The Professional Interior Design Course. Retail and Hospitality Design

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Malcolm Cooper
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1 The Professional Interior Design Course Retail and Hospitality Design 1

2 The Professional Interior Design Course Retail and Hospitality Design Get into Interior Design So You Are Interested in Retail and Hopitality Design? The Professional Interior Design Course The British College of Interior Design Copyright All course material and material contained herein is subject to international copyright under the Berne Convention for the Protection of Literary and Artistic Works and under United States Copyright Law and United Kingdom Copyright Law. 2

Get into Interior Design We are pleased to hear of your interest in interior design. There are many areas of work in this exciting and creative industry.

3 Get into Interior Design We are pleased to hear of your interest in interior design. There are many areas of work in this exciting and creative industry. Each week, thousands of potential clients whether for home or business, require the skills offered by the interior designer. These are for new homes, offices and commercial interiors or renovations, makeovers and pre-sale inspection. These needs are fulfilled by the professional interior designer. You ll find the interior designer at work in thousands of homes and businesses. They are choosing functional lighting, furniture, fabrics and window treatments. They are adding wall and floor coverings and choosing colour and decorative options. They are meeting with clients, contractors and suppliers. Why are these designers successful? Stated simply, because they know how to go about it. Private clients, businesses, builders, architects and real estate agents have an ongoing need for design skills. There are literally dozens of income-producing opportunities for the knowledgeable interior designer. At the outset, it is important for you to understand that this Course is not simply about the theory of interior design. It s also about practical work in interior design, meeting clients needs, marketing your services and being paid for your design skills. There are no rules to being a successful interior designer. You need no specialised skills or qualification other than the desire to succeed. A successful interior designer does not have to be gifted. Every professional interior designer was once a complete beginner. Success is primarily a matter of knowing how to go about it. Make no mistake, you need professional knowledge and skills to succeed as an interior designer. However we know the Professional Interior Design Course can provide you with these as long as you have ambition and the willingness to learn. 3

4 So you are interested in retail and hospitality design? Retail design needs to attract the consumer s attention. However, while a design might be appealing in magazines and photos, it can be awkward for the user. More importantly, while it might stimulate the visual senses, it sometimes bears no relevance to the product being sold. And while many designers fail with their retail concepts, others carefully understand the idiosyncratic nature of this domain. It is important to look at the way a client does business and to see where they are headed. Understanding demographics, identifying the typical customer and defining where the proprietors want to take their store down the track are all crucial components in the development of a retail design. Before concepts take shape, a designer should spend a considerable amount of time researching the culture of the company. How does the company market themselves, how do they advertise and how do they buy their products? Consider: how does the company market themselves, how do they advertise and how do they buy their products? The consumers behaviour towards the product should also analysed, together with their reaction in certain spaces. The requirements of a pharmacy are considerably different from those of a clothing store. Both stores must create appealing displays. But obviously one is a space made for lingering, the other for finding the product or service as quickly as possible. In duty free stores for example, the quick movement of people is essential. Customers might only have a short amount of time between catching flights. Aisles must be simple to walk through and there also needs to be good sight 4

5 lines. There s often impulse buying at the duty free stores. Customers need to be able to identify the department, and the products in each, quickly. Unlike other design areas which can take months and sometimes years to realise, retail design, because of commercial realities, is relatively expedient. The time span from the idea to the physical completion takes about 12 weeks. You can see the results and quickly discover if something isn t quite working. That s why the design needs to be flexible to take into account the last minute decisions by the client or reactions from the customer. In hospitality design in the 1980s, restaurants, bars and bistros, studded with spotlights and decked out in the latest theme, spelt success. At least for the first few months, until another new venue became the in place. Years later, the focus in hospitality design isn t on the latest look, but on providing practical design solutions. One of the main changes in the hospitality area in recent times has been a simpler approach to design. It s now more pragmatic for the operators, who are generally behind the scenes, and the patron. In the eighties, it was about the million dollar fit-out. Now the focus is on the quality of the product and designing comfortable spaces for patrons. The way the operator works at the back of the house, how the food is presented and how the space needs to function, are all thought through. Even how the dirty plates are picked up and dealt with should be considered in a design. While generally not apparent to the patron, there are often numerous design features that assist both the patron and the operators in hospitality design. Behind the marble counters a designer will consider stainless steel surfaces for ease of cleaning. Restricted areas, where food could lodge, should be eliminated where possible. And usually there will not be any skirting boards to collect dust. Behind the scenes, in a kitchen, there should be a gentle fall in the flooring, where spillage can be hosed down if required. Building regulations also set down certain standards pertaining to issues such as mechanical ventilation and these should be adhered to. Often there s little difference between the quality of the food served in one place to another. But when it comes to design, there are enormous differences. How long a café or restaurant remains open gives some idea about how successful the design is. Design In Action As frequent travellers seek places to stay with individuality and style, boutique hotels are springing up to fulfil this niche. This hotel features two-storey suites with elegant contemporary furnishings and neutral colour schemes given punch with shots of colour such as this red feature wall. Photo by Simon Kenny 5

The Professional Interior Design Course The Professional Interior Design Course will teach you all the most important aspects of interior design.

6 The Professional Interior Design Course The Professional Interior Design Course will teach you all the most important aspects of interior design. This Course presents fundamental design concepts and explores all aspects of the interior human factors, building structure and technology, environmental and other building systems, contextual issues, design theories and methods, and communication. You ll also discover the many aspects of human occupation of interior space and how lifestyles and social preferences affect interior design. You ll learn about design theory and history, design communications, design research and the science of interior space. You ll also learn how to analyse clients needs, develop appropriate design concepts and manage the finishing of interior spaces. The many and varied branches of interior design are big business. If you wish to get into interior design, you can now make this an exciting reality. Interior design is one of the last of the great escapes. The Professional Interior Design Course will help you accomplish all of the above and much more. Here at the British College of Interior Design we gain as much satisfaction for our graduates success as they do and we ll keep working with you to make that happen. This work offers creativity, independence and the opportunity to be your own boss. You also get to work with interesting people, doing interesting things in interesting places. Plus, you ll also find the work of an interior designer more fun than you can imagine. Go for it! Ready to take the next step and enrol in The Professional Freelance Interior Design Course today? For your convenience, click here to go directly to our online Enrolment Application. 6

7 The British College of Interior Design The British College of Interior Design is a division of International News Syndicate Limited. Our directors and principals have been involved in all aspects of media work for some 30 years. We are an international media-training company with students in more than 80 countries and territories. The principles of interior design are similar the world over. However our Course has been individually revised and designed to suit the needs of students living and working in the United Kingdom. Your Diploma of Professional Interior Design and your International News Syndicate I.D. Pass are posted to you when you successfully complete your course. Through online course delivery and communication, the College is able to assist you every step of the way. The Professional Interior Design Course is designed as a structured training program. British College of Interior Design registrar@britishcollegeofinteriordesign.com Director Jan Morris Primary Course Writer Simon Savage Our sister Colleges include: The British College of Journalism British College of Professional Styling Copyright All course material and material contained herein is subject to international copyright under the Berne Convention for the Protection of Literary and Artistic Works and under United States Copyright Law and United Kingdom Copyright Law. 7

The Professional Interior Design Course. Course Guide

The Professional Interior Design Course Course Guide 1 Indulge your passion or start a new career in a dynamic and challenging industry. Contents 3 5 6 7 8 9 9 10 12 14 15 16 17 18 19 Discover interior