Former Position: Head / Department of Industrial Design,Academy of Arts & Design, Tsinghua University ( ).

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1 curriculum viate Sir name: Cai Given name: Jun Position: Professor / Academy of Arts & Design, Tsinghua University Director / Design Management Research Lab, Art & Science Research Center, Tsinghua University. Executive Member of the Council, China Industrial Design Association Council Member, Beijing Industrial Design Promotion Organization Former Position: Head / Department of Industrial Design,Academy of Arts & Design, Tsinghua University ( ). Honorable position: Jury member, Good Design Award, Japan(2015) Jury member, International Gold Point Design Award, Taiwan(2014) Jury member, China Red Star Design Award (2012,2013,2014) External PhD reviewer, Design school of Hong Kong Polytechnic University (2014, 2015) External peer reviewer for Aalto University (2012), Parsons(2013), Design school of Hong Kong Polytechnic University (2012, 2013,2014) Top Ten China Design Educator (by CIDA/2013) The best friend and mentor of students in Tsinghua University (2012) Member of Editorial Board, Design Issues ( ) Member of External Review Team, IIT, Institute of Design (2011) International Advisory at International Advisory Committee at Seoul World Design Capital 2010(2010) Educational Background: BA: Central Academy of Arts & Design, Beijing Visiting Scholar: National Academy of Arts & Design, Oslo, Norway 2011 Visiting Scholar: Illinois Institute of Technology, Design Institute,USA Professional Background: Designer Noor Design Ltd, Norway

2 Design Director, Beijing Industrial Design Center Research focus: 1. Design strategy and innovation based on user lifestyle development. 2. Knowledge transformation and structure change for design innovation and design management. Award: 1992 Asymmetric Lighting "Jac" (Joint with Noor Design/Award by Industrial Design Association, Norway) 1995 Electric Heating ( Excellent Design Award by China Light Industry Ministry) 1998 Cooperate design for Lenovo Home Computer Libra, (Judge s Award by Hong Kong Design 98 ) 1998 Cooperate design for Lenovo Home Computer Beta Lyrae,( Excellent Design Award by Hong Kong Design 98) 1999 Gold Prize/Beijing Industrial Design Competition, Souvenir Pan design 1999 Dental Unit System (Excellent Design Award by China Cultural Ministry) 2000 Paper: Design strategy the weapon for win in the new century.(silver Award by Shanghai Industrial Design Week) 2001 Touch Screen Information System (Nominated prize by International jury at Art & Science International Exhibition and symposium) 2004 Design: Ming & Style (Silver Award/10th by China Cultural Ministry) 2013 Top Ten China Design Educator (by CIDA) Publishing: 1995 <Industrial Design> (Published by Jilin Art Press, China ) 1996 <The History of Industrial Design> (Published by Helongjian S&T 1997 Press, China) 1998 <Top International Design Companies> (Published by Helongjian S&T Press, China) 2004 <Creative value by Design Philips > (Translation) (Published by Beijing Politechnic Press, China) 2005 < Finnish Modern Design> (Published by Beijing Politechnic Press,China) 2011 <The Handbook of Design Management> (26/The Evolution of Design and Design Management in China) Edited by Rachel Cooper, Sabine Junginger, Thomas Lockwood / Published by Berg Press (2011) Paper: 1997 "Industrial Design and Product Development in Corporate Strategy" (1 st China-Japan Joint International Symposium on Industrial Design Design Strategy and Corporate Innovation (For Chiang Industrial Charit Foundation. Hong Kong) "Reconstruction and Integrate the Corporate Design Strategy" ( Selected as the best paper by "Ten-Years Paper Collection" from China Association of Industrial Design) Professionalism and productiveness in Industrial design (99 Industrial Design Seminar,

3 Mainland China & Taiwan) 2000 Industrial Designers and Design Company in China the present situation and potentiality (KIDP Forum, Korea) 2000 Industrial design in China: the transformation and change (ICSID News No.3) 2001 Design strategy the weapon for win in the new century (Seminar in 2001 Shanghai international Industrial Design week) 2001 Position and Research of Design for Rational Consumption and Emotional Consumption (Tsinghua 2001 International industrial design forum and China industrial design education symposium) 2001 Recognition Design (Art and Science/International Exhibition and Global Symposium) 2001 Adaptation and Transformation: Design Education in Fast-Changing China (ICSID 2001 Educational Seminar) 2002 <Research for design strategy of localization> (Tsinghua International Design Management Forum) 2002 The Design Value of Localization and Globalization (New Values of East Asia Design in the 21st Century) Seoul National Univ. Korea 2004 <The Comparison between skill based design education and research based design education> (China ID Education Conference) 2006 The Positional Elements in Design Strategy (D2B - The first International Design Management Conference, Shanghai) 2007 The Historic Thinking for the Relation of Design Education and Industrial Development (Arts& Design, China, 2007/12) 2008 An Evaluation of the Positional Forces impacting upon Design Strategy (Design Management Journal, Volume3, 2008) 2009 The Research & Practice of Design Management Course for MA Program ("D2B2:Tsinghua International Design Management Symposium, Beijng,2009 ) 2009 Design for China Migrant Workers: A Case of User Research and Mobile Product Concepts Development (Xin Liu1, Jikun Liu1, Jun Cai2, Ying Liu2, and Xia Wang2) HCII Conference/ 2009/ 2011 Exhibition User Experience Research and Design for Applications of Context Awareness Technologies (Jikun Liu1, Xin Liu1, Bingxue Gao2, Jun Cai1, Jenny Wang3, and Qing Liu1)P.L.P. Rau (Ed.): Internationalization, Design, HCII 2011, LNCS 6775, pp , Springer-Verlag Berlin Heidelberg The Evolution of Design and Design Management in China, PART IV: INTO A CHANGING WORLD, Hand Book of Design Management, Berg, Thinking of Design driving innovation, ZHUANGSHI,4/2012,Volume Discovering and developing the insight by opportunity-oriented user research ( Jian Guan, Jun Cai, JiKun Liu) 2013 IEEE-Tsinghua International Design Management Symposium Proceedings 2014 Status, features and expectation the analysis of design management model in China ZHUANGSHI,2/2014,Volume 228

4 Research: 2001 Motorola: Research for aesthetic trend and lifestyle of Chines consumers 2002 Hisense: <CDMA Mobile research & Design>Samsung: Home Tasking Culture (joint students project / Cooperate with KAIST) 2003 EU: <Asia Link Design Management Net Work> Joint Program s 2004 Danfoss: < Asian Style VLT2800 Operating Instruction Project> 2004 SNU <Research on Design Trend and Features of Mobile Phones in Korea, China, and Japan> 2004 GE: < Feasibility research for Platform of Mobile Medical System for China Countryside> 2005 Tsinghua<Human Interactive Environment for Areo Space> 2006 Herman Miller: < China Mid Class & Office Furniture> 2007 Lenovo <PUI research> 2007 Skyworth LCD Design Project 2007 Torch Design Project for Olympic 2008 (Tsinghua Team) 2007 Nokia-Tsinghua <Project Reseach) 2008 LG <LCD TV CONCEPT DESIGN RESEARCH> 2008 Asia Link <LeNs-The learning networking on sustainability>(cj & LX) 2008 Team Leader/Nokia-Tsinghua <Project Reseach, Year cooperation project) 2009 Team Leader/Nokia-Tsinghua < Young Generation Contact) SME project Research for Office Lighting Industry 2010 Consultant /YangYe Office Lighting Design Strategy 2010 LG/Research on China Style, the trend and influence on design 2010 Lenovo: Research for strategy of international brand 2011 LG/Research on China city consumer life style 2012 Boeing/User Research into Chinese Air Travelers Behaviors and Needs 2013 LG/New Life Style Research in China 2014 Research for Air Solution Design for China Family 2014 Research for China Mid-Class lifestyle and its Value Proposition 2015 Research for New generation s lifestyle and its aesthetics, China China Social Science Support Research Porject: Research on Western Design Theory System after 20th Century. International Event & Keynote speak: l. Joint organizer for International Industrial Design Seminar by CITEC and The Central Academy of Arts & Design (1992)(1995). 2. Member of IDSA ( ) 3. Invited Lecturer by KIDP, Korea (2000) 4. Invited as a representative of design educator from China for Design Education Seminar in UK By British Council (2002) 5. Organizer: Tsinghua 2001 International industrial design forum and China industrial design education symposium (2001) 6. Organizer: Tsinghua International Design Management Forum (2002) 7. Organizer: RCA/Tsinghua GO GLOBAL (2005\2007) 8. Lecture <China-the change of consumer s society and design agenda (International Design Liaison Center /JIDPO)2007Lecture< CHINA - the transformation and design>( Design in

5 BRICS KAIST, Korea) Lecture<Design Education in Mainland China>(Taiwan, National ChengKong Univ2008.5) 10. Keynote Speaker "Design Ed Asia Conference 2008" (Hong Kong ) 11. Organizer : "D2B2:Tsinghua International Design Management Symposium, Beijng,2009 (2009.4) 12. Invited PhD Supervisor for PhD, IDE, Royal College of Art,UK (2008-) 13. Keynote Speaker-DESIS Forum (2009 Shanghai International Creative Week) 14. International Advisory at International Advisory Committee at Seoul World Design Capital Keynote speaker: nd Shenzhen International Design Forum, China 20. Moderator: 2010-Tsinghua Academic Month & Seminar Design Management From Education to Industry. 21. Keynote Speaker at Strategy Conference, IIT,Institute of Design ( ) 22. Chairman and Keynote speaker, 2011 Tsinghua-DMI International Design Management Symposium. Hong Kong ( ) 23. Executive Chairman, 2013 Tsinghua International Design Management Symposium. Shenzhen ( ) 24. Keynote speaker: 2014 IDXC China conference 25. Keynote speaker: Asia Design Management Forum. Huangzhou (2014) 26. Organizer: China Design Research PhD Forum (2015) Contact Address: B447, Academy of Art & Design, Tsinghua University Haidian District, Beijing , China Tel: , Fax: , caijun@mail.tsinghua.edu.cn,

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