Press Release Euroshop / kplus konzept. communication I interior I design

Transcription

1 / 2014 communication I interior I design

2 communication interior design DISCOVER NEW SPACES Multisensory-Experience stand at the EuroShop 2014 inspires industry experts An example of how to very efficiently draw attention to your company, and with a huge element of fun, was shown by the trade fair presentation of, which proved to be one of the major attractions among the 2,200 exhibitors at the world s leading retail trade show EuroShop in Düsseldorf in February This unique experience sparked an unrestrained visitor and information avalanche amongst retail professionals during its 5-day duration. Arouse curiosity, and appeal to all the senses That was the basic idea of the design. The pleasure of discovery was awakened by three mysterious boxes each accessed by climbing a ladder. Once the head was dipped inside, varying theme worlds unfolded via a refined staging of visual, olfactory, and acoustics, their unexpected effect liberated and enthused, and that across all cultural borders. The sound design has been created together with the British sound expert and TED speaker Julian Treasure, continuation of the fruitful cooperation on the Highlight Facades project in the Mönchengladbach Arcaden to be opened next year. The entire stand reflected the Corporate Design of, including the three boxes in pink, green and black, respectively indicating the Corporate Colours, an insight into the sensual shopping experience of the future. Given the number of international visitors is of central importance, the multi-sensory production under the motto Discover New Spaces was perfect for a universally understandable expression of Corporate Values and Visions. The result: An array of promising business contacts from the retail and branded goods industry from all over the world and an altogether successful Brand Statement that on only 18 square meters! Get scent and sound samples, high-resolution pictures, further information on the stand design and on as well as a copy of the new bilingual 50-page plus magazine here at your press contact. We will be delighted if you write about our creative work, whether on- or offline, or if you link our video, and if you inform us about it. Information

3 Video-Documentation Length: 2 min Format: HD / SD We also provide uncut video material by request. Facts & Figures Download-Link (HD): Download-Link (SD): Fair EuroShop 2014, Düsseldorf ( ) Exhibitor GmbH Stand Design GmbH Stand Type Corner Stand Stand Size 18 qm Company Profile develops and implements interior design and exciting worlds of experience for retail, hospitality and healthcare. The creative studio was founded in Düsseldorf in 2005 and is run by interior designer Bettina Kratz and communication designer and photographer Markus Kratz. The team of 20 employees comprises interior designers, communication, product, 3D and web designers as well as copywriters and photographers. The best premise for a complete brand communication service from one single source. Photos For any usage of the images the declaration of GmbH as the photographer and owner of the copyright is binding. Contact GmbH Susanne Weller (Head of PR) Stoffeler Strasse 14 (Hofgebäude) Düsseldorf Tel: +49 (0) Mobil: +49 (0) weller@kplus-konzept.de Information

4

5 Inside views of the Box-Installation Black Box Green Box Pink Box

6

7