[ ] Prime Edition & Prototype. PRIME edition. Introducing: Dwell on Design LA June 24-26, 2016 / LA Convention Center

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1 The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc. Dwell on Design LA June 24-26, 2016 / LA Convention Center Introducing: & Prototype PRIME edition [ ] What is? It is the marketplace to showcase your custom work and limited-edition collection to the design industry, media and a discerning design audience - directly on the show floor. Be one of a select group of designers of the highest caliber to present and sell one-off and custom collections of furniture, lighting, accessories, and fine art in a gallery-like setting.

2 Why? Professional Trade Each year, Dwell on Design LA attracts over 15,000 professional trade attendees. This puts your work in front of some of the most renowned architectural and design firms, manufacturers and buyers. Consumers Reach 30,000+ affluent design-savvy enthusiasts. Our surveys show that 50% of our consumer audience come to source product from the show floor. 73% are homeowners planning to spend 208 million dollars annually with Dwell on Design brands. Press & Publicity Last year at Dwell on Design LA, more than 400 media showed up to cover the event, and Dwell on Design received over 350 million media impressions. We market heavily leading up to the show, and strive to keep design dialogue going 365 days a year. Peers The & Prototype section is curated by an independent jury. This makes you a part of an elite group of innovators, and standout among the design realm. Prime Edition & Prototype will draw talent from coast to coast and of many varied disciplines including furniture, lighting, textiles, surface design, wallpaper, accessories, paintings, photography and sculpture. Platform Set amid a gallery-like area, this show-within-a-show is the best platform for designer-makers, industrial designers and artists to showcase their work. This new initiative is set to be a launchpad for many independent careers. Professional Review As a participant of, you also receive the opportunity to have your work reviewed by a panel of international industry leaders and design experts. The winners of Best Collection and Best Prototype will receive complimentary exhibit space in their category for the following year.

3 Participation Options: Studio Exhibit Space: Ideal for designers and artists to showcase a range from their collection. Each booth includes 92" high hard walls and signage. The flooring provided is consistent throughout the entire section. The cost for accepted work: 5' x 10': $3,000 USD 5' x 20': $4,800 USD 10' x 10': $4,800 USD Eligibility Entry is open to independent designers and artists (no manufacturers). Evaluation & Selection Criteria for : Function Quality Aesthetics Originality Use of Materials Design Innovation Application Procedure: All submissions are juried to ensure quality and design integrity. This is a twopart application, where you must submit documentation of your work and also the application provided by DOD. Applications that do not have both parts and are not in a PDF format will not be considered. Application for 5' x 10', 5' x 20' and 10' x 10' spaces: To be considered for this section of, we recommend that you show a body of your work as well as new work that you are considering showing at our event. Provide some documentation with the images you are submitting this can include the inspiration for your work, materials you are using, as well as company/designer profile. Prototype Prototype is a platform within, featuring products not currently in production and addressing new ideas for the residential market. Prototypes can feature both to-market and conceptual works. All submissions are juried and require a $25 submission fee. Please note if you are accepted, you will be part of a group exhibit. The cost for accepted work: $350 USD Application for Prototype: A maximum of three objects will be considered per application. We recommend that you submit either detailed CAD drawings or actual images of your prototypes with a description of your work including dimensions, materials, weight and installation requirements, as well as function, market potential and a company/designer profile.

4 Dwell on Design LA June 24-26, 2016 / LA Convention Center Application PRIME edition Legal Company Name: Mailing Address: Show Contact: City: Province/State: Postal/Zip Code: Phone: URL Address: Please indicate which section you would like your work to be considered for: 5'x 10' = $3,000 USD 5' x 20' = $4,800 USD 10' x 10' = $4,800 USD Please Indicate Your Payment Method: Please find a check* attached *make check payable to Dwell on Design Card Number: Name on Card: Please return this form to our office via fax or mail Attention: Booth Jury Committee Fax: Includes walls, signage and electrical (500W/5A for 50 SQ FT, 1000W/10A for 100 SQ FT and higher). 50% due upon signing and acceptance, 50% due by April 8, Phone: (972) Fax: (972) Please debit Visa / Amex / MasterCard: sales@dwellondesign.com *Credit charges will appear as Informa Exhibitions" Exp. Date: Signature: Prototype $350 USD + $25 USD application fee. If accepted, a balance of $375 USD is due by April 8, Mail: Dwell on Design Sales 6191 N. State Highway 161, Ste 500 Irving, TX Attn: Booth Jury Committee Please note: For PCI compliance, credit card details can only be faxed or mailed. Please do not send by ! Please Note: These points must be followed should you be accepted into the Prime Edition section: The signage provided is a standard font in order to create a unified look within the space. Studio spaces (5' x 10' and higher) will have rectangular flag signs that extend out from the booth side walls. You cannot provide your own signage without written consent from show management. You cannot paint the booth wall. You cannot adhere any wallpaper to the wall or use any type of adhesive to affix product to the wall. Only finishing nails and small wood screws can be affixed to the walls. Pieces hung from the walls must not exceed a maximum of 30 lbs per panel. Special arrangements must be made for heavier items. The flooring provided throughout the entire section is one contiguous colour and material. Electricity is included with the cost of your space. The power will be delivered to the back of the booth; you can bring your own power bars and/or extension cords, but they're also available to rent. Studio spaces (100 SQ FT or larger) will each receive a 1000W / 10A power outlet. If you require additional power you must make arrangements by completing the service order form in the exhibitor kit. You will be responsible for your own lighting (lighting is mandatory). If you plan to bring or rent clip-on lights please note that most light fixture clamps can t span the width of the wall thickness and you must therefore rent or bring your own strip for the top of the wall. Rental forms for lights and strips will be available in the exhibitor kit. You must be prepared to move out on the Sunday evening when the show closes. No exhibit materials can be left past 12:00 pm on June 27, Drayage/Material handling and marketing is included with the cost of your space. This is a two part application: 1. The first part is the PDF listing your work, with images of your work, ed to sales@dwellondesign.com. 2. The second part is the payment form. We will require both in order to consider your application (fax or mail only if paying by credit card). 3. If you are sharing the space with someone else, you must also include examples of their work and indicate this on the application form. 4. You must also complete and sign a regular booth application and contract.

5 Contact Us Reed McMillian Leader, Int'l Architecture + Design Network Reed.McMillan@informa.com Rigo Retana Sales Manager Rigo.Retana@informa.com Alina Perez Account Executive Alina.Perez@informa.com