlinen is densely woven from fine yarn. 100% cotton. Design: Eva Lundgreen. Quilt cover B240 L220cm. Pillowcases L60 B70cm. Blue patterned. ROSENRIPS sengesæt 349.-/3 dele.

7 IKEA PRESS KIT / OCTOBER 2016 / 7 PH WITH A FLORAL PATTERN ON ONE SIDE AND A STRIPED PATTERN ON THE OTHER, ROSENRIPS QUILT COVER HAS A VERSATILE DESIGN INSPIRED FROM TIMES GONE BY. ROSENRIPS sengesæt 349.-/3 dele.

8 IKEA PRESS KIT / OCTOBER 2016 / 8 PH RÖMSKOG BED STORAGE BOX Unused space under a bed can now be turned into hidden storage space thanks to RÖMSKOG bed storage box. With a size that fits under most beds, the storage box has a zipper that prevents dust and dirt from getting into the box. Being made in rattan and cotton makes the box ideal for storing clothes in. The storage box itself has a unique, traditional look that adds style to the room. SOCIAL MEDIA Make great use of the hidden space under your bed with RÖMSKOG bed storage box, made in rattan and cotton and ideal for storing clothes in. TAGS ikea, römskog, bed storage box PE RÖMSKOG sengeskuffe 349.-/stk. Clear lacquered rattan and 100% cotton. Designer: D Wahl/A Fredriksson. B65 D70, H 19 cm. RÖMSKOG sengeskuffe /stk.

9 IKEA PRESS KIT / OCTOBER 2016 / 9 PH RÖMSKOG sengeskuffe /stk.

10 IKEA PRESS KIT / OCTOBER 2016 / 10 PH LÅDDAN STORAGE BOARD & BAG To help make bathroom time a little easier when living with kids, the designers Sarah Fager and Maria Vinka drew from their own family insights to create bathroom storage for children. The result is LÅDDAN storage consisting of a board with a mirror, hourglass, containers, bag and hook. The sand-filled hourglass marks for two, four and six minutes and can teach kids and adults an important lesson - saving water. Showers are in fact the second biggest water consuming activity in the bathroom (flushing the toilet is the first). Everyone with kids knows how difficult it is to get kids to brush their teeth long enough or to quit a fun bath when it s bedtime, Sarah Fager says. The hourglass will help parents and kids to communicate in a better way that s also visual! Designed with suction cups, the storage board can be moved along the tiles as the child grows, and with the mirror made of reflective plastic film instead of real mirror glass, it s a safe solution. Bathroom times may still be wild and crazy, but now they can be easier and educational too! SOCIAL MEDIA Make bathroom times with kids a little bit more tidy, fun and educational with LÅDDAN storage board and bag, including an hourglass to help save water. TAGS ikea, låddan, storage board, bag LÅDDAN serien. Opbevaringstavle 139.-/6 stk. Opbevaringspose 59.-/stk.

11 IKEA PRESS KIT / OCTOBER 2016 / 11 PH PE LÅDDAN opbevaringstavle 139.-/6 stk. Only sticks on smooth flat surfaces such as glass, mirrors and tiles. Plastic and synthetic rubber. Design: S Fager/M Vinka. Assorted colours. PE LÅDDAN opbevaringspose 59.-/stk. 100% polyester. Design: S Fager/M Vinka. Blue/white LÅDDAN serien. Opbevaringstavle 139.-/6 stk. Opbevaringspose 59.-/stk.

12 IKEA PRESS KIT / OCTOBER 2016 / 12 PH HEKTAR FLOOR LAMP Let the light shine in all directions with HEKTAR floor lamp. With three independent spots that can be aimed to wherever they re needed, it s possible to direct the light on a book for reading, to the ceiling for uplight or focus on a specific part of the room to create a mood. Designed with inspiration from places like factories and theatres, HEKTAR floor lamp joins the existing HEKTAR family that combines hard-working practicality with star design. SOCIAL MEDIA Light up your home in the industrial look of HEKTAR floor lamp with three independent spots that can be directed anywhere you like. TAGS ikea, hektar, floor lamp PE HEKTAR gulvlampe med 3 spots Powder coated steel. Design: Ola Wihlborg. H 176 cm. IKEA. Model G1014 Hektar. This luminaire is compatible with bulbs of the energy classes: A++ to D. White. HEKTAR gulvlampe med 3 spots 399.-

13 IKEA PRESS KIT / OCTOBER 2016 / 13 PH WITH AN INDUSTRIAL LOOK, HEKTAR FLOOR LAMP HAS THREE INDEPENDENT SPOTS THAT CAN BE DI- RECTED ANYWHERE THEY RE NEEDED. HEKTAR gulvlampe med 3 spots 399.-

14 IKEA PRESS KIT / OCTOBER 2016 / 14 PH IDEBO CABLE MANAGEMENT BAG Cable messes can now be dealt with swiftly and stylishly, just put them into IDEBO cable management bag! In the shape of a handbag, this is a fun, new way of storing and hiding away cables, sockets and transformers. Instead of having them attract dust on the floor, or spending time using hammers and nails or Velcro-straps to hide them away, this bag is an easy way to solve those cable challenges. Available in white or grey, the bag may also be cool enough to go shopping with! SOCIAL MEDIA Hide away all your cable messes in IDEBO cable management bag, a swift and stylish way to deal with cables, sockets and transformers. TAGS ikea, idebo, cable management bag PE IDEBO kabeltaske hook-and-loop fasteners included. Polypropylene plastic. B19 D39, H 29 cm. White. IDEBO kabeltaske 39.-

15 IKEA PRESS KIT / OCTOBER 2016 / 15 PH PH IDEBO kabeltaske 39.- WAVE GOODBYE TO MESSY CABLES AND SOCKETS WITH IDEBO CABLE MANAGEMENT BAG, A SWIFT AND STYLISH WAY TO HIDE THEM AWAY.

16 IKEA PRESS KIT / OCTOBER 2016 / 16 PH DOMPEN BASKET Opening up new possibilities for attractive storage, DOMPEN basket is a perfect fit in KALLAX shelving unit. The square-shaped natural fibre box has an outside made of coconut palm leaf, a renewable material, and a little handle that makes it easy to pull out from the shelf. Use the basket to store anything from newspapers to memorabilia, while creating a natural-looking style in the home. SOCIAL MEDIA Opening up new possibiities for attractive storage, DOMPEN basket is a natural fibre box that s a perfect fit in KALLAX shelving unit. TAGS ikea, dompen, basket PE DOMPEN kasse 69.-/stk. 100% recycled and laminated paper board and coconut palm leaf. L32 D35, H 32 cm. DOMPEN kasse 69.-/stk.

17 IKEA PRESS KIT / OCTOBER 2016 / 17 PH WITH A SMALL HANDLE, THE NATURAL FIBRE BAS- KET IS EASY TO PULL OUT FROM THE SHELF. DOMPEN kasse 69.-/stk.

18 IKEA PRESS KIT / OCTOBER 2016 / 18 PH DOMPEN kasse 69.-/stk.

19 IKEA PRESS KIT / OCTOBER 2016 / 19 PH SKATTEBY FRAMES Choosing the right frame can really add to a work of art. The black SKATTEBY frames give a sturdy and heavy look, while being made in a material - a mix of wood scrap and plastic - that makes them very light and easy to put up on the walls. Available in two sizes, the simple yet decorative frames make it enjoyable to get framing. SOCIAL MEDIA Frame your works of art in the black SKATTEBY frames that give a sturdy and heavy look, while being light and easy to put up on the walls. TAGS ikea, skatteby, frames SKATTEBY rammer. Ramme 79.-/stk. B20 H20 cm. Ramme 349.-/stk. B61 H91 cm.

20 IKEA PRESS KIT / OCTOBER 2016 / 20 PH CHOOSING THE RIGHT FRAME CAN REALLY ADD TO A WORK OF ART, LIKE THE SMALL, BLACK SKATTEBY FRAME. SKATTEBY ramme 79.- B20 H20 cm.

21 IKEA PRESS KIT / OCTOBER 2016 / 21 PH PE SKATTEBY ramme 79.- Wood, plastic and composite. Picture B20 H20 cm. Black. PE SKATTEBY ramme Wood, plastic and composite. Picture B61 H91cm. Black. SKATTEBY ramme 79.-/stk. B20 H20 cm.

22 IKEA PRESS KIT / OCTOBER 2016 / 22 PH RAVNSÖ RUG Striped in some warm autumn colours, RAVNSÖ rug breathes of traditional Scandinavian style and came about after designer Synnöve Mork visited a Swedish museum. I found inspiration for RAVNSÖ rug at the Nordic Museum in Stockholm. It s full of folkloristic textiles with colourful patterns and stripes. So I got the idea of creating a traditional rug with a modern twist. I started out by designing the stripes thick, thin and everything in between, to find the right proportions. The warm colours match easily with other items at home and give a cosy, homey feel. Handwoven in wool, the rug is made in the IKEA initiative of handwoven rugs in India. SOCIAL MEDIA Give a cosy, homey feel to your floor with RAVNSÖ rug featuring folkloric colours and stripes in a traditional Scandinavian style. TAGS ikea, ravnsö, rug PE RAVNSÖ gulvtæppe, fladvævet The rug has the same pattern on both sides, so you can turn it over and it will withstand more wear and last even longer. 100 % Pure New Wool. Designer: Synnöve Mork. B170 L240 cm. Multicolour. RAVNSÖ gulvtæppe, fladvævet 999.-

23 IKEA PRESS KIT / OCTOBER 2016 / 23 PH RAVNSÖ gulvtæppe, fladvævet 999.-

24 IKEA PRESS KIT / OCTOBER 2016 / 24 PH HALVED RUG Striped in twelve different colours, HALVED rug creates a colourful statement in connection to a sofa or dining table. With so many delightful tones, it s bound to coordinate with the rest of the home interior. The wool rug is handwoven in an IKEA initiative of organised weaving centres in India with good working conditions and fair wages. The result is a unique rug that not only looks good, but a rug to feel good about too. SOCIAL MEDIA Create a colourful statement on the floor with the striped HALVED rug, handwoven in Indian weaving centres with good and fair conditions. TAGS ikea, halved, rug PE HALVED gulvtæppe, fladvævet % Pure New Wool. Design: N Kapitza/P Kapitza. B170 L240 cm. Multicolour. HALVED gulvtæppe, fladvævet 999.-

25 IKEA PRESS KIT / OCTOBER 2016 / 25 PH HALVED gulvtæppe, fladvævet 999.-

26 IKEA PRESS KIT / OCTOBER 2016 / 26 PH DAGGSKÅL, DVÄRGBJÖRK, NATTGLIM, ORANGELILJA & PIPDÅN METRE FABRICS This month sees the launch of five new metre fabrics that can be used to personalise and add some punch to the home. Many of the patterns have been created with inspiration from food, for example ORANGELILJA metre fabric features bright pieces of oranges, while PIPDÅN metre fabric shows kitchen utensils and food in an eclectic monochrome mix. The metre fabrics can be used in many different ways, maybe as a long tablecloth, curtains, cushion covers, napkins or even clothes - they re just a great chance to get creative! SOCIAL MEDIA Personalise and add some punch to your home with this month s new metre fabrics, many featuring patterns created with inspiration from food. TAGS ikea, daggskål, dvärgbjörk, nattglim, orangelilja, pipdån PIPDÅN metervarer 39.-/m. Sort/hvid. DAGGSKÅL metervarer 39.-/m. Hvid/gul/grå.

27 IKEA PRESS KIT / OCTOBER 2016 / 27 PH ORANGELILJA metervarer 39.-/m. Orange/hvid/sort. NATTGLIM metervarer 39.-/m. Mørkegrå/sort. PIPDÅN metervarer 39.-/m. Sort/hvid. DVÄRGBJÖRK metervarer 39.-/m. Hvid/sort.

28 IKEA PRESS KIT / OCTOBER 2016 / 28 PH PH PIPDÅN metervarer 39.-/m. Sort/hvid. THE NEW METRE FABRICS OFFER A GREAT CHANCE TO GET CREATIVE WITH BRIGHT AND BOLD PAT- TERNS. ORANGELILJA metervarer 39.-/m. Orange/hvid/sort. NATTGLIM metervarer 39.-/m. Mørkegrå/sort.

29 IKEA PRESS KIT / OCTOBER 2016 / 29 PH PH DAGGSKÅL metervarer 39.-/m. Hvid/gul/grå. ALL THE METRE FABRICS ARE MADE WITH 100% COTTON FROM MORE SUSTAINABLE SOURCES, AND CAN BE WASHED IN 60 DEGREES. ORANGELILJA metervarer 39.-/m. Orange/hvid/sort. DAGGSKÅL metervarer 39.-/m. Hvid/gul/grå.

30 IKEA PRESS KIT / OCTOBER 2016 / 30 PH PH ORANGELILJA metervarer 39.-/m. Orange/hvid/sort. FROM VIBRANT DRESSES TO TEXTILE NECKLACES, ONLY THE IMAGINATION SETS THE LIMITS WHEN GETTING CREATIVE WITH THE NEW METRE FABRICS. NATTGLIM metervarer 39.-/m. Mørkegrå/sort. PIPDÅN metervarer 39.-/m. Sort/hvid.

31 IKEA PRESS KIT / OCTOBER 2016 / 31 PH PE DAGGSKÅL metervarer 39.-/m. 100% cotton. Design: Kajsa Aronsson. B 150 cm. Hvid/gul/grå. PE PIPDÅN metervarer 39.-/m. 100% cotton. Design: Paulin Machado. B 150 cm. Sort/hvid. PE NATTGLIM metervarer 39.-/m. 100% cotton. Design: Martin Bergström. B 150 cm. Mørkegrå/sort. ORANGELILJA metervarer 39.- /m. 100% cotton. Design: Ida Pettersson. B 150 cm. Orange/hvid/sort. DVÄRGBJÖRK metervarer 39.-/m. 100% cotton. Design: Maria Vinka. B 150 cm. Hvid/sort. ORANGELILJA metervarer 39.-/m. Orange/hvid/sort.

32 IKEA PRESS KIT / OCTOBER 2016 / 32 PH TOPPKLOCKA CHILD APRON & CHEF HAT Cooking and baking become so much more fun if you look the part. With TOPPKLOCKA child apron and chef hat kids can look like a professional chef and have all the real functionality of wear. The apron has a touch-and-close fastening that makes it easy to adjust and it also loosens easily if the child gets stuck. The chef hat is expandable and so fits all children. Cooking together becomes fun. It may even get those little chefs interested in food and create some good cooking and eating habits for the future, which is just what the product developer Richard Clack had in mind: When kids wear the hat and apron, they re a chef they get excited and motivated. It s about stimulating children and getting them involved. It helps them feel pride in what they re doing. SOCIAL MEDIA For more cooking fun, TOPPKLOCKA child apron and chef hat give the look of a professional chef with all the real functionality of wear. TAGS ikea, toppklocka, child apron, chef hat PE TOPPKLOCKA børneforklæde med hat 49.- Comprises: Children s apron length 57 cm and chef s hat circumference cm. 100% polyester. Hvid/gul. TOPPKLOCKA børneforklæde med hat 49.-

33 IKEA PRESS KIT / OCTOBER 2016 / 33 PH PH TOPPKLOCKA børneforklæde med hat 49.- TOPPKLOCKA CHILD APRON AND CHEF HAT ARE GREAT WAYS OF STIRRING UP KID S INTEREST IN FOOD AND COOKING.

34 IKEA PRESS KIT / OCTOBER 2016 / 34 PH FINSTILT DINNNERWARE The new FINSTILT dinnerware collection finds itself inspired by Swedish heritage motifs in a unique mix of patterns, as the designer Annie Huldén explains: Tradition and craftsmanship with a contemporary feeling. That was our thinking when designing the FINSTILT series. It s rustic dinnerware which pays great attention to detail, where all items have different characters and expressions, but still work well together. The pattern is inspired by folklore, classical Swedish Kurbits paintings and other brush painting styles. Made in durable stoneware, the launch includes differently sized bowls, side plates, paper napkins and mugs. In a natural colour scale with a dash of colour, FINSTILT dinnerware may inspire some creative mixing of patterns on the dining table! SOCIAL MEDIA Feel inspired by mixing the floral and folkloric patterns of FINSTILT dinnerware creatively on the dining table. TAGS ikea, finstilt, dinnerware FINSTILT serien. Krus 19.-/stk. Mønster. Tallerken 22.-/stk. Ø 22 cm. Mønster. Tallerken 29.-/stk. Ø 28 cm. Råhvid/blå.

35 IKEA PRESS KIT / OCTOBER 2016 / 35 PH FINSTILT serien. Skål 99.-/stk. Ø 32, H 12 cm. Tallerken 29.-/stk. Ø 22 cm. Mønster. Skål 29.-/stk. Ø 19, H 7 cm.

36 IKEA PRESS KIT / OCTOBER 2016 / 36 PH SWEDISH HERITAGE MOTIFS FROM DALECARLIA, A HISTORICAL PROVINCE IN SWEDEN, COME TOGETH- ER IN FINSTILT PLATE. FINSTILT tallerken 22.-/stk. Mønster.

37 IKEA PRESS KIT / OCTOBER 2016 / 37 PH PH FINSTILT servietter 12.-/30 stk. Blå/blomster. FINSTILT krus 19.- Mønster. WITH COORDINATED NAPKINS IT S POSSIBLE TO CREATE A COMPLETELY FOLKLORIC AND FLORAL DINING TABLE WITH FINSTILT DINNERWARE.

38 IKEA PRESS KIT / OCTOBER 2016 / 38 PH FINSTILT skål 99.- Ø 32, H 12 cm.

39 IKEA PRESS KIT / OCTOBER 2016 / 39 PE PE PE PE FINSTILT krus 19.- Stoneware. Design: A Huldén/M Vinka. 36 cl. Off-white/blue. FINSTILT krus 19.- Stoneware. Design: A Huldén/M Vinka. 36 cl. Patterned. FINSTILT tallerken 29.- Stoneware. Design: Annie Huldén. Ø 28 cm. Off-white/blue. FINSTILT tallerken 22.- Stoneware. Design: A Huldén/M Vinka. Ø 22 cm. Patterned. PE PE PE PE FINSTILT skål 99.- Stoneware. Design: Annie Huldén. Ø 32, H 12 cm. Off-white/blue. FINSTILT skål 29.- Stoneware. Design: Annie Huldén. Ø 19, H 7 cm. Off-white/blue. FINSTILT servietter 12.-/30 stk. Paper. Design: Maria Vinka. L33 B33 cm. Blue/flowers. FINSTILT servietter 12.-/30 stk. Paper. Design: Eva Lundgreen. L33 B33 cm. Flowers/animal.

40 IKEA PRESS KIT / OCTOBER 2016 / 40 PH VARDAGEN KITCHEN UTENSILS Complementing the dinnerware, oven- and bakeware already available in the series of everyday basics in a traditional style, this month sees the launch of VARDAGEN kitchen utensils. This time there s a lot of focus on food preparation and measuring utensils with products such as jugs, a balloon whisk, potato masher and grater. Made in strong glass or durable stainless steel, the utensils withstand the wear and tear of daily use, while never going out of style. SOCIAL MEDIA Prepare and measure food with VARDAGEN kitchen utensils made in durable stainless steel and designed to never go out of style. TAGS ikea, vardagen, kitchen utensils VARDAGEN kartoffelmoser 49.-

41 IKEA PRESS KIT / OCTOBER 2016 / 41 PH PH VARDAGEN piskeris 49.- VARDAGEN MEASURING JUGS IN HEAT-RESISTANT GLASS ARE GREAT WHEN MEASURING UP FOOD OR LIQUIDS - AND THEY RE DISHWASHER-SAFE. VARDAGEN målebæger 1 liter 39.-/stk. 0,5 liter 25.-/stk.

42 IKEA PRESS KIT / OCTOBER 2016 / 42 PH PH VARDAGEN rivejern med greb 49.- VARDAGEN skræller 22.- FOR GRATING ANYTHING FROM LEMON PEEL TO CHEESE, VARDAGEN GRATER DOES THE JOB WITH THE HELP OF A GOOD SOLID HANDLE.

43 IKEA PRESS KIT / OCTOBER 2016 / 43 PE PE PE PE VARDAGEN kartoffelmoser 49.- Acetal plastic and stainless steel. Design: Preutz/Wihlborg/Braasch/Karlsson. L 30 cm. VARDAGEN rivejern med greb 49.- Acetal plastic and stainless steel. Design: Preutz/Wihlborg/Braasch/Karlsson. L 33 cm. VARDAGEN piskeris 49.- Acetal plastic and stainless steel. Design: Preutz/Wihlborg/Braasch/Karlsson. L 30 cm. VARDAGEN stegepalet 49.- Acetal plastic and stainless steel. Design: Preutz/Wihlborg/Braasch/Karlsson. L 30 cm. PE VARDAGEN skræller 22.- Stainless steel. Design: Preutz/Wihlborg/ Braasch/Karlsson. L 13 cm. PE VARDAGEN flaskeåbner og dåseåbner 49.- Acetal plastic and stainless steel. Design: Preutz/Wihlborg/Braasch/Karlsson. L 13 cm. PE VARDAGEN målekande 25.- Heat-resistant glass. Design: Preutz/ Wihlborg/Braasch/Karlsson. 0,5 liter. PE VARDAGEN målekande 39.- Heat-resistant glass. Design: Preutz/ Wihlborg/Braasch/Karlsson. 1 liter.

44 IKEA PRESS KIT / OCTOBER 2016 / 44 PH PH I GROW ORGANIC COFFEE. I DON T WANT TO USE CHEMICALS. THE ENVIRONMENT IS MOST IMPOR- TANT, WITHOUT A GOOD ENVIRONMENT THERE IS NOTHING. Americo Gil Guevara - Farmer from Peru

45 IKEA PRESS KIT / OCTOBER 2016 / 45 PH PH PH UTZ is a certification program to support farmers through cooperatives, which can increase their yields and improve their living conditions. There is full traceability so the coffee can be traced all the way back to the farm. UTZ AND ORGANIC IS A GOOD COMBINATION. IN ORGANIC YOU HAVE TO PROTECT THE SOIL AND THE ENVIRONMENT, AND YOU HAVE TO TAKE CARE OF THE PRODUCT, AS WELL AS THE WORKERS. Patricia Quijandria - Local UTZ-representative

46 IKEA PRESS KIT / OCTOBER 2016 / 46 PH PÅTÅR kaffe. Espressokaffe, bønner 29.-/stk. Filterkaffe, mellemristet 45.-/stk.

47 IKEA PRESS KIT / OCTOBER 2016 / 47 PH PH THE NEW PÅTÅR COFFEES INCLUDE MEDIUM AND DARK ROASTED FILTER COFFEE, ESPRESSO AND SIGNATURE COFFEE BEANS, AS WELL AS ESPRESSO COFFEE. PÅTÅR kaffe. Filterkaffe, mellemristet 45.-/stk.

48 IKEA PRESS KIT / OCTOBER 2016 / 48 PH PE PÅTÅR espressokaffe, bønner 29.- A rich and intense dark coffee with notes of sweet fruits. 250 g. PÅTÅR epressokaffe, bønner 29.-/stk. PE PÅTÅR filterkaffe, mellemristet 45.- A well-balanced, elegant coffee with a nice acidity and a medium body and notes of fruit in the lingering aftertaste. 500 g. THE COFFEES COME IN A BRAND NEW PACKAGING DESIGN WITH A CONTEMPORARY AND ATTRACTIVE STYLE.

49 IKEA PRESS KIT / OCTOBER 2016 / 49 PH MUNSBIT NUT MIXES & FRUIT SNACKS When feeling peckish, it s easy to grab towards the closest snack at hand for a quick energy boost. To make snacking healthier, we re launching MUNSBIT nut mixes and fruit snacks that are made with clean recipes. The nuts are either completely natural or lightly salted, while the fruit bits are organic with no sugar added. Almonds, cashews, apple, strawberry and blueberry pieces are some of the contents that give instant satisfaction. Fitting perfectly in the pocket, handbag or by the computer, these are great little packages that even serve as problem-solvers for parents! SOCIAL MEDIA For a quick energy boost, try MUNSBIT nut mixes and fruit snacks that are made with clean recipes with no sugar added for a healthier snack. TAGS ikea, munsbit, nut mix, fruit snack MUNSBIT nøddemiks. Ristede nødder/bær/rosiner 15.-/stk. Tørrede nødder/bær/rosiner 15.-/stk.

50 IKEA PRESS KIT / OCTOBER 2016 / 50 PH MUNSBIT nøddemiks og frugtsnacks. Ristede nødder/bær/rosiner 15.-/stk. Tørrede nødder/bær/rosiner 15.-/stk. Ristede cashewnødder med salt 15.-/stk. Ristede mandler med salt 15.-/stk. Frugtsnack, æbel/jordbær 12.-/stk. Frugtsnack, æble/blåbær 12.-/stk.

51 IKEA PRESS KIT / OCTOBER 2016 / 51 PE MUNSBIT ristede nødder/bær/rosiner 15.- PE MUNSBIT tørrede nødder/bær/rosiner 15.- PE MUNSBIT ristede cashewnødder med salt 15.- PE MUNSBIT ristede mandler med salt 15. PE MUNSBIT frugtsnack æbel/jordbær 12.- PE MUNSBIT frugtsnack æble/blåbær 12.-

52 IKEA PRESS KIT / OCTOBER 2016 / 52 PH FLYTTBAR STORAGE SERIES Good storage makes room for play, but great storage provides play and FLYTTBAR storage series really does with trunks and boxes resembling real suitcases, some pieces are even portable! The idea for the series came about from a Play Report that IKEA conducted, where one insight was that people want to play more. Parents want their children to play as it s important for their development, children want to play more as it s fun and lets them be creative, children and parents want to play more together because it s fun and a good way to spend time together! Play is learning for life, a way to explore, experiment, dream and discover. IKEA has a mission to bring more play to the world, and FLYTTBAR storage series is just one example of this. Packing, unpacking, piling things on top of each other, opening and closing, FLYTTBAR storage series invites for hours of important play (and organising!). SOCIAL MEDIA Tidying up and organising becomes like a game of play with FLYTTBAR storage series, colourful trunks and boxes designed for the kid s room. TAGS ikea, flyttbar, storage series FLYTTBAR serien. Kuffert til legetøj 139.-/stk. Turkis. Opbevaringskasse 99.-/stk. Orange. Kasse med låg 149.-/stk. Grøn/hvid. Kuffert til legetøj 79.-/stk. Gul.

53 IKEA PRESS KIT / OCTOBER 2016 / 53 PH FLYTTBAR serien. Kasser med låg 79.-/3 stk. Opbevaringskasse til seng 79.-/stk. Mørkegrå. Kuffert til legetøj 139.-/stk. Rød, turkis. Kasse med låg 149.-/stk. Grøn/hvid. Kuffert til legetøj 79.-/stk. Gul/rød. Opbevaringskasse 99.-/stk.

54 IKEA PRESS KIT / OCTOBER 2016 / 54 PH PH FLYTTBAR kuffert til legetøj Rød. WITH PLAYFUL CITY MOTIFS, FLYTTBAR BOXES WITH LIDS BECOME TOYS AS WELL AS STORAGE BOXES. FLYTTBAR kasser med låg 79.-/3 stk.

55 IKEA PRESS KIT / OCTOBER 2016 / 55 PH THE COLOURFUL FLYTTBAR CHILDREN S STORAGE SERIES JUST INVITES FOR FUN WITH TRUNKS RE- SEMBLING REAL SUITCASES. FLYTTBAR opbevaringskasse til seng 79.-

56 IKEA PRESS KIT / OCTOBER 2016 / 56 PE FLYTTBAR kasser med låg 79.-/3 stk. 100% recycled solid paper board. Design: Malin Unnborn. PE FLYTTBAR kurv med låg 49.- Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. Ø 35, H 49 cm. Grøn. PE FLYTTBAR kurv med låg 49.- Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. Ø 35, H 49 cm. Gul. PE FLYTTBAR opbevaringskasse til seng 79.- Practical storage for toys, extra blankets etc. 100% polyester. Design: Malin Unnborn. B58 D58, H 15 cm. Mørkegrå. PE FLYTTBAR kasse med låg % polyester. Design: Malin Unnborn. B79 D42, H 41 cm. Grøn/hvid. PE FLYTTBAR opbevaringskasse % polyester. Design: Malin Unnborn. L30 H40 cm. Orange. PE FLYTTBAR kuffert til legetøj 79.- Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. L35 B25, H 15 cm. Rød. PE FLYTTBAR kuffert til legetøj 79.- Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. L35 B25, H 15 cm. Gul. PE FLYTTBAR kuffert til legetøj Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. B57 D35, H 28 cm. Rød. PE FLYTTBAR kuffert til legetøj Press together to save space when not in use. 100% polyester. Design: Malin Unnborn. B57 D35, H 28 cm. Turkis.

57 IKEA PRESS KIT / OCTOBER 2016 / 57 PH HEMMAHOS COLLECTION With a mission to make the world play more, the HEMMAHOS collection stimulates and supports unlimited fun! Turning everyday objects such as a toothbrush or pen into oversized soft toys, these are sure to insipire hilarious play scenarios. Rugs with houses printed on help build fantasy worlds, not forgetting the bed canopy. A hopscotch rug brings a great outdoor activity indoors. In bright colours, the HEMMAHOS collection also includes curtains, quilt covers and bench pads that all help to make the kid s room a bit more jolly and play-friendly! The soft toys in the HEMMAHOS collection are part of the good cause campaign Let s Play! - where for every sold toy the IKEA Foundation will make a donation of 1 to projects in some of the poorest communities in the world, supporting children s development and learning, equal participation, sports and sports activities, and of course play. SOCIAL MEDIA For endless fun and play in the kid s room, check out HEMMAHOS collection with oversized soft toys, rugs, curtains, quilt covers and bench pads. TAGS ikea, hemmahos, collection HEMMAHOS serien. Tøjdyr, blyant 99.-/stk. Gulvtæppe 39.-/stk. Pink/turkis. Tøjdyr, kaktus 59.-/stk. Tøjdyr, tandbørste 99.-/stk. Sengetelt 99.-/stk.

58 IKEA PRESS KIT / OCTOBER 2016 / 58 PH HEMMAHOS tøjdyr, tandbørste 99.-/stk.

59 IKEA PRESS KIT / OCTOBER 2016 / 59 PH PH HEMMAHOS sengesæt/2 dele HEMMAHOS gardiner 199.-/stk. WITH STARS AND CITYSCAPES, HEMMAHOS QUILT COVER AND CURTAIN INVITE FOR DREAMS IN 100% COTTON FROM MORE SUSTAINABLE SOURCES.

60 IKEA PRESS KIT / OCTOBER 2016 / 60 PH PH HEMMAHOS serien. Gulvtæppe B100 L160 cm. Grå. Gulvtæppe 39.-/stk. B50 L75 cm. Rød/turkis/pink. Gulvtæppe B133 L133 cm. Grøn. HEMMAHOS serien. Sengetelt 99.- Sengesæt 79.-/2 dele. Pude til bænk 99.- SPRING INTO ACTION ON THE HEMMAHOS RUG FEA- TURING A HOPSCOTCH PRINT THAT BRINGS A GREAT OUTDOOR ACTIVITY INDOORS.

61 IKEA PRESS KIT / OCTOBER 2016 / 61 PH PE PE PE HEMMAHOS tøjdyr, kaktus 59.- Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Design: Malin Unnborn. Green. HEMMAHOS tøjdyr, tandbørste 99.- Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Design: Malin Unnborn. Green. HEMMAHOS tøjdyr, blyant 99.- Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Design: Malin Unnborn. Yellow. HEMMAHOS serien. Tøjdyr, blyant 99.- Tøjdyr, ur 79.- Tøjdyr, tandbørste 99.- Tøjdyr, kaktus 59.-/stk. PE PE PE IMITATING REAL OBJECTS, HEMMAHOS OVERSIZED SOFT TOYS ARE SURE TO INSPIRE HILARIOUS PLAY SCENARIOS. HEMMAHOS tøjdyr, ur 79.- Soft and has moveable hands perfect if you want to learn to tell the time. Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Design: Malin Unnborn. Red. HEMMAHOS pude % polyester. Design: Malin Unnborn. B30 L50 cm. Red. HEMMAHOS pude % polyester. Design: Malin Unnborn. B40 L50 cm. Turquoise.

62 IKEA PRESS KIT / OCTOBER 2016 / 62 PE HEMMAHOS gulvtæppe 39.- The latex backing keeps the rug in place when the child runs/plays on it. 100% nylon. Design: Malin Unnborn. B50 L75 cm. Pink. PE HEMMAHOS gulvtæppe 39.- The latex backing keeps the rug in place when the child runs/plays on it. 100% nylon. Design: Malin Unnborn. B50 L75 cm. Red. PE HEMMAHOS gulvtæppe 39.- The latex backing keeps the rug in place when the child runs/plays on it. 100% nylon. Design: Malin Unnborn. B50 L75 cm. Turquoise. PE HEMMAHOS gulvtæppe The latex backing keeps the rug in place when the child runs/plays on it. Recommended for ages from 18 months. 100% nylon. Design: Malin Unnborn. B100 L160 cm. Grå. PE HEMMAHOS gulvtæppe The latex backing keeps the rug in place when the child runs/plays on it. 100% nylon. Design: Malin Unnborn. B133 L133 cm. Grøn. PE HEMMAHOS madras til bænk 99.- Stays firmly in place because it has an anti-slip surface on the underside. 48% cotton, 52% polyester. Design: Malin Unnborn. B49 L90 cm. Pink. PE HEMMAHOS madras til bænk 99.- Stays firmly in place because it has an anti-slip surface on the underside. 48% cotton, 52% polyester. Design: Malin Unnborn. B49 L90cm. Black. PE HEMMAHOS sengetelt % polyester. Design: Malin Unnborn. L60 B100, D 48 cm. Black/white. PE HEMMAHOS gardiner 199.-/stk. You can easily hem the curtains to the desired length with the enclosed iron-on hemming strip. 100% cotton. Design: Malin Unnborn. B120 L250 cm. Dark blue. PE HEMMAHOS sengesæt 149.-/2 dele. 100% cotton. Design: Malin Unnborn. Quilt cover B140 L200 cm. Pillowcase L80 B80cm. Dark blue. PE HEMMAHOS sengesæt 79.-/2 dele. 100% cotton. Design: Malin Unnborn. Quilt cover B140 L200 cm. Pillowcase L80 W80 cm. Multicolour.

63 IKEA PRESS KIT / OCTOBER 2016 / 63 HEMMAHOS collection STOP MOTION FILM The stop motion film shows HEMMAHOS alarm clock animated in a fun way, ticking away and sounding the alarm. FLYTTBAR storage series STOP MOTION FILM The stop motion film shows FLYTTBAR trunk animated in a fun way, with children s items flying into the trunk before it closes. METRE FABRICS FILM The film shows the new metre fabrics used creatively in sewn clothing and necklaces worn by a vibrant dancing crowd. PÅTÅR coffee FILM The film shows a farmer from Peru talking about growing organic coffee. There s also a local UTZ-representative talking about what the certification means. VARDAGEN kitchen utensils GIF SLIDESHOW The slideshow covers images of VARDAGEN kitchen utensils including the grater, potato masher, balloon whisk and peeler. TARVA day bed GIF SLIDESHOW The slideshow covers TARVA day bed in function as a sofa in daytime, and folded out as a double bed at nighttime.

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