Dyersville Downtown Plan. Open House October 24, 2017

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1 Dyersville Downtown Plan Open House October 24, 2017

2 What is a Comprehensive Plan? - Vision - Guidance for decisions - Basis for regulations What is a Downtown Plan? - Understand priorities - Identify opportunity sites - Program development

3 Good city planning maximizes interaction and minimizes distress. - Geoffrey West

4 Process Recap Survey and website Stakeholder Discussions (with CHAT presentation) Committee Goals Workshop Design Studio and Committee Refinement

5 Input Update: Community Survey Survey Themes 479 responses, 240+ comments Top Three Assets 1. Quality of life 2. Parks and trails 3. Tourism draw Top Priorities 1. Strengthening downtown as a destination 2. Growing local businesses 3. Improving/increasing active transportation

6 Downtown Planning Goals 1. Establish downtown Dyersville as one of several regional destinations in the community. 2. Create an environment that supports a variety of businesses and uses, including residential. 3. Establish programming that keeps downtown active. 4. Provide connections to downtown and public gathering spaces near and within the district. 5. Continue to invest and maintain downtown as a community priority.

7 Defining the Program public input + + Chapter 1 Dyersville Today Chapter 2 Market Review

8 Chapter 1: Dyersville Today

9 Downtown Framework Existing conditions Building Framework Building Use Historic Qualities Building Conditions Transportation Traffic Pedestrian Conditions Bicyclist Conditions Infrastructure Parking Environment (Flooding) Public Events and Programming

10 Downtown Framework Existing conditions Building Framework Building Use Historic Qualities Building Conditions Transportation Traffic Pedestrian Conditions Bicyclist Conditions Infrastructure Parking Environment (Flooding) Public Events and Programming

11 Downtown Framework Existing conditions Building Framework Building Use Historic Qualities Building Conditions Parking Gaps Transportation Traffic Pedestrian Conditions Bicyclist Conditions Infrastructure Parking Active Transportation Barriers Environment (Flooding) Public Events and Programming

12 Downtown Framework Existing conditions Building Framework Building Use Historic Qualities Building Conditions Transportation Traffic Pedestrian Conditions Bicyclist Conditions Infrastructure Parking Environment (Flooding) Public Events and Programming

13 Downtown Framework Existing conditions Building Framework Building Use Historic Qualities Building Conditions Transportation Traffic Pedestrian Conditions Bicyclist Conditions Infrastructure Parking Environment (Flooding) Public Events and Programming Christmas Retail Promotion Battle of the Businesses Movies in the Park Events/ Programming More Farmers Market Downtown Friday Nights

14 Opportunity Framework Opportunities to Leverage Strong Civic Features Iconic Resources Adequate Traffic Flow Pedestrian Safety Quality Infrastructure Natural Beauty Events and Activities Challenges to Address Varying Building Conditions Parking Distribution New Gathering Spaces Missing Connections Underutilized Upper Stories Vacant Storefronts Welcoming Visitors to Downtown

15 Chapter 2: Market Analysis

16 Downtown Market Analysis Primary Trade Area City of Dyersville Secondary Trade Area The regional area surrounding the City of Dyersville, ranging from 5 to 15 miles from city limits. Colesburg Manchester Dubuque Monticello

17 Market Analysis Example metrics showing: Strong Growth & Strong Regional Employment Source: U.S. Census Bureau

18 Market Conclusions Opportunities Marketing and promotion - attractions, businesses, new events, and other community features Growing industry - can support new retail and housing construction Housing demand - support new revenue streams and new residents Local market assets - service to surrounding rural areas and beyond Regional growth Opportunity to attract households to live in Dyersville that may work elsewhere Challenges Downtown commercial sustainability - Uniqueness will be key to differentiate downtown from typical commercial areas Regional growth - Retaining market area spending as travel becomes easier and quicker to other commercial markets Promoting entrepreneurship and new businesses Lack of housing variety (which can partially be absorbed downtown)

19 Chapter 3: Development Plan

20 Downtown Program The plan begins with establishing a program, much like the architectural program for a building project. The program establishes the ingredients for present and future community needs, pending projects, and other opportunities. Development Agenda Community Agenda Functional Agenda Based on development potential of retail, office, residential, and cultural uses. Projects Based on goals to enhance the image of the district and city. Experience Based on improving access and circulation. Transportation

21 Program Summary Development Community Functional Residential growth Stimulate private investment Add public spaces Positive retail environment Rehabilitation and reuse Retain the small town atmosphere Create memories Enhance undeveloped spaces Leverage the river Celebrate the past and present Retain and attract businesses Address public parking distribution Develop a wayfinding and gateway system Connect to downtown Support pedestrian and bicycle transportation Respect the environment

22 Development Concepts Leveraging Resources The River North riverfront development South riverfront development Building Reuse Vacant Buildings Upper-story reuse Schuster Building Gathering Spaces City square Northwest greenspace Riverwalk and plaza Outdoor seating/dining Functional Improvements Connectivity improvements Trail connections Crossing improvements Parking Library lot Riverfront development Bicycle parking Enhancing Experiences Maintain Streetscaping Facade Improvements Public Art Wayfinding and Gateways

23 Development Concept

24 The River Concept

25 The River Concept

26 The River Concept

27 The River Concept

28 The River Concept

29 The River Concept

30 Building Reuse Vacant storefronts Upper-story reuse Schuster Building

31 Building Reuse Schuster Building

32 Building Reuse Schuster Building Option 1: Schuster Building Reuse. This concept provides parking at the main street level, and provides up to four units per floor. Parking access is provided from 1st Avenue and small modifications of the streetscape are proposed to minimize the impact of the additional curb cut. Parking between the library and the Schuster Building would also be revised for greater efficiency.

33 Building Reuse Schuster Building Option 2: New Building on Schuster Site This concept replaces the Schuster Building with another mixed use structure on the same site. It avoids some of the compromises that are made in Option 1. Parking access is from the alley, using the grade change to maintain first floor retailing. It also can be built with standard ceiling heights, providing better housing units. The new building anticipates two to three levels over first floor retail. The concept at left explores a revised parking arrangement, providing a larger public green space and fountain square in front of the parking lot.

34 Building Reuse Schuster Building Option 3: Open Space and Parking Priority Options 3 and 4 demolish the Schuster Building, placing a priority on maximizing parking and public space on this core site. Option 3 includes a substantial public space along 1st Avenue, similar to but larger than that in Option 2. It increases the amount of parking in the immediate area from about 24 stalls to about 41 stalls. It accomplishes this by curving 3rd Street slightly to the west

35 Building Reuse Schuster Building Option 4: Open Space and Parking Priority This is similar to Option 3 but orients public space in a north-south direction, providing two bays of parking separated by a significant green space.

36 Functional Improvements - Connections Trail connections Signage Crossing improvements

37 Functional Improvements - Parking Schuster building alternatives Riverfront concept alternatives Bicycle parking Existing

38 Gathering Spaces 2012 Visioning Program Concept City Square Park Alternatives Source: Hall and Hall Engineers 2012 Visioning Program Concept Northwest greenspace Source: Hall and Hall Engineers

39 Gathering Spaces Riverwalk and plazas Outdoor seating/dining

40 Enhancing Experiences Facades Façade Improvement Program Little investment needed Minor improvements Major rehabilitation possible

41 Enhancing Experiences Public Art Ideas Murals

42 Enhancing Experiences Cohesive Wayfinding and branding Existing

43 Enhancing Experiences Downtown Gateway Opportunities

44 Enhancing Experiences Maintain Streetscaping Organizational improvements (BID) Self Supporting Municipal Improvement District

45 Chapter 4: Implementation

46 Implementation Strategy Organizational Structure Who s Responsible? Priority Criteria What projects to target? Funding Tools How will we pay for it?

47 Implementation Schedule 1. Momentum Public investments should create a chain reaction of private market reaction. Projects should be designed to create capacity and energy for future projects 2. Maturity Projects mature at different times

48 Give us your input!

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