Nueva oportunidades de negocio en Kazajstán

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Theodora Haynes
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1 Nueva oportunidades de negocio en Kazajstán nové obchodní příležitosti na Ukrajině a v Kazachstánu 24 th March 2015 Madrid Spain

interior trade events Run + 25 events in: Russia, Kyrgyzstan, Azerbaijan, Uzbekistan,

The largest exhibition portfolio of ITE Group plc.

2 About ITE Build & Interiors The No. 1 Exhibition Organiser in Russia & the CIS Established in 1991 Organisers of building & interior trade events Run + 25 events in: Russia, Kyrgyzstan, Azerbaijan, Uzbekistan, Indonesia, Malaysia, Poland, Ukraine, Kazakhstan, India and Turkey. The largest exhibition portfolio of ITE Group plc. (employer of over 1,000 staff in 31 offices worldwide) Welcomed 669,332 specialist trade visitors to events in 2014 Showcased products and services from 12,024 companies in 2014 Creating marketplaces For business...

3 Economic Reference Kazakhstan Capital: Astana Currency: Kazakhstani Tenge (KZT) GDP per Capita (USD): 13, USD (2013) Population: million

4 Why Kazakhstan? The 6 th largest natural resources reserve in the world with a stable macroeconomic situation Kazakhstan s business and investment environment has improved at an impressive speed: strong investor protection and foreign investment protection is guaranteed Over the past decade, (supported by rising oil output and prices) Kazakhstan s economy grew at an average rate of 8% per year In the 2014 World Bank s Doing Business report, Kazakhstan is ranked 50th among 183 economies, up eight spots compared with three years earlier In 2017, the country will host Expo Million of visitors from around 100 countries are expected to attend

5 Business Opportunities Chicago architects AS+GG won a tender to design a 173 hectare (1.73 sq km) Expo City for EXPO 2017, which will include exhibition pavilions, performance spaces, offices, hotels and apartments. EXPO 2017 will generate 20,000 new jobs in Astana, most of these in construction Construction is the main driver of Kazakhstan s economy house building is enjoying a steady rise Almaty s bid to host the 2022 Winter Olympics (with Beijing the only other contender) has led to a building boost

Business Opportunities Residential investments, stood at 477.8 billion KZT ($2 billion) in 2013; around 70.

4 per cent increase) According to the Affordable Housing- 2020 There is a growing demand for all types of

renovation, design and assembly services, civil engineering, research and development.

6 Business Opportunities Residential investments, stood at billion KZT ($2 billion) in 2013; around 70.8 billion KZT more than the previous year (a 17.4 per cent increase) According to the Affordable Housing There is a growing demand for all types of building and construction services in Kazakhstan: construction, building materials and equipment, renovation, design and assembly services, civil engineering, research and development. The continuing expansion of the new capital city, Astana will require the upgrading, expanding or building of residential and commercial property, new ports, airports, roads and power distribution grids

Fact & Figures UFI approved event status Next Edition: 2 5 September 2015 Where: Almaty, Kazakhstan Venue: Atakent Exhibition Centre Frequency: Annual

(116 domestic & 235 International) Kazbuild 2014 occupied 3 full pavilions for building and interior sectors and an out door space.

7 Fact & Figures UFI approved event status Next Edition: 2 5 September 2015 Where: Almaty, Kazakhstan Venue: Atakent Exhibition Centre Frequency: Annual Edition: 21 st Edition Co-Located Event: Aqua-Therm Almaty Kazbuild 2014 was attended by more than 350 companies from 28 different countries. (116 domestic & 235 International) Kazbuild 2014 occupied 3 full pavilions for building and interior sectors and an out door space. Due to the growth of the interest in the market and of the exhibitors requests in 2015 we are looking to open the 4 th pavilion 9C. 110 Presence in BUILDING CERAMICS /STONE 175 INTERIOR FENESTRATION 40

8 Exhibitor Profile INTERIORS Finishing materials, Window décor, Textile, Lacquers and paints, Wall coverings & wall panels, Flooring, Ceilings and ceiling systems, Lighting and electricity, Doors and partitions, Locks and furniture, Sun protection systems, Stairs and arches, Interiors and design, Home furnishings CERAMICS AND STONE Ceramics, Equipment and technologies for ceramic industry and Stone CONSTRUCTION Construction materials and equipment, Equipment for producing of construction materials, Roofing and technologies, Hardware and tools, Cottages, Landscape and architecture FENESTRATION Windows and profiles, Façade systems, Architectural glass, Gates and automation

9 International Presence At KazBuild 2014 there was participation from 10 National groups: Germany, Italy, Korea, Spain, Czech Republic, Portugal, Poland, China, Emirates and Finland Other individual participation from: Egypt, Canada, USA, Russia, France, Belgium, Hungary, Ukraine, Iran, Estonia, Denmark, Austria, India, Slovakia and Greece International presence at Kazbuild 2014 Portugal 5 9 Czech republic Poland 17 Uae Spain 19 Germany other countries 24 Russia China 30 Italy 30 Local

10 International Brands at KazBuild 2014

Spanish presence at Kazbuild 2014 16 Spanish companies attended

3 new Spanish companies have booked to attend exhibitions with ITE

already rebooked and we are expecting again a massive Spanish

11 Spanish presence at Kazbuild Spanish companies attended KazBuild 2014 covering a total of 289 sqm space. 3 new Spanish companies have booked to attend exhibitions with ITE Group in Kazakhstan in 2015 Some of last year participants have already rebooked and we are expecting again a massive Spanish pavilion in 2015 Spanish Products at KazBuild interior / lighting ceramics bathroom building

12 Success stories RESIMART Sold machinery during the exhibition period -Spanish company -Focused on metal mechanic technology machinery -Active in Kazakhstan -During Kazbuild sold machinery to a new client in the North East of Kazakhstan and have since developed business together RUIPEDRA discovered a great market for marble products -Marble producer from Portugal -New to the market -Participated with a National group from Portugal and found his first distributor in the country. -Returning to Kazbuild in 2014 and also participating at AstanaBuild to further develop contacts.

New Layout of the Show PAV 11 Water Technology PAV 10 Interior and Ceramic/Stone PAV 9 Interiors and Ceramic/ Stone ( half pavilion) and Construction Materials & Fenestration ( other half pavilion)

13 New Layout of the Show PAV 11 Water Technology PAV 10 Interior and Ceramic/Stone PAV 9 Interiors and Ceramic/ Stone ( half pavilion) and Construction Materials & Fenestration ( other half pavilion) PAV 9A Construction and Fenestration PAV 9B - Construction and Fenestration PAV 9C Construction and Fenestration National Groups with interior products will be in pavilion 10 National groups with construction materials are obligatory to be in pavilions 9A, 9B, 9C The new layout will create a better flow for visitors making clear distinctions between visitors for build and visitors for interiors

14 New Layout of the Show Spanish companies belonging to Building category will be located in Pavilion 9 9a Spanish companies belonging to interior and ceramics will be located in Pavilion 10

15 Visitor Profile 73% of visitors to KazBuild came to establish new contacts 2014 unique visitors: 3,906 Wholesalers Distributors Buyers from retail chains Construction project managers Architects Designers Government officials Tender board representatives Industry Specialists Media Engineers 90% of visitors to 2014 are planning to visit Kazbuild % rated the quality of the show good or excellent

Visitor Promotion Visitor promotion is continually improved year on year to attract specific visitor relevant to individual exhibitors The visitor database is continually improved and expanded to

16 Visitor Promotion Visitor promotion is continually improved year on year to attract specific visitor relevant to individual exhibitors The visitor database is continually improved and expanded to include visitors relevant to our current exhibitors Marketing Tools Direct mail campaign, SMS, web banners, advertising modules in specific media, radio advertising, out door advertising, TV ads (in Kazakhstan regions only) Special marketing tools will also be available to exhibitors designed to attract their visitors (web banners, signatures etc.)

17 Facts & Figures UFI approved event status Next Edition: May 2015 Where: Astana, Kazakhstan Venue: KORME Exhibition Centre Frequency: Annual Edition: 16 th Edition Astana 2014 was attended by more than 180 companies from 19 different countries: Azerbaijan, Belarus, Canada, China, Great Britain, Germany, India, Italy, Iran, Kazakhstan, Kyrgyzstan, Korea, Malaysia, Russia, Turkey, Ukraine and UAE Astana has massively increased their international presence for 2015 by adding 6 new countries on the plan: Hungary, Portugal, Spain, Belgium, Lithuania, Finland Comprised of 2 pavilions: PAV 1. heating and ventilation PAV 2. building, construction, interiors Product sectors at Astana % 4% 8% 8% building ceramic heating & ventilation 20% 43% interior windows & doors road & contraction

18 Exhibitor Profile CONSTRUCTION tools, fasteners, electrical engineering, building materials and equipment, building materials production equipment, landscape design, suburban building, roofing materials and technologies. CERAMICS AND STONE ceramics, equipment and technologies for ceramic industry, stone and stone working. ROAD CONSTRUCTION design and building of roads, bridges and tunnels; coating plants; road building machinery and equipment; excavators, shovel loaders, road scrapers, bulldozers, mini -excavators; materials and structures for building, maintenance and repairs of roads, bridges and tunnels; special -purpose machines. HEATING AND VENTILATION heating, ventilation, air conditioning, sewerage, pipes, fittings, sanitary ware, water supply, "smart home" systems, baths, saunas, swimming pools. WINDOWS AND DOORS, FACADES window technologies, glass technologies, aluminium technologies, façade architecture, gates and automatics, doors and locks, accessories. INTERIORS finishing materials, decoration, textiles, paints, floor covering, lighting and inner doors.

19 Visitor Profile 2014 unique visitors: Looking for new business contacts and partnership 70% of the visitors were decision makers or influencers of purchasing decisions Visitor Profile 1 CEO 9 3 specialist 6 sales 8 engineering designers & architects builder other

Testimonials Kazakhstan is a developing country, they don t have special equipment and they don t have a developed infrastructure, everything needs to be built from zero so there is huge potential

20 Testimonials Kazakhstan is a developing country, they don t have special equipment and they don t have a developed infrastructure, everything needs to be built from zero so there is huge potential here. It s a gateway to central Asia which has big possibilities and opportunities. Carlos Selva, Area Manager Russia & CIS, Resimart (Spain) It is our first time here in Kazakhstan, we came to study the market and looking for distributors and direct customers. The Kazakhstan market is evolving right now and there is a lot of construction, there is not a lot of competition for our type of product and we have definitely found that there is an interest Valter Andrew, Director Comercial, Sofemar (Portugal) We already have a distributor here in Kazakhstan and exhibit to meet new customers and improve brand awareness. It is definitely an advantage to say our products are from Finland as people associate wood houses from Finland with excellent quality. We plan to keep coming to KazBuild Finlamelli, Esko Rintamaki, CEO (Finland) We have not only met architects, designers and direct customers but also new dealers and distributors. We come to KazBuild to increase our brand awareness. Atlas Concorde is a worldwide brand, we currently have 2 customers in Kazakhstan but there is a lot of construction going on so we see a big opportunity in the market. Anna Barskova, Marketing Manager, Atlas Concorde (Italy)

21 THANK YOU FOR YOUR ATTENTION We hope to see you in Kazakhstan!

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