Attribution 2.0 Generic (CC BY 2.0) Garry Knight

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1 Summer Course Cultural Tour Guiding. Theory & Practice Skills and competences for guiding, interpretation and mediation in cultural tourism University of Tràs-os-Montes e Alto Douro (UTAD) Vila Real (Portugal), 9 15 July 2017 Attribution 2.0 Generic (CC BY 2.0) Garry Knight

2 Presentation This course is designed to build capacity in fundamental principles and techniques for interpreting cultural and natural heritage and landscape, doing adequate cultural mediation and tour guiding. It is aimed at entrepreneurs in cultural tourism, tourist guides, public officials responsible for the management and dissemination of cultural and natural heritage, cultural managers, tourism and hospitality professionals, culture passionates and interested general public. Daniel VILLAFRUELA [CC BY-SA 4.0] The course will take place in the Douro World Heritage landscape, and will develop field practices in very different natural and cultural settings: historical centers, museums, archaeological sites, thematic cultural routes, vineyards and wineries, thermal centers, places with Origin denomination and gastronomic interest. With a highly practical component, principles and techniques of interpretation, guidance and cultural mediation in the various scenarios will be observed and analyzed for international audiences. The training team is composed by professors, researchers and experts from European universities and guides with years of experience. After this course you will Be more conscious of anthropological fundamentals for cultural mediation, communication and interpretation Have new skills and expertises for doing professional tour guiding Know about latest trends in cultural tourism and tour guiding Learn how deeply you can get to know a land, its heritage and its peoples by the hand of good mediators Reinforce your network of international partners Gain University certification and 4 credits ECTS

3 Languages Although English will be the official language of the course, participants will have the chance to learn or refresh some fundamentals on Portuguese and Spanish languages and cultures. Duration Places hours (Presential) 20 hours (Virtual) 4 ECTS awarded Pre-Registration Registration Fees Course: 50 Lodgement (7 days): 90 Meals (7 days): 60 Total: 200 (190 early registration) Organization Cultour+ Strategic Partnership in the programme Erasmus+ ( ES01-KA ): Universidade de Tràs-os-Montes e Alto Douro Unversidad de Extremadura Camara Municipal de Sao Pedro do Sul Time Heritage European Grants International Academy (Egina) Futuro Digitale Radomska Skola Wiszka Instytut Badań i Innowacji w Edukacji (Inbie) Varna Free University Other collaborators: Asociación de Guías-Historiadores de Extremadura More info Veronique Joukes, veronika@utad.pt Martín Gómez-Ullate, mgu@unex.es

4 Programme Sunday, 09/Jul 09:00-13:00 Registration. Baggage drop off at Vila Real s Tourism Office. 10:00-13:00 Peddy Paper in the Historical centre of Vila Real 13:00-14:00 Lunch 14:00-14:30 Official welcome and summer school presentation 14:30-16:30 Cultural Mediation & Heritage Interpretation 16:30-17:00 Break 17:00-18:30 Car races in Vila Real 20:00-22:00 Techniques and skills to be a good city guide. Monday, 10/Jul 09:00-11:00 Tourism Cartography I. Planning tourism activities that involve maps (theory) 11:00-11:30 Break 11:30-13:00 Tourism, local networks and development. Initiating projects with local players to stimulate local development 14:30-16:30 Tourism cartography and guiding techniques practices Group 1: Planning tourism activities that involve maps (practice on the Campus) Group 2: Guiding techniques (practice on Campus) 16:30-17:00 Break 17:00-18:30 Tourism cartography and guiding techniques practices (second part) Group 1: Guiding techniques practice on the Campus) Group 2: Planning tourism activities that involve maps (practice on the Campus) 20:00-22:00 Run/Walk in Corgo Park Tuesday, 11/Jul 09:30-11:00 Creative Tourism and Guiding. How guides can integrate creative tourism principles in their daily practices 11:00-11:30 Break 11:30-13:00 Tourism Experiences and Guiding. How guides can integrate experience orientated tourism principles in their daily practices 14:30-16:30 Food tourism I. Guiding enotourists. In Adega Cooperativa de Vila Real (wine production) 16:30-17:00 Wine tasting

5 17:00-18:30 Interpreting the past. Going back in time; practical problems that have to be solved in order to be able to travel in time. (Panoias) 18:30-20:00 Landscape Interpretation I. São Leonardo de Galafura - panoramic view. 20:00-22:00 Dinner in the midst of vineyards; with collaboration of Alteribi Wednesday, 12/jul (São Pedro do Sul) 09:00-10:00 Tour guides in busses 10:00-12:00 Thermal tourism guiding 12:00-14:00 Food Tourism II. Show cook / Slow Food Presentation 16:00-18:00 Guiding in museums 20:00-22:00 Places & Poetry (Poets and poetry feeling and expressing places). Thursday, 13/Jul 09:00-13:00 Guides' stories. Learning from practice; Informal small group talks with experienced guides 14:30-18:30 Guided Research Visit (UNESCO immaterial heritage: black pottery of Bisalhães) Friday, 14/jul 09:00-13:00 Landscape interpretation II. Walk in the Natural Parque Alvão (fisgas de Ermelo = waterfalls) 13:00-14:00 Lunch 15:00-15:30 Tourism & Sustainability. No good guiding without thinking about sustainability 15:30-19:00 "Experience" visit through Vila Real (Lapão Pastry + theatre group of Vila Real) 20:00-22:00 Food Tourism III. Sardinhas on the barbecue Saturday, 15/Jul 09:00-10:30 New technological methods for tour guiding (theory) 10:30-11:00 Break 11:00-13:00 Satisfaction formulary, final test and official closing session