2019 MAY design experience at the center of the world

Transcription

1 2019 MAY design experience at the center of the world In partnership with Celebrating

2 4+ Million Potential Design Lovers From May 10-22, 2019, Design Pavilion will return to New York City s Times Square serving as the public centerpiece for the City s official design week, NYCxDESIGN, promoting the many related design events occurring around the city. Design Pavilion is an annual public design and cultural happening, focusing on interactivity, education and the spectacular! It features curated installations and daily programs including Design Talks NYC and the Design Market NY. It is free and open to all. A platform for brands to use design and innovation stories to engage the public, it features emerging and established designers and architects from around the world, and has quickly taken a distinctive position on the global design stage. Over 4 million people are anticipated to pass through the pedestrian plazas during its scheduled 12-days in 2019, including an audience of design professionals, local business people and residents, and international visitors EXHIBITORS 3 DAYS 1 CITY PLAZA 25,000 VISITORS 4+ MILLION IMPRESSIONS ON SOCIAL MEDIA EXHIBITORS 5 DAYS 3 CITY PLAZAS 1 MILLION VISITORS 30 MILLION IMPRESSIONS ON SOCIAL MEDIA EXHIBITORS 9 DAYS 4 CITY PLAZAS 3.7 MILLION VISITORS 100 MILLION IMPRESSIONS ON SOCIAL MEDIA

3 Times Square Times Square is the center of New York City. Renowned as the most visited, photographed and highly trafficked public gathering space on the planet, it draws an international audience of millions weekly. There is no other location anywhere that attracts more people in one place at one time every day. In Times Square, Design Pavilion has become the public centerpiece and hub of our city s official design week, NYCxDESIGN, quickly taking a leadership role on the world s design stage. Times Square Alliance has proven its dedication to the arts and design through their acclaimed arts program, Times Square Arts, and newly-renovated plazas designed by world-class architectural firm, Snøhetta. Times Square Alliance provides a fully supportive and committed partnership to Design Pavilion, within the strongest business district in midtown. Design Pavilion and Times Square are a perfect fit. Design Pavilion provides great design programming for the plazas, and Times Square provides access to millions of advertising eyes -- a formidable combination that leads to growth year after year. 3.7M people passed through Times Square during Design Pavilion

4 NYCxDESIGN NYCxDESIGN, New York City s annual celebration of design, attracts hundreds of thousands of attendees and designers from across the globe. Taking place each May, the event celebrates a world of design and showcases over a dozen design disciplines through events taking place across the city s five boroughs. On May 11, NYCxDESIGN was officially kicked off with a press conference at Design Pavilion. The international media, city officials and design industry leaders were in attendance. The program s growth was showcased featuring Design Pavilion s transformation of Times Square s five pedestrian plazas and the NYCxDESIGN logo shined in lights on a Times Square billboard. NYCxDESIGN is attended by a diverse audience, predominantly design professionals, design students, and design enthusiasts from around the world. Demographics 336K attendees 90K visitors from outside the NYC area 96% surveyed attendees plan to return in 2019 These numbers are significant to Design Pavilion sponsors and exhibitors, as we are promoted by NYCxDESIGN in substantial ways. While most NYCxDESIGN participating events and exhibits target the design trade, Design Pavilion leverages design as a storytelling medium to share with everyone.

5 Audience Powerful Digital Partners The 2018 Design Pavilion was joined by some amazing digital partners. Nasdaq gave us time on their magnificent Times Square digital screen and broadcast daily NASDAQ Spotlight design-focused interviews, curated by Design Pavilion, on the theme of business and design, and hosted by our biz + buzz developer, Patrick Duffy. Superior Digital Displays gave us 14 days on their billboards. Our network of sponsors and media partners provided tremendous exposure on social media, as did our partnership with Times Square Alliance and collaboration with NYCxDESIGN. Reach 2 Million Following Nasdaq 14 Million View Superior Digital Billboards 90K Following NYCxDESIGN 1.9 Million Following Times Square Alliance 13.4K Following Design Pavilion

6 Design Pavilion Value and Benefits Design Pavilion 2018 Yielded 3.7M visitors 100M impressions on social media 13.4K social media followers Design Power in NYC Metro Area 53K+ designers 8K+ design firms 800 museums and galleries 10 of the nation s best design and architecture schools Combined Power with Partners 2M following Nasdaq Design Pavilion Interview Broadcasts 14M view Superior Digital designated screens 1.9M following Times Square Alliance social media General PR and Promotions Advertising in top publications Social media of 100M+ impressions Newsletters to 10K+ design enthusiasts and professionals Press outreach Joint partner networks Combined Power with NYCxDESIGN 90K following NYCxDESIGN $2M worth of in-kind advertisements 200M social media impressions 336K total attendees counted at various events 96% attendees plan to return in 2019

7 Extensive Media Coverage

8 Media Partners We partner with media to leverage our combined strengths. In 2018, New York Magazine took full advantage of this opportunity to great success. In addition to promoting our event, they commissioned illustrator Joana Avillez to create a 12 cover on-site. This mini artist-in-residence program entertained Design Pavilion visitors and generated a new cover for their 50 Covers program celebrating their 50th year in business.

9 Participate in Design Pavilion Sponsorship opportunities can be tailored to your specific business objectives. Benefits include, and are not limited to, brand association and amplification, custom programming, event integration and access to Design Pavilion s base of fans, followers and visitors. Installation create a special interactive installation engaging a broad audience Exhibition showcase your latest collection, product or initiative to an international audience of designers and consumers Special Event produce a reception, product launch or presentation to bring attention to your company and products Retail put up a pop-up in our Design Market NYC Lectures and Panels give a unique talk at our Design Talks NYC that highlights a design topic relevant to you and your business Broadcast Interview provide a worthy interview broadcast through NASDAQ business channels

10 Programs Design Talks NYC The third year of Design Pavilion s Design Talks NYC offered a free, community-based program to widen the understanding of many design disciplines and share the goals, responsibilities and opportunities of designers today. A fascinating, robust and culturally relevant discussion, Design Talks NYC, features architecture, design, art, civic and creative leaders. It s a great compliment to Design Pavilion installations, providing additional opportunities to share design stories and brand messages, and attracting a large design industry audience of more than 2K. NASDAQ Spotlight - Design Interview Broadcasts Design Pavilion and Nasdaq will continue their collaboration partnered with a commitment to the role of design and technology for the future. Design Pavilion s celebration of those who are rewriting how design and technology apply to our lives, aligns well with Nasdaq s interest in disruption and innovation driving so many of their ideals. Through a live broadcast series of interviews across Nasdaq s social media channels engaging more than 2M followers, we reinforce the significance and importance of design in the future of business. In addition, we create and display visually engaging imagery and content for Nasdaq s dramatic seven-story, cylindrical digital tower in Times Square. Performance We want to fill Design Pavilion with dance. We imagine identifying dancers who work with design as part of their vocabulary, and pairing dancers with designers to further both art forms.

11 Rave Reviews Design Pavilion was exactly what we d hoped for a creative, varied and brilliantly curated mix of design interventions and discussions perfectly suited to the pedestrian plazas in Times Square, which are traversed by up to 450,000 people daily at peak times. Tim Tompkins, President Times Square Alliance What an amazing bond between art and design. So good that Design Pavilion has made this experience available to the large public. We very much enjoyed when people tried the Magis products. Micol Fagotto Pr And Press Office Magis With Herman Miller Having our materials science and technology installation in Times Square, as part of Design Pavilion, has been an excellent opportunity for us. Not only were we able to launch one of our new, breakthrough window technologies to an international audience, working with the design pavilion team has been a delight. Their creativity, flexibility and collaborative nature ensured that we felt part of a wider team all motivated to create an incredible design experience for the public. Amy White Avery Dennison Design Pavilion provided us a way to see our concepts at work. We watched users faces first-hand and received their positive feedback on the spot. Design Pavilion also brought us excellent international publicity which led to potential clients to create new ideas for cities in The Netherlands and Spain. Javier Zubiria Zu Studio Architects The American Design Club has been a part of the Design Pavilion Market since Since the Design Pavilion has moved to Times Square it has become one of the best retail pop up shops we do all year. Times Square is the epicenter of New York City, being able to participate in an outdoor market right when the weather is becoming warmer is amazing The foot traffic cannot be beat. Rain or shine people are out! Being associated with one of the best destinations during NYCxDesign is such an amazing opportunity to meet our customers and make sales. We plan on participating every year! Kiel Mead American Design Club Design Pavilion is a unique opportunity to reach broader audiences through design. Our goal at MIO is to change minds and make sustainable design accessible to all. Design Pavilion is the perfect platform for a broader dialogue on the role of design in society and a means to extend its influence beyond our industry. Seeing a melting pot of people interacting with our designs in the heart of the city was inspiring and reminds us why we are designers in the first place. Jaime And Isaac Salm Mio At Pratt Institute we often talk to industrial design students about bringing design to the people for their information, collaboration and input. Participation at Time Square Design Pavilion gave us a unique opportunity to do just that. The audience at trade fairs and design exhibitions is comprised mostly of professionals. At Times Square, our audience was as diverse as New York City itself. This was an empowering educational experience. Constantin Boym, Chair, Industrial Design Pratt Institute Seeing Times Square transformed by the Design Pavilion into an interactive design hub during NYCxDESIGN was truly extraordinary. Central to the mission of NYCxDESIGN is educating and engaging the public about design. The Design Pavilion in Times Square is a huge leap forward in our achieving that mission. Edward A. Hogikyan Senior Vice-President, Marketing New York City Economic Development Corporation

12 A Dramatic New Structure As our name implies, central to the mission of Design Pavilion is the realization of structures to demonstrate the power of architecture and provide shelter for our installations. In 2018, we partnered with Inflate UK to create our centerpiece, designed by Harry Allen and lighting design by L Observatoire International with Philips Lighting.

13 Unforgettable Experiences Design Pavilion encourages product launches and offers a real-world, hands-on user testing ground. In 2018, Zu Studio s antigravity furniture, Parenthesis, provided an unforgettable respite. The leaning beds force users into a unique position that lowers the heart rate and slows breathing comfortably. Arranged in a circle, the meditative installation created community and exposed people to the power of design, and remained in Times Square through the warm weather months.

14 Engaging Stories Design Pavilion sponsors tell their stories using design as a tool. In 2018, Avery Dennison partnered with not-for-profit ArtsThread and ran a competition for young designers. Their work and the process by which it was made was featured in an ethereal video cube.

15 Interactive Installations Design engages the public. In 2018, Magis with Herman Miller created a design installation featuring artwork gleaned from another ArtsThread competition. The public engaged with Magis products on an intimate level and experienced great 2D and 3D design.

16 Innovative Products In 2018, MioCulture debuted their Work is Play products to the world at Design Pavilion. The interactive installation was perfect for Times Square and introduced many people to design for the first time.

17 Design Incubation Design Pavilion is a great platform to introduce new ideas and design. In 2018, Times Square Alliance, our partner and host, launched an exciting public space project, Times Square Design Lab, commissioning street furniture designed by a variety of NYC design talent. The inaugural project demonstrated the power of design to shape the world around us.

18 Crucial Issues Design Pavilion is an opportunity to reach an audience with explorations of solutions to today s concerns. The Future of Takeout exhibition, developed by the students in the Pratt Institute Industrial Design Department and sponsored by the New York State Department of Environmental Conservation, designed alternatives to wasteful packaging used by the fast food industry.

19 Retail Opportunities DESIGN MARKET NYC, an innovative retail installation at Design Pavilion, encourages vendors to develop stories around their products and offer carefully curated collections of design objects. American Design Club has popped-up at the last three editions of the Design Pavilion. They sell a wonderful selection of design products. This year, they featured an AR activated Times Square T-shirt that was developed specifically for Design Pavilion as a collaboration between graphic designer, Tim Convery, and retail technology innovator, Blippar. With all the retail innovation these days, we see great potential in our market component and plan an expansion in 2019.

20 Industry Leaders In addition to its broad public reach, Design Pavilion offers opportunities to directly target the design industry. In 2018, Duggal, NYC s premier imaging house, partnered with Hunter Douglas to show off their latest technologies. Duggal demonstrated its Lumipixel LED screens alongside Hunter Douglas automated blind systems. They also hosted a spectacular reception, under the Times Square signs, for industry professionals, who found it to be an exciting and very special venue in which to network.

21 Graphic Statements Through the availability of some of the magnificent digital screens of Times Square, Design Pavilion encourages graphic design representation. Design Pavilion 2018 presented a wide array of dazzling graphic design, including a partnership with AIGA supporting their get-out-the-vote initiative Design for Democracy ; two competitions organized by ArtsThread promoting the work of young graphic artists; an amazing on-site identity program developed by Stefan Hengst and Klaus Kempenaars; and the animations of Circus Family that were on display throughout Times Square courtesy of Nasdaq and Superior Digital Displays Inc.

22 Design Pavilion Sponsors

23 Contact Us Ilene Shaw, Founding Producer shawcoproductions.com Shaw & Co. Productions is a well established, big-thinking producer of highly visible creative marketing and promotional platforms commercial and not-for-profit representing design and designers. Innovators in the fields of design and functional art, they create inspired marketing strategies for both trade and public awareness. Their productions include public, trade and corporate events, curated exhibitions, seminars and conferences, award and educational programs. As they are deeply grounded in the design industries, Shaw & Co. Productions casts a wide net of talent to bring to a broader range of industries. Harry Allen, Creative Director harry@harryallendesign.com harryallendesign.com Harry Allen Design is an award-winning, multi-disciplinary design firm based in New York City. Although trained as an industrial designer, Mr. Allen achieved prominence in 1994 for his interior design of Moss. A multitude of interior design projects followed. Harry s product design work spans a wide range, from furniture and lighting to packaging and accessories. The Harry Allen Design process is a unique combination of personal experimentation, cross-pollination, and strategic thinking. Harry will bring all to bear as the Creative Director of the Design Pavilion. Patrick Duffy, Development patrick@intandemcreatives.com intandemcreatives.com Intandem Creatives is a boutique creative agency focusing on sustainability, design and the production of big ideas. It powers creative teams in New York, Los Angeles, Lisbon, Melbourne, and London and has produced events, and created and collaborated on marketing campaigns for highly recognized brands. With a passion for social impact, the agency created Global Fashion Exchange, an international initiative challenging the fashion industry to create a more sustainable world.

24 May Contact us now for Design Pavilion 2019 We look forward to hearing from you In partnership with Celebrating,