The Dots nr.15 Milan Design Week Media Pack 2018

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1 The Dots nr.15 Milan Design Week Media Pack 2018

2 Welcome to The Dots nr.15, the yearbook of Dutch Design for The Dots magazine provides a complete guide of all the Dutch exhibitors during the Salone Internazionale del Mobile and the fuorisalone since 2010, containing in-dept editorials including portraits of designers, interviews and articles of influentials within the Dutch design community. The upcoming edition is back in magazine format and designed by our new graphic design studio Team Thursday. The Dots is a publication of Connecting the Dots Jacob van Lennepkade 386-II NL NM Amsterdam +31 (0) connecting@thedots.nl thedots.nl / dutchdesignpressdesk.nl

3 In April 2018 will be published the fifteenth edition of the Dutch design magazine The Dots during Milan Design Week. The magazine provides a comprehensive overview of all Dutch Design presentations in Milan and can be picked up for free at all Dutch presentations. Milan Design Week is worldwide regarded as the most important trade fair for the furniture and design industry. The Dots The first edition of the Dots appeared during the Milan Design Week 2010, it also appeared during the London Design Festival, the Business of Design Week Hong Kong together with the Guangzhou Design Week and the Dutch Design Week in Eindhoven. The Dots magazine is always welcomed with great enthusiasm and has a growing number of readers and advertisers: on our website you can see why. All previous editions there are downloadable in its entirety. Design The Dots Graphic designers Simone Trum and Loes van Esch from Team Thursday are the new graphic designers of The Dots. Based in Rotterdam they have worked in recent years for various festivals, books and exhibitions where they won several international prizes. Their playfulness and rich use of color were decisive in our choice to work with them. Previous editions were designed by graphic design studio Haller Brun and Koehorst in t Veld. Readers audience Every year the Milan attracts over half a million visitors. A sophisticated distribution ensures that the 8,000 copies are distributed to the right visitors. The Dots is published in English as an international business-to-business magazine. The readers are professionals working in the design industry. Among them are many (interior) architects, producers, designers, buyers, and policy makers.

4 Distribution channels Prior to the fair The Dots organizes a press preview in Milan where the international press is invited to receive a first copy. It is then distributed for free in Milan at the Salone Internazionale del Mobile and the locations of the Fuorisalone (Zona Tortona, Ventura Centrale, Brera, etc.). The total circulation of 8,000 copies will be distributed as follows: - Press Preview, 500 (international press and professionals) - Free distribution The Dots in Milan, 7,500 The Dots Digital The online publication reaches a growing audience and therefore we are committed to an intensive online distribution of content through various channels such as ISSUU, the digital version of the Dots on connecting.thedots.nl and through direct mailing. This allows the content already to be available befor the Milan Design Week visitors. In addition to the printed guide, there is an online edition easy accessible on mobile devices. This online guide is linked to the Dutch Design Press Desk, and can be found at: All advertisers receive free banner on this site! Contents The Dots Magazine Besides the full list of all Dutch designers, design studios and furniture brands that present themselves during Milan Design Week, there is a clear city map of Milan with dots showing their exact location. In addition, the magazine gives insight into the Dutch design culture on the basis of articles, interviews, columns and a photo shoot with ten designers. Background The Dots appeared for the first time in 2010 in response to the demand of the Dutch Ministry of Economic Affairs, Agriculture and Innovation to take something that would stimulate the Dutch design industry internationally. Connecting the Dots was founded, the

5 magazine The Dots was the result and has since become a national and international leading platform for established and upcoming Dutch designers and brands. Advertising Prices Double page spreads inside front cover Double page spread 4,800 3,900 Full pages Inside front cover / contents page Inside back cover Outside back cover Standard full page 2,800 2,500 7,500 2,200 Half page Quarter page 1, Tariffs exclude 21% VAT (A banner on the online version of the Dots and the Dutch Design Press Desk is included in the price) Delivery specifications advertisements advertisement - deadline: March 9, 2018, Dim. b x h 210 x 297 mm - Resolution: 300 dpi, certified pdf banner banner for the website can be delivered immediately and put online within 48 hours: and - JPEG or (animated) GIF format - Dim. hxw 350 x 283 pixels, 72dpi - send URL to which the banner refers

6 Overview Published by Connecting the Dots Editor in Chief David Heldt PR & Marketing Bureau Deleau Graphic design Team Thursday Translations Bureau Kennedy Printrun 8,000 Pages 72 Format magazine A4 Colour full colour Language English More information Contact David Heldt, sales coordinator: / +31 (0) Previous advertisers Ahrend ARCO Bugaboo Creative Heroes Award Design District DESSO Dutch Design Daily Dutch Design Week DutchDFA EH&I ELLE Decoration Embassy Living Felicerossi Frame Groninger Museum Guangzhou Design Week Gulpener Heineken Inside Design Items KLM Mazda Mosa Museum voor Moderne Kunst Arnhem Nederlands Interieur Instituut NL Ambassade USA NL Consulaat Milaan Object Rotterdam Pastoe Premsela PROOFF Rabobank RADO Robert Bronwasser Sandwichbikes Stichting DOEN Stimuleringsfonds Creatieve Industrie TextielMuseum Vitra Woonbeurs 22+2 collective

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