RETAIL DISPLAY SOLUTIONS POP-UP + TEMPORARY RETAIL LOOK BOOK VOLUME 10

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Branden Terry
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1 RETAIL DISPLAY SOLUTIONS POP-UP + TEMPORARY RETAIL LOOK BOOK VOLUME 10

2 Rapid Retail Mobilization Where You Need It. When You Need It. Retail is no longer defined by four walls and a long-term lease. With temporary retail and pop-up shops on the rise, there are more opportunities than ever to move more merchandise. Take a space, any space. An empty storefront for short-term rent. A retail incubator. A shop in a shop. A nook or cranny in an airport or arena concourse. A dead area near a venue door or elevator. You show us an area through which your customers walk, and we'll show you an opportunity to make a sale. We believe that portable retail systems must be adaptable to the limitless shapes and sizes of potential spaces out there. We tailor solutions specifically to the area you are looking to outfit. But no matter the size of your space, or the duration of your lease, you can rely on the same expertise, creativity and ingenuity that we have been known for over the past 35 years. Durability. Flexibility. Mobility: The requirements for portable retail, and the long-standing hallmarks of OPTO's modular systems. 2 (800) 248 OPTO optosystem.com 3

Pop-Up Shop Modular Construction for Quick Pop-Up Solutions.

series of walls, columns, bases and soffits that easily link together to

3 Pop-Up Shop Modular Construction for Quick Pop-Up Solutions. A comprehensive retail space with a permanent feel, the Pop-Up system is a series of walls, columns, bases and soffits that easily link together to create limitless size and shape configurations, to fit your unique space requirements. This flexibility and easy assembly significantly reduce your construction time. You also have the ability to amplify your brand, on both the interior and exterior of the structure, with graphics and signage. Finish with integrated locking gates for maximum security. 4 (800) 248 OPTO optosystem.com 5

Immediate Marketplaces Destination Retail Ideal For Local Brands.

systems, and are populated with an impressive diversity of local Chicago brands.

4 Immediate Marketplaces Destination Retail Ideal For Local Brands. PHOTO BY TOM HARRIS DESIGN BY GENSLER Retail incubators at Navy Pier are integrated with OPTO's durable and flexible systems, and are populated with an impressive diversity of local Chicago brands. During off-hours, a strong, sturdy and mobile security gate protects the space and merchandise. No need to move anything! PHOTO BY TOM HARRIS DESIGN BY GENSLER Once business hours arrive, the security gates easily unveil the retail space. Virtually no preparation time is required to set the store for the day's business, and to accommodate the heavy tourist traffic sure to come. PHOTO BY CINDY NAVARRO DESIGN BY GENSLER 6 (800) 248 OPTO optosystem.com 7

presence. These locations are always looking for ways to keep locals coming back to immerse themselves in the latest experiential retail.

or for established and newcomer brands alike to expand their reach into the immediacy and spontanaiety of concourses.

5 Retail Incubators A Blank Canvas for an Amazing Story. Are you an upstart brand looking for a retail foothold? Malls, marketplaces and other retail meccas often have pre-existing structures, or incubators, that are ready and waiting for a retail presence. These locations are always looking for ways to keep locals coming back to immerse themselves in the latest experiential retail. These are perfect low-risk opportunities for e-commerce retailers to test brick-and-mortar waters with the freedom of a short-term lease, or for established and newcomer brands alike to expand their reach into the immediacy and spontanaiety of concourses. Virtually the full gamut of OPTO's systems are possible in these preset spaces, and can be tailored as needed. TANGIBLE BY WASHINGTON PRIME GROUP COLUMBUS, OHIO 8 (800) 248 OPTO optosystem.com 9

Mobile Merchandising Cart Take Your Gear to the Crowd!

OPTO's mobile cart can be moved and placed within moments literally anywhere in

Concourses, club levels, upper decks, entrances, ramps, next to food concessions,

OPTO's full menu of modular accessories can be utilized in limitless ways, and

Need a different cart structure than what is shown? Just ask!

6 Mobile Merchandising Cart Take Your Gear to the Crowd! The ultimate in event retail flexibility. OPTO's mobile cart can be moved and placed within moments literally anywhere in your venue where foot traffic is abundant. Concourses, club levels, upper decks, entrances, ramps, next to food concessions, under escalators, near elevators - even within the same room as the event! OPTO's full menu of modular accessories can be utilized in limitless ways, and tailored graphics and signage are easy! Need a different cart structure than what is shown? Just ask! We can customize the shape and size of our mobile carts to accommodate your requirements. A simple, clean mobile cart silhouette is ideal for any live event, merchandise category, or retail space. Choose virtually any powdercoat paint finish and laminate to reflect your brand or story. Utilize the lockable storage drawers below for overflow of product. Set the mood and amplify your presence with signage, branding and graphics. Add modular accessories to maximize the merchandising power of the mobile cart. Choose from shelves, bins, baskets, hooks, faceouts and more. 10 (800) 248 OPTO optosystem.com 11

Portable Clamshell An Elevated Look That Doesn't Sacrifice Flexibility.

notice to different areas inside or outside of the stadium.

immersed in the the game's action and the stadium's energy.

maximum security until they are needed again.

areas, or become locked, self-contained storage units when not in use. Accessibility. Durability.

7 Portable Clamshell An Elevated Look That Doesn't Sacrifice Flexibility. Clamshell pop-up shops are immediate, flexible and mobile - they can be relocated at a moment's notice to different areas inside or outside of the stadium. The clamshells also allow Orlando City SC's fans to shop for their keepsake, while still remaining immersed in the the game's action and the stadium's energy. Once the fans have left, vertical gates are easily drawn from the tops of the clamshells, providing maximum security until they are needed again. The clamshells can close and collapse to a smaller footprint, and are easily moved around to other areas, or become locked, self-contained storage units when not in use. Accessibility. Durability. Security. That's how you maximize your brand awareness and sales opportunities with a pop-up presence. FANATICS ORLANDO CITY SOCCER CLUB ORLANDO CITY STADIUM PHOTOGRAPHED BY CHARLIE MAYER PHOTOGRAPHY PORTABLE CLAMSHELL OPEN CLOSED 12 (800) 248 OPTO optosystem.com 13

Mobile Kiosk The Ideal Solution for Airport Corridor Retail.

Convert this wasted square footage into a valuable selling opportunity.

lockable drawers and cabinets, and integrated lighting to highlight merchandise in dimly lit corridors.

8 Mobile Kiosk The Ideal Solution for Airport Corridor Retail. Most airports consist of long, barren hallways and corridors that connect terminals and gates. Convert this wasted square footage into a valuable selling opportunity. The kiosk contains an integrated wall system with accessory flexibility, a transactional station with lockable drawers and cabinets, and integrated lighting to highlight merchandise in dimly lit corridors. Once business hours close, simply pull the lockable security gates from above. Your mobile kiosk and merchandise are safe and secure until the next day. 14 (800) 248 OPTO optosystem.com 15

9 Travelling Retail No Tools Required. Are you an exhibit coordinator continuously on the move? An operations manager for a live event tour? Snap! provides durability, modularity and ease of assembly that make setup and tear-down simple. Snap! floor fixtures, wall systems and transaction tables can be built, broken down and transported from location to location swiftly and efficiently with no tools needed. And they come with the same vast finish and material options that are available with the rest of OPTO's display systems. KING TUT EXHIBIT LOS ANGELES, CALIFORNIA DESIGN FIRM: RETAIL HABITATS ZACK BENSON PHOTOGRAPHY 16 (800) 248 OPTO optosystem.com 17

10 Snap! The Permanent Solution to Temporary Retail. Got a temporary storefront? A short-term lease? A limited time to make your mark and maximize impact? Snap! can be built out to outfit an entire space, and then broken down without a trace. No wall or floor damage, no bulky labor costs, no tools required. LILLY PULITZER POP-UP STORE FORT LAUDERDALE, FLORIDA PHOTOGRAPHED BY CHARLIE MAYER PHOTOGRAPHY ASSEMBLE. DISPLAY. PACK. Repeat. Reusable, Durable Design Assembles In Minutes; No Tools Required Shelving Options For Any Merchandise Type Variety Of Finishes And Materials 2-Week Lead Time For Most Orders Convenient Crating Options Available 18 (800) 248 OPTO optosystem.com 19

OPTO INTERNATIONAL, INC. RETAIL DISPLAYS 1325 N. Mittel Boulevard, Wood Dale, IL 60191 (800) 248 6786 www.optosystem.

Made here, in our backyard, in the United States. Crafted from quality, locally sourced materials.

We know OPTO is unique and so is your business. Let us help you create an exceptional retail space.

11 OPTO INTERNATIONAL, INC. RETAIL DISPLAYS 1325 N. Mittel Boulevard, Wood Dale, IL (800) PRESORT STANDARD U.S. POSTAGE PAID OPTO INTERNATIONAL, INC BECAUSE AUTHENTIC DESIGN + DOMESTIC INTEGRITY MATTER. Made here, in our backyard, in the United States. Crafted from quality, locally sourced materials. Assembled, packed and shipped by a team of people who are genuinely dedicated to the success of your business. We know OPTO is unique and so is your business. Let us help you create an exceptional retail space. Call (800) to speak to one of our designers for a complimentary consultation, or us at sales@optosystem.com. COPYRIGHT 2019 OPTO INTERNATIONAL, INC. (50K-12/18) ALL RIGHTS RESERVED

MODULAR DISPLAY SOLUTIONS FOR APPAREL + ACCESSORIES LOOK BOOK VOLUME 9.4

MODULAR DISPLAY SOLUTIONS FOR APPAREL + ACCESSORIES LOOK BOOK VOLUME 9.4 Display solutions specific to your retail needs. Changing consumer expectations continue to redefine the retail experience, challenging