York, Ink. Print Press Coverage

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1 Issue 46 York, Ink. Print Press Coverage Visit us at. Extreme Makeover Home Edition Harrison, PA Episode October 21, 2011 Viewership 20,000,000 Grata CM2380 from AVD Dolce Vita, York Wallcoverings Wallpaper and Wallcoverings; ; yorkwall.com Flourish from Walt Disney Signature WD2912, York Wallcoverings Wallpaper and Wallcoverings; ; yorkwall.com

2 Extreme Makeover Home Edition, Lewes, Delaware Dunning Family November 18, 2011 Viewership 20,000,000 Blossom Branches AD8148 from Veranda Collection Blossom Branches AD8148 from Veranda Collection Chloe Floral CF6312 Chloe Floral CF6312

3 Better Homes & Gardens February 2012 Circulation 7,800,000 Continued on next page

4 Better Homes and Gardens, continued 750 Linden Ave.

5 Nurture Your Home Best Online Sources for Wallpaper A Well Nurtured Life blog January 30,2012 Readership 3,500 Grata Trellis Wallpaper, yorkwall.com. Ogee Wallpaper, yorkwall.com. Corset Wallpaper, yorkwall.com. samples sent directly to your home. You'll definitely be seeing some more wallpaper here on this blog in 2012, but to start, I'd like to share several of my favorite sites with you: York Wallpaper Lattice Wallpaper, yorkwall.com. York Archives Wallpaper, yorkwall.com. Over the last couple months, I've been obsessively looking for wallpaper for three rooms in my house - 2 bathrooms and my daughter's playroom. If you had told my 20 year-old self I'd be wanting to line my home with wallpaper in 10 years, I never Lattice Sidewall Wallpaper, yorkwall.com. Scribble Wallpaper, yorkwall.com. would have believed you. But wallpaper is back in a BIG way and if you are like me, you don't have time to spend your days and weekends traipsing around from store to store looking for the perfect print. I was ecstatic to discover that there are many great online resources for wallpaper and for only a few dollars, you can have York Wallcoverings has one of the most comprehensive catalogs, but its site can be a little overwhelming with about a hundred books to look through, each with about 30 wallpaper options. Instead, use the handy search tool where you can choose both primary and secondary colors and then pick whatever category fits your design scheme - geometric, floral, contemporary, etc. The samples I ordered arrived 3 days later and were all a very generous size (compared to the rest of the retailers), making it easy to visualize what it will look like on your wall. If you find something you like, you will need to find a retailer nearby (they don't sell directly to the customer online), but it is simple to do by using the Find A Retailer tool on their website. I would also call around and get a couple quotes from the people in your area since prices can vary from retailer to retailer. Here are a few of my favorites from York.

6 St. Louis Homes + Lifestyles January/February 2012 Audience 20,000 Nicoletta GM1248 from Contempo

7 Texas Home and Living January/February 2012 Circulation 301,380 Continued on next page

8 Texas Home and Living, continued Continued on next page

9 Texas Home and Living, continued Continued on next page

10 Texas Home and Living, continued 750 Linden Ave.

11 Budget-Friendly Kitchen Redo s With Wallpaper Nationally Syndicated Article "Budget-Friendly Kitchen Re-Do's with Wallpaper" July 2011 February 2012 Circulation 2,817,135 Wallpaper, border and wall decals from Bistro 750 Collection by York Wallcoverings A kitchen renovation is almost always a costly and time-consuming undertaking. The thought of ripping out and replacing cabinets, countertops and appliances is enough to stop you in your tracks. But a kitchen redo doesn t have to be an all-or-nothing proposition. Sometimes, the smallest changes can make the biggest difference. Take wallpaper, for example. Nothing enlivens an outdated kitchen quicker or easier than wallpaper. A bright, happy pattern like a toss of fruits or vegetables can play on the past with kitschy, retro-inspired style. Or you can modernize with patterns that mimic tile, stone and metal: a budget-friendly alternative to the real, more costly materials for backsplashes. You don t have to worry about most stains because most wallpaper has a protective coating and is washable, even scrubbable. In fact, kitchen-friendly wallpapers are much lower maintenance than paint, which has about a three-year life span. Wallpaper isn t just for kitchen walls alone. Here are some ideas that can modernize any kitchen in an instant: With extra wallpaper or coordinating border, cover lamp shades on hanging fixtures to create a chic, pulled-together look Wallpaper inset panels on cabinets and pantry doors Paper the back of glass cabinets or open shelves and turn the display of everyday china into a work of art Tap into your creativity: layer wallpaper with a coordinating border and removable wall decals. Or, if there s a hard-to-reach angle where wallpaper won t work, use a complementary wall decal to pull the look together If your seating in your kitchen faces one wall, create an art installation by placing individual peel-and-stick wall decals in store-bought frames in a pattern on the wall.

12 Wallcoverings can change the look of a room in an instant Wallpaper: Floral Trail LS6151 and Lattice LS6132 from Bella Rosa As the real estate market continues to be sluggish across the country, homeowners who might have downsized or up-sized are choosing instead to stay where they are and just give their homes a fresh look. One of the most effective and least expensive ways to do that is to change the walls. But, in what way? Paint? Fabric? Artwork? Wallpaper? Murals? Actually, today s wallcoverings can give the illusion of just about any of those options. For the past 15 years or so, new home builders and remodelers have steered clear of wallpaper so much so that wallpaper became almost anathema. But, decorators have seen that trend turn around in The pendulum has swung, and part of the revival of ornamentation is the reemergence of wallpaper. Consumer behavior patterns, style trends and economic factors all contribute to homeowners embracing wallpaper again. And, with good reason. New technology allows wallpaper designers to unleash their creativity with all kinds of two-dimensional techniques including glass beads on wallpaper; wallpaper enhanced with sand, suede, raised inks, textural damasks, and yes, even flocking. But, this is not your grandma s wallpaper. Flocking is back, but those velvety-textured coverings come in many different colors with both simple and ornate patterns. Manufacturers are pairing them with what the industry calls the grounds, paper that matches the background upon which the flocks are laid. You can put grounds on the ceiling and lay the flocked paper on all four walls or do three walls in the plain grounds and one with flocking as an accent wall. We all remember the wallpaper growing Houston Lifestyles & Homes August 2011 up that we learned to hate, said Paul Audience 205,000 Montgomery, owner of Paul Montgomery Studios, maker of hand-painted wallcoverings. But now, there are a lot of patterns that do enhance an interior. Wallcoverings can uplift and inspire and bring a sense of peace and tranquility to a room. Surface View ( and Murals Your Way ( com) offer the unique option of creating wall-sized murals from photographs your own or those of a professional photographer from the manufacturer s collection. Casart Coverings (www. casartcoverings.com) makes a removable, custom, designer wallcovering that can be changed almost as fast as you switch the linens on your bed. And each decorative finish can be custom matched to Benjamin Moore and Pantone colors. Removable wallcoverings provide great value to homeowners and renters. Like comic book-style beach scenes? What about a vintage Porsche? These very images could be the backdrop to a favorite room in your house. Wallcoverings are a cost-effective way to get large-scale art on your walls, said Surface View co-owner Wayne Hemingway. Technology is allowing the concept of wallcoverings to be pushed even further. Another new trend is fabric and wallpaper combos. You can use your choice of wallpapers and then cover the room s chairs in an identical fabric. Some of the freshest trends in wallcoverings can be a great component in interior design. People are finally moving away from just a feature wall and are once again wallpapering two, three and four walls in a room, says David Klaus at Graham and Continued on next page

13 Houston Lifestyles and Homes, continued Brown Wallpaper Company. Fewer accent walls and more fully papered rooms are cropping up in homes and magazine spreads as of late. According to the Wallcovering Association, wallcovering is a great impersonator. It can change the visual appearance of a room in many ways. Wallcovering helps make the most of a room s strong points, while masking its weaker features. It can be used to draw attention to a fireplace focal-point wall by wrapping the fireplace facing with a strong pattern. A focal-point wall can be created by using the same strong pattern on any blank wall. All it takes is a little imagination. Wallcoverings can brighten a dark room, add character to a dull room, warm up a room with no architectural features, create a cozy atmosphere, frame the room s best features and reveal your personality more than any other wall treatment. In addition, wallcoverings feature certain patterns such as stripes and overall prints to perform optical illusions that make rooms that ordinarily look too long, too boxy or have low ceilings appear more proportionate. Walcoverings can also be used to add value to your home. They cover flaws in the wall surface that paint can t. They protect the wall surface from marks, are an excellent fast-fix for those selling their home and offer a wide range of subtle patterns and colors to neutralize the interior to fit anyone s style. Retail studies show that a tastefully decorated home can add a 10 to 15 percent increase in property value. Wallcoverings are a timeless decorating product. As new styles emerge, wallcovering designers capture it, define it and present it in a variety of color choices. With its ability to capture any style or color scheme, wallcoverings help you express your personality and style whether your taste is contemporary, romantic, country or eclectic. Here are a few wallpaper trends that you can expect to see this fall and on into the new year. Printable wallpapers Printable wallpapers are a perfect hybrid between dressing a wall with wallpaper and painting it. The idea of printable wallpapers is to allow the homeowners to customize their own wallpapers according to their taste. If the design trends change the next year, the wall can change with it. Tone on tone A subdued look is one latest trend, and tone on tone wallpapers fill that bill. Creating a dramatic statement with tone on tone papers is very easy. They are perfectly suited to guest rooms, entryways, corridors, closed balconies and staircases. Metallic From rich bronzes and sharp silvers to soft gold, metallic wallpapers are a fantastic way to add decadence and instant glamour to a space. Some companies offer the opportunity to customers to select a preferred design. Nature-inspired earthy and green tones Nature-inspired earthy and green tones are set to rule the base color of the wallpapers. Since these colors are neutral, few colors clash with them, and the wallpapers can be easily used in any area of a home. Old is new in the world of wallcovering these days. Expect to find some of these old favorites returning in updated colors and textures. Grasscloth Grasscloths are back and better than ever. They provide a great texture and fit with any style from traditional to contemporary. Flocks New flock patterns come in many different colors with both simple and ornate patterns and are perfect for accent walls. Damasks Your guests won t be able to detect that these old world damasks are laser-printed. They look like the walls were fauxed 100 years ago. Textured Vinyl Vinyls are not just for commercial use anymore. They can look like leather, crocodile, basket weave, grasscloth, silk, linen, sisal and much more. Scrubbable vinyls are perfect for high-traffic areas such as bathrooms, hallways and kitchens. Botanicals Cool, subtle botanicals such as pussy willows, cotton plants, twigs and branches provide a soft touch for those who don t want a bold print. This is a great place to start if you re wanting a spa feel. Going Bold Europeans are using a lot of bold patterns, geometric shapes and bright colors such as fuchsia, lime green and purple. So, if you love wallcoverings, don t let anyone talk you out of them. Today s wallcovering choices are plentiful, colorful, functional and a great way to make a big impact in the home you love.

14 Market Watch: Wallcoverings Sources + Design November 2011 Circulation 22,000 York Wallcoverings has put the kitsch back in kitchens with its slyly humorous Bistro 750 collection. The retro-inspired wallcovering collection includes fanciful fruit, cutlery, kitchen utensils and coffee cup patterns, served up on background hues that range from mustard, salmon and avocado to peppery black.

15 At Home in Arkansas January/February 2012 Circulation 29,000

16 Home Trends for 2012 Ottawa Citizen January 2012 Circulation 200,197 A linen weave in apricot, the wall covering is a version of the hot colour of the year according to industry giant Pantone, which says wallpapers and textiles splashed in tangy orange hues add vitality to a room and stay in step with primary colors and neutrals. Photograph by York Wallcoverings Animal prints and skins stalked fall fashion runways and now, as these big game trophies tantalize the fashion flock from store windows, we are reminded why these perennially stylish looks have never been endangered in the world of wall covering. Photograph by York Wallcoverings Smaller houses? Bigger condos? The death of chocolate brown kitchen cabinetry and the triumph of tangy tangerine wallpaper? We chat up experts near and far for what to expect on the home front in STEADY AS SHE GOES, SORT OF "I know it doesn't make much of a trends story to say it's status quo, but that's what it's going to be (this) year," says Scott Parkes, vice-president of Tamarack Homes in Ottawa. From little change in house sizes to the inexorable upward creep in prices, look for a continuation of Ottawa's tradition of stability, he says. Canada Mortgage and Housing Corporation calls for a slight drop, about three per cent, in housing starts this year compared to 2011 when starts declined about 11 per cent. Resale rates are also expected to moderate after the sales streak of the past two years. Continuing low interest rates and healthy salaries are among the factors that will keep Ottawa's housing market relatively stable this year. John Herbert, executive director of the Greater Ottawa Home Builders' Association (GOHBA), concurs with CMHC that more than 80 per cent of new homes will be built outside the Greenbelt and condos and town houses will continue to outsell single detached homes, in part because of affordability. In fact, CMHC predicts that single detached construction in 2012 will shrink to just one-third of overall housing activity, the lowest level in three decades. Adds Herbert, "there is some concern that we may be approaching the point where we're overbuilding in the condo market. But I don't think that's going to be apparent for another couple of years." CHANGES ARE COMING Greg Graham, regional president of Cardel Homes and past president of GOHBA, says lot sizes are shrinking as a result of escalating development charges and intensification requirements in Ottawa. He adds that we can also expect more condo projects in the suburbs as the city struggles to limit urban sprawl. Parkes thinks that, barring a jump in interest rates, home sizes won't shrink until 2013 or Graham, however, says that while the optimal size of a single-family home is still 2,200 to 2,400 square feet, builders like Cardel do offer 1,800-and 1,900-square-foot models. The problem, he adds, is that buyers say they can snap up a big townhome, get almost as much space and save $70,000. DETAILS, DETAILS Builders, ever conscious of their price points, will be more conservative this year when it comes to offering pricey upgrades Continued on next page

17 Ottawa Citizen, continued like better cabinetry as a standard feature, says Graham. Parkes says buyers will continue to expect hard-surface countertops like granite. The quality of ceramics is also improving, he says, and carpeted areas are still shrinking as builders respond to buyers' demands for ever-higher quality. BUILDING FOR BOOMERS Despite the avalanche of aging boomers, we haven't yet managed to turn their housing wants into a trend. Most developers still chant the mantra "build and they will come," according to Brian Card, president of Ottawa-based Corporate Research Group. "Most projects have a variety of people living in them. Builders have tried segmentation, but it doesn't work." Card says that although condo builders, for example, are continuing to construct oodles of 700-to 1,000-square-foot units with kitchens and master bedrooms that sizzle with design features, they are not targeting any specific demographic. Herbert says building for boomers will continue to be a niche market pursued primarily by smaller builders like eq Homes, which launched its Legends project, including adult lifestyle bungalows, in Kemptville, Ontario's equinelle community last summer. "The (seniors') market is just not that big yet and many builders are just too big a machine to develop niche markets. We will see more (housing for seniors) but from small builders." FEMININE & REFINED The big news for 2012 is that femininity, refinement and romance are back, says Suzanne Dimma, editor-in-chief of Canadian House & Home. "Scalloped edges on slip covers; big, bold chintz fabrics; soft pastel colours are in. For the last few years, we've been getting back to nature and considering the environment with trends like weathered wood. That interest is still there, but now people want to pair it with some glamour. People want happiness and joy." Glamour is showing up in gold cabinet hardware and kitchen faucets, she says, while femininity extends to wallpaper with oversized floral patterns and soft pastel colours. Metallic inks add refinement to wallpaper, strong primary colours echo the 1970s, and wild animals like zebras already big in men's and women's fashion are high on the wall covering hit parade. The 1970s, which informed much of last year's trends, are also back in plants, according to Dimma. To stay au courant, consider one big plant a ficus benjamina maybe (remember them?) with large, soft leaves displayed prominently in a striking basket. Warning: unless watered judiciously, they'll shed those leaves faster than a politician abandons campaign promises. Dimma also forecasts a surge in classic art like paintings and sculpture. Hyperrealistic paintings with large images will be popular, possibly a spinoff from the continuing craze for blowups of homegrown photographs. COLOUR Greys, teal blue, deep purples and coral will be evident in the best-dressed homes this year, according to Susan V. Phillips, an Ottawa interior decorator, home staging consultant and owner of Spotlight on Décor (spotlightondecor.com). "It's really very similar to last year," she says. Paint manufacturer Farrow & Ball says unexpected combinations will bring a fresh look to homes. Pairing strong greys with warm yellows and clean blues, for example, gives a modern but welcoming look. Pantone Inc., considered the authority in matters of fashion, home and beauty colour, has declared reddish-orange Tangerine Tango the top colour for Tangy and vital, it's apparently a colour to spur us to action not a bad thing in a moribund economy. Designers say it can be paired with blue-greens and works well as an accent. It's turning up in everything from bedspreads to wallpaper. But trend predictions, warns Phillips in an , can be totally out to lunch. Acid yellow and effervescent turquoise were among the top colours forecast for 2011, but while those colours look great in a magazine spread, "try living with that on walls day in and day out and I guarantee your eyes will start to water and your brain start to fizz." FABRICS & MORE When it comes to fabrics, natural fibres are what we really want, but synthetic linens, cottons and wools will win out because of cost, says Phillips. The raw linen look of last year is also being replaced by dyed products, which adds softness and variety to the palette. In fabrics, she says to expect textures and metallic colours including gold, silver and copper. Coordinating colours in those fun animal prints and organic designs will also be big. And while hardwood still trumps carpeting, when wood flooring is combined with simple panelled draperies rather than pleated, sound-absorbing window treatments, your home can sound like an echo chamber. Phillips says rugs, throws and toss pillows can muffle the sound. Southwestern-style rugs are back, often with matching throw pillows. So, too, are shag rugs, says Phillips, but in myriad colours and textures. "The new ones are gorgeous and deep. You could lose the cat in them."

18 Wallpaper is making a comeback Staten Island Advance February 1, 2012 Circulation 89,100 Fresh and fun retry kitchen designs, from Three Sisters Studio's Graphic Tableware, are a top pick. (Photo Courtesy of York Wallcoverings) Jo-Anne McDonald interior designer from Shamrock paints on Victory Blvd discusses trends in wall coverings. (Staten Island Advance/Jan Somma-Hammel) After years of being ripped down in favor of neutral paint colors, wallpaper is making a comeback. Homeowners are once again turning to wallpaper to add splashes of color and design interest throughout their homes. "Wallpaper has made a comeback in a big way here on the Island during the past nine months," said Jo-Anne McDonald, an interior designer at Shamrock Paints on Victory Boulevard in Castleton Corners. "Homeowners want that visual interest... that extra pop of color." Gone are the days of thick vinyl wallpaper with images of dancing vegetables printed on a bright white background. What's popular now? Traditional patterns with copper accents; crystal-studded wallpapers; shimmering metallics, and wallpapers made from natural materials such as mica and grass, and woven cloth materials, Mrs. McDonald said. Today's wallpapers are also made with non-toxic inks, soy-based coatings and eco-friendly fibers that are washable and UV resistant, she said. Wallpapers studded with crystals or glitter accents made from sand and recycled glass are also attracting the interest of homeowners looking to give their walls a facelift, she said. But perhaps the strongest trend in wallpaper today is highly tactile, reach-out-and-touch designs, according to the experts at York Wallcoverings, the oldest and largest wallpaper manufacturer in the United States. The handcrafted wallpaper is made with an innovative process using century-old surface presses and artisan handwork to create dimensional, sculpted designs. "What wallpaper does best is add a pattern and dimension to a wall in a way that paint can't," said LeRue Brown, director of marketing for York Wallcoverings. "It can set a style for a room at a pretty economical cost, and hide abrasions and other imperfections in a wall." Another trend that Mrs. McDonald sees here on the Island is the popularity of wallpaper lines from famous interior designers, like television personality Candice Olsen, and retro-inspired lines from the Walt Disney collection, both made by York Wallcoverings. Mrs. McDonald gives her expert advice to customers shopping in Shamrock Paints, but she also does interior design work outside of the store for a fee. Here are some tips she gives customers shopping for wallpaper. * Less is always more when decorating with bold patterns and colors. "People always want to do too much," she said. "In a dining room, for example, only paper Continued on next page

19 Staten Island Advance, continued above the chair rail and paint a contrasting color underneath. To paper the whole room in the same pattern is just too much." * Don't wallpaper a cluttered house. "If it's a messy, cluttered house, I favor paint. If the house is neat and uncluttered, I will recommend wallpaper because the house can handle it," * Avoid wallpapering hallways. "I don't like to wallpaper hallways, especially ones with high walls. It's too much. Paint will do just fine, and save the wallpaper for a room that needs some visual interest."