FLUTE BEDROOM SET Marketing Brief

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Virginia Walton
5 years ago
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1 FLUTE BEDROOM SET Marketing Brief

2 THE SOUNDS OF SILENCE

3 Your heart appreciated all applauds. Your mind has treasured all accolades. Your soul has incarnated all desire. The way ahead isjust savoring the success. That s when you need to calm down with theserene symphony of flute. That s when you enjoy the sounds of silence.

4 flute bedroom set

6 flute bedroom set

7 flute bedroom set

8 flute bedroom set Flute bed set offers the newest trend in bedroom designs that amazingly blends the concept of modern spirit with comfort and style. Its unique, contemporary design creates an ambience of sophistication that compliments the rich & classic touch of your home decor. The concept has been conceived purely from user centric observations and lifestyles. The design is very modern and futuristic. This pragmatic bedroom set compliments an urban setting because of its emphasis on multiple usage and storage. Storage provisions are given to maximize the utility of each product as well as to help create an organized, clean, and hygienic environment in the bedroom space The product design has been worked out considering Indian scenario of space availability and the user profile. The straight line construction and minimum number of open shelves help in creating maintenance free bedroom spaces. The flat pack products are easy to transport, assemble and dismantle as and when required. The distinguished look of this furniture will truly transform any bedroom space. Flute bedroom set is largely made of MDF with high quality PU paint used for surface finish and have ample utility features including lots of storage space.

9 flute bedroom set Flute bedset includes following units. Platform bed (king ) with bedside mobile unit. Bedside table 4 door wardrobe. Dresser Seat cum storage unit Study cum chest of Drawer Media wall unit / organiser.

10 Flute Platform bed (king) with bedside mobile unit. The ultramodern Flute Platform Bed makes the ultimate statement in style and design. Available in dual colour camel and mocha,mostly all visible components are in polyurethane (PU) while other panels are in melamine finish. A high graded polyurethane paint with 6H scratch resistance is used as finish on the medium density fiber board. Bed includes two back rest cushions in brown synthetic leather. The bed includes specially developed flexible LED lights, with inbuilt switch in headboard, eliminating the need for table lamps. Flute bed is well engineered with concealed metal structure, which adds strength to its aesthetic design and is an ideal example of rare combination of elegance and strength. The Flute Bedroom set makes smart bedroom furniture for storage and style. Intelligent use of design and engineering allows maximum utilisation of space for storage of everyday sheets, pillows, extra blankets and other bedroom articles. The bed understorage is divided into three compartments. Two compartments from headboard side can be accessed from the top of the bedstead where synthetic leather handle is provided. The third compartment which is a pull out drawer unit and can be accessed from tailboard side with synthetic leather handle.. Bedside mobile unit is a unique and well thought attachment with the bed. It has sufficient storage space,plus it acts as a table to keep a cup of coffee or a TV remote.

11 Flute Platform bed (king) with bedside mobile unit.

12 Flute Platform bed (king ) with bedside mobile unit.

13 bedside mobile unit. Material MDF with PU finish Casters

14 Headboard of Flute bed showing flexible Led lights

15 Flute bed showing flexible Led lights

16 Bedstead of Flute bed

17 Box storage Synthetic leather handle

18 Flute bed showing storage Syn. Leather handle Pullout drawer storage

The bedside table is made of MDF with PU finish.

19 Bedside Table The bedside table is the perfect accompaniment to flute bedroom range. Well proportioned with its drawer. It s the perfect partner to Flute bed. The bedside table is made of MDF with PU finish. The height of the side table perfectly gels with the headboard of the bed and can be used on either side of the bed.

20 Flute dresser A multi faced dresser with storage and elegant looks contains mirror, hanging space, day to day dressing objects, storage for cosmetics, shopping bags, laundry bags, and much more Product is slightly different as shown in the image

21 Dresser to fulfill your self grooming experience Hanging space for used as well as ready to wear clothes, belts, scarf s, ties etc Shelf for keeping day to day linen and dressing objects

22 Dresser to fulfill your self grooming experience drawer for elaborate dressing, jewellery

23 Flute 4 Door wardrobe Flute bed set has a four door wardrobe without mirror in camel and mocha colour combination. It has hanging rods, shelves and two drawers which provide separate and dedicated space for His and Her clothes and other belongings thus providing maximum utilization of storage space.

24 Flute 4 Door wardrobe

25 Media wall unit / organiser This Media wall unit cum organiser will transform your bedroom into an area of entertainment. With space for LCD screen, audio systems, DVD and electronic gadgets which is essential in today s scenario, this FLUTE WALL UNIT is designed to make the entertainment experience enriching. Confident, minimalist with pure simplicity is the hallmark of design. This Wall unit also has provision to display artifacts on the top shelf which is wall mounted. With TV displayed on the wall and other electronic gadgets on the base structure a complete solution to entertainment resembles a contemporary theatre.

27 Seat cum storage unit we know the users the best... the change in bedroom living is what every body is going through......and we know we need to spend quality time in evenings or on weekends with our loved ones, over a cup of tea / coffee or sometimes quality time for our own selves to update what is happening in and around the world with help of magazines, or browsing on laptop, seating on a pouf near the window. the side surface of the seating helps to carry your cup of coffee /laptop/books, wherein open shelves can take care of your weekly magazines/current books you want to read. At the end of the day we also want to store valuable books or some other material, that is what exactly this product does for you to make to utmost comfortable and at your leisure.

28 Seat cum storage unit Convenient seating in bedroom Space for keeping books, magazines etc For Storage

29 Study cum chest of Drawer Product simply derived and designed for today's lifestyle and their current need of study and storage. The innovation and technology has changed a lot of furniture around us and one on them is study unit. The laptop has replaced the computer and cpu and here the new need is to accommodate small work area with storage for the same. we have also considered a LED task light suitable for laptop study, The illumination is such which does not hinder the other activities of the bedroom. The other storage of our day to day documents, study material vary in sizes. they also need enclosed storage space in terms high maintenance requirements we have encapsulated the requirement in the same unit as cheat of drawers. the unit becomes your day to day organizer and helps to get going for the next day...!!

30 Study cum chest of Drawer Study area 3 Drawers for storage flexible Led light

31 Study cum chest of Drawer Space for keeping laptop and other gadgets

32 Study cum chest of Drawer

34 MATERIAL AND FINISH

35 MATERIAL AND FINISH FLUTE BED Prelaminated Particle board MDF with PU fininsh

36 MATERIAL AND FINISH PRODUCT BEDSIDE MOBILE UNIT SEAT CUM STORAGEUNIT MATERIAL MDF MDF FINISH PU PU STUDYCUM CHEST OF DRAWER MDF PU MEDIA WALL UNIT/ORGANISER DRESSER MDF MIRROR BACK PANEL & DRAWER FRONT MDF PU MIRROR BACK PANEL & DRAWER FRONT PU OTHER PANELS PLT OTHER PANELS - MELIMINE IMPRIGNATED PAPER LAMINATION 4 DOOR WARDROBE DOORS MDF BODY - PLT DOORS PU BODY MELIMINE IMPRIGNATED PAPER LAMINATION

37 QUALITY TESTS S.No. TEST RESULT BENEFITS TO THE CONSUMER 1. Pencil Hardness Achieved 3 H Better Surface Resistance to Scratch 2. Stain Resistance Passed Due to PU coat applied over the panel we can remove Stains of coffee, Tea and even Ball pen ink with releasing agent with out affecting Surface Finish. 3. Gloss Level Achieved 90 unit at 60 degree angle Which gives Good aesthetics to product 4. Impact test Passed Which gives Better resistance towards Impacts. ( Ball Impact) ( Vertical as well as Horizontal) and avoid Peel off of Coating 5. Cross adhesion Test Passed Better Resistance against Peel off.

38 PU Coating Process for FLUTE Bed Set STEPS PROCESS INVOLVED RAW SANDING SEALER COAT SEALER COAT SANDING PUTTY FILLING PUTTY SANDING SHALLOW COAT SANDING TOP COAT FINE SANDING * BUFFING * PURPOSE To get even finish along the surface. To seal porosity in MDF board, to avoid swelling due to moisture. To get even finish along the surface. To fill pin holes and dent marks To get even finish along the surface. To get even Primary colour coat. To get even finish along the surface. Provides good aesthetics to the product To Remove picks and valleys before Buffing process To Get gloss finish of panels. * NOTE:- For matt finish panels fine sanding and Buffing process is not required.

39 PRODUCT DIMENSIONS: FLUTE BED PRODUCT Dimensions (in mm) Width Length Height FLUTE PLATFORM BED Over all BEDSIDE MOBILE Over all UNIT Recommended Coir mattress size: Flute king Bed : 78 x 72

40 PRODUCT DIMENSIONS: PRODUCT Dimensions (in mm) Width Depth Height FLUTE BEDSIDE TABLE Over all FLUTE DRESSER Over all FLUTE 4 DOOR WARDROBE Over all FLUTE SEAT CUM STORAGE UNIT Over all FLUTE STUDY CUM CHEST OF DRAWERS Over all FLUTE MEDIA WALL UNIT Over all

41 PRODUCT DETAILS Item Code Description W/H Unit Cons Basic (Rs.) Unit WD Basic (Rs.) Unit Excise Duty (Rs.) FUBEDKGBDFLUT887 FLUTE PLATFORM BED (KING) WITH BEDSIDE MOBILE UNIT FUBEDBSTLFLUT887 FLUTE BEDSIDE TABLE FUBEDCD4WFLUT887 FLUTE 4 DOOR WARDROBE FUBEDDRTLFLUT887 FLUTE DRESSER FUBEDSCSUFLUT887 FLUTE SEAT CUM STORAGE UNIT FUBEDSCCDFLUT887 FLUTE STUDY CUM CHEST OF DRAWERS FUHECMWLUFLUT887 FLUTE MEDIA WALL UNIT

42 STACKING AND PACKINGDETAILS: Packing Instructions: FLUTE PLATFORM BED (KING) WITH BEDSIDE MOBILE UNIT FLUTE BEDSIDE TABLE FLUTE 4 DOOR WARDROBE FLUTE DRESSER FLUTE SEAT CUM STORAGE UNIT FLUTE STUDY CUM CHEST OF DRAWERS FLUTE MEDIA WALL UNIT : Pkts -8 Nos :Pkts - 1 Nos. : Pkts 5 Nos. : Pkts 3 Nos. : Pkts 2 Nos. : Pkts 2 Nos. : Pkts 2 Nos. Stacking Instructions: Horizontal stacking, up to a maximum of 3 packets one over the other. General Handling instructions are mentioned on the cartons.

43 PRODUCT BOOKING DETAILS Standard Range Baan Co : 235 Warehouse : manufactured RPL Booking to be done locally by branches. Standard delivery time: EX-STOCK to upto 4 weeks Order booking assistance : fighoec@godrej.com

44 FURNITURE CARE DETAILS TO KNOW ABOUT FURNITURE CARE PLEASE REFER TO THE CARE BOOKLET FURNITURE CARE AVAILABLE AT OUR STORES WITH THE PURCHASE OF THIS PRODUCT. YOU CAN ALSO LOG ON TO g/furniture_care.htm

45 For any further details contact: INTERIO Home Marketing. Plant-04. Godrej & Boyce Mfg Co Ltd. Vikhroli, Mumbai. Tel:

COSMOS On-trend modern collection. PORTOFINO Raising the standards in bedroom design. SIGNATURE Hand finished bedroom furniture.

COSMOS On-trend modern collection. PORTOFINO Raising the standards in bedroom design. SIGNATURE Hand finished bedroom furniture. 3 Celebrating over 40 years in business our future vision is to be the brand of choice and to continue to be the leading manufacturer of ready assembled furniture, all of which is made here in Britain.