Milano Architettura Design Edilizia

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Jennifer Rose Shields
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1 Milano Architettura Design Edilizia Milan Fairgrounds, Rho, Italy, 17_20 October 2012 MADE EXPO 2011 IN FIGURES 253,533 visitors (31,905 foreign) 1,950 exhibitors (260 foreign) 96,580 sqm exhibit space 240 conferences 70 Associations MADE EXPO IS THE LEADING INTERNATIONAL TRADE SHOW IN ITALY FOR DESIGN AND BUILDING Confirmation is provided by the numbers from MADE expo 2011: 253,533 visitors, up by 4.7%, and a big 34% increase in foreign visitors, with a total of 31,905. Huge attendance by qualified operators and good feedback from MADE expo exhibitors are the best premise for the fifth, scheduled from 17 to 20 October MADE expo confirms its role as the biggest, most visited international building fair in Italy, the top opportunity for business and encounter between producers and professionals. Over 240 conferences allow the event to also address technological state of the art and new market scenarios, strengthening links between producers, institutions, universities and research. The centrality of MADE expo in the sector was highlighted by participation of 70 Italian national Associations and support from FEDERCOSTRUZIONI, Italian building industry federation. THE BUILDING AND PLANNING EVENT LOOKS AHEAD TO OCTOBER 2012 MADE expo, the only trade fair in Italy that represents the whole construction supply chain whilst maintaining sector specificity, is a unique chance to network for the building and planning sector. Its innovative format rounds out a business event, with a wealth of technical-cultural analyses that address the hot issues in building. MADE expo is the ideal showcase for dialogue between the building site, construction systems, structures, envelopes, door and window frames, interior design and architecture, urban and outdoor furnishing and software, sharing innovative ideas with planners, companies, those working in the door and window frame sector, contractors and developers.

3 MADE expo 2011 IN FIGURES FOREIGN VISITORS EUROPE 23, % ASIA 5, % AFRICA % North America % Latin and Central America % OCEANIA % FOREIGN VISITORS BY COUNTRY (first 40 countries) SWITZERLAND 3,224 FRANCE 2,569 SPAIN 1,902 GERMANY 1,898 RUSSIAN FED. 1,781 POLONIA 1,147 ROMANIA 1,141 CROATIA 1,065 UKRAINE 1,032 UNITED KINGDOM 964 AUSTRIA 946 GREECE 845 BULGARIA 821 PORTUGAL 789 MALTA 635 SLOVENIA 635 BELGIUM 584 TURKEY 553 ISRAEL 537 NETHERLANDS 467 CZECH REPUBLIC 421 SERBIA 421 USA 387 HUNGARY 364 CYPRUS 349 BRAzil 327 SLOVAKIA 315 INDIA 291 ALBANIA 283 TUNISIA 234 CHINA 213 LEBANON 198 MOROCCO 193 UN. ARAB EMIRATES 182 MACEDONIA 181 LITUANIA 177 JAPAN 176 BIELORUSSIA 175 SAUDI ARABIA 175 OTHER 86 COUNTRIES 3,308 total foreign visitors 31,905 INCREASE IN VISITORS VISITORS BY ACTIVITY 170, ,126 (+17.2%) ,152 (+21%) ,533 (+4.7%) , ,202 (+19.8%) ,810 (+24%) ,905 (+34%) 2011 Planners 97, % Building and maintenance Companies 40, % Retails-Distributors-Wholersalers 36, % Door and Window traders/craftsmen 31, % Manufacturers 20,283 8% Agents-Representatives 9, % University and Training centres 4, % Public administrators 4, % Apartment house managers 3, % Managers of private, public and sports< facilities 2, % Individuals 2, % total visitors foreign visitors

4 HIGH-PERFORMANCE BUILDING PRODUCTS AND SOLUTIONS MADE expo offers sector operators the widest most qualified range of products and innovative high-performance solutions for the building process, organised in highly specialised Areas and Halls: STRUCTURES, CONSTRUCTION SYSTEMS AND MATERIALS AREA Materials and prefabricated elements exhibition Structures and construction systems exhibition Waterproofing, insulation, protection, remediation and chemistry exhibition Civil and environmental engineering technology and components exhibition BUILDING ENVELOPE AREA Façade, window, door and external cladding exhibition Shutters, sun protection systems and automation exhibition Glass exhibition Roofing exhibition Colour, external finishing and interior decoration exhibition Façade, window and door components and accessories exhibition Technology and production equipment exhibition INTERIOR ARCHITECTURE AND FINISHINGS AREA Internal partition exhibition Interior door and window exhibition Flooring and interior cladding exhibition Interior architecture materials, prefabricated elements and finishing exhibition Stairs and lifts exhibition Interior curtain and blind exhibition C&C - Components & Contract Components, accessories, materials and technologies for design, contract and interior décor exhibition INSTALLATIONS AND RENEWABLE ENERGY AREA Installations and renewable energy exhibition CONSTRUCTION SUPPLY CHAIN PLANNING AND SERVICES AREA Planning, services and solutions for the construction supply chain exhibition PLANNING AND CONSTRUCTION INFORMATION TECHNOLOGIES AREA Software and hardware exhibition WORKSITE EQUIPMENT, TECHNOLOGIES AND SOLUTIONS AREA Worksite and civil engineering machinery, plant and equipment exhibition Measurement, trial and testing instrument exhibition Tools exhibition Worksite safety & security exhibition Rental services exhibition SPORT FACILITIES, SWIMMING POOLS, URBAN FURNISHINGS, GREEN SPACES AND LANDSCAPE AREA Sports building exhibition Swimming pool exhibition Fitness exhibition Urban furnishings exhibition Urban forestation and equipped green spaces exhibition

6 THE EXHIBITION CENTRE The FieraMilano exhibition centre at Rho-Pero is Europe s biggest and most modern, thanks to its top-quality amenities. It is very easy to reach for both exhibitors and visitors, thanks to its infrastructures: Internal underground railway line stop (red line) Rho-Fiera railway station linked to inter-regional lines and to Trenitalia High-Speed line Direct shuttle service to 3 international airports - Linate, Malpensa and Orio al Serio Fast access to motorway system Ample availability of car and larger-vehicle parking areas THE PLUS FEATURES OF MADE EXPO MADE expo is Italy s most visited Building Trade Show Thousands of innovative products presented by 1,950 exhibitors on 96,000 sqm of net exhibit space Participation of selected foreign delegations Located in Italy s major economic basin Privileged relations with national reference associations 240 specialised conventions Qualified contacts with Universities and major Italian research centres Direct go-between with the Expo 2015 Organising Committee MILAN AT THE HEART OF THE WORKSITE As Italy s economic capital, for the building trade, the city of Milan and its rich hinterland represent a major basin not only in terms of quantity, but also because of the large amount of innovation and technology which distinguishes many large metropolitan area clean-up and renovation works.

MARKETING MADE expo s integrated communication plan envisages the most ample coverage through a number of channels in Italy and abroad, backed by extraordinary promotional investments: Advertising

it, MADE expo communication is also present on major Internet portals dedicated to the world of building and architecture Trade press: MADE expo cooperates with major Italian and foreign trade

7 MARKETING MADE expo s integrated communication plan envisages the most ample coverage through a number of channels in Italy and abroad, backed by extraordinary promotional investments: Advertising campaign through traditional media: TV, radio, national dailies New media: Besides on the website MADE expo communication is also present on major Internet portals dedicated to the world of building and architecture Trade press: MADE expo cooperates with major Italian and foreign trade publications Direct mailing: MADE expo initiatives and program reach over 480,000 Italian professionals and 80,000 foreign professionals International road shows: show presentation events to buyers and trade professional aimed at involving the most promising countries in terms of trade; target appointments in Europe, Russian Federation, Arabian Peninsula, Mediterranean Region and Asia. MADE EXPO FOR EXHIBITORS Innovative layout: The federation theme show layout allows exhibitors to be part of a context that rewards the specific aspects of their individual sectors, within a path that includes the entire building production line Modularity: the possibility of choosing between free or pre-set up areas, with 16 sqm multiple modules, to cater for the show needs of companies Outside exhibit space Free tickets: each exhibitor can count on at least 1,500 free tickets to distribute among its customers Communication synergies: website, catalogue, guide map, visual advertising inside the Exhibition Centre, gadgets and special event participation. MADE expo offers exhibitors numerous instruments to extend their show exposure Hotels and flights: MADE expo exhibitors benefit from advantageous special rates for flights and hotel bookings Assistance and professionalism: exhibitors can count on a team of professionals with extensive experience ready to enhance to the full their participation in the show and their investment Location: The Milan Rho venue is Europe s most modern and largest Exhibition Centre ADVERTISING INVESTMENT tv radio newspapers trade press direct mailing web

THE BUILDING TECHNOLOGY FORUM MADE expo goes beyond a purely commercial aspect with its Building Technology Forum, a top quality technicalcultural event and a unique opportunity for planners, work

The Forum includes stands for companies and their product excellences, the show Innovation in Building Technology for the most evolved products in the structural engineering sector and, also, a large

COMPONENTS & CONTRACT Components & Contract is the new hall with components, materials, technologies for design, contract and interior decoration.

8 THE BUILDING TECHNOLOGY FORUM MADE expo goes beyond a purely commercial aspect with its Building Technology Forum, a top quality technicalcultural event and a unique opportunity for planners, work supervisors, companies, clients, suppliers and institutions to meet, update and turn recent new legislation into a solution for relaunching and valorising their business. The Forum includes stands for companies and their product excellences, the show Innovation in Building Technology for the most evolved products in the structural engineering sector and, also, a large conference area that in 2011, with 78 appointments on the agenda received unanimous good feedback from visitors regarding its innovation and research content. COMPONENTS & CONTRACT Components & Contract is the new hall with components, materials, technologies for design, contract and interior decoration. Furnishings sub-contract is a big player at MADE expo, the only international event dedicated to the entire building chain, with the aim of looking to the future and opening up new business opportunities on international markets. SOCIAL HOUSING AT MADE EXPO Social Housing is the true residential frontier of the future, a chance to improve the quality of civil building and at the same time create huge investment opportunities for the entire construction chain. MADE expo highlighted the potential of this sector with the Social Home Design show Living the future and an exhibition dedicated to Edoardo Gellner, precursor of an innovative coherent vision of architectonic space that can unite social housing and housing contract. MADE expo also showcased the best entries from the third InstantHouse competition, promoted by FederlegnoArredo, in collaboration with Milan Polytechnic, for students and new graduates from Italian and international faculties of architecture, engineering and industrial design. 113 projects were entered, including 38 from abroad, on the theme Social Club. The results of the Housing Contest with over 100 projects for ready-to-build homes were given ample visibility at the fair.

GREEN DESIGN AND BUILDING MADE expo meets the need to design and build while safeguarding environmental resources,

Architettura (Agriculture, Food, Architecture).

and building for a society that is more attentive and aware of issues relative to safeguarding the environment.

heritage of hamlets and small historical towns, stands out as a true specialist hall with conferences, presentations

9 GREEN DESIGN AND BUILDING MADE expo meets the need to design and build while safeguarding environmental resources, using eco-friendly materials and technologies that focus on respect for nature, with AAA Agricoltura Alimentazione Architettura (Agriculture, Food, Architecture). A big-impact multi-discipline event in terms of communication and staging that showcases trends in sustainable design and building for a society that is more attentive and aware of issues relative to safeguarding the environment. HAMLETS AND HISTORICAL CENTRES Hamlets and Historical Centres, the initiative that looks at enhancement of Italy s heritage of hamlets and small historical towns, stands out as a true specialist hall with conferences, presentations and events. These offer an overview of work carried out in small urban contexts and local traditions, territorial policies, socio-economic development formats, project financing opportunities and best practices.

11 Milano Architettura Design Edilizia Milan Fairgrounds, Rho, Italy, 17_20 October 2012 For further information Please send this form by fax to Last name and First name Job title Company Address Zip Code City Country Phone Fax Website Field of activity Manufacturer Architect / Design Engineers / Interior Designer Building - Maintenance Firm Door and window manufacturer / Craftsman Wholesaler Agent Representative Retailer Public Administrator Distributor Other Area of interest Please send me necessary information on exhibiting. I would like to participate as a visitor. Please send me a free invitation. ONLY FOR APPLYING EXHIBITORS Description of product/s to be exhibited Stand space preferred (min. 16 smq and multiples of 16 smq) smq 1 open side 2 or more sides open (corner position) Which other fairs are you attending as an exhibitor? Personal data protection Notice in accordance with article 13 of Legislative Decree 196/2003 and communication of consent. The personal data provided by the individual are also processed by electronic means for the purposes indicated in the form herewith attached and for the activities required for the routine management of MADE expo, for on-line and off-line publishing, for assessing customer satisfaction, for commercial and marketing purposes, for statistical surveys and for other similar objects that may lead to data being communicated and divulged to third parties operating both within and outside Italy. For the above purposes these data can be processed in Italy and abroad by the designated managers and officers in charge of data processing. The owners of data processing rights is MADE Eventi Srl registered office in Foro Buonaparte Milano, Italy. The individual providing the data is entitled to access the data that concern him/her and to exercise the rights to supplement, correct, update, etc. which are guaranteed by article 7 of Legislative Decree 196/2003, by contacting the appointed party: MADE Eventi Srl registered office in Foro Buonaparte Milano, Italy. Further information concerning also the updated list of the designated managers and officers in charge of data processing may be on the Web page Providing these data and giving one s consent to their being processed is not compulsory but is necessary to perform the tasks described above. The person providing the data has read this notice published in accordance with article 13 of Legislative Decree 196/2003 and gives his/her consent to his/her personal data being used according to the above described terms by marking the relative box alongside

designing and building new masterpieces of

Encounters and events for sustainable safe

12 Milano Architettura Design Edilizia Products, solutions and technologies for designing and building new masterpieces of construction. Encounters and events for sustainable safe architecture. One big appointment, MADE expo the only international building exhibition. Milan Fairgrounds, Rho, Italy, 17_20 October 2012 Organized by: MADE eventi srl

FIERA MILANO RHO, ITALY

MADE 2019 BUILDING BUSINESS 13 16 MARCH 2019 FIERA MILANO RHO, ITALY INTERNATIONAL TRADE SHOW FOR ARCHITECTURE AND THE CONSTRUCTION INDUSTRY 4 specialized exhibitions 105,000 visitors in 2017 MADE EXPO