The annual directory of the BCFA Media Information
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1 The annual directory of the BCFA Media Information
2 BCFA DESIGNINSIDER DIRECTORY 2017 The annual directory of the BCFA The official directory of the BCFA 2018 Targeted readership DESIGN INSIDER is sent to a meticulously researched audience of 3500 specifiers who work in larger organisations across all contract interior specifier markets: hotel, education, leisure, health, office and international residential industries DESIGN INSIDER is the annual guide to British contract interior design and is published by the British Contract Furnishing Association. This beautifully designed publication is produced to the highest editorial standards and showcases BCFA members to the commercial interior design and furnishing market in the UK and worldwide. Essential reading High quality relevant editorial written by industry experts Supportive advertising environment Beautifully produced publication with contemporary design UK distribution Targeted circulation to named interior design and furnishing specifiers in the UK International distribution Available worldwide at leading events. Digital edition forwarded to registered international recipients. Available from the BCFA website 12 month return on investment Unique reference guide that generates awareness and response over a 12 month period.
3 DESIGN INSIDER is the only publication promoting the case for British led companies and brands and is uniquely placed to represent the best of contract interior design at home and overseas. DESIGN INSIDER is the only annual publication that showcases all BCFA members and also covers the specification chain of all market sectors, reaching an audience of specifiers, architects, consultants and designers across the entire spectrum of interior design and contract furnishing. This is a substantial publication with a contemporary visual appeal, that showcases the exacting high standards of BCFA members and is the only media brand dedicated to solely promoting those companies who have acquired the international accreditation mark of the British Contract Furnishing Association. DESIGN INSIDER is sent to carefully selected individuals throughout the supply chain in the delivery of interior design and furnishing projects and enables them to easily locate BCFA accredited members that they can rely on to provide an exemplary service. The publication s contemporary design positively showcases BCFA members work. Company profiles that appear within INSIDER will create maximum impact and unlike most other publications awareness and response will continue to be generated over a full twelve month period.
4 DESIGN INSIDER is the ideal platform for BCFA members to present, promote and publicise their products and services to those involved in the creation, production and delivery of design projects for all types of building. Editorial profile Inside Track Editorial features include interviews with designers and architects on trends and exciting developments in hotel, education, office and healthcare building and design. Knowledge Centre Researched information to provide knowledge and guidance on the specification and supply of interior design solutions, products and materials. Inspired collection Engaging and inspiring editorial features showcase hotel, education, health and office projects that have been undertaken in the previous twelve months. These are reviewed with high quality colour photography of interiors and exteriors, and insightful editorial comment on their design, development and architecture. Event Directory (UK & International) UK and international events in the forthcoming year are listed and profiled in a new section. Business & Social A guide and social diary of BCFA member events and exhibitions over the past 12 months and in 2018 Display Showcase BCFA company profiles designed to a high standard will complement the overall style of the guide and include approximately 130 words, an image & logo. Member Directory An easy to use A-Z "free of charge" directory lists all BCFA members with a black & white logo and key categories to present their company.
5 A meticulously researched controlled circulation means DESIGN INSIDER s readership covers specifiers across the industry in senior positions. Readership profile The circulation of DESIGN INSIDER has been meticulously researched. Data research has been conducted on an unprecedented scale by the BCFA to ensure that specifiers across all relevant industry sectors will receive the directory. The directory s readership covers those in senior positions involved in the building, interior design and furnishing of hotels, educational establishments, sport arenas, offices, international residential projects, hospitals and healthcare centres. Specifiers and buyers Owners and operators Building Developers Architects Interior Designers Facilities Managers DESIGN INSIDER is targeted towards larger organisations, which means advertisers can showcase their company to specifiers with significant budgetary responsibility. The DESIGN INSIDER BCFA yearbook comprises paid-for subscriptions and named individuals who comply with our terms of control. High pass on rates and the fact that the directory is retained for at least year ensure higher readership rates than many monthly trade magazines. DESIGN INSIDER is also distributed at leading design exhibitions, trade shows and events. Digital edition Benefits to BCFA members include the ability to deliver the publication via a URL Link to any potential contractor in the UK and worldwide. All advertisements placed in the print edition of the directory will also appear in the digital edition free of charge. The DESIGN INSIDER Digital Edition provides a compelling advertising opportunity for BCFA members to showcase their credentials to customers in the UK and overseas.
6 Quality of advertisements Please note that there is a quality control process for the design and production of advertisements and some may not be accepted unless meeting this standard. Advertising options To find out how DESIGN INSIDER can help promote your business to an UK and international audience of contract interior design specifiers please contact BCFA Office: +44 (0) Mary Nannery: Membership Manager Supplying artwork Print-ready high resolution CMYK PDFs (not RGB) including 3mm bleed and trim marks for full-page or DPS artwork. Any non-pdf artwork should be supplied in correctly sized Adobe InDesign, Adobe Photoshop, or Illustrator formats along with all supporting fonts and graphics files. Imagery should be produced at a minimum of 300DPI. We cannot accept Quark Xpress or CorelDraw files. We regret we are unable to accept responsibility for the outcome of digitally supplied material unless accompanied by an exact colour proof. Display advertising for DESIGN INSIDER mechanical specifications DPS (HxW) Trim size Type size Bleed size* Full page (HxW) Trim size Type size Bleed size* 297mm X 420mm 287mm X 410mm 303mm X 426mm 297mm X 210mm 287mm X 200mm 303mm X 216mm *Please remember to request a 3mm bleed around the page when full-page or DPS artwork is being produced. Keep live matter more than 5mm within trim size. Double page spread Full page All artwork needs to be sent to: mixcreate@mixinteriors.com
7 Profile guidlines Member profiles Full page profiles Half page profiles Image Half page Image Quarter page 300dpi 300dpi jpg jpg Logo Full colour -.eps/.ai file Logo Full colour -.eps/.ai file Address box to include Web address Address box to include Web address Address - 15 words max Address - 15 words max Telephone Telephone Body copy 360 words max Body copy 130 words max
8 Advertising rate card Display Advertising Double page spread Full page Inside front cover Inside back cover Outside back cover Member company profiles Designed and edited company profiles. Up to 380 words per page and one large image plus logo per page. Full Page up to 360 words, half page image + logo Half page up to 130 words, quarter page image + logo Member directory listing Classified entry (includes b+w logo) Free Supplying images and logos Imagery should be produced at a minimum of 300DPI and supplied as jpeg or tiff files. Logos or Lineart should be supplied as eps, Illustrator or PDF files. Any imagery or text in logos should be converted to paths or curves. We regret we are unable to accept responsibility for the outcome of any digitally supplied material unless accompanied by an exact colour proof.
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