The Middle East s architecture, design, interiors + property magazine. Media kit

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1 The Middle East s architecture, design, interiors + property magazine DESIGN AWARDS 2016 Media kit

THE EVENT Following the immense success of the inaugural identity design awards in 2015, identity, the region s leading monthly magazine dedicated to contemporary

The creation of the first identity Design Awards 2015 was in response to readers, advertisers and designers calling for id (the region s first design magazine) to

Launched by Motivate in 2002, identity is dedicated to excellence in all forms of design - and regarded and revered as the regional authority on global trends, with

A special retail category highlighting the growing interiors sector will be a focal point of the awards programme.

With support from our readers, identity will seek to identify and honour the ultimate shopping destination for furniture, furnishings and appliances.

The entries to be submitted online will be independently evaluated by a jury of the highest calibre, with each member renowned for delivering excellence in the

The judges will seek to identify the best examples of pure, clean, precise and dynamic, contemporary designs for residential, hospitality and public spaces.

Residential Exterior 3 - Hospitality - RECA 4 - Hospitality Interior - Hotels 5 - Public Building 6 - Office Interior - Boutique 7 - Office Interior - Corporate 8 -

2 THE EVENT Following the immense success of the inaugural identity design awards in 2015, identity, the region s leading monthly magazine dedicated to contemporary design, interiors, architecture, landscape, and property, is proud to announce plans for the second annual id Design Awards to be held in October The creation of the first identity Design Awards 2015 was in response to readers, advertisers and designers calling for id (the region s first design magazine) to once again play a pioneering role in organising a programme that will set the standard for design awards, just as we have for magazine publishing. Launched by Motivate in 2002, identity is dedicated to excellence in all forms of design - and regarded and revered as the regional authority on global trends, with a reputation for professional, unbiased and independent editorial content of the highest calibre. These are the attributes that are also applied to the id Awards. A special retail category highlighting the growing interiors sector will be a focal point of the awards programme. Readers and designers alike will be able to vote online for their favourite sources of interior accessories, equipment and brands. With support from our readers, identity will seek to identify and honour the ultimate shopping destination for furniture, furnishings and appliances. The criteria for the design awards will remain true to id s proud DNA and will seek to reward design excellence, originality, sustainability and aesthetics. The entries to be submitted online will be independently evaluated by a jury of the highest calibre, with each member renowned for delivering excellence in the design arena. The judges will seek to identify the best examples of pure, clean, precise and dynamic, contemporary designs for residential, hospitality and public spaces. The 17 awards will honour designs that go beyond the usual and make bold, brave yet functional statements in the following categories: 1 - Residential Interior 2 - Residential Exterior 3 - Hospitality - RECA 4 - Hospitality Interior - Hotels 5 - Public Building 6 - Office Interior - Boutique 7 - Office Interior - Corporate 8 - Retail Interior 9 - Outdoor Space 10 - Design Of The Year 11 - Most Prominent UAE Project 12 - Designed By The World for the GCC 13 - Project Of The Future 14 - Hotel Of The Future 15 - Editor s Choice 16 - Lifetime Achievement 17 - Readers Choice: Design Source of the Year Readers vote online prior to the gala event for their favourite source of design furnishings, fixtures + fittings, and decor accents. Voting takes place from August 1 to October 1.

CATEGORIES Entrants are invited to submit their designs under two main sections Exterior and Interior

1 - RESIDENTIAL INTERIOR sold Overall design concept in contemporary living spaces: living rooms,

the most outstanding home exteriors: villas, palaces, apartment buildings, compounds, housing

hospitality sector: lobbies, rooms, bathrooms, conference areas, spas.

stations, schools, libraries, opera houses, malls, embassies.

working, increasing efficiency and productivity, enhancing the work environment (office less than 25

ways of working, increasing efficiency and productivity, enhancing the work environment 8 - retail

3 CATEGORIES Entrants are invited to submit their designs under two main sections Exterior and Interior which are divided into residential, hospitality, office and public projects. 1 - RESIDENTIAL INTERIOR sold Overall design concept in contemporary living spaces: living rooms, kitchens, bathrooms, bedrooms, studies, dining rooms, home cinemas 2 - RESIDENTIAL EXTERIOR Rewarding the most outstanding home exteriors: villas, palaces, apartment buildings, compounds, housing developments 3 - HOSPITALITY INTERIOR - HOTELS sold Rewarding the most original interior in the hospitality sector: lobbies, rooms, bathrooms, conference areas, spas HOSPITALITY - RECA sold Rewarding the most original design in the hospitality sector: indoor/ outdoor restaurants, bars, cafés PUBLIC BUILDING Recognising creative design in public spaces, and landmark buildings: airports, stations, schools, libraries, opera houses, malls, embassies OFFICE INTERIOR - boutique Rewarding creative design in all types of work spaces: new ways of working, increasing efficiency and productivity, enhancing the work environment (office less than 25 people) 7 - OFFICE INTERIOR - corporate sold Rewarding creative design in all types of work spaces: new ways of working, increasing efficiency and productivity, enhancing the work environment 8 - retail interior Rewarding creative and original design for retail spaces: showrooms, boutiques, departments stores, galleries 9 - Outdoor Space sold Rewarding innovative outdoor spaces, parks, gardens, beaches, fountains, hardscaping DESIGN OF THE YEAR Selected from the winners of the nine main categories.

CATEGORIES 11 - Designed by the world for the GCC Non-UAE registered architects and designers with projects in the GCC can submit a completed regional project/s in any

12 - MOST prominent uae project sold identity will nominate the mega-project that has had the greatest architectural impact on the UAE design landscape in the past 3

13 - PROJECT OF THE FUTURE sold Buildings under construction, to be finished within the next three years, and that are establishing the UAE as a centre of architecture

4 CATEGORIES 11 - Designed by the world for the GCC Non-UAE registered architects and designers with projects in the GCC can submit a completed regional project/s in any category. Project must have been completed in the past year MOST prominent uae project sold identity will nominate the mega-project that has had the greatest architectural impact on the UAE design landscape in the past 3 years PROJECT OF THE FUTURE sold Buildings under construction, to be finished within the next three years, and that are establishing the UAE as a centre of architecture and design hotel OF THE FUTURE Hotels under construction, to be finished within the next three years, and that are establishing the UAE as a centre of architecture and design editor s choice identity will honor a project/person that has exceled in the GCC design scene over the past year LIFETIME ACHIEVEMENT Awarded to the established global architect / figure who contributes most greatly to the region s architectural profile.

readers choice award design source of the year Readers vote online for

From August readers can vote online prior to the gala event for their

fittings, and decor accents for: Furniture: Design - residential,

.. Furniture: Urban Living - mid-range residential, .

5 readers choice award design source of the year Readers vote online for their favourite retail source for interior design furnishings, fixtures + fittings, and decor accents in the UAE. The nomination campaign starts in June. From August readers can vote online prior to the gala event for their favourite source/brand of interior design furnishings, fixtures and fittings, and decor accents for: Furniture: Design - residential, outdoor, office... Furniture: Urban Living - mid-range residential, outdoor, office... Fixtures + Fittings - kitchen units, equipment, bathroom, faucets, flooring, lighting... Decor Accents - fabrics, wallpapers, rugs, paint, appliances, accessories... The four highest scoring entries will be invited to the awards ceremony where the winners and two finalists in each category will be announced. Public voting will run from 1 August until 1 October 2016.

Jury Marco Piva paolo pininfarina Terry Dwan NANI MARQUINA identity s jury

each highly regarded for their expertise in the design arena.

nominations and respect the magazine s reputation for integrity,

The prestigious 2016 Jury includes: Marco Piva, Paolo Pininfarina, Terry

6 Jury Marco Piva paolo pininfarina Terry Dwan NANI MARQUINA identity s jury comprises a number of internationally recognised industry professionals, each highly regarded for their expertise in the design arena. These architects, designers and industrialists will independently assess the nominations and respect the magazine s reputation for integrity, impartiality and independence. The prestigious 2016 Jury includes: Marco Piva, Paolo Pininfarina, Terry Dwan and Nani Marquina. The full jury to be announced soon. The judges will select winners in each of the main categories (excluding the Readers Choice Awards).

7 AWARDS CEREMONY Date Sunday October 23 Venue TBC Time 19:30 photo by: James Florio

MEDIA PLAN June July August September October November Advertising Vehicle Details Voting Opens Vote Now Vote Now Voting closes Winners Announced Post

Open Campaign HP 1 1 $10,000 Print - Vote Now Campaign & Submissions Close Print - Winners Revealed Elevision Lift Advertisement Email Marketing Online

Media City & Business Bay Network 15 Secs 1 1 1 1 $22,864 identity Database EDM 1 1 1 1 1 $1,100 Emirates Woman Database EDM 1 1 1 1 1 $22,000 identity

8 MEDIA PLAN June July August September October November Advertising Vehicle Details Voting Opens Vote Now Vote Now Voting closes Winners Announced Post Event $ TOTAL Print - Nominee Identity FP 1 1 $7,000 Campaign & The Week FP $18,000 Submissions Open Campaign HP 1 1 $10,000 Print - Vote Now Campaign & Submissions Close Print - Winners Revealed Elevision Lift Advertisement Marketing Online Identity FP $10,500 Emirates Woman FP $30,000 The Week FP 1 $4,500 Campaign HP $15,000 identity FP 1 $3,500 The Week FP 1 $6,000 Media City & Business Bay Network 15 Secs $22,864 identity Database EDM $1,100 Emirates Woman Database EDM $22,000 identity website identityawards.ae identityawards.ae, EmiratesWoman.com identityawards.ae, EmiratesWoman.com MPU - Nominate 1 $1,700 MPU - Vote $5, $ 157,264

on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens, menus and gift bag luggage tags.

9 Headline Sponsor PRE EVENT BENEFITS n In Association with lock-in logo created with event logo. Sponsor s logo to be a maximum of 30% ratio to event logo n Logo on all event collateral, plus media plan worth over US$200,000 n Logo on event e-invitations, website and campaigns n A 250-word company profile on the event website n 1 full page advertorial in identity magazine (valued at US$4,350) n 1 DPS advert in identity magazine (valued at US$6,650) n 1 EDM sent to 50,000 subscribers of Motivate s luxury lifestyle database valued at US$11,000) AT THE EVENT BENEFITS n Presentation of two award categories n Twenty invitations to entertain clients n Black and white logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens, menus and gift bag luggage tags. n Full-page advertisement in the digital event programme ed to guests upon arrival. n Activation space in the id design gallery to showcase your products and services (on-site sponsor s collateral and display layout to be shared and pre-approved by identity one month before the event) n TVC at the event (30 seconds maximum) n Opportunity to provide a design gift (pre-approved) or USB stick, for insertion in the gift bag. As part of id s support of sustainable practices printed matter is discouraged. POST-EVENT BENEFITS n Comprehensive post-event report n Listed in post-event coverage n Logo on official post-event letter sent to all winners sponsorship package n US$ 30,000

boards, outdoor banners, presentation screens, menus and gift bag luggage tags.

services to measure a maximum of 2m x 2m (on-site sponsor s collateral, display

event) n Opportunity to provide a design gift (pre-approved) or USB stick, for

As part of id s support of sustainable practices printed matter is discouraged.

10 Category Sponsors PRE-EVENT BENEFITS n Logo on all event collateral, plus media plan worth over US$200,000 n Logo on event invitations, website (including 150-word company profile) and campaigns n 1 full-page advert in identity magazine (valued at US$3,500) AT THE EVENT BENEFITS n Presentation of one award category n Ten invitations to entertain clients n Black and white Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens, menus and gift bag luggage tags. n Activation space in the pre-function area to showcase your products and services to measure a maximum of 2m x 2m (on-site sponsor s collateral, display and merchandise to be shared and pre-approved by identity one month before the event) n Opportunity to provide a design gift (pre-approved) or USB stick, for insertion in the gift bag. As part of id s support of sustainable practices printed matter is discouraged. POST-EVENT BENEFITS n Comprehensive post-event report n Listed in post-event coverage n Logo on official post-event letter sent to all winners sponsorship package n US$ 15,000

11 Official Car Sponsor PRE-EVENT BENEFITS n Logo on event collateral, plus media plan worth over USD$200,000 n Logo on event invitations, website (including 250-word company profile) and campaigns n 1 DPS advert in identity magazine (valued at US$6,650) n 1 EDM sent to 15,000 subscribers of Motivate s luxury lifestyle database (valued at US$3,300) AT THE EVENT BENEFITS n Two cars on display at the event entrance n Opportunity for judges to experience the car by means of pickup and drop-off service n Option to have a hooked flyer placed on the rear-view mirror in all valet cars with brand message and offer (e.g. Rather be driving a [insert your brand]? Book your test drive now ) n Logo on all branding at the event, including photo backdrop, welcome boards, outdoor banners, presentation screens, menus and gift bag luggage tags. n Full-page advertisement in the event programme n Twenty invitations to entertain clients n Presentation of 2 awards n TVC at the event (30 seconds maximum) n Opportunity to provide a design gift (pre-approved) or USB stick, for insertion in the gift bag. As part of id s support of sustainable practices printed matter is discouraged. POST-EVENT BENEFITS n Comprehensive post-event report n Listed in post-event coverage n Logo on official post-event letter sent to all winners sponsorship package n US$ 25,000

12 testimonials The event was truly enjoyable and you had a fantastic turnout. It was definately a step above the others, actually quite a few steps! Linda Merieau, APID It was really great and we both wanted to say how well organised it was, it had a warm and friendly feel too. Well done for all of your hard work, we re looking forward to the next one! William Bennett, desert group The event felt different from all other award nights we attend in the region, it had a true city vibe to it. Isabel Pintado, LW Design Thank you for a lovely evening. I really enjoyed myself and the venue was superb! Claire Craig, Wa International

13 testimonials It was a wonderful event and we are very happy that we got involved as a headline sponsor. The brand exposure was simply amazing I m very grateful for the experience. Eva Sieburg, Depa It was simply perfect! It had the right balance of casual elegance and creative buzz that a design award should have. It was fun and animated yet comfortable enough to enjoy a conversation with the perfectly chosen guests that were invited. We are all looking forward to next year s event. Christian Merieau, MMAC Design Associates It was modern, fresh, intimate and very well executed. We are extremely pleased to have been a part of the evening and thrilled to have taken home an award. Again, thank you for a lovely evening. Hope to see you soon and looking forward to next years event! Bruno Guelaff, Studio Bruno Guelaff

14 for more information Contact group Editor Catherine Belbin Sales Manager Sharmine Khan sponsorship sales manager Susan Mckeen Head Office Media One Tower PO Box 2331, Dubai, UAE Tel: Fax: sales@motivate.ae Dubai Media City Motivate Publishing FZ LLC, Building 8, Dubai, UAE Tel: Fax: valmorgan@motivate.ae Abu Dhabi Arab Link Building PO Box 43072, Abu Dhabi, UAE Tel: Fax: motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae Member of Online digital subscription:

platform for helping their budgets reach a wider international and non-gcc readership community with

platform for helping their budgets reach a wider international and non-gcc readership community with MEDIA PACK 2017 OVERVIEW Commercial Interior Design Commercial Interior Design is the essential monthly read based readers, and the format has proved popular with for interior design professionals across