who we are Who we are

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1 january/february 2012 Display until Feb. 29, 2012 $4.95 who we are Who we are New Hampshire Home, a bimonthly magazine focusing on inspired design and decór, is published by McLean Communications, the most diverse media company in New Hampshire. Our publications, such as New Hampshire Magazine, New Hampshire Business Review and our on-line entities such as nh.com give us more than fifty years of combined publishing experience. With so much history in the Granite State, we are committed to showcasing everything that makes New Hampshire a great place to call home. What makes New Hampshire Home magazine unique Award-winning architecture Extraordinary repurposing Small footprints New Hampshire is home to many talented architects, builders, interior and garden designers, artists, craftsmen and others whose work makes New Hampshire homes unique places in which to live. We are proud to be a locally published, statewide publication that showcases their work. In addition to featuring some of New Hampshire s most interesting and beautiful properties, each issue of New Hampshire Home includes ideas for improvement, decorating tips, gardening and landscaping information and much more. Creating a magazine that shares stories of unique people and their homes is an absolute delight. My goal is to inspire readers throughout the Granite State and beyond to make their homes and gardens pleasing to the eye and pleasant places in which to spend time. New Hampshire Home editor Andi Axman N E W H A M P S H I R E H O M E j a n u a r y / f e b r u a r y g r e a t g r e e n d e s i g n N H H o m e M a g a z i n e. c o m great green design

2 january/february 2012 Display until Feb. 29, 2012 $4.95 reader profile New Hampshire Home is seen and read! On average, each copy of New Hampshire Home is read by nearly four people A typical reader will refer back to an issue of New Hampshire Home nearly four times The majority of readers spend over an hour reading through a typical issue Advertisements get response! 81% are very interested in seeing the ads in the magazine 71% respond to an ad by taking action 3 25% made a purchase 3 42% visited the advertiser s website 3 36% clipped the ad for future follow up 3 31% visited the advertiser s store 3 11% called the advertiser 64% have taken ideas for home décor, based on what they have seen in the magazine New Hampshire Home readers are making home improvements! More than 50% are planning a construction project within the next 12 months 3 22% will be remodeling a kitchen or bath 3 40% will be remodeling another room 3 15% will be adding another room 3 35% will be redecorating a room or space 3 12% will be doing new landscaping 26% are planning to spend more than $25,000 on a remodeling project within the next 12 months Your expertise and products are needed! 50% of New Hampshire Home readers have completed painting projects, interior improvements/ restorations and replaced appliances or fixtures in the last 12 months, and nearly as many anticipate the need for these in the upcoming year 3 46% will make interior/exterior painting purchases 3 50% will make flooring and window covering purchases 3 31% will make major appliance or bathroom/kitchen fixture and cabinetry purchases 3 37% will make lighting or heating/cooling system purchases 3 33% will make furniture purchases 3 24% will invest in energy (solar/alternate system) improvements 3 21% will upgrade a porch/patio or purchase a pool/spa/sauna 3 18% will make fine art purchases 3 36% will make window/door, roofing, home siding or masonry purchases N E W H A M P S H I R E H O M E j a n u a r y / f e b r u a r y g r e a t g r e e n d e s i g n N H H o m e M a g a z i n e. c o m home sweet home in a chic Portsmouth apartment Architects best residential designs Hot colors in a Peterborough garden Luxurious bedding New Hampshire Home reader profile survey conducted by Accelara Publishing Research in Harrisville, NH, 12/10.

3 january/february 2012 Display until Feb. 29, 2012 $4.95 testimonials New Hampshire Home: A true inspiration I am a resident of Deering, New Hampshire and Palm Beach, Florida. My design firms are located in Florida and I have several clients here in New Hampshire. I was delighted and surprised to receive a copy of your May/June issue and was completely blown away. It is the first magazine featuring high-end design that I have seen in New Hampshire. Needless to say, I could not wait to call Andi Axman and congratulate her on such a fine magazine. My partner Antiques as décor Gardening with kids A Mother s Day brunch and I have purchased several items featured in your ads over the past four days. We have two locations where we display museum quality clocks and fine furniture and are looking forward to advertising in your publication. Hats off to all involved! Extremely pleased. Steve McCall and Thomas R. Thomas (Hayfields Antiques) A quick note to let you know how grateful we are that we were mentioned in the March issue of New Hampshire Home. Even though our business was mentioned just once as a resource for a home you featured, we received two calls, both of which converted into landscape lighting installations/relationships which, in our experience, last many years. Most of our clients start out wanting to simply light a path or a garden bed or a group of trees. As years go by, however, they continually add to their lighting, allowing them to bring their outside rooms into their living space at night... Randy Cushman, co-owner of Hill Road Lighting Design N E W H A M P S H I R E H O M E j a n u a r y / f e b r u a r y g r e a t g r e e n d e s i g n N H H o m e M a g a z i n e. c o m houses & their history Last week we were visited by a group of the Senior Associates from the Museum of Fine Arts in Boston. There were thirty members who had a morning with us, then went off to the Currier Museum of Art for the afternoon. The article in New Hampshire Home was one of the reasons they chose to visit us. Keep up the good work! A homeowner featured in January 2008, Home Is Where the Art Is

4 in every issue Features New Hampshire Home showcases the talent of architects, builders, interior designers, landscape architects, garden designers, artists and craftsmen whose special touches make New Hampshire homes unique places in which to live. Projects featured in New Hampshire Home inspire homeowners who are redesigning or creating new spaces, both inside and outside the home. These stories shed light on renovation, restoration and new construction processes, and provide readers with information about the latest trends in design and décor for home and garden. Departments Along with several in-depth stories that feature homes with a variety of designs and styles, every issue includes regular departments of interest, such as: Home Cooking with Mary Ann Esposito ~ the host of Ciao Italia shares recipes and cooking tips. Favorite Finds ~ highlights unique accents and accessories for the home and garden. Gardening Rx ~ a showcase of landscape garden design. By Design ~ focuses on the importance of excellence in design. Going Green ~ stresses the benefits of an environmentally friendly lifestyle at home. Inspiration ~ provides design or architectural solutions to homeowners challenges. Living with Art ~ shows that a home is as good a place as a museum for exceptional art. Transformation ~ illustrates the process of renovation and remodeling. Dining Out ~ showcases noteworthy designs at area restaurants and their signature dishes. At Home in New Hampshire ~ pays tribute to the extraordinary literary tradition in the Granite State with essays by well-known and award-winning published writers.

5 demographics Demographics and Distribution A valuable audience of affluent, high-end homeowners New Hampshire Home reaches a desirable, affluent audience of homeowners who invest in their properties. We are targeted to highly qualified consumers who are looking for ideas on how to improve their living space inside and out. There is no question whether you ll be reaching the right audience advertising in New Hampshire Home guarantees it! Direct mailed to homeowners in New Hampshire with properties valued more than $450,000 and incomes more than $125,000. Mailed to hand-selected zip codes in Northern Massachusetts and Southern Maine to provide exposure to some of the most sought-after communities. Sold at more than 400 newsstands. Distributed at home and kitchen tours, home-related trade shows and special events. Sent to a rapidly growing list of paid subscribers. Mailed to targeted businesses in the home-related industries. Reaching those that also build and design homes In addition to the valuable audience of high-end homeowners, New Hampshire Home also reaches those that build and design homes. AIA (American Institute of Architects) Members (both architects and associates) and affiliated building professionals. ASID (American Society of Interior Designers) Professional and allied members as well as industry partners. HBRANH (Home Builders and Remodelers Association of New Hampshire) All members. Circulation New Hampshire Home reaches more than 90,000 discerning readers, who are looking for ideas and inspiration to upgrade their living space inside and out. Qualified Direct Mail = 12,000 (including paid subscribers) Newsstand = 4,500 (New Hampshire Home has had a 100% sell-thru rate at many of our newsstands.) Trade show, kitchen tours, home and garden events = 3,000 Total circulation = approximately 20,000 Readership reflects the industry standard of 4.2 readers per issue. The breakdown of circulation and total may vary slightly per issue based on events.

6 with our in-depth feature stories and regular departments, each issue will have an editorial focus on home-related categories of interest to our readers. issue EDITORIAL focus Jan./Feb. Nov. 2, 2012 Home Theaters: Designing one that s fun Nov. 7, 2012 Favorite Finds: Fashionable furniture All About Design Architects Best Residential Projects: Architects most noteworthy and award-winning work for a wide variety of homes throughout the region N E W H A M P S H I R E H O M E N H H o m e M a g a z i n e. c o m s e p t e m b e r / o c t o b e r d e s i g n i n g t h e p e r f e c t k i t c h e n september/october 2012 Display until Oct. 31, 2012 $4.95 designing the perfect kitchen Tasty fall recipes A chic barn Aficionados of fine furniture calendar 2013Along March/April Jan. 4, 2013 Jan. 9, 2013 May/June March 4, 2013 March 7, 2013 July/Aug. May 3, 2013 May 7, 2013 Sept./Oct. July 1, 2013 July 3, 2013 A Showcase of Green Design Incorporating Sustainability into the Home and Garden: A showcase of projects by architects, interior designers and landscape designers Lighting: The latest for LED inside and others outside By Design: Trends in automating a home Remodeled and Renovated Homes Inspired Renovations: Restoring and remodeling older homes and gardens in extraordinary ways, and designing landscapes that work Favorite Finds: For the garden By Design: An array of flooring options, from old to new Great Outdoor Living Spaces Exceptional Homes: Homes and other buildings perfect for enjoying summer, the water and entertaining Favorite Finds: For the patio and deck By Design: How to create fun outdoor spaces Kitchen Transformations Designing the Perfect Kitchen: Some homes have more than one! Favorite Finds: For the kitchen Homework: Choosing kitchen appliances Nov./Dec. Sept. 4, 2013 Sept. 9, 2013 Exceptional Bathrooms What s New in Baths?: Designers talk about the latest trends in furnishings and fixtures for master baths, powder rooms and spas Inspiration: Color trends for 2014 Favorite Finds: For the bath