Visit our new website. mygermania.com. Online Marketing Package

Transcription

1 Visit our new website mygermania.com Online Marketing Package

2 German clichés or values? What one experiences as clichés, the other experiences as clear values our customers experience it as tangible benefits. Because, to be honest, we are really presistent when it comes to developing pioneering products. Who wants things halfway? Obsessed with details when it comes to manufacturing our furniture that is not only nice to look at but also easy to mount and use. Accurate when it comes to completeness. Anybody who buys our flat-packed furniture can be sure that all components are on Punctual, as nobody wants to wait to put inspiring furnishing ideas into practice. So, in the best sense, these are valu-able clichés that leave MADE IN GERMANY to be a globally recognized quality label as well as a performance promise. With our company name, GERMANIA, and our company maxims we are committed to these attributes. Innovative spirit as well as highest precision in the development and manufacturing process are our standard. Our product range is characterized by its high quality and flexibility. Attentive care as well as personal full service are our team s passion. Germania Who we are and what we do 180 employees who work every day to perfect the design, development, production and the sale of our furniture. We manufacture flat-packed furniture for comfortable, modern and individual living. Here, the focus is on wardrobes, offices and home furnishings. 62 years 62 years of experience in the production of flat-packed furniture have shown us that tradition and modernity can be perfectly combined. In about 25 countries in the world, we are supplier of flat-packed furniture. Therefore, we are experts in the stationary trading as well as in online trading. The people with their individual needs are always in the center of our ideas, values and objectives. From tradition and our passion for flat-packed furniture results our new and contemporary claim Made in Germany. Made by Germania. 2 3

3 Dear customers, the very positive developement of e-commerce in the recent years has made a fundamental data-provision of the digital point of sale increasingly important. Therefore Germania has expanded its content-strategy. As part of this info sheet we would like to briefly explain how we will support you in the future. Image data, detailed product data, product texts, videos and icons are only some of the measures that we provide our products with. In case you need further information, do not hesitate to contact us. Cut pictures We look forward to a good cooperation. Peter Albat Karina Schrautemeier Sales director e-commerce Marketing Manager closed Also available from different angles. Detail shots oppend PRODUCT PICTURES A PICTURE SAYS MORE THAN 1000 WORDS... This is especially true when shopping online. In order to present our products as optimally as possible, we deliver high-quality pictures of our furniture. Lifestyle images INFOGRAPHICS Kommode 3216 / "OSLO" Breite: Höhe: Tiefe: 144 cm 85 cm 40 cm Line drawings with dimensions. Line drawings. 4 5

4 Function icons PRODUCT TEXTS MELAMINE QUALITY ADJUSTABLE DOOR DAMPER SELF-CLOSING RESIN COATING ABS EDGES SHELVES BOW HANDLES On request, we will also provide (sample-) product texts. GLASS FRONTS GLASS SUPPORT TOUGHENED SAFETY GLASS METAL SOLID WOOD With the background of SEO we are kindly asking you to not copy CAN BE MOUNTED EXTENDABLE SPACE FOR them one on one. CABLE CHANNELLING IN REVERSE CLOTHES RAIL EDGE HANDLES METAL Our feature icons explain the functions of the furniture and thus show the customers the added value you receive when purchasing furniture from GERMANIA. The Made in Germany icon also plays an important role. HANDBAGS With our extensive product data, you should have a role to write excellent product texts. PRODUCT VIDEOS SET MARKETING To show our furniture to the customer in an appropriate atmosphere, we shoot our living environment images with great attention to detail. Many combinations of furniture shown on the moods are offered in sets. Thus, the ordering process is simplified and increases the average transaction value

5 STORY-TELLING We let our designers speak! With our design facts, we would like to tell our customers what the individual designer thought about the design of the furniture. GW-LESINA Walnut repro Stone grey visit our new website mygermania.com INTRODUCING: GW-LESINA Design Facts: - Italian flair and sculptural design are mixed with a warm grey and dark wood tones. - Classical surfaces and a clear layout of the line show influences of the Bauhaus. - GW-Lesina is a true miracle of storage space for all matters, whether you want to use it as a shoe cabinet, sideboard or as a chest drawers. - Back to the sixties: a glass stage in smoked glass puts your favorite pieces in the limelight, while the area below the glass stage offers enough space for your everyday belongings. - confident and present in the entrance hall, dining room, bedroom and everywhere else - GW-Lesina also includes a matching round or square mirror. - The optional coat hanger consists of dynamically curved black steel with large circular solid wooden hooks. - The 2 filigree black L-feet in the front and the 2 hidden feet in the back give the furniture a flowting lightness and make an analogy to the setback of the glass stage. Hard Facts: - plenty of storage space behind 2 large doors - The bronze smoked glass, as an eye-catcher, offers additional storage space. -2 color schemes (stone grey with walnut repro or walnut repro with anthracite) - high-quality furnishings: all visible edges in ABS und with softclose fittings - surfaces with scratch-resistent melamine resin coating 2 8 9

6 ARTICLE DATA Through our product information management (PIM) system we can provide all existing product data available. Information that we make available to you: EAN, Item, vendor product name, brand, material body, material front / doors, product dimensions, compartments inside dimensions, drawer interior dimensions, shipping routes, total dimensions (length, height, width / depth, possibly in diameter), assembly work (yes / no), Doors, drawers, special, exterior color (s), country of manufacture, the net weight (in grams), number of separate packages, package measurement per box (in cm), gross weight incl. packaging, and more. The data can also be provided as CSV file. ELECTRONIC DATA INTERCHANGE Germania guarantees fast and uncomplicated transmission and confirmation of orders and invoices via EDI (electronic data interchange). Automated inventory reports are standard as well as shipping notices and package tracking

7 MICHAEL KÜNSTLER -JUNIOR KEY ACCOUNT MANAGER- GERMANIA WERK KROME GMBH & CO. KG SCHÜTZENSTR SCHLANGEN + FON: MOBIL: MAIL: M.KUENSTLER@MYGERMANIA.COM