WHAT S NEW. Stop by booth #S2644 to see the Lyric line firsthand and learn more Ortal s revolutionary products. Life by Lyric.

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Joan Barnett
6 years ago
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Ortal fireplaces have a frameless design (no metal framing surrounding glass opening) using a flat stainless steel burner that provides a strong balanced flame height.

1 WHAT S NEW This year s International Builders Show (IBS) 2018 show promises to attract 60,000 visitors from more than 100 countries. Ortal, the world s premier designer and builder of high-quality contemporary gas fireplaces, will debut their new fireplace line named Lyric, at the show. Ortal fireplaces have a frameless design (no metal framing surrounding glass opening) using a flat stainless steel burner that provides a strong balanced flame height. The 4 depth of the burner provides a sense of real life flame and not a ribbon flame used in several other fireplace brands. LYRIC Consisting of high-quality construction and finishes with the most popular options, the new fireplaces are a smart choice for any project. Easy to install and up to builders stringent codes, the fireplace is compatible with any type of wall finish including wood or even fabric. With Ortal s advanced cool wall technology, the Lyric fireplace uses a technique of heat release that expels the heat inside the cavity allowing the wall surrounding the fireplace to remain cool. This allows users to install a TV or artwork directly above the fireplace to further enhance the decor. An added plus, the heat barrier screen around the fireplace can be easily removed for repair or cleaning so the fireplace can be more easily serviced. Stop by booth #S2644 to see the Lyric line firsthand and learn more Ortal s revolutionary products. Life by Lyric. For additional information, please contact: DRS and Associates tel David Schlocker: davidrs@drsandassociates.com Jocelyn Hutt: jocelyn@drsandassociates.com Mariel Yohe: mariel@drsandassociates.com

WHAT S NEW Clear 170 Tunnel with Double Glass With exposure and visibility from both sides, tunnel fireplaces are encased in walls or columns, dividing living spaces with contemporary style and

The decorative finish styles include a number of wood styles: Charred Oak Clay Logs, Split Oak Ceramic Fiber Logs, Driftwood Logs and a mix of long and short branches.

2 WHAT S NEW Clear 170 Tunnel with Double Glass With exposure and visibility from both sides, tunnel fireplaces are encased in walls or columns, dividing living spaces with contemporary style and modern efficiency. Displaying a see-through design, which creates and emits warmth and beauty in two separate areas, the tunnel fireplace series acts as a perfect dual interior/exterior solution. The decorative finish styles include a number of wood styles: Charred Oak Clay Logs, Split Oak Ceramic Fiber Logs, Driftwood Logs and a mix of long and short branches. Ceramic Fiber Stones are offered in either Grey or White and Polished Ceramic Glass is offered in Amber, Black, Blue or Clear. Stop by booth #S2644 to see the Lyric line firsthand and learn more Ortal s revolutionary products. Life by Lyric. For additional information, please contact: DRS and Associates tel David Schlocker: davidrs@drsandassociates.com Jocelyn Hutt: jocelyn@drsandassociates.com Mariel Yohe: mariel@drsandassociates.com

3 FOR IMMEDIATE RELEASE January 9, 2018 Contact: DRS and Associates David Schlocker Jocelyn Hutt T: (818) / F: (818) davidrs@drsandassociates.com jocelyn@drsandassociates.com Ortal Showcases Contemporary and Traditional Fireplaces at 2018 International Builders Show Brand Offers Numerous Design Possibilities Specifically for Builders ORLANDO, Fla. Ortal, the world s premier designer and builder of high-end contemporary frameless gas fireplaces for more than 30 years, is exhibiting at this year s NAHB International Builders Show (IBS) in booth #S2644. IBS is the largest annual light construction show in the world, attracting 60,000 visitors from 100 countries. IBS brings together more than 1,400 top manufacturers and suppliers from around the globe in 570,000 net square feet of exhibit space, showcasing the latest and most in-demand products and services. Ortal appreciates that this show draws a targeted audience focused on products for residential design, which is why Ortal is unveiling its new line of fireplaces, called Lyric, at the show. We are attending IBS this year because we want to reach out to the large builder base interested in learning about the unique aspects of our products," said Ortal USA General Manager Spencer Lowe. "This show gives us the opportunity to showcase our newest fireplace line, Lyric, as well as introduce builders to our endless design possibilities. After more than 30 years of experience building our brand, we want specifiers to see how simple it can be to install a fireplace that is not only contemporary and stylish but will last a lifetime. Here are some highlights of the products Ortal is exhibiting: Lyric New Product Line Debuting at IBS Consisting of high-quality construction and finishes with the most popular options, the new fireplaces are a smart choice for any project. Easy to install and up to builders stringent codes, the fireplace is compatible with any type of wall finish including wood or even fabric. With Ortal s advanced cool wall technology, the Lyric fireplace uses a technique of heat release that expels the heat inside the cavity allowing the wall surrounding the fireplace to remain cool. This allows users to install a TV or artwork directly above the fireplace to further enhance the decor. An added plus, the heat barrier screen around the fireplace can be easily removed for repair or cleaning so the fireplace can be more easily serviced. From left to right: Lyric - more -

Stand-Alone 75x65 Curve with Double Glass The Curve fireplace is a unique stand-alone unit that can be installed in the middle of a bedroom or even a living room, creating a focal point that draws

4 Stand-Alone 75x65 Curve with Double Glass The Curve fireplace is a unique stand-alone unit that can be installed in the middle of a bedroom or even a living room, creating a focal point that draws you in. Curve has been featured in a number of high-profile projects around North America, and it s easy to see why. Its compact, freestanding design lets designers create visual interest without interrupting the flow of traffic or the sense of expansiveness. Curve can be used with natural or propane gas, and it s available with a protected double glass panel, in a variety of finishing styles and with a number of wood choices. Wood styles include Charred Oak Clay Logs, Split Oak Ceramic Fiber Logs, Driftwood Logs and a mix of long and short branches. Ceramic Fiber Stones include Grey or White options in large or small sizes. Polished Ceramic Glass options include Amber, Black, Blue and Clear variations. Traditional 110 with Screen Part of the Traditional Series by Ortal, Traditional 110 is offered as a standard hearth with natural or propane gas and has all the charm of a roaring fireplace with a twist of efficiency and contemporary technology. The fireplace comes with a patented almost invisible screen surrounding the hearth. There is an option to replace the screen with Polished Ceramic Glass in colors such as Clear, Black, Amber and Blue. From left to right: Stand-Alone and Traditional Clear 170 Tunnel with Double Glass With exposure and visibility from both sides, tunnel fireplaces are encased in walls or columns, dividing living spaces with contemporary style and modern efficiency. Displaying a see-through design, which creates and emits warmth and beauty in two separate areas, the tunnel fireplace series acts as a perfect dual interior/exterior solution. The decorative finish styles include a number of wood styles: Charred Oak Clay Logs, Split Oak Ceramic Fiber Logs, Driftwood Logs and a mix of long and short branches. Ceramic Fiber Stones are offered in either Grey or White and Polished Ceramic Glass is offered in Amber, Black, Blue or Clear. Left Side 150H (with granite interior) As a fireplace that curves around the corner of the wall, the Left Side 150H might be considered a bit avant-garde. However, paired with Ortal s new granite interior, now available for all collections, the fireplace retains its authentic and broad appeal. Ortal s H series has been expanded to include its multisided lines. In the H series, Ortal accentuates and extends the height of the glass of the fireplace, creating a pleasing symmetrical view when hanging a television or work of art directly above the fireplace; in this case the viewing area is an enticing 21 5/8" high. Available with remote control and an option for a wall controlled unit. There are a variety of log styles, ceramic stone options and glass color selections. - more -

From left to right: Clear Tunnel and Left Side About Ortal Ortal is the world s premier designer and builder of high-end contemporary frameless gas fireplaces.

5 From left to right: Clear Tunnel and Left Side About Ortal Ortal is the world s premier designer and builder of high-end contemporary frameless gas fireplaces. For more than 30 years, Ortal has led in its category by developing exclusive fire technologies to meet the most stringent requirements of architects, designers, builders and home and business owners. Ortal s fireplaces maximize radiant heat, providing a green, environmentally friendly heating solution for the modern era. Ortal has nine collections, each with multiple sizes and finishes, which is what makes it architects go-to brand. In 2018, Ortal announced a new line of fireplaces, under the name Lyric, which they unveiled at the International Builder s Show. With meticulous attention to detail, Ortal has built a reputation on its uncompromising quality of materials, finish, safety standards, ease of installation and end-to-end services. For more information, please visit ###

Contact: DRS and Associates David Schlocker Jocelyn Hutt T: (818) 981-8210 / F: (818) 981-8220 Email: davidrs@drsandassociates.com jocelyn@drsandassociates.

6 Contact: DRS and Associates David Schlocker Jocelyn Hutt T: (818) / F: (818) davidrs@drsandassociates.com jocelyn@drsandassociates.com FOR IMMEDIATE RELEASE January 9, 2018 Ortal Introduces New Product Line at International Builders Show Lyric Line of Contemporary Gas Fireplaces Brings Value Engineered Products to the Builder Market ORLANDO, Fla. Ortal, the world s premier designer and builder of high-end contemporary frameless gas fireplaces for more than 30 years, introduces an entirely new line of fireplace products to fulfill growing needs within the builder market. Lyric, the new contemporary line, is an extension of the current best-in-class offerings from Ortal, boasting the same high-quality construction and popular finish options, but value engineered to give builders a mid-level price point option from the luxury brand. Our Lyric line of products is the culmination of many years of research and the important feedback we ve gotten from our builder customers over the years, said Ortal USA General Manager Spencer Lowe. We knew we wanted to combine all of the best elements of our current collection of quality gas fireplaces but at price points that ensure it s not prohibitive, and with Lyric we ve accomplished that. We re extremely excited about unveiling it here at IBS. Ortal s Lyric uses a flat stainless-steel burner to provide a strong, balanced flame height. Due to the fourinch depth of the burner, it provides a sense of real life flame and not the ribbon flame used in several other fireplace brands. Lyric - more -

7 Easy to install and built to builders stringent codes, Lyric is compatible with any type of wall finish, including wood or fabric. With advanced cool wall technology, Lyric uses a technique of heat release that expels the heat inside the cavity, allowing the wall surrounding the fireplace to remain cool. This lets users install a TV or artwork directly above the fireplace to further enhance the decor. An added plus, the heat barrier screen around the fireplace can be quickly removed for repair or cleaning so the fireplace can be serviced without hassle. Lyric is available as a Front, Corner, Peninsula, Three Sided, See-Through or Stand-Alone product. Along with the flexibility of the product and the available designs, the value-engineered price point for Lyric makes it appropriate for many design schemes and budgets. The new product will launch at IBS January 9, Those interested in viewing the product firsthand can stop by booth #S2644. About Ortal Ortal is the world s premier designer and builder of high-end contemporary frameless gas fireplaces. For more than 30 years, Ortal has led in its category by developing exclusive fire technologies to meet the most stringent requirements of architects, designers, builders and home and business owners. Ortal s fireplaces maximize radiant heat, providing a green, environmentally friendly heating solution for the modern era. Ortal has nine collections, each with multiple sizes and finishes, which is what makes it architects go-to brand. With meticulous attention to detail, Ortal has built a reputation on its uncompromising quality of materials, finish, safety standards, ease of installation and end-to-end services. For more information, please visit ###

8 Contact: DRS and Associates David Schlocker Jocelyn Hutt T: (818) / F: (818) davidrs@drsandassociates.com jocelyn@drsandassociates.com FACT SHEET About Ortal Ortal is the world s premier designer and builder of high-end contemporary frameless gas fireplaces. For more than 30 years, Ortal has led in its category by developing exclusive fire technologies to meet the most stringent requirements of architects, designers, builders, home owners and business owners. Ortal s fireplaces maximize radiant heat, providing an environmentally friendly heating solution for the modern era. With meticulous attention to detail, Ortal has built a reputation on its uncompromising quality of materials, finishes, safety standards, ease of installation and end-to-end services. Ortal is headquartered in Hod Hasharon, Israel. In 2008, the company opened up a local office in Los Angeles Canoga Park. The US market is Ortal s fastest growing market. Collections & Products Ortal boasts nine collections, each with multiple models, sizes, finishes and customization options. Ortal s collections have become a go-to for architects and high-end builders, with each and every Ortal fireplace providing a different user experience. There are over 80 customizable models, dozens of fire media options and numerous material finishes for an individual to choose from. Ortal s collections include: Traditional Line Front Facing Corner Three Side Tunnel Indoor/Outdoor Stand-Alone Island and Curve Space Creator Green Design/Efficiency Ortal is globally recognized as an innovator of modern gas fireplaces while offering environmentally friendly heating solutions. With high efficiency ratings and contemporary designs, form is never sacrificed for function. Ortal s unique designs maximize a fireplace s radiant heat. Additional efficient components include Ortal s use of direct vent technology, electronic ignition (instead of a standing pilot) and low maintenance requirements. Ortal s efficiency rate is 75 to 81 percent (very high) and because the fireplaces are sealed off, no cold air penetrates the interior of the home from the outside. - more -

9 Compared to its competition, Ortal s fireplaces have a more effective heat release system. Other brands release heat that is created from the fireplace alone. Ortal s units reclaim heat from the entire chase and vent pipe, as well as the actual fire, and release it back into the room. Additionally, the unique burner design ensures the cleanest possible use of gas, combining optimal warmth and heating savings. Lyric In 2018, Ortal released a new line of value-engineered products that boasts the same high-quality construction and popular finish options as Ortal s higher end fireplaces to make it more attractive at all levels. As with Ortal s other fireplaces, Lyric uses a flat stainless-steel burner to provide a strong, balanced flame height. Due to the 4 depth of the burner, it provides a sense of actual flame rather than giving the artificial appearance of a ribbon flame used in other fireplace brands. Easy to install and up to builders stringent codes, the fireplaces are compatible with any type of wall finish, including wood or fabric. With an advanced cool wall technology, the Lyric fireplace uses a technique of heat release that expels the heat inside the cavity, allowing the wall surrounding the fireplace to remain cool. This lets users install a TV or artwork directly above the fireplace to further enhance the decor. An added plus, the heat barrier screen around the fireplace can be quickly removed for repair or cleaning so the fireplace can be serviced more easily. Lyric is available as a Front, Corner, Peninsula, Three Side, See-Through or Stand-Alone product. Hospitality/Contract Projects Ortal has designed products for some of the world s most exclusive private residences, hotels, spas and high-rises including: Hyatt Place, New York; 180 Water Street, New York; Bond Street Social Restaurant, Baltimore, Md.; Sway Apartment, Santa Monica, Calif.; Essex Spa, Emeryville, Calif.; Hotel Andra, Seattle; Esprit Apartments, Marina Del Rey, Calif.; Odin Apartments, Seattle; Kona Grill, Woodlands, Texas; and Lake Tahoe Ski Resort, Lake Tahoe, Calif.; Fairmont Hotel Mont Tremblant, Quebec, Canada; Palais des Congrès in St-Hyacinthe, Quebec, Canada; Four Seasons Private Residences Montreal; Hotel William Gray, Quebec, Canada; and OTL Gouverneur Hotel Sherbrooke, Quebec, Canada. ###

CAPABILITIES SHEET Ortal, the world s premier designer and builder of high-end contemporary frameless gas fireplaces for more than 30 years, offers over 80 customizable models, dozens of fire media

10 CAPABILITIES SHEET Ortal, the world s premier designer and builder of high-end contemporary frameless gas fireplaces for more than 30 years, offers over 80 customizable models, dozens of fire media options and numerous material finishes from its nine collections. For Ortal, advanced performance means that the fireplace includes features such as cool wall technology and a CSA Energy Efficiency listing, while all include quality construction that lasts a lifetime. COOL WALL TECHNOLOGY Redefining space, Ortal s cool wall technology enhances design possibilities and ensures that walls surrounding the fireplace, including the one directly above it, remain cool. Ortal s innovative technology helps overcome virtually any design obstacle, allowing the flexibility to hang a work of art or a TV directly above the fireplace. Ortal s cool wall technology enables free flow of cool air between the fireplace and its surrounding walls. EFFICIENCY Ortal is recognized globally as an innovator of modern gas fireplaces. Ortal s unique burner design ensures the cleanest possible use of gas, combining optimal warmth and heating savings. Ortal s technology helps protect the environment and has a CSA Energy Efficiency listing. POWER VENT SYSTEM Ortal s modern Power Vent System enables the creativity of design without limitations. The firebox s exhaust is moved by a forced airstream, which enables horizontal and downward movement. A co-axial pipe with exhaust and air intake capabilities can be placed up to 90 feet away. Ortal s Power Vent System utilizes Dura Vent s 35CVS, which can run within the walls and flooring. For additional information, please contact: DRS and Associates tel David Schlocker: davidrs@drsandassociates.com Jocelyn Hutt: jocelyn@drsandassociates.com Mariel Yohe: mariel@drsandassociates.com

11 CAPABILITIES SHEET DIRECT VENT All Ortal fireplaces feature a balanced flue using coaxial pipe nested inside the fresh air intake pipe. A balanced flue gas fire is fireplace-sealed using a glass front. The flue uses natural ventilation to pull in air from the outside, and the exhaust expels gas outside. CREATIVE INTERIORS Ortal s unique fireplace designs extend to creative interior media options. The company s rich selection of interior fireplace media includes black reflecting mirrors, lighting options, fire glass and ceramic logs and pebbles in a variety of materials and finishes, giving architects and designers the ability to mix and match media options in any way their design demands. Ortal remains the only fireplace provider today that allows its clients to mix and match media to design their fire. LIGHTING With internal lighting, the owner will be able to extend their fireplace s appeal regardless of whether or not it s in use. Built-in, recessed lighting is controlled with a remote with dimmer capabilities, adding ambiance. HEAT BARRIER SOLUTIONS Ortal fireplaces are engineered with safety and the user experience in mind. Ortal s Screen and Double Glass Heat Barriers preserve the glass enclosure at a comfortable temperature by ensuring that the fireplace is completely safe to the touch without compromising its aesthetic. The Double Glass optional enclosure is designed with a thin ventilation layer, which is cooled by small fans located at the base of the fireplace. The Double Glass solution provides a convenient, ambient heat. For venues in which higher levels of safety are required, Ortal has designed a patented protective screen that complies with the most stringent of regulations. For additional information, please contact: DRS and Associates tel David Schlocker: davidrs@drsandassociates.com Jocelyn Hutt: jocelyn@drsandassociates.com Mariel Yohe: mariel@drsandassociates.com

David Schlocker Jocelyn Hutt Mariel Yohe

12 ORTAL - LYRIC Left Side - Lyric Ortal-Lyric 110 Left Side Right Side - Lyric Ortal-Lyric 110 Right Side Three Side - Lyric Ortal-Lyric 110 Three Side Front Facing - Lyric Ortal-Lyric 110 Front Facing - Lyric Ortal-Lyric Front 110 Front Facing - Lyric Ortal-Lyric Front 140 DSC_7088_with frame For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel davidrs@drsandassociates.com jocelyn@drsandassociates.com mariel@drsandassociates.com

ORTAL - LYRIC Stand Alone - Lyric Ortal-Lyric Stand Alone75TS Front

Ortal-Lyric-130 See Through Front Facing - Lyric Ortal-Lyric-120

Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel 818.981.

13 ORTAL - LYRIC Stand Alone - Lyric Ortal-Lyric Stand Alone75TS Front Facing - Lyric Ortal-Lyric-110 Front-2 See Through - Lyric Ortal-Lyric-130 See Through Front Facing - Lyric Ortal-Lyric-120 Peninsula For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel davidrs@drsandassociates.com jocelyn@drsandassociates.com mariel@drsandassociates.com

14 ORTAL Front Facing Ortal-Front Facing-2-170F Front Facing Ortal-Front Facing-110HF 3 Front Facing Ortal-Front Facing-170F Front Facing Ortal-Front Facing-110HF 3 Front Facing Ortal-Front Facing-200F-Double Glass Front Facing Ortal-Front Facing-200F For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel davidrs@drsandassociates.com jocelyn@drsandassociates.com mariel@drsandassociates.com

ORTAL Front Facing Ortal-Front Facing-150F

Barrier) Ortal-Three-Sides-200TS with Double

Ortal-Three-Sides-170TS with Double Glass

Schlocker Jocelyn Hutt Mariel Yohe DRS and

15 ORTAL Front Facing Ortal-Front Facing-150F Front Facing (Vertical) Ortal-Front Facing-40H70 Front Facing Ortal-Front Facing-200 F2 Three Sides (Double Glass Barrier) Ortal-Three-Sides-200TS with Double Glass Three Sides (Double Glass Barrier) Ortal-Three-Sides-170TS with Double Glass Three Sides (Screen Barrier) Ortal-Three-Sides-130TS with Screen For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel

ORTAL Three Sides (Double Glass Barrier)

Ortal-Corner-110LS-110RS with Double Glass For

16 ORTAL Three Sides (Double Glass Barrier) Ortal-Three-Sides-110TS with Double Glass Three Sides (Double Glass Barrier) Ortal-Three-Sides-170TS with Double Glass-2 Three Sides (Screen Barrier) Ortal-Three-Sides-170TS with Screen Three Sides (Screen Barrier) Ortal-Three-Sides-200LS Corner Ortal-Corner-1-170F Corner Ortal-Corner-110LS-110RS with Double Glass For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel

17 ORTAL Corner Ortal-Corner-200LS with Double Glass Corner Ortal-200RS with Screen Island Curve Ortal-Island-130 with decorative hood Island Curve Ortal-Island-Curve-1 Island Curve Ortal-Island-Curve-Circle 70 1 Island Curve Ortal-Island-Double Glass Curve For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel davidrs@drsandassociates.com jocelyn@drsandassociates.com mariel@drsandassociates.com

ORTAL Space Creator (Double Glass Barrier)

Space Creator (Double Glass Barrier) Space

Creator (Double Glass Barrier) Ortal-Space

18 ORTAL Space Creator (Double Glass Barrier) Space Creator 150H with Double Glass-2 Space Creator (Double Glass Barrier) Space Creator 150H with Double Glass Space Creator (Double Glass Barrier) Ortal-Space Creator 120 with Double Glass Tunnel Ortal-Tunnel-75X65 TN 3 Tunnel Ortal-Tunnel-110TN Tunnel Ortal-Tunnel-75X65TN For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel davidrs@drsandassociates.com jocelyn@drsandassociates.com mariel@drsandassociates.com

19 ORTAL Indoor Outdoor Ortal-Front Facing-110H Indoor Outdoor Ortal-Indoor-Outdoor-1 Indoor Outdoor Ortal-Indoor-Outdoor-2 Indoor Outdoor Ortal-Indoor-Outdoor-4 Indoor Outdoor Ortal-Indoor-Outdoor-21Feet-custom For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel

ORTAL Stand-Alone Ortal-Stand Alone-75TS

20 ORTAL Stand-Alone Ortal-Stand Alone-75TS Stand-Alone Ortal-Stand Alone-110F Traditional Ortal-Traditional Traditional Ortal-Traditional 110 For additional information, please contact: David Schlocker Jocelyn Hutt Mariel Yohe DRS and Associates tel

Design & Innovation 2016

Design & Innovation 2016 REDISCOVER FIRE CONTENTS About Us The Fan Exhaust System Reflective Interior Variety Of Interior Design Media Blower Lighting Elements Eco Mode Dual-Line Burner Heat Barrier Solutions