AUSTRALIAN HOUSE & GARDEN IS THE TRUSTED SOURCE OF INFORMATION FOR ASPIRATIONAL HOME OWNERS AROUND THE COUNTRY. FILLED WITH EXPERT ADVICE AND

Transcription

1 BRAND OVERVIEW 2018

2 AUSTRALIAN HOUSE & GARDEN IS THE TRUSTED SOURCE OF INFORMATION FOR ASPIRATIONAL HOME OWNERS AROUND THE COUNTRY. FILLED WITH EXPERT ADVICE AND INSPIRATION FOR EVERY STEP OF THE HOMEMAKING JOURNEY, IT HOLDS A MIRROR TO CONTEMPORARY AUSTRALIAN LIVING, MAKING IT THE GO-TO MAGAZINE FOR AVID RENOVATORS AND DECORATORS ALIKE.

3 NOTE FROM EDITOR Australian House & Garden is the number-one home-lifestyle title in the Australian marketplace. Launched in 1948, this much-trusted magazine has played a significant role in the lives of passionate homemakers, presenting relevant information and inspiration at every step of their home journey. Anchored by 60+ pages of the best homes and gardens in the country every month, the broader editorial offer relates to the wider life of the reader: quality shopping, decorating and entertaining inspiration; service journalism around family, health, beauty, renovation advice and pets; and regular travel, design and news features. The House & Garden reader is aspirational, house-proud and loves to be inspired with new ideas for her home and garden. She (and her partner) are highly engaged and active renovators and decorators and also avid entertainers. House & Garden holds a mirror to contemporary Australian family life and delivers an unrivalled platform for advertisers to communicate with our exclusive and responsive readership in a dynamic, innovative environment. Lisa Green, Editor in chief

4 EDITORIAL PILLARS DECORATING Decorating and design inspiration, trends and masterclasses BRIGHT IDEAS Innovative ideas for living well INSIDER Need-to-know design news, reviews and people HOUSES Aspirational and inspirational homes from around Australia GARDENS Inspiration for both large and small outdoor areas, and seasonal gardening advice for green thumbs ENTERTAINING Seasonal food, recipes and drinks for any occasion TRAVEL Domestic and international travel features for the adventurous and the indulgent HE ALTH & BEAUTY Advice for women, families and travellers and the latest in pet health and care ADVICE Q&As and stories from experts, for those seeking professional advice in renovations, property and styling SHOPPING Shop the latest trends, and Buyer s Guides, themed monthly by room or season

5 EDITORIAL PROFILES LISA GREEN Editor In Chief Lisa Green joined Australian House & Garden as Editor-in-Chief in 2006 and has firmly established the magazine as the leading aspirational homes brand in the Australian market. Lisa began her career as a cadet journalist in 1987 with the News Ltd Group before moving into magazines in Over a two year period at Fairfax s The Sydney Morning Herald, Lisa edited Domain and Good Living Fashion before joining ACP (Bauer Media) as Editor of The Australian Women s Weekly, engineering its 2005 revamp. Her journalism skills and keen aesthetic continue to drive the magazine s success across multiple platforms. JOHN MCDONALD Deputy Editor John has been working in homes publishing for well over a decade. He spent almost 12 years on Real Living, beginning with the launch issue in 2005, first as chief subeditor and then as deputy editor, until moving to House & Garden as deputy editor in September John was also heavily involved in the successful launch of Homes+ magazine in September 2014, along with various editions of The Block magazine and numerous books and one-shots for the brands. MELISSA HEATH Creative Director Melissa has worked in magazines for 23 years. Her career includes some of Australia s most prestigious home, food and fashion brands including Gourmet Traveller and Marie Claire. With a degree in design and a passion for interiors, styling and photography, Melissa believes your home should be a collection of beautiful things that inspire you and that tell a story of your individuality. This is the approach she takes in helping to create House & Garden each month. Melissa is married to a builder and they have renovated a number of properties together. ELIZABETH WILSON Senior Features & Gardens Editor Elizabeth has worked in homemaker magazines for 20 years and at Australian House & Garden for seven, having previously held the position of editor at Australian Country Style. Elizabeth oversees the gardens section of H&G, writing much of the content herself, and she is also instrumental in producing the content for all other features covering people, expert advice and design solutions. KATE NIXON Interiors & Houses Editor With a practiced eye for timeless style and on-trend design, Kate brings a detailed focus to the H&G interiors offering. She has worked with the title since 2004 across food, people and lifestyle features, houses and interiors. I believe in layered interiors and attention to detail, in the beauty of gathered pieces found with love. I believe in food, music, family and friends. I believe in home. KAYLA GEX Senior Stylist Creating stylish and affordable content are attributes that Kayla strives to bring to each issue of H&G. Kayla s worked for the title since 2012 and has a background in Fine Arts and Design. Be unique, include interesting pieces that tell a story, that s what makes a house a home. Getting creative with DIY projects or utilizing customs craftsmen can add a personal touch to your space and enhance the feel of a home.

6 SIGNATURE PROPERTIES MY IDEAL HOUSE Tapping into the Australian conversation around home ownership, design, materials and innovation, House & Garden and our commercial partners have launched a competition to design and build the Ideal House for Australians. From design through construction to final fittings and styling, the story will be told across all House & Garden platforms, delivering our partners a unique opportunity to be integrated into every phase of the project. TOP 50 ROOMS Now in its 18th year, Top 50 Rooms celebrates Australian design, identifies current trends and gives the House & Garden audience the opportunity to see inside the minds of Australia s best architects and designers. Architects and interior designers from around Australia submit their best work for a judging panel, represented by the House & Garden editorial team and some of the foremost interiors experts in the country. The resulting showcase is a thought-provoking look at the very best in design and styling. 70TH BIRTHDAY Since 1948 Australian House & Garden has been the trusted source of information for aspirational home owners around the country. For 70 years it has held a mirror to contemporary Australian living, making it the go-to magazine for generations of avid renovators and decorators alike. As the #1 most-read premium homemaker title in Australia, House & Garden will be celebrating with a special VIP birthday event in March 2018 and content running across multiple platforms throughout the year. Australian House & Garden and Bauer Media invite you to take part in this very special milestone.

7 2018 CALENDAR THE ORGANISED HOME Kitchen tidy Renovation schedule: a step-by-step guide BIRTHDAY CELEBRATION ISSUE 70 Years Well Lived BATHROOM SPECIAL COLOUR, FABRIC & TECHNOLOGY RENOVATING & SPRING DECORATING SPECIAL THE CHRISTMAS ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC HIT REFRESH! Summer sanctuaries Pools, Home Office, Fridges, Garden essentials KITCHEN SPECIAL Chef knows best: tools and tips THE RENOVATION SPECIAL + MOTHERS DAY Paint & Decorate WINTER ENTERTAINING + DESIGN SPECIAL Milan Report Sense #3 Taste Then & Now: 70s KITCHENS & BATHROOMS Australia s Best Gardens TOP 50 ROOMS Outdoor Living Homes of tomrorrow

8 CONTACTS NAME POSITION PHONE NUMBER Paul Gardiner Director of Sales +61 (02) Karen Holmes Head of Key Accounts Sales - Agency +61(02) KHolmes@bauer-media.com.au Christine Lester Head of Direct Sales, VIC +61 (03) CLester@bauer-media.com.au Judy Taylor QLD Head of Sales +61 (07) JTaylor@bauer-media.com.au Nicky Simpson WA Sales Manager nickysimpson@me.com