Company Profile. History. The Contract Division

Transcription

1 Company Profile History 2nd Leaf - The Eco-friendly Home by Chateau d Ax The Contract Division Contacts: Italy Lorena Maiocchi Ph Mob mail: lmaiocchi@chateau-dax.it Foreign dept. Monica Formenti Ph mail: mformenti@chateau-dax.it

2 Company profile A French name for an Italian company, which has turned Made in Italy into its main strength. Founded in the early Fifties, at first it manufactured traditional sofas and soon became an industry leader. Its relentless research work led to the development of an unmistakable range: over 300 exclusive styles, over 1000 colours, a careful selection of hides and fabrics have always been the trademark of any Chateau d Ax product. The launch of its franchising network in 1995 made it grow relentlessly so that now it has 350 stores across the world. Challenges are a constant in the life of the Chateau d Ax group, and its customer base, which is now increasingly varied, made the purchasing stereotype evolve until the Lentate sul Seveso-based company could expand its target by 360. Hard work is the epitome of the many innovations and the ever-proactive attitude with which this Brianza-based company wants to face a market that has been slowed down by the economic crisis over the last few years. Chateau d Ax has established itself as a leader in the manufacture of sofas through its timeless solutions that decorate with elegance any kind of home, from the most classical to the most modern and contemporary ones. Chateau d Ax designs its sofas with comfort and ease in mind, without neglecting good looks: furniture that is beautiful to look at, to make any home more intriguing. After years of experience and research, the company can provide an extremely wide range of products to cater to the needs of any kind of consumers. It has made investments in the introduction of state-of-the-art technology to make sure its products always fulfil the highest quality standards. All production processes are environmentally certified. In this respect, Chateau d'ax has retained and expanded its undisputed leadership and has opened its doors to the international markets, where it has proven to be extremely popular, especially in the United States and in Europe. Currently, the company has stores and franchises in Europe, North America, Latin America, South Africa and the Far East.

3 History Chateau d Ax opened its business in 1948 as a result of the Colombo family s hard work and dedication in Lentate sul Seveso, a small town between Como and Milan, an Italian region that is known all over the world for its traditional handicrafts. Chateau d Ax s dedication has gone on for decades, so that now it has become synonym with modern living, adjustable to the most fashionable dimensions of personal taste, from designer to romantic, to new luxury. In the Nineties, Chateau d Ax opened its doors to franchising, unveiling its first Italian franchise in The company kept growing abroad and in 2001 there were as many as 100 Chateau d Ax stores across Europe. Just four years later, in 2005, the number of European stores had already doubled. Driven by its dynamism and creativity, in 2006 the company started to produce its Cucina kitchen range, providing a full spectrum of unique furnishings, in which design and research grow together, interpreting contemporary living in ever-different contexts, a pioneer of new trends and new tastes of the world of living. This led to the launch of Case Chateau d'ax, three home collections to cater to all needs: DINAMICA, solutions for a younger, trendier market. It is the epitome of affordable living. DESIGN, furniture with a special bent for design, which does not stop at looks but embraces function as well. A full range of furnishings for diverse users, especially for families. DELUXE, the high-end Chateau d'ax range. A perfect combination of planning, innovation and new materials, for exclusive homes for the discerning customer. Over the years, the franchising network has grown too. There are now 350 single-brand Chateau d Ax stores across the world.

4 2nd Leaf - The Eco-friendly Home by Chateau d Ax Chateau d'ax kicked off its process of innovation during the last edition of Salone del Mobile (Milan s International Furniture Fair) with the presentation of More is Better, offering designs for the home based on a new concept of domestic living with practical turnkey solutions created by the Chateau d'ax Contract division. This area of expertise is strengthened through partnerships with designers and manufacturers for the development of functional solutions, activities that work perfectly together to ensure the delivery of successful contract designs. Going back over our journey, remaining true to the company s philosophy by which research, development and creativity evolve together, and having reached the conclusion that green living can improve our quality of life, has led to the creation of the Eco-friendly Home by Chateau d Ax. This concept of a home with an environmentally responsible design, where value is added to products through innovation, has been created thanks to the work of a skilful team that knows how to combine respect for nature with a passion for design. The structure of the exhibition space at the Salone del Mobile 2014 will be created in cooperation with companies such as Stratex Living, Caeser, Bticino and Carminati Serramenti, using materials attentive to the environment. Contemporary living trends and experiences dictate what it means today to design a home with respect for the environment; a home furnished with the Chateau d'ax Deluxe collection, created with the same concept of green culture. Deluxe is the top of the range of Chateau d'ax s products, a range in which design, innovation and the search for new materials have joined forces to create elegant spaces for a demanding target market. Lightweight and embracing, with a dynamic design, generous seat depths and cushions with goose down stuffing, these are the distinguishing features of this collection that will be presented at the Salone del Mobile To meet the growing awareness of environmental issues, the greatest attention has been paid to the selection of materials and leather processing techniques that do not involve the use of chrome and make it possible to obtain leather with natural characteristics. Black walnut Noce Canaletto is the material chosen for the furniture, which has been designed with great attention to detail, such as the doors cut at a 45 angle, the thickness of the wood and the practical push-pull mechanism of the Salice hinges. The generously sized kitchen has a wall-hung base unit, whilst the wall cupboards are of a modular design and can be arranged in aerial compositions that appear to be suspended in space; this great freedom to create compositions is repeated in the living room, creating an impression of continuity in the home. This project embraces a new way of interpreting the home designed with the greatest attention to detail. It makes green design and technology accessible to all and in any situation thanks to a different and innovative take on furnishings.

5 The Contract division Thanks to the experience gained over 60 years of business, to its modern, high-tech facilities, to the organisation of the company itself and its strong partnerships with leading International companies, Chateau d Ax can today offer a complete range both from the viewpoint of product supply as well as turnkey services, covering all design phases. In this sense, the Chateau d Ax contract division represents a unit specially created to provide turnkey supplies of furniture and interior layouts for homes and hospitality facilities not only for the Italian market but also for fast-growing foreign markets. An ability consolidated through partnerships with designers and manufacturers for the development of functional solutions designed to meet specific needs. The success of Chateau d Ax is based on its painstaking attention to the 4 key processes in the creation of turnkey projects: 1. ANALYSIS & DEVELOPMENT Meticulous project analysis, in-depth examination of details and the flexibility to develop the settings and elements conceived by the architects both virtually (rendering) as well as actually (mock-up), enabling times and costs to be optimised in the working phase. 2. PRODUCTION, PLANNING & COORDINATION Chateau d Ax offers the best response to all the technical details requested and shared by the client, guaranteeing concrete delivery times. 3. DELIVERY AND INSPECTION Chateau d Ax can ensure the coordination and management of the project in all of its phases, maintaining, if requested, central control also in the conduction and direction of installation and inspection. 4. SUPPORT Chateau d Ax undertakes to always guarantee careful post-sales assistance. Chateau d Ax offers high quality solutions for all project levels, maintaining a careful and appropriate sales range and guaranteeing full compliance with delivery times and punctual service and support.

6 The Chateau d Ax Contract division puts itself forward as the ideal partner (and not just supplier) In real estate operations both for businesses as well as for final customers by offering: For businesses: Co-marketing activities; Possibility of concept study and development, 3D rendering and mock-up. For final customers: Basic complete furnishing solution with exclusive terms and conditions; Possibility of full customisation; Special consultancy for the study and creation of the design. Choosing Chateau d Ax today means enhancing all the feelings that make us proud to be Italian. A style based on quality, producing furnishing collections 100% made in Italy, by the expert hands of craftsmen who put all of the principles of what it means to be Italian into what they create.