A BETTER DOOR EXPERIENCE WHY MASONITE. Open to extraordinary

Transcription

1 A BETTER DOOR EXPERIENCE WHY MASONITE Open to extraordinary

2 Masonite HD Steel with Element Glass / Door MHD / Sidelite MHDSL

3 It s Time For a Better Door Experience At Masonite, we re redefining the process of selecting and selling a door. We believe that when you make it a simpler and more engaging process for homeowners, it can also be a more profitable one for the pros who install them. We ve built everything we do around making our products, tools, service and support better, easier and more focused on your success. When you choose Masonite, you get a powerful partner who helps you elevate the role a door plays in your projects creating more inspiring customer experiences and stronger business results. OUR GOAL IS SIMPLE: TO GO BEYOND THE DOOR, GIVING YOU COMPLETE SOLUTIONS THAT ARE CRAFTED AROUND YOUR SUCCESS. DON T UNDERESTIMATE THE VISUAL IMPACT OF YOUR DOOR Help inspire your customers by reframing their perspective, elevating doors as fixtures of art in every room. 800SQ. FT. OF DOOR VISIBILITY IN AN AVERAGE HOME 1 1 Assumes the average door is 17 sq. ft., and an average of 24 doors in the home. 4

4 Masonite Wood Door Collection / Door: C35 / Species: Poplar / Stain: Mahogany Torrefied Barrinton / Door: Flagstaff / Finish: AvantGuard Lorem Ipsum is a dummy text of the printing industry Masonite Wood Door Collection / Door: C55 / Species: Cherry / Stain: Cherry Medium / Glass: Clear

5 we don t stop at the front door, neither should you Doors can be a dynamic and defining element throughout the home, and only Masonite backs you with the complete offering that helps you deliver on their full potential. No one matches our comprehensive selection of both exterior and interior door choices, giving you access to the styles, finishes and details to tailor a complementary look that flows seamlessly from room to room every entry, bedroom, closet door and beyond. And we are constantly refining our offering with doors that answer the industry s latest trends, so you always have the right answer. ALWAYS ON-TREND SELECTION Our design team focuses on delivering product solutions driven by our latest trend and style insights to make it easier for you to find the perfect door for your customers. See the inside, back cover for our complete door offering. WOOD FIBERGLASS STEEL WOOD MDF MOLDED FLUSH EXTERIOR DOORS Style shown: Belleville Fiberglass INTERIOR DOORS Style shown: Heritage Series 6

6 trends that inspire whole-home solutions Through inspirational materials, Masonite arms you with the trend knowledge to show your customers how to complement their home style with coordinating interior and exterior door choices. We combine knowledge from our trend council of experts, along with deep regional sales data, to deliver clear insights into your market s most popular and emerging styles. Our formula for trend enables you to lead the conversation with your customers, so you re never at a loss when asked for a recommendation. Get even more trend insights and inspiration at Masonite.com. The door is like the cover of a book. It should attract people so they want to open it. Barbara Gilbert, Interior Designer NEW Heritage Series Smooth with Clear Glass and 4-Lite SDL Bars HGS S04-2 Belleville Smooth Hollister with Element Glass / Doors BLS

7 WHAT S TRENDING Bringing the Outside In: Bright, open floor plans. A better view of the outdoors, and a home flooded with natural light. Customers can t get enough of the outdoors in their home. Naturally, exterior doors with wider views are the perfect complement to this demand. Style Tip: VistaGrande flush-glazed fiberglass doors instantly brighten any space, providing an approximately 18% wider viewing area and cleaner lines over traditional glass inserts. Warm Contemporary: It s possible to go contemporary without the sterile modernity that often comes along with it. People are looking for organized, serene, and beautiful living spaces, and they re pushing back on more transitional and contemporary features. The emerging warm contemporary look is the answer. It introduces all the clean lines and sense of order, blended with the warmth of natural materials to create a more inviting, lived-in space. Style Tip: Heritage Series interior doors can carry this refined look throughout the home. Simplified Shaker: A fixture in American heritage, the craftsman style is built on the pursuit of reducing the home to its simplest form, with design that seamlessly blends into the surrounding natural environment. Today s interest in craftsman design has taken this reduction of the ornate yet one step further, emphasizing ultra minimalism and clean lines. Style Tip: Belleville Craftsman doors and complementing Winslow interior doors feature crisp and angular designs that feel right at home in this style, joining in the celebration of beauty through simplicity. 8 8

8 knowledgeable customers drive stronger sales Homeowners spend months choosing doors for their home 1, researching online, visiting stores, scouring magazines and driving around neighborhoods. Our selling support tools are designed to simplify and shorten this process. They help you to inspire and instill confidence in your customers, so they can make a choice they re proud of. It s a fact: When your homeowners connect more emotionally to a product, they spend more ultimately meaning more profit for you. Interactive and intuitive MAX Xpress Configurator SM walks homeowners through door choices to simplify the sale Unique merchandising tools offer the handson touch buyers need to experience a door s quality and integrity Superior trend insight arms you with the right products and trend knowledge to differentiate your business Consistent order accuracy, efficient lead times and robust, proactive communication helps business run more efficiently SELECT, QUOTE AND ORDER IN MINUTES WITH THE MAX XPRESS CONFIGURATOR Up-to-date catalog displays distributor s exact products and pricing Generate quotes in half the time New blueprint scanning feature can automatically identify all doors and provide an instant estimate. Guided selection process only shows appropriate options Web-based dealer tool to spec an entire door system Live quoting and ordering lets you build the door while your customer waits 9 1 Masonite Independent Consumer Research Cost vs Value Report, Remodeling Magazine

9 MORE PROFIT INSIDE AND OUT RETAINS 82% RESALE VALUE A FIBERGLASS ENTRY DOOR REPLACEMENT RETAINS 82% OF ITS VALUE AT RESALE $ AVERAGE COST FOR A WHOLE HOME UPGRADE FROM HOLLOW TO SOLID CORE DOORS* PENNIES TO A HOMEOWNER S MORTGAGE PAYMENT * Prices may vary by home region and other factors. Belleville Smooth with Quattro Glass / Door BLS X / Sidelite BLSSL X 10

10 we don t believe in re-dos It s our name on the door, but your reputation on the line. We take that personally. Your commitment to your craft comes through in everything you build. We get it, because we re craftspeople too. All Masonite products go through an extensive testing and certification process for durability, wear, impact-resistance and overall performance. As a fully integrated supplier, we own and control our entire supply chain, so every door is made better from start to finish with higher quality components than similarly-priced products. This means we can ensure everything that carries the Masonite name lives up to our exacting standards for quality, consistency and craftsmanship so you can sell with confidence and close the door on callbacks. My customers expect perfection and so do I. The door has to be right the first time. Dallas, Custom Builder Interior Molded Panel / Heritage Series Winslow

11 AESTHETICS Our exhaustive offering of exterior and interior doors offer the variety needed to match every design trend and architectural style. Our dedicated industrial design team is also constantly updating our product lines to reflect the latest trend insights. West End Collection / Melrose INNOVATION The Masonite Innovation Center (MIC) is the largest private research and development facility in the industry. We strive to continually improve door performance and longevity by investing in STC, fire, environmental and emission testing. PERFORMANCE We never forget that our products performance impacts your success and reputation. We rigorously engineer our doors to last, constructing them to meet our high standards for craftsmanship and durability. That s quality we back with some of the most comprehensive warranties in the industry, with many carrying lifetime coverage

12 the promises you make are the ones we help you keep Masonite takes an all-hands-on-deck approach to getting the job done. That means we not only help your customers pick the right door for their homes, we also see you through the entire process from ordering, to installing, to generating referrals and building your business after the job is done. We re a key partner with respected door distributors in North America, getting you the doors you need on your timetable. You will always be promptly connected to a service rep committed to solving any challenges you face. The field sales team is dedicated to selling only Masonite they know the local markets and support you at every turn. POWERFUL MARKETING TOOLS TO HELP SET YOUR BUSINESS APART Our online MConnect service gives you access to up-to-date Masonite marketing materials, image library, industry information and more. 13

13 Masonite Wood Door with Rain glass PARTNERED FOR YOUR SUCCESS Masonite forms extensive partnerships in the industry to help your business succeed at every stage. More Prospects: Masonite partners with premiere lead generation and marketing professionals in the industry, including Angie s List, GuildQuality and MarketSharp, to drive more business. More Rewarding: We connect with a variety of organizations that offer builder loyalty programs: Homesphere BRI program, the ABG Affiliated Builders Group and more. All to help you cash in on more rewarding incentives and improve your bottom line. 14

14 not just thousands of doors, the perfect door for every job No one can offer you the breadth of exterior and interior door options Masonite can meeting every material, performance need and style. We specialize in not just one type of door but EVERY door. For every opening, there is a Masonite solution. And we make it easy to navigate our robust selection so you always have the right answer for your customers. VistaGrande Fiberglass Door with Mini Blinds You want a door that fits the space behind it. One that matches the dynamics and proportion of what s on the other side. Bill Peck, Architect

15 EXTERIOR DOOR OPTIONS Wood: The warmth and beauty of an authentic, wood door creating a distinctive, high-end look. Available in 15 attractive 100% stain-grade species that include mahogany, knotty alder and fir. Fiberglass: Our fiberglass doors comprise energy efficient, low-maintenance choices that don t rot or fade, with many options that reproduce an authentic wood look. They are engineered with lasting durability that resists denting, splitting, cracking and warping. Available in smooth and textured (wood-grain) finishes that can be painted or stained (textured). Steel: Our affordable steel entry doors are recognized for their superior fire rating, security and thermal insulation benefits and feature high-definition decorative panel profiles that closely replicate the appearance of a smooth wood door. They can be painted to coordinate with any home style. INTERIOR DOOR OPTIONS Wood: From the suppleness of maple, to the warmth of pine or richness of mahogany, our wood interior doors suit the most refined tastes to achieve the ultimate high-end ambiance. MDF Doors: Medium Density Fiberboard (MDF) doors provide superior performance with MDF construction resists warping, cracking and splitting. Molded Panel Doors: Our molded doors are the industry benchmark for all composite wood doors. They utilize a composite wood construction that results in a more durable door, resisting warping, shrinking and cracking. Molded doors come primed and ready for painting with either a smooth or a textured finish. Flush Veneer Doors: Flush Veneer interior doors offers the visual beauty and refinement of natural wood doors at a value price. Flush Veneer doors are both stainable or paintable. SPECIALTY DOORS AND HARDWARE French Doors (Wood or MDF): Add charm and light throughout a home. Louver Doors: Help enhance air flow into rooms or closets. Barn Door Hardware: A traditional interior opening can be redefined with our high-quality, fashionable barn door hardware kits. Available in stainless steel and matte black. MAKING SOLID CORE STANDARD We re on a mission to put solid core doors in every home. Made of solid material all the way through, they feel more substantial and block sound more effectively creating a dramatic improvement in overall perceived quality for minimal cost. They re a must-have for master bedrooms, laundry rooms, bathrooms and offices. 16

16 EXTERIOR DOORS Our extensive selection of exterior door products offer a range of panel designs and glass configurations to bring alive any architectural style or design need. WOOD Torrefied Torrefaction brings unparalleled durability to wood doors. It also makes wood far more structurally stable and highly resistant to heat, cold and moisture FIBERGLASS Heritage Series New recessed 3 -panel exterior door combines crisp, clean lines inspired by classic craftsman architecture with the proven durability of fiberglass FIBERGLASS AvantGuard Virtually indistinguishable from real wood, with superior fiberglass performance. Uses a revolutionary digital printing process, applied to a pre-textured surface, to reproduce any wood type INTERIOR DOORS No matter the style, our breadth of interior doors help maintain the architectural integrity of a home throughout every room and every opening. WOOD Le Chateau & French Door Stunning collections of wood doors are available in almost an endless range of design combinations that will accentuate any room with the unmistakable character of wood 17 MDF The best of authentic stile and rail craftsmanship with all the advantages of MDF (Medium Density Fiber Board) material technology MOLDED RAISED Palazzo Series Embodies fine architecture with patented raised molding that brings a new depth of detail

17 FIBERGLASS VistaGrande Wider viewing area accentuated by authentic stile and rail for a cleaner appearance FIBERGLASS Barrington Authentic, architecturally correct details with distinct raised moulding, with the low maintenance of fiberglass. Barrington Traditional embossments are raised panel profiles just as they would be on a real wood door FIBERGLASS Belleville Superior beauty paired with maximum installation flexibility. Is available in either a smooth surface or textured, featuring multi-depth ticking that reproduces the deep wood grains of oak, fir and mahogany HD STEEL Features the strength of steel with classic door configurations, available in a smooth, primed finish. Up to a 90 minute fire rating available for maximum safety MOLDED CONTEMPORARY West End Collection & Heritage Series Embossed lines and minimalist designs add sophistication create a sophisticated look MOLDED STANDARD Masonite Select & Masonite Classic Each of our molded panel doors are distinguished with the architectural correctness of authentic stile and rail FLUSH Clean and simple flush design with tremendous value 18

18 In Every Way, We Go Beyond The Door Profitability: Tools and marketing elevate the importance of the door Service: Field and in-house teams are dedicated to getting you what you need Efficiency: Interactive support shortens the selection process from 5+ steps to as little as one Whole Home Solutions: More interior and exterior styles and materials than any other supplier Confidence: Extensive testing and certification for durability, impact-resistance and performance cut down on callbacks Quality: Every door is made better from the start, with complete supply chain control and higher quality components than similarly-priced products DOOR 9am to 5pm / Monday through Friday, EST MIC