ROBERN S 2016 NEW PRODUCT THEMES: HIGH LEVEL BUSINESS/BRAND THEMES KEY THINGS ABOUT NEW PRODUCT VISION

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Marlene Jacobs
5 years ago
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2 HIGH LEVEL BUSINESS/BRAND THEMES Robern Bring your vision to life with luxury styling and storage solutions for every room in your home ALL ROBERN PRODUCTS FEATURE: Quality craftsmanship: Crafted in Bristol, PA from the finest materials since 1968 A marriage of technology and style: Careful attention to detail creates a perfect fusion of form and function Unparalleled beauty - A commitment to timeless sophistication and elegant minimalism Innovative functionality - every feature thoughtfully designed to simplify your life Flexible solutions that empower personal expression: Highly personalized styling solutions meet your design preferences, space needs, and the demands of everyday routine ROBERN S 2016 NEW PRODUCT THEMES: Modularity Primary: Cartesian modular vanity system Statement-making design Primary: Balletto transitional console vanity with hidden side storage Secondary: Mainline Cabinets, Mirrors and Sconces Integrated Lighting Primary: InLine Lights Primary: AiO with Audio Secondary: Entice KEY THINGS ABOUT NEW PRODUCT VISION Significantly expanding our lines of vanities Focused in integrating lighting into all of our product solutions medicine cabinets, mirrors, and vanities Robern medicine cabinets, mirrors, vanities and lighting can add luxury to your home beyond the bathroom think of Robern for your bedroom, hallway, or any styling space within your home.

> PRIMARY PRODUCT LAUNCH > PRIMARY PRODUCT LAUNCH Cartesian Modular Vanity System Balleto Transitional Console Vanity with Hidden Side Storage Cartesian modular vanities offer limitless solutions,

KEY BENEFITS Limitless custom vanity solutions - Customize around your own needs.

3 > PRIMARY PRODUCT LAUNCH > PRIMARY PRODUCT LAUNCH Cartesian Modular Vanity System Balleto Transitional Console Vanity with Hidden Side Storage Cartesian modular vanities offer limitless solutions, enabling you to create personalized configurations that fit your unique design preferences, storage needs and the demands of your space. KEY BENEFITS Limitless custom vanity solutions - Customize around your own needs. Modular design allows you to add or upgrade your existing vanity or night stand and add new features to infinitely expand the functionality. Withstands wet and moist environments due to the aluminum and glass construction Provides task and way-finding light by using the night light option FEATURES Drawer options and storage: Plumbing, full and tip out drawer options Slow close In-Drawer Electrical Outlet Organization kit - Adjustable drawer dividers provide storage right where you need it and prevent items from moving or sliding in the drawer. Choose from a wide array of colors and finishes: Stock, classic or special order glass colors (13 options total) Add-on accessories such as vanity tops and sinks (choose from 3 stone vanity tops or white glass with integrated sink) PRICE: Starting at $ LIST Balletto console vanity provides a distinct aesthetic for your bathroom while offering a wide variety of hidden storage for small or larger spaces. Choose finishes based on your design preferences and personalized storage features that matter most to you. KEY BENEFITS Conveys a sense of style that is both transitional and contemporary (based on a ballet dancer s leg and the heel of a stiletto) One-of-a kind hidden storage solutions provide discreet storage for cotton, waste, literature or makeup and toiletries Withstands wet and moist environments due to the aluminum and glass construction Provides task and way-finding light by using the night light option FEATURES Drawer options and storage: Plumbing, full and tip out drawer options Slow close In-Drawer Electrical Outlet Organization kit - Adjustable drawer dividers provide storage right where you need it and prevent items from moving or sliding in the drawer. Choose from a wide array of colors and finishes: NEW! Chrome, Brushed Nickel, or Black finishes available for console legs Stock, classic or special order glass colors (13 options total) Add-on accessories such as vanity tops and sinks (choose from 3 stone vanity tops or white glass with integrated sink) PRICE: Starting at $ LIST

> PRIMARY PRODUCT RE-LAUNCH > PRIMARY PRODUCT RE-LAUNCH InLine Task Lights AiO (All-in-one) Medicine Cabinet with or without Audio InLine Task Lighting enhances Robern s M Series medicine cabinets

Designed specifically to pair with M Series cabinets, InLine lights are flush with M Series doors for a clean look.

4 > PRIMARY PRODUCT RE-LAUNCH > PRIMARY PRODUCT RE-LAUNCH InLine Task Lights AiO (All-in-one) Medicine Cabinet with or without Audio InLine Task Lighting enhances Robern s M Series medicine cabinets with precision dimmable task lighting and contemporary, modular design. InLine Task Lighting delivers the right light to support your exact styling needs. KEY BENEFITS Contemporary & versatile design. Designed specifically to pair with M Series cabinets, InLine lights are flush with M Series doors for a clean look. InLine lights and M Series cabinets can be configured in multiple ways to best fit your needs. Integrated task lighting allows for precision grooming. Dim lights or adjust color temperature to simulate the lighting of your day ahead. Energy efficient LED s duplicate natural light, and outlast incandescent and fluorescent bulbs. Withstands wet and moist environments due to the aluminum and glass construction FEATURES Ligthing All models are dimmable. Available in Warm White (3000K), Natural White (4000K) and Variable color temperature (adjustable between 3000K and 4000K). ETL damp location listed to UL U.S. and Canadian standards. Ganging with medicine cabinets InLine and M Series cabinets available in 30 and 40 heights. PRICE: Starting at $ LIST AVAILABILITY: Taking orders NOW! AiO brings all of Robern s most popular medicine cabinet features into one. KEY BENEFITS Innovative convenience: AiO combines dimmable task lighting, integrated electrical and USB outlets, and magnetic storage into one medicine cabinet so you can have a styling space that s as efficient and convenient as possible for you and your needs. Easy to install and control. Conveniently built into the face of the cabinet door, a one-touch control lets you operate or dim the task lights inside and outside the cabinet with a touch of a finger. Robern Audio (Optional). Enjoy music, news or podcasts directly from your AiO cabinet. Connect any Bluetooth -compatible device for a quality sound experience enhanced by the glass of the mirror. Clean, contemporary design achieves a minimalist yet functional styling space. Two vertical LED task light panels are integrated seamlessly into the design of the cabinet, eliminating the need for additional task lighting that can clutter your styling space. FEATURES Medicine cabinet Available in single- and double-door configurations, three widths, and recessed or surface-mount installation. Premium construction - anodized aluminum frames and our patented Safeseal gasket to ensure a quiet, moisture and dust-resistant interior. 3-mirror design - Mirrored interior simplifies your styling routine access your personal items and use the mirror at the same time. Integrated lighting Interior and external task lighting use energy efficient LEDs Accessories Magnifying mirror - Use the small magnifying mirror to perform detailed grooming tasks. Adjustable Shelves - Configure the interior of your cabinet to accommodate essential items of varying heights PRICE: Starting at $ LIST, Robern audio version starting at $ LIST AVAILABILITY: Taking orders NOW!

> SECONDARY PRODUCT LAUNCH > SECONDARY PRODUCT LAUNCH Entice Magnification Mirror Mainline Medicine Cabinets & Mirrors Entice portable magnification mirror, designed for use with Robern s M Series

KEY FEATURES & BENEFITS Portable Compact design can be used anywhere - on any countertop or simply attach magnetically to your medicine cabinet door.

5 > SECONDARY PRODUCT LAUNCH > SECONDARY PRODUCT LAUNCH Entice Magnification Mirror Mainline Medicine Cabinets & Mirrors Entice portable magnification mirror, designed for use with Robern s M Series medicine cabinets, features 5X magnification and LED lit framing in a compact design that can be used in your styling space or on the go. KEY FEATURES & BENEFITS Portable Compact design can be used anywhere - on any countertop or simply attach magnetically to your medicine cabinet door. Functional 5x magnification mirror is paired with LED task lighting that has three brightness settings. Recharge the magnification mirror with a docking station mounted in your M Series cabinet or charge anywhere via a USB cord. Rechargeable battery lasts up to 2 1/2 hours LED light automatically turns off after 15 minutes, saving battery life if the mirror is not in use PRICE: Starting at $449 LIST Introducing Mainline medicine cabinets and mirrors, Robern s newest decorative collection. Choose from 4 sophisticated frame profiles and 7 frame finishes that match Robern s decorative vanities and sconces to create a space that communicates timeless elegance while achieving superior functionality. KEY FEATURES & BENEFITS Frame Finishes include Satin Nickel, Brushed Nickel, Brushed Black, Brushed Bronze, Chrome, Polished Nickel, and White Medicine cabinet Premium construction - anodized aluminum frames and our patented Safeseal gasket to ensure a quiet, moisture and dust-resistant interior. 3-mirror design - Mirrored interior simplifies your styling routine access your personal items and use the mirror at the same time. In-cabinet electrical outlet Accessories Magnifying mirror - Use the small magnifying mirror to perform detailed grooming tasks. Adjustable Shelves - Configure the interior of your cabinet to accommodate essential items of varying heights Safety lock box offers secure storage for valuables PRICE: Starting at $699 LIST

6 > SECONDARY PRODUCT LAUNCH Mainline Sconces Introducing Mainline sconces, part of Robern s newest decorative collection. Choose from 6 metal finishes that match Robern s decorative medicine cabinets, mirrors, and vanities to deliver impact to any part of your home. KEY FEATURES & BENEFITS Fixture finishes include Satin Nickel, Brushed Nickel, Brushed Black, Brushed Bronze, Chrome, and Polished Nickel Uses energy-efficient compact fluorescent bulbs UL Certified for damp locations Complies with California Title 24 Section 6 energy requirements PRICE: Starting at $549 LIST THE NEW ROBERN.COM IS NOW LIVE! Offering a clean, modern design, easy-to-navigate functionality and a content-rich site experience that educated and inspires specifiers and homeowners. FEATURING Product SKU builder Easy to use across all devices (PC, Smartphone and Tablet) Schedule an Appointment feature, which will allow users to directly schedule an appointment with their local opted-in showroom. Help Me Choose tool, which offers homeowners a simple questionnaire to guide them through the selection process. All Inclusive Specification Tool: One-stop site for specifier needs including CAD files (to come), sizing charts, installation instructions and spec sheets.in addition, users will have access to case studies and CEU training for additional learning elements. Please the Marketing Team with any ideas, feedback or questions to contactus@robern.com.

7 CARTESIAN DESIGN COMPETITION SUBMIT YOUR DESIGN SOLUTION Imagine having limitless of vanity designs to choose from. Robern has an open design program that allows architects and designers to create their own design solution and submit for a chance to have your configuration made, created and featured on the website and in literature. Submit a unique design using the Cartesian modular system for a chance to be featured and credited. Visit robern.com/opendesign for more details and to enter. ROBERN BRAND AMBASSADOR PROGRAM Robern Brand Ambassadors share valuable insights into the everchanging world of bathroom design and construction by showcasing their projects featuring Robern s craftsmanship, elegance and innovative functionality. Throughout the year, Brand Ambassadors will collaborate with Robern on blog posts and social media initiatives to educate consumers and fellow industry-related professionals about Robern brand. Brand Ambassadors will also have access to discounted product, training programs, industry events and networking opportunities with other professionals. Robern will seek to add 13 more ambassadors in If you believe that your work qualifies you to become a Robern Brand Ambassador, on Twitter with hashtag #Ambassador.

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New Product Presentation

1 New Product Presentation 2 IT IS ABOUT THE EXPERIENCE EXCEPTIONAL STYLING SPACES Your everyday routine should never feel routine. From the time you rise and get ready, to little freshening moments, to