Call for Digital Designers Requests for Proposals (RFP) for Frostburg Lamppost Banner Design

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1 Call for Digital Designers Requests for Proposals (RFP) for Frostburg Lamppost Banner Design The Project FrostburgFirst received a grant through the Maryland Department of Housing and Community Development s Main Street Improvement Program to design, print, and install 70 lamppost banners from the Depot to Main Street, along Main Street from Grant Street to Water Street, and down Broadway and Water Street. The Arts and Entertainment District Committee seeks an artist/designer to create a design for the banners that will celebrate Frostburg s culture and create a welcoming feel on Main Street for visitors and community members. This opportunity is open to graphic designers, arts professionals, and students located in Allegany and Garrett counties. The application deadline is 12:00 p.m., Wednesday, January 3, The Award $500 will be awarded for the winning design approach. Project Intent The lamppost banners will help to create a sense of place in the heart of Frostburg s Main Street and Arts and Entertainment districts by highlighting the City s unique character and culture and adding a splash of color to the streetscape. Banners will be placed from the Depot to Main Street, along Main Street from Grant Street to Water Street, and down Broadway and Water Street. The Depot is the nexus from which most of our tourists emerge from the Western Maryland Scenic Railroad and the Great Allegheny Passage. The banners lining the walk from the Depot to Main Street will help welcome and guide tourists to our downtown. Banners lining Main Street will welcome the thousands of drivers that ride our historic national highway, Route 40, weekly. The vision for the design is to celebrate our local culture and heritage such as the Western Maryland Scenic Railroad, the Great Allegheny Passage, Frostburg State University, our Appalachian arts, crafts, and music performances, and designs may include or incorporate themes of our It s Just Cooler Here tagline. The banner design should: Enhance our streetscape with colors and designs that pop and create a welcoming atmosphere; Be simple in design for visibility and interpretation by pedestrian and bicycle traffic; Demonstrate artistic excellence; Incorporate design themes to celebrate our local culture and heritage; Be an original design.

2 Eligibility The competition is open to graphic designers, arts professionals, and students living in Allegany and Garrett counties. While artists/designers whose work is well represented within the City are eligible to apply, the selection panel will consider artistic diversity as one factor in the selection process. The designer will work with FrostburgFirst and the Frostburg Arts and Entertainment District Committee to create final designs for printing. The artwork for this competition must reflect the Project Intent as described above as well as the Design Guidelines as described below. How to Apply Submission/Design Guidelines: Work must be digitally designed for 17.5 x 30 vertical proportions; Design must be suitable for digital printing on vinyl banner material; Submissions must contain a series of three (3) corresponding designs; The proposal must include a design brief with fonts, colors, and design information; Must include Frostburg, MD in each design. Artists/Designers interested in this project must prepare and submit the following: Proposed Artwork Concept - Lamppost Banner Design: This proposal must include three 1/3 scale (5.8 x 10 ) color designs sufficient to communicate the designer s concept. It should include a design brief to describe the specifications for size, colors, and fonts. Letter of Interest, no more than one page in length, which explains your interest in the competition. Please include your name and contact information. Current Resume. Optional: Work samples. Submit all materials in hard copy in a 10 x13 envelope. Do not use staples, paperclips, folders, or report covers on any application materials. Materials must be received by FrostburgFirst, by 12:00 p.m., on Wednesday, January 3, Postmarks are not acceptable. Hand deliveries will be accepted.

3 PLEASE MAIL OR DROP OFF APPLICATION MATERIALS TO: Lamppost Banner Design Competition FrostburgFirst 59 East Main Street Frostburg, MD Attn: Jessica Palumbo SUBMISSIONS FOR THE LAMPPOST BANNER DESIGN COMPETITION WILL NOT BE RETURNED. Final Artist Selection: The Frostburg Arts and Entertainment District Committee will review the submittals and select the winning concept. The winner of the competition will be notified by Friday, January 26 with the option to enter into a contract for an additional $500 to finalize the design for production. The lamppost banners will be printed and installed as part of the Spring Arts Walk on April 28, Criteria for Selection: An initial proposal that reflects Project Intent as described in this document; An initial proposal that follows submission and design guidelines; A body of work reflecting artistic/design excellence; A design that embodies and celebrates the rich culture and heritage of Frostburg, MD. Additional Information: The selected artist will have the option to enter a contract for an additional $500 to make the design production-ready, which must be sufficient for all edits and design modifications. FrostburgFirst and the Frostburg Arts and Entertainment District Committee are under no obligation to award a contract for design based on the Lamppost Banner Design proposal submitted. Beyond formal notifications, FrostburgFirst and the Frostburg Arts and Entertainment District Committee will not enter any correspondence regarding their decision. If you have any questions or need any additional information, please call Jessica Palumbo at (301) or her at: frostburgfirst@gmail.com.

4 FrostburgFirst Branding Style Guide Logo == RGB Decimal Codes: Yellow (250, 165, 45) Blue (126, 205, 209) Red (152, 31, 33) Brown (58, 36, 21) Tagline== It s Just Cooler Here Primary Font == Bebas SECONDARY FONT == MONTSERRAT BLACK

5 Lamppost Banner Samples (These samples were provided strictly as examples and do not dictate design preferences that would limit the creativity and individualized nature of this project)