Your Brand & Office Design

Transcription

1 Your Brand & Office Design The 4 Factors That Effectively Forward Your Branding Through Your Office Space Design! Branding and Interior Design Page

2 You Only Get One First Impression Make It Count! Regardless of the type of business you run, visually conveying its personality and mission to your customers the moment they walk in the door is tantamount. Remember, you only get one first impression! The key is to provoke an emotional response: Whether you want to create excitement, relaxation or inspiration to purchase, everything about your office interior design should work together to inspire that desired state of mind for your customer. It s proven that the more senses you affect in an experience, directly affects how memorable that experience becomes. The design of your office space can forward your brand or not. Design also impacts corporate culture and affects staff morale, happiness, loyalty and productivity. Branding and Interior Design Page 2

3 Think sight, sound, touch, aromas and even taste (if edible samples or treats are appropriate). That way, the visitor s first impression becomes a lasting impression. A professional designer can help increase revenues: Working with a professional interior designer to coordinate all of the elements of your space will most assuredly create the perfect representation for your business. This will inevitably contribute to increased revenue. Here are just some of the things a professional will consider when creating your new office design: The 4 Factors That Align Your Space & Brand 1. The Magic of Color Color is crucial when it comes to setting the tone. A designer will work with your existing brand concept to best leverage appropriate colors along with some unexpected pairings to make sure your office evokes the desired emotional connection. There s a lot of education designers receive around color theory that is critical to consider when selecting colors or you could actually turn off your visitor. 2. Correct Lighting The correct combination of several types of lighting is important so you can properly set the mood for your space. Accent lighting, overhead lighting and ambient lighting all play key roles in Branding and Interior Design Page 3

4 achieving the comprehensive result that creates the noticeable difference for your customers. Feature lighting the company s branding or artwork high is a message you want your customers to notice right away. A professional designer is used to combining and balancing the many light sources in an area and can recommend what s ideal for your scenario. 3. Brand Inclusion And Visibility Is it important for your customers and/or employees to see your logo, Branding and Interior Design Page 4

5 motto or mission statement quickly and regularly? Signage and branded messaging on your walls and in other key elements of the space reinforces not only who the company is, but it s confident expression of it s worth. Invest in a graphic designer to ensure your logo communicates exactly the things for which your company stands. Don t underestimate that this could be the only thing that customers use to distinguish you from your competition! 4. Furniture Selection Our previous space was distinctly outdated from walls and color to the furniture. Nicole created a design that sparks vibrancy and warmth making the showroom now appealing to customers. Nicole brought the Wow factor we were seeking. This has already contributed to increased sales and our signing 35 new accounts which is unprecedented for us. - Kim K. Picking out generic office furniture without the strategic intent of emotional connection or realistic functionality will likely fall short of the intended result. Carefully select the lobby furniture, since it makes the initial impression on your guests and will show them what to expect of Branding and Interior Design Page 5

6 What Others Are Saying About Nicole Arnold Interiors I have a hard time visualizing how furniture, art and accessories will look. their experience with your business. For example, if you re a wealth management office seeking multi-million dollar investors, then your reception area or conference rooms ought to embody that aesthetic. Secondly, the right workspace design for your staff (desks, task chairs, etc.) needs to be planned with flexibility in mind (in anticipation of growth or other reorganizational events) as well as ergonomic criteria (for health reasons). Remember to consider each area s functional needs to achieve the best balance between form and function. All of this may seem overwhelming, and it should. You should be spending time doing what you do best your business! So, allow us to help you do the aesthetic things that will drive that business. So I relied entirely on Nicole Arnold Interiors for the selection and arrangement for our office expansion. The results were fantastic! In fact, our building s management office came up to take pictures of our reception area so they could include it in their advertisement of the building. Irv M. Nicole Arnold Interiors listened to our needs during the initial consultation at our new office space. We wanted something new and fresh to reflect the fact that we were now in a new location. The result was extraordinary! Considerations of color, lighting, functionality, traffic patterns down to the smallest detail all were factored into the end design. Nicole Arnold Interiors produced and executed a design and decoration plan far better than what we originally conceived. It is true good design in the workplace does have a positive impact on employee morale. Thank you Nicole. Jim D. Branding and Interior Design Page 6

7 Nicole Arnold Premier Interior Designer in Dallas Nicole is one of the nation s most uniquely qualified and multi-skilled interior designers. She has earned widespread acclaim for her ability to make space meaningful for the customized, personalized residential interiors and the commercial facilities she designs in such prestigious Dallas communities as Preston Hollow, Southlake, Highland Park, Turtle Creek, Frisco and Prosper. Nicole has appeared in the Dallas Morning News and many other media outlets: She enjoys creating custom residential interiors for CEOs, Fortune 500 executives, business owners and investment specialists and other successful professionals. Nicole s clients benefit from the project management, budgeting, communication, consulting and rapport skills she gained during her highly successful 16 year sales and marketing career with Levi Strauss & Co. Her corporate background enables her to speak the language of the executives she now serves. Branding and Interior Design Page 7

8 Discover How We Create Results Like These For Your Company: 1. A full service Dallas interior design firm, Nicole Arnold Interiors offers clients the highest quality design in their furnishing and remodeling projects. 2. You give us a call, set up a meeting, tell us what end result you want achieved and leave everything to us. 3. We ve built relationships with trade professionals, artists and artisans. These let us create interiors where craftsmanship is as exceptional as quality and functionality. 4. We design with heartfelt intelligence. The rooms and spaces we design flow cohesively, and transition effortlessly from one to the other. They always reflect the brand, company personality, culture and ethos of our clients. 5. Being established in the wholesale trade and sourcing from a wide range of exceptional manufacturers, lets us deliver the custom furnishings that create the custom look our clients desire. Find Out About Our Unique Approach to Space Design! Call to set up your consultation: (214) Branding and Interior Design Page 8